Documents for opening a dance school. How to open a dance school - a creative and interesting business

If you are thinking about how to open a dance school, we will describe in detail the business plan with calculations and exact step-by-step actions. A novice entrepreneur needs to know how to organize such activities and what obstacles will arise along the way.

To achieve success in the dance business, you should approach all aspects competently - from registration to advertising promotion of the studio. Each of the stages described below is important and neglecting any of the points will only lead to unforeseen losses and loss of reputation.

Relevance of the dance business

Advantage this direction is that organizing such activities will not require large investments or complex paperwork. Almost anyone can open their own dance school from scratch. And when correct selection The services offered and the studio’s favorable location can guarantee a quick return on investment and a net profit.

Today many people want to dance. They like it for a number of reasons, because dancing brings pleasure, lifts their spirits, helps keep their body in shape, promotes communication and makes a person more self-confident. And with the variety of dance styles, you can find a style that will distinguish your school from its competitors and will be interesting for modern youth.

Before you deal with paperwork and other nuances, think about what format you will work in and what you will offer to clients. When choosing a style, focus on the following factors:

What interests you personally and what kind of teachers you can invite to work.
Demand among the population of your city - what dances are now fashionable and popular, what people are most interested in.
Study your competitors - you shouldn’t offer the same dance styles; if there is already a strong and reputable school of a particular direction in the region, then new clients are unlikely to come to you.

Also figure out what target audience you will be counting on. For example, this could be a dance school:

For children.
For adults who do not know how to dance at all and want to gain confidence in their movements, regardless of style (“Dancing for Everyone”).
For young people who prefer modern so-called street trends.
For women (oriental dances, half dance).
For men (breakdancing).
Wedding.
Ballroom (for professionals), etc.

This factor will largely determine how to successfully name the studio, where it is most appropriate to locate it, and how to promote it.

Where to begin?

We list the main legal steps that will have to be taken at the start of the project:

Register with the tax service as an individual entrepreneur (IP) or legal entity (LLC). The second option is needed only when there are several co-founders, that is, business partners.
Choose a suitable tax system (UTII or simplified tax system), according to which you will pay monthly government contributions on your income.
Indicate OKVED codes according to the services you offer to the population.
When arranging the premises, you will have to invite representatives of the SES, Fire Inspectorate and Rospotrebnadzor, who, after inspection, will issue the appropriate permits to conduct activities.

Conveniently, no licenses or certificates are required for this, which greatly simplifies and speeds up organizational stage.

Studio space

Choose your location carefully future school dancing. If you rent a room in a fitness center, sports complex or cultural center, then most of the vicissitudes with regulatory authorities will disappear by themselves. In these establishments everything is already equipped in accordance with the basic requirements of SanPiN and fire safety. Otherwise, you will have to monitor every detail yourself.

The convenience of studio location relative to the target audience is also important. So, when targeting married couples, children and women housewives, it is successful to choose a place somewhere in residential area. But if your clients are students, busy businesswomen and entrepreneurs, office workers, then it is best to rent a room somewhere in the central part of the city.

And although the payment here will be higher, there are still clear advantages:

It is easy for clients to get into the club when it is located near work.
Such an establishment is considered more elite and prestigious, which means the cost of services can be raised higher.
You don’t have to spend too much on an advertising campaign, since it’s enough to place a bright sign and put up several attractive posters near the studio.

When choosing a room, pay attention to the following important parameters:

The free space for the dance room is at least 80 square meters. m.
It is possible to separately arrange a bathroom, showers, changing rooms and a foyer.
A good ventilation system has been installed, as well as other communications.

You need to properly zone the space. So, 80 square meters are allocated for the dance process. m. or more. Be sure to set up two locker rooms (for men and women) of 10-15 square meters each. m. each. Showers and toilets are installed next to them. At the entrance there is a place for the administrator (about 20 sq. m.), reception or foyer.

The room itself is equipped with large mirrors on the walls or even around the entire perimeter. Pay special attention to the floor - it should be durable and comfortable for dancing. Usually laminate or parquet is laid. In the rest room you need to put several sofas or armchairs, as well as install a desk for the administrator, a telephone and other available equipment.

Depending on your financial capabilities, such premises can be rented, purchased or built from scratch. But the latter option involves large capital investments. Although sometimes it remains the only one available, since in the city it is not always easy to find a suitable building that meets the needs of a dance school.

Staff

Pay special attention to the selection of employees. All teachers must be not just experienced professionals, but also have a good reputation, be able to communicate with different students, be attractive, and quickly evaluate physical abilities person, be friendly and disciplined. Remember, the reputation of the institution as a whole depends on what kind of teachers work at the dance school.

An employee is also needed for an administrative position, which the owners sometimes perform on their own. This person must answer calls, advise on all issues related to the work of the school, register clients, etc.

