Open a dance and fitness studio. How to open your own dance school

Alexander Kaptsov

Reading time: 8 minutes

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IN Lately, the popularity of dance classes began to actively revive. Taking classes at a dance school is a rising trend, especially among young people. Opening a dance studio is now a promising direction in business. This material shows the most optimal procedure for opening such a school from scratch. Recommendations are given for solving basic organizational issues. The formula for calculating your potential profit is given.

Organizing a dance school from scratch: list of required documents

When starting any business, there are some legal documents that need to be completed. Opening a dance school is no exception.

In order to understand what documents you will need to open and fully operate such a school, you need answers to the following questions:

How many people will appear in the documents as the founders of the school?
Will graduates be awarded certification certificates?
Where will the necessary premises be rented?

If you are the only founder of the school and do not plan to issue any graduation documents, then the easiest way will be with taxation under the UTII system.

Registering an LLC is somewhat more difficult, but you will have to do it if:

The founders of a dance school are two or more people.
It is planned to issue certification certificates to graduates. This involves obtaining a license to issue such documents.

In both cases, organizationally - legal form in the form of an LLC is required.
More may be required permits from the Ministry of Emergency Situations and SES for the right to use the rented premises for the intended purposes. To avoid this, it is recommended to rent premises from organizations that already have such permits. And these are: fitness centers, cultural centers, children's and youth centers, etc.

Dance school for adults or children: choosing the target audience

The next important question is defining your target audience. You need to understand as accurately as possible who your potential customers are. To do this, you need to study the existing market of similar offers in your city.

You should find out the following:

How many similar schools already operate in your locality? This shows the approximate level of competition.
Is there sufficient demand for their services? Including among the adult population.
What dance styles are the most popular?
Approximate price level for subscriptions.

Having received the necessary information, compare it with your goals and capabilities. If your capabilities allow and there is demand, organize classes for both adults and children. Children need to be divided into certain age groups(junior, middle, senior) 15-20 people each. Create a class schedule based on the wishes and capabilities of your future cadets. As a rule, it is more convenient for adults to study during the day or late in the evening, and for children, depending on how busy they are in educational institutions.

What kind of premises is needed for a dance school?

As you know, people are greeted by their clothes. And the room in which you will offer your potential cadets to study is precisely that very “clothing”. After visiting the school, the future dancer should have only positive impressions.

Therefore, when choosing a room, pay attention to the following:

The basis - dance hall, should be quite spacious, preferably at least 90 square meters. m.
The hall should be bright and equipped with a good exhaust hood.
It is mandatory to have two locker rooms: men's and women's.
The presence of showers is very welcome.
The teaching staff must have their own administrative premises.

If all of the above conditions are met, it will be possible to organize a full-fledged dance school.

Where is the best place to open a dance school: deciding on the location

Often the location where the school will be located will be a determining factor in your potential student's decision. The location of the school should be easily accessible; it should be easy to get to, including by public transport. There should be a parking space near it.

It is advisable that there are no dance studios of your competitors nearby . When choosing a school location, you need to consider the size and population density of your settlement. It is not at all necessary that it be in the city center. Here, as a rule, the cost of renting premises is higher, and their choice is smaller.

How to design a dance school: sample design project

When developing a design project for a dance school, you need to take into account the dance styles that will be taught there. The design of the dance hall contributes to the creation of a certain psychological mood from those involved. This mood should correspond to the type of dance. The easiest way to create harmony between the dance and the mood of the students is by decorating the walls in a certain color palette.

It has long been noted that yellow and orange colors give a feeling of fun and ease. Green and beige colors– more neutral, gives a feeling of confidence, normalizes blood pressure. Touches of red will help add passion and spice. Pink color sets you up for a romantic wave.

Therefore, for certain dance styles, it is advisable to take into account the following recommendations for the color design of the walls:

Yellow and orange with elements of red – Latin, hip-hop, breakdancing and similar rhythmic styles
Green, beige – classical and folk dances, belly dancing, ballroom dancing, etc.

Oriental dances require special treatment . Various are acceptable here color combinations and decorative elements associated with the oriental landscape and their beautiful fairy-tale works.

To paint walls, you need to use thick, breathable paint that is not washed off with water. It is possible to use vinyl wallpaper. One of the walls should be mirrored. The mirror should start at a height of no more than 70 centimeters from the floor. Width - at least 180 cm. But if more, then better. Gaps and installation angles between the component mirrors should be invisible. This will ensure a correct, undistorted reflection. Another wall can be evenly covered with a plain curtain, not much different in color from the other walls. She will create an imitation of a stage in a dance hall.

