Open a dance club. How to open a dance school: organizational aspects

Having studied in detail the topic of how to open a dance school, you will be able to launch a profitable startup that does not require huge financial investments,

♦ Capital investments – 3,000,000 rubles
♦ Payback – 2.5–3 years

Dancing is very useful hobby, which helps to develop grace, posture, sharpen your figure and maintain your weight at normal levels.

And with the help of dancing, you can gain self-confidence and even gain a profession if you start learning steps at an early age.

All this encourages entrepreneurs who are looking for a profitable startup that does not require huge financial investments to study the topic in more detail. how to open a dance school.

This business, like any other, has its own characteristics and nuances that you need to understand if you want to make your dance school successful and recoup your capital investment as quickly as possible.

Who should consider opening a dance school?

Often professional dancers, having failed to realize their ambitions on stage or simply due to age, decide to retrain from artists to teachers.

God himself ordered them to open a dance school, since they are freed from the problem of finding a coach, and if the team expands, they will always be able to find one or two more dance teachers from among those with whom they previously performed.

If you are in no way connected with dance or art, you can still try your luck in this business by acting as an organizer.

By taking care of administrative issues, you can hire qualified trainers who will teach dance to adults and children.

Which dance school is better to open?

Those who want to open a dance school have two options for starting a business:

1. Open separate school, without getting attached to anyone, come up with a name, concept, logo, etc. for it.
   It is your school that will be recognizable and famous if you manage to raise, for example, your own champions.
   This type of business is suitable for those who are going to teach children dance at their school different ages, and either not teach adults at all, or use them as an additional source of income.
2. By franchise famous school, for example, Fred Astaire Dance International.
   This school was created Hollywood star Fred Astaire.
   He believed that anyone can be taught to dance, even if it seems that he was not born for it.
   This dance school forms groups of students of all ages, regardless of their profession, size, social status and gender.

Dance school advertising campaign

Interesting fact:
Dance world full of superstitions. By saying "break a leg" before a show, people are saying the exact opposite of what they hope to happen on stage.

Since competition in this sector is quite high today, you need to take care of a powerful advertising campaign in order to quickly recruit groups of children and adults for dance classes.

1. Advertisements in the media are especially effective in providing information in a free classifieds newspaper or magazine, which serves as a directory for your city.
2. Distributing flyers simply on the streets, in schools, in nightclubs, in cultural and creative centers, etc.
3. Communication on forums and in social networks, advertising on thematic sites.

1. Conduct themed parties or an open day at your dance school.
2. Participate in city holidays and festivals.
3. Organize reporting concerts graduates.

How to open a dance school: calendar plan

Opening a dance school will take time.

Much depends on how detailed your business plan is, whether you have suitable premises in mind, whether there is enough money to launch a startup, whether you can enlist the help of a qualified lawyer for the registration procedure, and so on.

If you do everything correctly, you will be able to dial the first dance group already 4 months after, but this period may well stretch to six months or longer.

How to open a dance school: business features

Before you start implementing a startup, you should study all the nuances of a new business so as not to burn out in the first year after opening a dance studio.

The features of this business include:

1. Client specificity.
   Professional dancers they don’t always understand that for them dancing is a profession and the meaning of life, and the adults who come to them to study have a completely different attitude towards dancing.
   Not all students have good physical fitness, not all have talent, but they have the desire.
   If you once say to an accomplished adult, “Pick up your belly, you’ve got your fat folds hanging out here,” or “How long can you fight over the same figure, you idiot,” then this desire can be completely destroyed and ultimately lose the client.
2. The wishes of clients, which do not always coincide with the capabilities of dance schools.
   Modern clients are spoiled, so they want to practice in comfortable premises with showers and rest rooms, they want to study not just one dance style, but several or choose from many proposed options, they want to study at a time convenient for themselves - that is, mainly in the evenings and on weekends, etc. d.
   For those new to business minimum amount capital investment is not easy to offer all this to your clients.
3. High level of competition in this sector, which continues to increase.
   Television dance shows, propaganda healthy image life and fashion slim figures led to an increased demand not only among children, but also among adults for the services of dance schools.
   Famous dancers(those who participated in the same shows) rushed to take the chance and open their own dance schools, hoping that their popularity would attract clients. It is quite difficult to join this business from the street.