There must be a cleaning lady on staff. If classes take place all day, you will have to clean things up regularly. If you have a less busy schedule, cleaning can be done in the morning or evening.

Marketing

To attract customers, you should engage in a targeted advertising campaign. Its methods depend on what audience you are targeting. Main channels for promoting a dance studio:

Bright sign.
Printing products - leaflets can be left in educational institutions, schools, kindergartens, offices, distribute on the streets, etc.
Posters and announcements posted all over the city - on transport, special boards, entrances, stops.
Advertising on billboards, in the media.
Use Internet resources - create a website, organize a group in in social networks, communicate on forums, etc.

One of the main ways to attract new audiences is to hold open parties in dance style, as well as participation in various city events. In this case, you will be able to clearly show the students’ skills, the attractiveness of a particular direction, the level of the school and the potential result.

And only after the first successes can you count on word of mouth, when satisfied clients will enthusiastically share their achievements among their friends.

You can download it here for free as a sample.

Financial part of the project

Summarizing everything you need to open dance studio, you can calculate the start-up costs.

Also keep in mind that at first you will have to have a reserve of money to ensure uninterrupted operation of the hall, regardless of whether clients appear immediately in the desired quantity.

Income and the rate of return on business will depend entirely on how many people you were able to captivate with your idea, as well as how much one lesson or subscription costs.

For example, at prices of 400-500 rubles per lesson, you can count on a monthly profit of 350 thousand. True, these indicators will not be achieved from the first days of work. Thus, after attracting a sufficient number of students, you can expect that within a few months the initial costs will be fully recouped.

Video: how to open a dance school?

Dancing is good for health, promotes slimness and well-being, and finally, it is simply a pleasant and interesting activity, so its popularity is growing every day. But to show off an intricate step at a party or at a disco requires not only desire and courage, but also certain skills, and therefore classes in dance classes, schools and studios are very popular. And if you feel like you're ready to start a hot new business, it's time to learn how to open a dance school and make it profitable.

What are we dancing?

First of all, you need to decide what exactly beginner dancers will be taught at your school, that is, decide on the dance direction. It is not at all necessary to choose one thing: the same school can teach classical ballroom dancing, salsa, which is popular today, and oriental dancing. The choice depends on several factors:

demand: what exactly your target audience needs, what dances are now in fashion;
competition: what is already offered to students existing schools your city;
opportunities: what kind of good teachers do you already have in mind?
your personal preferences.

Now another popular trend has appeared, which in terms of mass popularity can compete with the most popular dance genres - “Dancing for everyone”. This is a program that allows those who do not know how to dance at all to learn how to move so as not to feel like a black sheep at parties and clubs. Each dance school usually offers its own unique program “for everyone,” which includes basic elements most popular modern trends. It is this direction, with proper popularization and advertising, that attracts dance schools most students: after all, they can see and feel the result after a few weeks. And many of them continue to attend school after completing such training (as a rule, it lasts no more than 2-3 months), having chosen one of the directions for themselves.

Choosing a room for a dance school

Finding a hall where you can teach dance skills is not so easy, since there are certain requirements for the premises, and quite strict ones:

its size must be at least 80 square meters;
the classroom must be equipped with a high-quality ventilation and air conditioning system;
for dance classes in the hall you need large - the entire wall - mirrors and ballet bars;
adjacent premises are required: men's and women's locker rooms, each with an area of 15 sq.m. each;
showers are needed in locker rooms;
one more room - the foyer, where the reception desk will be located;
a rest room with upholstered furniture, its size must be at least 20 square meters. meters.

Similar premises can be found in fitness centers, and you can also look for a suitable room in cultural centers.

A more complex and expensive option is to equip such a hall yourself: purchase a room of suitable size and remodel it according to your needs. But you need to keep in mind that the costs in this case will be considerable: if there has been no dancing in the room before, most likely you will have to change the flooring and equip the hall with mirrors. Together with cosmetic repairs to the remaining premises and possible redevelopment, all this can turn out to be an expensive project.

Choosing a location for a dance school

Not only the technical parameters and interior of the dance school premises are important, but also its location. Moreover, a successful dance studio can be located both in the city center and on its outskirts - in a greasy area; each of them will have its own clients, since both solutions have their own advantages and disadvantages.

School in the city center

Like any enterprise in the center, such a school will be considered more prestigious, and therefore higher prices can be set here. There will be no need to spend a lot on advertising: a bright sign and advertisements on neighboring streets will suffice, and it will be convenient for employees of nearby offices to go to classes immediately after work.

But this arrangement also has its disadvantages. The first and main one is high rent, which will “eat up” a considerable part of the high cost of education. If the city is quite large, then traffic jams may regularly form on the approaches to the center, which will inevitably lead to students or even teachers being late. In addition, those who do not live in the center will most likely prefer a dance studio closer to home.