Particular attention should be paid to the floor covering . Non-slip matte parquet is considered the ideal surface for dancing. You can use high-density laminate or special stage linoleum. In any case, the floor covering must be dense, wear-resistant and even.

To create a hall lighting system, ordinary halogen lamps are suitable. Spot light elements along the perimeter of the mirror will add a special mood and provide a useful light flux to the side of the dancers. Directional light elements can be useful. Depending on your wishes, their direction and color can usually be changed. Interesting solution will be - in addition to them, place several elements of mirror film on the ceiling.

All the efforts and expenses associated with the correct interesting design of the dance hall will certainly pay off many times over.

Equipment needed for a dance school

A dance studio, in order to provide full-fledged classes, must be equipped with the necessary equipment and related elements.

In addition to the mirror wall and lighting equipment already mentioned above, you must have:

High quality ballet barre.
Music system with high-quality sound.
Equipment for heating and cooling the hall.

At least one wall must be equipped with a ballet barre. This is a special handrail with a diameter of 50 mm, attached at a certain height to the wall. It is usually made from wood or duralumin pipe covered with veneer. It is usually used for stretching, as well as for choreography and ballet classes.

The music system must be multifunctional. This means that it can play audio from different media files and different music discs.
Cooling of a dance hall is usually done by properly installed split systems. Heating must be carried out centralized system heating.

Depending on the specifics of certain dance styles, the hall is equipped with other elements in the form of ribbons, poles, etc.

Recruitment for a dance school

High-quality teaching staff is the basis and main core of your dance studio. It is from these people that the level of training of your students will depend, and, consequently, the further image of your school. And these are ratings, prizes won at various festivals, and the good memory of grateful graduates.

It's good if you move in this area. Then it will be easier for you to find real training professionals dance art. These should be people not only high class dance skill, but also with the ability to convey this skill to his students. He must be able to capture the attention of students and captivate them with the art of dance. . Therefore, your team of teachers should select candidates who combine the skill of a dancer and the ability to teach.

How to attract clients to a dance school: advertising and business marketing

No matter how famous the teachers at a new dance school are, it will not be possible to attract a sufficient number of clients without advertising and a set of marketing actions. Although such names in themselves are already an advertisement for the school.

The following can be recommended as the main directions for advertising:

Internet advertising . Nowadays this is the most effective action. You should advertise your school on Yandex, Google, a special resource 2GIS, and on various social networks (VKontakte, Instagram, etc.)
Banner on the building where the school is located. It should attract the views of people passing and driving by.
Advertising on local music radio channels .

The range of marketing activities for this business can be quite wide. Here it is important to take into account the specifics and direction of the studio’s activities; it is necessary to determine the immediate plans and the desired perspective in its activities.

The most effective marketing actions to attract customers can be:

Carrying out various promotions to purchase your passes at a reduced price. For example - the first two months of classes for 50% of the full cost.
Encouraging your students in case they bring you other clients. For example, bring a friend and get a free month of classes.
Demonstration performances at local city festivals. This is advertising and marketing at the same time.

As a rule, after you start working, you gradually understand what else you can do to attract your target audience. Your students themselves will tell you this.

How much does it cost to open a dance school from scratch: a ready-made business plan to help

Your business plan should take into account all possible expenses and potential income from operating the school. Due to the current unstable financial situation, some digital values when calculating, we will replace it with Latin letters. The cost of opening a school is the sum of all initial investments.

They need to include:

Purchase and installation costs necessary equipment.
Expenses for designer renovation of the studio.
The cost of an advertising and information sign on the building in which the school is located.

Let's denote this amount by the letter Y.

The monthly expenses include:

Monthly rent (denoted as w).
Salaries for teaching staff (denoted by g).
Advertising expenses (r).

Despite the sufficient number of dance studios in Russian cities, entry for new players is still open. This business can turn out to be very profitable due to the growing interest of young people (and not only) in dancing. They actively move their body vigorously office workers, lawyers, managers, government. employees, students and so on.

The fact that everyone wants to learn dancing today more people, there is no doubt. According to Yandex search query statistics, the phrase “dance school in Moscow” is searched monthly by about 6,800 people, in St. Petersburg- 5,900 people:

People have an interest, and this can be seen from requests in other major cities RF. The presence of a dance studio on the Internet (website) is an important point that an entrepreneur should take into account. With the help of a well-designed website, you can attract a significant audience of clients to your dance studio.