Registration

When thinking about how to open your own dance school, decide on legal form of your business. It largely depends on the concept and scope of your business.

If you are going to issue diplomas or certificates to graduates of your dance school, you will have to open an LLC and go through a more complex registration procedure.

If your goal is simply to teach children and adults to dance, then IP will be enough.

In addition to the registration procedure, the building you have chosen to open a dance school must undergo inspections by the SES, Fire Service, and others government agencies and obtain appropriate conclusions.

Full legal registration of a business will take from 1 to 3 months.

Premises for a dance school

This is not a business that allows renting a small space.

Get ready for the fact that you will have to rent or buy an area of ​​at least 100 square meters (for a dance class alone you will have to allocate at least 70 square meters, but you also need to arrange a locker room and reception area).

The optimal area for opening a small dance studio is 150 square meters, so that you can equip not only a dance class or locker room, but also a shower room and a relaxation room.

If you want to have not one, but several classes, then you need to look for a larger room.

Experienced entrepreneurs advise beginners who are just learning how to open a dance school to start a business in their own premises, because it is the rent that destroys most of these startups.

Since it is advisable to open a studio somewhere closer to the center or in a densely populated residential area, then you will have to invest a considerable amount in capital investments (it depends on the city in which you open your studio) to purchase premises.

If this business doesn’t work out for you, then you can open something else in this premises or simply rent it out.

Equipment for dance school

The most important thing in studio equipment is good system ventilation and high-quality flooring.

In addition, you will have to equip the dance class with mirrors and machines, purchase furniture for the locker room and plumbing for the shower, music Center And so on.

To equip a small studio, you will have to shell out about 400,000 rubles.

Expense item	Cost (in rub.)
Total:	400,000 rub.
Ventilation system	100 000
Mirrors	50 000
Machine tools	20 000
Music Center	30 000
Computer	25 000
Lockers and other locker room furniture	50 000
Plumbing for shower	50 000
Other	75 000

Dance school staff

The number of specialists that those who want to open a dance school must hire depends not only on the size of the studio and the number of classes, but also on what function the founder, that is, you, will perform.

If you are opening a small school and are going to teach on your own, then you will need another teacher (it is very difficult to cope with all groups of students on your own), an administrator, an accountant (part-time) and a cleaner.

If you combine accounting and administrative functions, you will need two teachers and a cleaner.

Let's assume that in our case the second option will be implemented.

To create as quickly as possible client base in a dance school, you need to hire qualified teachers who are known within your city.

It is clear that such specialists will require good payment for their services and, rather than bigger city, the larger the fund wages you will have to shape.

For example, salary costs in a city with a population of about half a million people would be approximately the following:

How much does it cost to open a dance school?

When analyzing how to open a dance school and how much money is needed for it, you can only get acquainted with approximate figures, because a lot depends on settlement, in which you decided to open a school of dances and sizes future school.

Let's imagine that our goal is a small studio for 1 dance class in provincial town with a population of no more than half a million people.

We will not rent the building, but buy it.

We will need capital investments in the amount of at least 3 million rubles:

You will also have to allocate money monthly to maintain the dance school, pay salaries to staff, taxes, advertising, etc.

The approximate amount of monthly expenses will fluctuate at 130,000 rubles

In the video below, a young girl, who is also an aspiring entrepreneur,

shares his experience of opening a dance school in a large city:

How to open a dance school and how much can you earn from it?

I think you understand that earnings open school dancing directly depends on the number of clients and on how many subscriptions or one-time classes you sell per month to these same clients.

Let's say you have classes for three groups a day: at 16.00, at 18.00, at 20.00. One group is 10–15 people, that is, you have about 40 people studying per day.

Day off is Sunday.

One lesson costs 200 rubles when purchasing a subscription.

That is, the dance school’s earnings will be calculated using the following formula: 200 rubles. (lesson cost) x 40 (number of students per day) x 26 (approximate number of working days of your studio per month) = 208,000 rubles.

Your teachers will devote their morning and lunch hours to individual lessons with students.

According to statistics individual sessions add 15–20% to monthly revenue.

208,000 + 15–20% = 240,000 – 250,000 rubles.

This is the amount of your monthly income.

If you form not 3, but 4 groups a day and find additional sources of income (for example, renting out the premises of a dance school on Sunday), you will significantly increase your own profit.

But even with minimal indicators, the net profit of your studio will be at the level of 110,000 - 120,000 rubles.

You will be able to return your capital investment in 2.5–3 years.

Since you bought the property rather than rented it, you won't be hit by rent increases and will get through the tough times.

If these data suit you, then start writing a business plan " How to open a dance school"and launch a startup without waiting for one of your competitors to do it.

Useful article? Don't miss new ones!
Enter your email and receive new articles by email

If you are thinking about how to open a dance school, we will describe in detail a business plan with calculations and exact step by step actions. A novice entrepreneur needs to know how to organize such activities and what obstacles will arise along the way.

To achieve success in the dance business, you should approach all aspects competently - from registration to advertising promotion of the studio. Each of the stages described below is important and neglecting any of the points will only lead to unforeseen losses and loss of reputation.

Relevance of the dance business

Advantage this direction is that organizing such activities will not require large investments or complex paperwork. Almost anyone can open their own dance school from scratch. And when correct selection The services offered and the studio’s favorable location can guarantee a quick return on investment and a net profit.

Today many people want to dance. They like it for a number of reasons, because dancing brings pleasure, lifts their spirits, helps keep their body in shape, promotes communication and makes a person more self-confident. And with the variety of dance styles, you can find a style that will distinguish your school from its competitors and will be interesting for modern youth.

Before you deal with paperwork and other nuances, think about what format you will work in and what you will offer to clients. When choosing a style, focus on the following factors:

1. What interests you personally and what kind of teachers you can invite to work.
2. Demand among the population of your city - what dances are now fashionable and popular, what people are most interested in.
3. Study your competitors too - don’t offer the same ones dance styles, if a strong and reputable school of a particular direction is already present in the region, then new clients are unlikely to come to you.

Also figure out what target audience you will be targeting. For example, this could be a dance school:

• For children.
• For adults who do not know how to dance at all and want to gain confidence in their movements, regardless of style (“Dancing for Everyone”).
• For young people who prefer modern so-called street trends.
• For women (oriental dances, half dance).
• For men (breakdancing).
• Wedding.
• Ballroom (for professionals), etc.

This factor will largely determine how to successfully name the studio, where it is most appropriate to locate it, and how to promote it.

Where to begin?

We list the main legal steps that will have to be taken at the start of the project:

1. Register with the tax service as individual entrepreneur(IP) or legal entity(OOO). The second option is needed only when there are several co-founders, that is, business partners.
2. Choose a suitable tax system (UTII or simplified tax system), according to which you will pay monthly government contributions on your income.
3. Indicate OKVED codes according to the services you offer to the population.
4. When arranging the premises, you will have to invite representatives of the SES, Fire Inspectorate and Rospotrebnadzor, who, after inspection, will issue the appropriate permits to conduct activities.

Conveniently, no licenses or certificates are required for this, which greatly simplifies and speeds up organizational stage.

Studio space

Carefully select the location of your future dance school. If you rent a room in a fitness center, sports complex or cultural center, then most of vicissitudes with regulatory authorities will disappear by itself. In these establishments everything is already equipped in accordance with the basic requirements of SanPiN and fire safety. Otherwise, you will have to monitor every detail yourself.