Business registration

Licensing this activity is not subject to. The organizational and legal form of a dance studio can be either an individual entrepreneurship (individual) or a limited liability company ( entity). If a business is opened by one person, then an individual entrepreneur will be the most suitable option (minimum documents). When organizing a dance studio by several persons (partners), it would be preferable to register a legal entity. When filling out an application for registration, you can indicate OKVED 93.04 - “Physical training and recreational activities.”

As a taxation system, the most suitable option would be the simplified taxation system - a simplified taxation system: 6% of revenue or 15% of profit.

Room

The premises for opening a dance studio must be at least 100 square meters. m. The cost of renting such areas in the regions starts from 500 rubles. per sq. m. For a room of one hundred square meters you will have to pay at least 50 thousand rubles monthly. Most often, rent costs well over 100 thousand rubles.

Where will the studio be located: in residential area or in the city center - special significance does not have. It might be even better in a residential area. The rental price here is much lower, and there may be more available space. IN good school people will come from the other end of the city to dance. The main thing is the availability of convenient access roads and parking.

Particular attention should be paid interior design studios. Mirrors are the main accessory of a dance studio. They should be installed across the entire wall so that the dancers can see themselves in full height. The floors in the dance studio should not be slippery, so as not to harm the health of visitors. The best flooring for a dance floor is considered to be linoleum or natural wood.

Professional teachers are the key to success

The popularity and glory of the dance studio, in to a greater extent, depends on the professionalism of teachers. Find good teacher, a true professional in his field is not easy.

Forming a good team is the main difficulty of this business. Finding workers can take 3 months or more.

Reviews of the work of teachers from one of the dance clubs Ufa - this is what you need to strive for:

A portrait of an ideal dance club teacher: a cheerful and energetic person who not only knows how to dance, but also does it beautifully. It is advisable that the teacher knows several dance directions at once, so that unprofitable directions can always be replaced with profitable ones.

Teachers' salaries can be either a percentage of the cost of teaching a group (from 20 to 50%) or fixed for each lesson ($30 - 40).

"Assortment of dances"

A dance club should offer as many modern, fashionable dances. Here, as in a gift shop, the assortment is important.

The most popular dance styles taught in dance studios are: “ break dance", "go-go", "light fitness", " street dance» (« Hip Hop", "House", "Tecktonik"), Eastern dance, strip of plastic, wedding dances. In addition, you can earn money from individual lessons, body shaping, etc.

Classes in special groups may be of additional interest to clients:

dancing for adults (from 16 years old),
dancing for children and teenagers (from 5 to 16 years old),
classes for expectant mothers (yoga for pregnant women),
staging wedding dances,
choreographic studio,
dance classes for parents and babies (from 3 months to 1.5 years).

How much do dance studios earn?

The average price of a subscription for 4 classes in the regions is 800 rubles. A monthly subscription to all types of dance can be purchased for an average of 1,500 rubles. In Moscow, prices are slightly higher. In fact, the profitability of a dance studio begins with the purchase of 80-100 monthly subscriptions. The average workload of well-promoted clubs involves monthly classes of at least 15 groups of 20 people, which in monetary terms means monthly revenue of 450,000 rubles.

How to develop a dance studio?

The most effective advertising channel for promoting a dance studio is women's magazines. Here it is important not to miscalculate the age of the target audience and the subject of the magazine. The best category is girls aged 17 to 25 years old, precisely at this age they are more interested in dancing.

Your own website cannot be discounted either. It will take at least 2 thousand dollars to create and promote a good website, but the costs are justified. Today, many products and services are found through a search engine.

Good effect for growth client base may give promotions and discounts. For example, you can give a free lesson to anyone who brings a friend to the dance studio. Refer 8 friends - that's a month of free classes. In addition, those who have doubts (those who are not ready to buy a subscription right away) can be offered the first 30-minute lesson for free.

* The calculations use average data for Russia

Dancing never goes out of fashion and never loses its popularity and relevance. Dancing is a great way to keep yourself in good shape, have a good time in the company of a loved one and/or a group of like-minded people, as well as an exciting and beautiful hobby. In addition, dancing provides several directions for opening your own profitable and profitable business. One of these areas is opening your own dance school, which will require 500 thousand rubles. Costs can be recouped within the first year and a half of operation. The profitability of the project during the first year of its existence is estimated at 38-40%, by the second year this figure reaches 50%.