The convenience of studio location relative to the target audience is also important. So, when targeting married couples, children and women housewives, it is good to choose a location somewhere in a residential area. But if your clients are students, busy businesswomen and entrepreneurs, office workers, then it is best to rent a room somewhere in the central part of the city.

And although the payment here will be higher, there are still clear advantages:

• It is easy for clients to get into the club when it is located near work.
• Such an establishment is considered more elite and prestigious, which means the cost of services can be raised higher.
• You don’t have to spend too much on an advertising campaign, since it’s enough to place a bright sign and put up several attractive posters near the studio.

When choosing a room, pay attention to the following important parameters:

1. The free space for the dance room is at least 80 square meters. m.
2. It is possible to separately arrange a bathroom, showers, changing rooms and a foyer.
3. A good ventilation system has been installed, as well as other communications.

You need to properly zone the space. So, 80 square meters are allocated for the dance process. m. or more. Be sure to set up two locker rooms (for men and women) of 10-15 square meters each. m. each. Showers and toilets are installed next to them. At the entrance there is a place for the administrator (about 20 sq. m.), reception or foyer.

The room itself is equipped with large mirrors on the walls or even around the entire perimeter. Special attention Pay attention to the floor - it should be durable and comfortable for dancing. Usually laminate or parquet is laid. In the rest room you need to put several sofas or armchairs, as well as install a desk for the administrator, a telephone and other available equipment.

Depending on your financial capabilities, such premises can be rented, purchased or built from scratch. But the latter option involves large capital investments. Although sometimes it remains the only one available, since in the city it is not always easy to find a suitable building that meets the needs of a dance school.

Staff

Pay special attention to the selection of employees. All teachers must be not just experienced professionals, but also have a good reputation, be able to communicate with different students, be attractive, and quickly evaluate physical abilities person, be friendly and disciplined. Remember, the reputation of the institution as a whole depends on what kind of teachers work at the dance school.

An employee is also needed for an administrative position, which the owners sometimes perform on their own. This person must answer calls, advise on all issues related to the work of the school, register clients, etc.

There must be a cleaning lady on staff. If classes take place all day, you will have to clean things up regularly. If you have a less busy schedule, cleaning can be done in the morning or evening.

Marketing

To attract customers, you should engage in targeted advertising campaign. Its methods depend on what audience you are targeting. Main channels for promoting a dance studio:

• Bright sign.
• Printing products - leaflets can be left in educational institutions, schools, kindergartens, offices, distributed on the streets, etc.
• Posters and announcements posted all over the city - on transport, special boards, entrances, stops.
• Advertising on billboards, in the media.
• Use online resources - create a website, organize a group on social networks, communicate on forums, etc.

One of the main ways to attract new audiences is to hold open dance parties, as well as participate in various city events. In this case, you will be able to clearly show the students’ skills, the attractiveness of a particular direction, the level of the school and the potential result.

And only after the first successes can you count on word of mouth, when satisfied clients will enthusiastically share their achievements among their friends.

You can download it here for free as a sample.

Financial part of the project

Having summed up everything you need to open a dance studio, you can calculate the start-up costs.

Also keep in mind that at first you will have to have a reserve of money to ensure uninterrupted operation of the hall, regardless of whether clients appear immediately in the desired quantity.

Income and the rate of return on business will depend entirely on how many people you were able to captivate with your idea, as well as how much one lesson or subscription costs.

For example, at prices of 400-500 rubles per lesson, you can count on a monthly profit of 350 thousand. True, these indicators will not be achieved from the first days of work. Thus, after attracting a sufficient number of students, you can expect that within a few months the initial costs will be fully recouped.

Video: how to open a dance school?

A dance school will help you spend time with health benefits and pleasure. How many people, after studying and working, would gladly spend their free time for such a pleasant activity. Parents are happy to take their children to dance clubs, because moving to music is not only for physical training has a positive effect, but also on the formation personal qualities.

Opening such an establishment requires a little effort, but a love of dancing is a must. Great option there will be availability teaching experience behind us in this area. Having previously completed a dance school or at least a short experience as an instructor will make it much easier to choose the future direction of your studio.