Drawing up a business plan for a dance school

As a rule, in this business random people don't hit. Amateurs and professionals of various dance genres open their own dance schools (or a more modest investment option - studios). They know the theory and practice of dance by heart, but at the same time they are very far from entrepreneurship. Unfortunately, for any business to be successful, it is not enough to be an excellent specialist in your field. It is necessary to have certain knowledge in the legal field, in the field of advertising and promotion, pricing, etc.

You can organize yourself, calculate all the points in advance and take into account the maximum number of nuances if you first draw up a business plan for your project. It is necessary even if you are lucky and have the necessary amount to open a business. A business plan is necessary not only for creditors and investors, but also for the entrepreneur himself, as it allows him to assess the prospects of the planned business, approximate expenses and expected income.

First, carefully study the situation with competitors in your city. Consider not only specialized dances and studios, but also various fitness centers, cultural centers and clubs, which also provide training in various dance styles. Study which destinations are represented in your city, what the “density” of studio locations is in its various areas, what they offer and at what prices. Note that it is the direction of the dance school that largely determines the demand for its services. The most popular are various youth types dance culture– from break dancing to go-go. However, classic and Latin American dances also do not go out of fashion, but in this case it will be difficult to organize pairs for all participants: as a rule, such dances are more popular among the fair half of humanity, and it will not be easy to find a sufficient number of young people who want to master the wisdom of dance. In pair dancing, sympathy for your partner is also of great importance. Therefore, dances performed alone are more “profitable” from a commercial point of view.

The teaching staff, the design of the hall, and the necessary equipment directly depend on the direction of the school you choose. You shouldn’t be scattered in several directions at once. Nowadays, the most popular schools are those with one priority area of dance. On the one hand, the costs of opening them are less than universal school, which is designed for a wide range of visitors and big choice dance styles. On the other hand, a specialized studio inspires more confidence among potential students, since, in their opinion, real masters of their craft work there. Of course, narrow specialization also has its drawbacks: their target audience is quite limited, so the cost of training in such studios is usually higher than average. With proper organization of a business, it can bring its owner about 100 thousand rubles a month.

Premises and equipment for a dance school

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In order to save their expenses as much as possible, experts advise beginning entrepreneurs to rent a premises that does not need renovation and has most necessary equipment. Such, for example, are in palaces of culture and creativity, in fitness centers, in some educational institutions. However, finding a suitable room that is empty at the time you need is quite difficult, and sometimes even impossible. In this case, you should rent premises in a high-traffic area (for example, in a shopping or business center) and be prepared for additional expenses. A dance school can be opened not only in the city center, but also in a large residential area. The main thing is that it is located near a busy road.

Good traffic is not the only condition for a dance studio. Great importance has its dimensions. So, ideally, a room for a dance hall should have high ceilings (at least three meters). This will ensure free air circulation, so even after a long workout there will be enough air in a crowded gym. Of course, this condition is far from always achievable, therefore for most directions (except, perhaps, acrobatic rock and roll etc.) it is not critical. But the area of the room will have to be taken into account in any case. It directly depends on the number of people who will be training in the gym at the same time. For one couple, 25 square meters is enough. But for group classes, multiply this figure by at least 3 (the minimum area of the dance hall will be from 70-80 square meters). For very large group more than 15 people will need a dance hall with an area of 120 sq. meters. A large area of the room is especially important if you plan to conduct pair dance classes there such as salsa, tango, foxtrot, etc., so that your students do not collide with each other when moving. If you add the requirement for the convenience of the location of your studio and high traffic, it becomes clear that the rental cost can cost a pretty penny. But this is not the end of all the requirements.

When viewing a rental property, be sure to pay attention to the flooring. The best option is unvarnished parquet. It may not be very new, worn out and creaky, but it has a smooth surface, does not slip, is easy to clean from dirt and is durable. If you are unlucky with parquet (that is, it is not available in the room you have chosen), then self-leveling floors, laminate (only with an anti-slip surface), various types of special stage linoleum or some types of modular floors are also suitable. If you are going to teach a certain direction, then the floor must meet these requirements. Thus, for step dances, a special wooden covering is needed that creates the desired sound and is elastic enough to absorb some impacts and ensure safety for the dancers and for the covering. Modern dances like electro, R 'N 'B and breakdancing do not require a lot of space, but increased demands are placed on the floor covering: it must be as resilient and elastic as possible, which protects against damage and injury when performing various tricks.

A good floor is, of course, an important condition for a dance studio, but it is far from the only one. The walls of the room also deserve attention. At least one of them (one of the longest sides, if the room is rectangular) should be covered with mirrors. At the same time, it is important that the seams on the mirror cladding are as small and inconspicuous as possible so that there is no distortion of the reflection. Mirror panels are not cheap, so in many halls, in order to save money, they are raised to a height of 70 centimeters from the floor. However, the height of the mirror must be at least 150-160 cm so that all dancers can see themselves in full height, standing at some distance from the wall. If you were unable to find a room with high enough ceilings, then you can visually increase the area by making the ceiling mirrored as well. Whether it's worth the expense is up to you to decide. Most likely, at first you can do without a mirror ceiling, especially since it does not carry a large functional load.

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In addition, in dance studios, as a rule, a special handrail (ballet barre) is installed, which is used as a means of support when performing stretching and various exercises. The handrail is mounted into the wall at approximately the same height. But to determine optimal length and the height of the handrail is quite difficult. The ideal length of the machine for one person is the distance from finger to finger of arms stretched to the sides. The distance from the wall to the stick should allow you to remove your hand to the second position without obstacles. The machine usually consists of two sticks located on at different levels. The height of the first stick from the floor is equal to the distance from the foot to the rib of the shortest student (height can be determined by age), and the height from the floor to the second stick is the length from the foot to the rib of the tallest student. The distance between two sticks depends on the difference in height of those people who will work on this machine. If you are going to conduct classes exclusively for adults who have reached the age of majority, and the difference in the height of members in the group is not very great, then you can get by with one stick. The handrail of the ballet barre has a diameter of 50 mm and a length of 1.5 m. It is usually made of pine. The safety of your customers is key, so don't skimp on quality equipment and fixtures. Wall-mounted machines of standard models are attached to the wall using rectangular supports.

Additional costs are associated with the purchase and installation of a high-quality sound system for playing music. In professional studios, a piano can be used to accompany ballroom dancing and tap dancing, and in Indian classical dance schools, appropriate musical instruments can be used. However, live music is quite rare. As a rule, most studios use musical accompaniment in recordings.

The dance studio is not limited to one hall. There should also be a reception area. Your dancers will need at least two changing rooms (separate for men and women), a toilet, and ideally also showers so that your clients can shower after intense physical activity. Provide a place to store the necessary equipment (rugs, etc.). It is advisable to use a closet for this that is locked with a key. But in the absence of one, you can compactly arrange everything you need right in the dance hall - in a special cabinet or on a wall mount (the latter option will help save space if it is already limited).

Let's calculate the main costs of arranging a room for a dance school. Square meter special flooring will cost $50-120. Laminate flooring is the cheapest, and natural wood boards are more expensive. Good ventilation of the dance hall, adequate temperature conditions in the room and good lighting are also of great importance. You will have to spend another 20 thousand rubles on a ventilation system if there is none in the room you have chosen. A good split system will cost at least another 25-30 thousand rubles. Therefore, it is advisable to choose an option in which you do not have to incur additional costs. As for the lighting, it should not be too bright (so that it blinds the eyes), but also too Low light will not create the right mood. Some schools use two lighting options - working (for conducting regular regular classes) and stage (simulating stage lighting for performances). Of course, this is not at all required condition, but if possible it is worth considering this possibility. The cost of mirror wall cladding, equipment for the locker room, plumbing for the toilet, as well as the reception area will amount to 300 thousand rubles.

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So, the minimum total area of a small school will be about 150 square meters. meters. 70-80 sq. meters of which will be for a dance class, 15 square meters each. meters - for the locker room and shower, 20 sq. meters - for the reception area and rest room. A small studio can easily be located on 90-100 square meters. meters. The rent for such an area will be from 60 thousand rubles per month (the exact amount depends on the area, location and region).

Do not forget that the premises you choose must comply with the standards fire safety. There are also certain requirements for dance hall equipment, so cooperate only with trusted suppliers.

Entrepreneurs themselves claim that studios that have a certain specialization also have a narrowly segmented target audience. As a rule, these are representatives of the city's business community. The main condition for the success of such schools is to make the maximum number of their clients permanent. They try their best to optimize their expenses by renting premises that do not need renovation (for example, from the owner or in a business center), and investing only in its equipment, saving on advertising, choosing priority promotion channels and putting only qualified personnel, considering it their main competitive advantage.