Initial costs

• Renting premises from 70,000 rubles;
• employees from 140,000 rubles;
• equipment and repairs from 60,000 rubles;
• advertising and website creation about 50,000 rubles.

To open your own dance school you will need a total of spend about 320,000 rubles.

One lesson depending on where the school is located on average it costs 300–500 rubles.

Approximate monthly income around 350,000 rubles.

Net profit will be about 150,000 rubles.

Profitability of a dance school

The profitability of a dance school directly depends on the number of clients. The number of groups required to obtain a stable profit should be three or four daily. Optimal quantity There are 15–20 students in each group. You can also organize individual lessons that can bring up to 20% of the total profit.

Possible problems dance business

Of course, the pleasant atmosphere, convenient access to the school, high-quality equipment, and the original name attract customers. But the determining factor is teachers. However, everything good craftsmen They have already opened their own schools and have been working for themselves for a long time. It is quite difficult to find a professional in his field, this is the main problem of the dance business.

To recruit capable instructors for your school, you will have to work hard - go around many similar establishments, trying to lure the best, call advertisements or find out from dancers about their favorites.

The next challenge may be recruiting customers, especially if there are already similar establishments in the area. The only way to interest future dancers is through action.

You can develop own training program, the main thing is that after just a few lessons a person feels and sees positive result, development. This will be excellent advertising; clients will naturally recommend your school to their friends.

Opening of a dance school the business is profitable and incredibly exciting. This is an opportunity to show yourself, teach people to dance, hear music and move correctly.

Nowadays dancing is gaining more and more popularity, and with the relatively low cost of one lesson, there are enough people who want to try it. Pleasant communication with like-minded people, fighting inhibitions, keeping the body in shape, control - this is all dancing.

To carefully study the market, identify the most popular dance styles in your area, find and convince professionals to work for you and then you will be guaranteed a stable income.

How to open a dance school? Watch the following video for recommendations:

If you are interested in dancing and have experience working with children, then you should think about creating your own children's dance studio. The demand for the services of a dance teacher for children is always high.

When developing the concept of your dance studio, think about the main areas with which you will work. Most in demand parents use waltz, tango, foxtrot, quickstep, Latin American dances. Teens prefer club dancing, hip-hop, modern jazz, rock and roll, etc. For children preschool age They teach the basics of rhythm and choreography (in the form of dances, games and exercises).

Even if you don’t plan to look for funds to open own project First of all, it is necessary to draw up a detailed business plan that will allow you to determine the amount of initial costs for organizing this type of business. Opening your own dance studio for children does not require large investments if you have the appropriate skills and plan to conduct classes yourself.

Then, as your business grows, you can consider finding teachers to either become your partners or employees. Be sure to consider the training program in your studio. There is no point in trying to cover all dance styles and genres. With a small budget, it is wiser to choose a narrower specialization (both in areas and in age groups your students).

As in any other business related to teaching, the qualifications of the teacher, his ability to captivate students, his skill and professionalism are of key importance. In this case, new clients will come to your school based on reviews from their friends and acquaintances, and then they themselves will recommend you as a talented teacher.

The main expense items are renting premises, purchasing the necessary equipment and equipment. In most cases, it is more profitable to rent a room in a regional house of culture and creativity or a small hall in a nearby school. The big advantage of renting premises in educational institution or a creative house is the absence of the need to independently obtain various certificates and permits from regulatory authorities.

The time when classes are held in the studio depends on the age of the children for whom it is designed. Preschool children usually study in the first shift - from 9.00 to 12.00. Older children attend classes from 16.00 to 19.00. After seven, the older groups study. On weekends (usually Saturday) classes are usually held from 12.00 to 16.00.

Find out in advance whether there are similar dance schools in the area where you are going to open your studio. If there is no competition and the demand for such services is high enough, feel free to enter into a lease agreement.