The last statement is, of course, true, but you should not completely neglect advertising, since only thanks to it you can attract a sufficient number of fans of your chosen dance style. True, advertising advertising is growing. Experts believe that the client of such a specialized dance school is active person, who independently started searching and found a school that suited him, and did not come to it, attracted by advertising. In fact, firstly, for a client to find you, information about your school should be as accessible as possible. Outdoor advertising is suitable for this, which may be too expensive for a small studio (however, outdoor advertising even includes a sign on the facade of your school or a banner above the entrance to it), as well as advertising on the Internet (local websites and forums, social media, your own website, various message boards, etc.), which can cost a penny, but still be quite effective. There is another nuance. If your school teaches common dance styles and directions, then it is not only possible, but also necessary to advertise it. Otherwise, you will not be able to break into the market. But the directions themselves are already quite well known, thanks to various television competition programs. Who hasn't heard of tango or cha-cha-cha?

If you prefer rare dance movements (for example, Indian classical dances, folk dances, modern styles, which are not yet very popular in Russia, etc.), then you will still have to invest in advertising. But not only and not so much in advertising your school, but in popularizing your chosen direction. To do this, it is necessary to lead the most active professional life: take part in various thematic festivals and exhibitions, specialized forums, conferences, competitions, organize demonstration performances, conduct open lessons, invite specialists to conduct master classes.

If we take the example of Indian classical dances, then in India there are traditional schools in various directions (Bharata Natyam, Odissi, Kathak, Kuchipudi, Manipuri, etc.). You can get into such a school for free if the applicant passes the competition and wins a grant for training. Many Russian dance schools teaching Indian dances, offer their students a real opportunity, after some training, to try their hand at and take part in a competition for a vacant place in an Indian school. This also attracts the attention of potential clients, because some of them (especially teenagers and young adults) are not at all averse to turning their hobby into a real job.

Dance school teaching staff

But you really shouldn’t skimp on dance teachers. Their experience, level and professional skills are the main reasons why clients come to your studio. No matter how attractive the prices you set for your services, no matter how comfortable your dance class is, if the teaching staff does not meet the declared level, you should not expect an influx of people willing to study with you. A good teacher must constantly improve and learn, know not only the practice, but also the theory of dance (including its history), regularly take part in various competitions, festivals, and perform on stage. Finally, he must... know how to teach. No matter how strange it may sound, the ability to dance on high level does not at all imply the ability to teach other people the intricacies of dance. But both are important. If a teacher cannot win over other people, captivate them, if he does not pay enough attention to each student, then all his credentials and merits are of little importance. Such a teacher is unlikely to be able to convey to his students at least part of his knowledge and skills.

In addition to teachers working in your studio, who work on an hourly basis, you will also need one or two administrators with a fixed rate (from 15 thousand rubles per month) and a cleaner (from 5 thousand rubles per month). Exact amounts vary by region. The salary fund of one small studio is from 80 thousand rubles per month.

Ways to increase income for a dance studio

The cost of one lesson in a regular dance school aimed at the mass consumer is on average 350-500 rubles, and in a specialized studio - from 500 rubles and more. As a rule, dance schools offer their new clients to attend the first (trial) lesson for free, and then purchase a monthly subscription (its cost starts from 2,000 rubles). Since the profitability of your school directly depends on the number of students, try to think through options for attracting maximum quantity wanting to dance. Some (for example, stay-at-home moms) cannot attend classes in the evening, unlike those who work. You can offer a special schedule for them. Often, classes in the morning and afternoon are cheaper than evening classes, since the hall will be idle during the day. The most popular evening group can have up to 15 people. Therefore, you can conduct individual classes in the morning and afternoon or sublet your room.

In order for your business to be profitable, at least 3-4 groups must study in your studio per day. It is difficult to ensure such attendance at a specialized studio, even if it accepts everyone, regardless of age and initial training. As an additional incentive, many dance schools organize demonstration performances with the participation of their students (primarily children), as well as dance parties for adults.

The dance business has a pronounced seasonality. The largest number of clients come to dance schools in the fall. After the new year, there are practically no newcomers, and in the summer everyone leaves for vacation. If you conduct classes with children, then seasonality is also present here, but not so pronounced: professional dance schools organize camps for their students in the summer and take them to various competitions.

So, the main expenses for opening a dance school range from 650 thousand rubles. This includes renting a premises, its equipment, purchasing equipment, advertising, and creating your own website. With good attendance per month, a school can bring its owners from 100-150 thousand rubles. And this is not counting the incomparable pleasure from the fact that your favorite hobby of your whole life has become an equally beloved and, most importantly, profitable job.

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How to open a dance school: organizational aspects

Dance classes are popular among the general public: acquiring smoothness and grace of movements, forming muscle mass, weight loss, maintaining body tone, good spirits, and active pastime attract many. For these reasons, professionals of this art and even beginners who have an entrepreneurial spirit strive to open a dance school.

How to open a dance studio: launching a project

The choice of business registration form depends on final result lessons being taught. If, upon completion of the courses, participants are issued appropriate certificates or diplomas, then the activities of the school or studio are subject to licensing. IN in this case It is advisable to register the project as an LLC.

In cases where a startup opens its own dance school with the goal of teaching students to dance and does not provide for the issuance of any documents to confirm training, you can choose an individual entrepreneur. A more complex form of project registration is a non-profit organization whose activities are carried out using sponsorship money.

How to open a dance school: important points

To understand how to open your own dance school most productively, you should understand the specifics of providing this service. Studio clients primarily value professionalism and human qualities teachers, as well as the functionality of the room. The training room is a room with an area of 150 square meters. meters, which has a ventilation system, meets all fire safety requirements.

The floor covering is of no small importance: preference is given to laminate or parquet flooring, not varnished, fairly springy and not hard. The walls of the hall should be equipped with large mirrors - at least 2 meters high - with a minimum number of joints. Lighting should be bright, sharp, but not excessive. In addition, the room must have excellent acoustics.

The presence of showers and rest rooms is very welcome by students. Therefore, preference should be given to a room with the possibility of organizing additional zones.

The best option is to organize evening group classes three times a week with 15 - 30 students. In the morning or lunchtime you can spend individual lessons or sublease the hall (if this opportunity agreed with the lessor). Realizing this option After calculating the costs of maintaining the premises, paying for utilities, the wages of an administrator, a cleaner and two or three teachers, an entrepreneur can achieve a net profit of at least $5 thousand.

Answering the question: “How to open your own dance studio?”, a startuper must assess the potential at his disposal to implement this project: knowledge in the field of marketing and promotion of services, the ability to communicate with clients and employees, plan business processes and manage risks. The Business Youth project invites to classes all newcomers to the field of entrepreneurship who have the desire to organize a profitable long-term business.

Dancing is good for health, promotes slimness and well-being, and finally, it’s just pleasant and interesting activity, so their popularity is growing every day. But to show off an intricate step at a party or at a disco requires not only desire and courage, but also certain skills, and therefore classes in dance classes, schools and studios are very popular. And if you feel like you're ready to start a hot new business, it's time to learn how to open a dance school and make it profitable.

What are we dancing?

First of all, you need to decide what exactly beginner dancers will be taught at your school, that is, decide on the dance direction. It is not at all necessary to choose one thing: the same school can teach classical ballroom dancing, salsa, which is popular today, and oriental dancing. The choice depends on several factors:

demand: what exactly your target audience needs, what dances are now in fashion;
competition: what is already offered to students existing schools your city;
opportunities: what kind of good teachers do you already have in mind?
your personal preferences.

Now there's another one popular destination, which in terms of mass participation can compete with the most popular dance genres - “Dancing for Everyone”. This is a program that allows those who do not know how to dance at all to learn how to move so as not to feel like a black sheep at parties and clubs. Each dance school usually offers its own unique program “for everyone,” which includes basic elements most popular modern trends. It is this direction, with proper popularization and advertising, that attracts the majority of students to dance schools: after all, they can see and feel the result after a few weeks. And many of them continue to attend school after completing such training (as a rule, it lasts no more than 2-3 months), having chosen one of the directions for themselves.

Choosing a room for a dance school

Finding a hall where you can teach dance skills is not so easy, since there are certain requirements for the premises, and quite strict ones:

its size must be at least 80 square meters;
the classroom must be equipped with a high-quality ventilation and air conditioning system;
for dance classes in the hall you need large - the entire wall - mirrors and ballet bars;
adjacent premises are required: men's and women's locker rooms, each with an area of 15 sq.m. each;
showers are needed in locker rooms;
one more room - the foyer, where the reception desk will be located;
a rest room with upholstered furniture, its size must be at least 20 square meters. meters.

Similar premises can be found in fitness centers, and you can also look for a suitable room in cultural centers.

A more complex and expensive option is to equip such a hall yourself: purchase a room of suitable size and remodel it according to your needs. But you need to keep in mind that the costs in this case will be considerable: if there has been no dancing in the room before, most likely you will have to change the flooring and equip the hall with mirrors. Together with cosmetic repairs to the remaining premises and possible redevelopment, all this can turn out to be an expensive project.