You can cover rental costs from monthly fees for classes from students. In the future, as the number of students increases, it will be possible to conclude a long-term lease of the premises. If you rent a hall in a creative house, there should be everything you need for classes - ballet bars, mats, mirrors, etc. Otherwise, you will have to spend money on purchasing equipment. There are certain requirements for a dance hall:

• the floor should be covered with a non-rigid shock-absorbing coating (the best option is unvarnished parquet);
• mirrors must be at least 1.5 (for children) – 2 (for adults) meters in height and have as few joints as possible that lead to distortion of the reflection;
• no matter what direction you work in, there should be machines installed in the hall.

When the dance hall and everything necessary equipment found, it’s worth thinking about how you will attract new clients to your studio. Give preference to low-budget ones, but no less effective ways promoting your services. For example, if your dance studio is located in a residential area, you can print and distribute mailboxes announcements about its opening located nearby houses.

In every city with a population exceeding a million people, there are more than a hundred different dance studios and schools. The average profitability of this type of business is 30-50%. The cost of classes ranges from 250-300 rubles per hour based on 2-3 classes per week, each one hour long.

Many entrepreneurs who open dance studios register them as public organizations that provide services free of charge. The main profit of such a studio comes from contributions from the members of this “ public organization", which are not subject to taxes. But if you choose this option, consult with a lawyer first.

Sysoeva Lilia
- portal of business plans and manuals

Dancing is one of the most popular types activities for young people. Almost every second person dreams of doing them. That is why opening your own dance school is one of the most promising investments. The profitability of the business ranges from 40 to 50%, the project pays off in a year to a year and a half. The starting capital is about 500,000 rubles. All this attracts budding businessmen. But opening a dance school, like opening any other business, requires proper organization.

What are the prospects of the direction?

Dancing not only helps you get your body in order, but also helps you lose weight. excess weight and form the correct forms, but also develop smooth, graceful movements, maintain the tone of the body. And most importantly, dancing is a source of cheerfulness and Have a good mood. With their help you can quickly get rid of fatigue and relieve stress.

Thanks to this, the number of dance schools and studios is growing every year. They often open in fitness clubs, cultural centers, schools and universities.

The right choice of dance direction and location of the future school is the key to its success.

Determining direction

Opening any dance school should begin with choosing a dance direction. The following areas are identified:

• Classic ballroom dancing– waltz, foxtrot, cha-cha-cha.
• Latin American - salsa, rumba.
• Eastern - belly dancing.
• Modern directions– hip-hop, break, freestyle.
• Dancing for everyone – that is, teaching the basics dance moves for their subsequent use in clubs and discos.
• Pole-dance – pole dance.

In order to choose the right direction, you need to conduct research and answer several questions:

1. What dances are in fashion now, what will be in greatest demand?
2. How high is the competition in a particular segment?
3. For what areas can you really find good teachers?
4. What dances would attract you personally?

Once you have the answers to these questions, you can create a rough list dance courses.

It is best to focus on more popular destinations, but at the same time open one or two areas of less popular areas that are not so widely represented in other schools. For example, folk dances.

Selecting a room

To open a school, it is important to choose the right premises. It should be spacious enough and equipped for dancing. So, the following requirements are put forward to the hall:

• area from 150 sq. m.;
• ventilation system;
• preferably plastic windows;
• availability of heating;
• flooring - laminate or unvarnished parquet.

It is important that the floors are not hard and springy.

At least one wall of the hall must be equipped with mirrors at least 2 meters high.

The room should also have good acoustics and the lighting should be bright.

In addition to the main dance hall, additional premises are needed:

• Men's and women's locker rooms. The size of each is 15 square meters;
• The presence of two showers in each of the locker rooms;
• Hall or foyer with reception desk;
• Recreation room for staff measuring 20 sq. m.

A few words about geography:

• There should be no competitors near the school.
• Preferably located in a residential area or city center, where big flow of people.

The future hall can be rented in a regular business center or in a fitness center, or you can buy space for it in a residential building. By the way, you can open your own fitness club.