Choosing a location for a dance school

Not only the technical parameters and interior of the dance school premises are important, but also its location. Moreover, a successful dance studio can be located both in the city center and on its outskirts - in a greasy area; each of them will have its own clients, since both solutions have their own advantages and disadvantages.

School in the city center

Like any enterprise in the center, such a school will be considered more prestigious, and therefore higher prices can be set here. There will be no need to spend a lot on advertising: a bright sign and advertisements on neighboring streets will suffice, and it will be convenient for employees of nearby offices to go to classes immediately after work.

But this arrangement also has its disadvantages. The first and main one is high rent, which will “eat up” a considerable part of the high cost of education. If the city is quite large, then traffic jams may regularly form on the approaches to the center, which will inevitably lead to students or even teachers being late. In addition, those who do not live in the center will most likely prefer a dance studio closer to home.

School in a residential area

If you decide to open a dance studio away from the center, you can count on relatively low rent. Another undoubted plus is that among the visitors there will be more housewives who will prefer to study not in the “busy” evening time, but during the day, when the halls are often empty. Due to this, the hall's traffic will increase. Competition here will be low - in such areas dance schools usually not much, but, of course, before choosing a room, you should make sure that there are no similar establishments nearby.

The disadvantages of this location include a small number of students, especially at first: dance halls on the outskirts are rarely crowded; lower cost of classes than in the center and the need to invest in advertising and conduct various promotions to attract clients.

Recruitment

However, if you have excellent teachers - experienced and knowledgeable, the location of the school and advertising will not be decisive. People come to such a teacher again and again, his classes are recommended to friends, so good dance teachers are the golden fund of your school.

To keep the hall open, you need 4–6 teachers who will work according to schedule. You will also need two cashier administrators working in shifts: they will have to communicate with visitors, answer calls, and sell subscriptions. To maintain order in the premises, you need to hire a cleaner.

We calculate income and expenses

Like any other business, you need to start organizing a dance school with a detailed business plan. One lesson in a dance studio can cost from 250 to 500 rubles ( we're talking about about groups). Those who need individual lessons with teachers, as a rule, pay more - 700–1000 rubles per hour.

As a rule, each group consists of 10–15 people. The most popular time is in the evening, from 17:00 to 22 or even 23:00. However, morning groups can also be popular, which housewives and people with flexible work schedules are happy to attend. Individual lessons are usually scheduled for the morning.

For a dance studio to pay off and generate income, at least 5 groups need to work there per day.

The costs of opening a dance school-studio may be as follows:

Rent - from 50 to 100 thousand rubles, depending on the size of the city and the location of the school. If the rent for premises exceeds this amount, there is a risk that the school may become unprofitable.
Costs for employee salaries will be about 120,000 per month. Fixed wage usually from administrators and cleaners. Dance teachers typically receive a percentage of memberships sold.
Equipment costs (mirrors, machines, flooring) – 80–100 thousand rubles. If you take a room that is already equipped for a dance hall, these costs can be avoided.
Investments in advertising are about 30 thousand.

Thus, the income of a dance studio can be 100–150 thousand rubles per month, so the funds spent on organizing the business will return quite quickly.

Enterprise registration

To start a dance school, it is enough to register as a When choosing a taxation system, preference should be given to or (if such an opportunity exists). No licenses are required to teach choreography.

If you do not rent a ready-made dance hall with all the necessary permits, but organize and repair your own, you will need to obtain special permits to open a school in it from the city administration, the Fire Department and the SES.

Advertising and promotion

Whether or not to invest in advertising your establishment is a question to which every entrepreneur seeks the answer himself. At first, of course, you will have to do this. Of course, they will bring some of their “own” students after them. But it is necessary to notify the residents of the surrounding area about the opening of the studio; here advertisements and distribution of leaflets in crowded places will be used.

Large-scale advertising on radio or television is needed, perhaps, only if you are offering something exclusive, something that has not yet been seen in the city, and you expect that people from any area will come to you for the “new product.”

You definitely need a dance school website or at least your own pages on city portals: now, increasingly, the question of where to go to study, including dancing, is asked to search engines. And it will be very helpful if information about your studio appears in the top lines of the search.

Another interesting way to draw attention to the project are dance evenings, where students can express themselves and show new skills, and just have fun. Those around you will definitely have a desire to “learn the same way,” and the studio will have new students.

Organizing a dance school is more troublesome than expensive. So for a person who understands dance styles and knows how to work with creative people, this can be an excellent opportunity to organize a profitable business with minimal investment.