School in a residential area

If you decide to open a dance studio away from the center, you can count on relatively low rent. Another undoubted plus is that among the visitors there will be more housewives who will prefer to study not in the “busy” evening time, but during the day, when the halls are often empty. Due to this, the hall's traffic will increase. Competition here will not be high - in such areas there are usually few dance schools, but, of course, before choosing a premises, you should make sure that there are no similar establishments nearby.

The disadvantages of this arrangement include: a large number of students, especially at first: dance halls on the outskirts are rarely crowded; lower cost of classes than in the center and the need to invest in advertising and conduct various promotions to attract clients.

Recruitment

However, if you have excellent teachers - experienced and knowledgeable, the location of the school and advertising will not be decisive. People come to such a teacher again and again, his classes are recommended to friends, so good teachers dance is the golden fund of your school.

To keep the hall open, you need 4–6 teachers who will work according to schedule. You will also need two cashier administrators working in shifts: they will have to communicate with visitors, answer calls, and sell subscriptions. To maintain order in the premises, you need to hire a cleaner.

We calculate income and expenses

Like any other business, you need to start organizing a dance school with a detailed business plan. One lesson in a dance studio can cost from 250 to 500 rubles (we are talking about groups). Those who need individual lessons with teachers, as a rule, pay more - 700–1000 rubles per hour.

As a rule, each group consists of 10–15 people. The most popular time is in the evening, from 17:00 to 22 or even 23:00. However, morning groups can also be popular, which housewives and people with flexible work schedules are happy to attend. Individual lessons are usually scheduled for the morning.

For a dance studio to pay off and generate income, at least 5 groups need to work there per day.

The costs of opening a dance school-studio may be as follows:

Rent - from 50 to 100 thousand rubles, depending on the size of the city and the location of the school. If the rent for premises exceeds this amount, there is a risk that the school may become unprofitable.
Costs for employee salaries will be about 120,000 per month. Fixed wage usually from administrators and cleaners. Dance teachers typically receive a percentage of memberships sold.
Equipment costs (mirrors, machines, flooring) – 80–100 thousand rubles. If you take a room that is already equipped for a dance hall, these costs can be avoided.
Investments in advertising are about 30 thousand.

Thus, the income of a dance studio can be 100–150 thousand rubles per month, so the funds spent on organizing the business will return quite quickly.

Enterprise registration

To start a dance school, it is enough to register as a When choosing a taxation system, preference should be given to or (if such an opportunity exists). No licenses are required to teach choreography.

If you do not rent a ready-made dance hall with all the necessary permits, but organize and repair your own, you will need to obtain special permits to open a school in it from the city administration, the Fire Department and the SES.

Advertising and promotion

Whether or not to invest in advertising your establishment is a question to which every entrepreneur seeks the answer himself. At first, of course, you will have to do this. Of course, they will bring some of their “own” students after them. But it is necessary to notify the residents of the surrounding area about the opening of the studio; here advertisements and distribution of leaflets in crowded places will be used.

Large-scale advertising on radio or television is needed, perhaps, only if you are offering something exclusive, something that has not yet been seen in the city, and you expect that people from any area will come to you for the “new product.”

You definitely need a dance school website or at least your own pages on city portals: now, increasingly, the question of where to go to study, including dancing, is asked to search engines. And it will be very helpful if information about your studio appears in the top lines of the search.

Another interesting way to draw attention to the project is dance evenings, where students can express themselves and show new skills, and just have fun. Those around you will definitely have a desire to “learn the same way,” and the studio will have new students.

Organizing a dance school is more troublesome than expensive. So for a person who understands dance styles and knows how to work with creative people, this could be an excellent opportunity to organize profitable business with minimal investment.

Despite the sufficient number of dance studios in Russian cities, entry for new players is still open. This business can turn out to be very profitable due to the growing interest of young people (and not only) in dancing. Office workers, lawyers, managers, and government officials actively move their bodies. employees, students and so on.

The fact that everyone wants to learn dancing today more people, there is no doubt. According to Yandex search query statistics, the phrase “dance school in Moscow” is searched monthly by about 6,800 people, in St. Petersburg- 5,900 people:

People have an interest, and this can be seen from requests in other major cities RF. The presence of a dance studio on the Internet (website) is an important point that an entrepreneur should take into account. With the help of a well-designed website, you can attract a significant audience of clients to your dance studio.

Business registration

Licensing this activity is not subject to. The organizational and legal form of a dance studio can be either an individual entrepreneurship (individual) or a limited liability company ( entity). If a business is opened by one person, then an individual entrepreneur will be the most suitable option (minimum documents). When organizing a dance studio by several persons (partners), it would be preferable to register a legal entity. When filling out an application for registration, you can indicate OKVED 93.04 - “Physical training and recreational activities.”

As a taxation system, the most suitable option would be the simplified taxation system - a simplified taxation system: 6% of revenue or 15% of profit.

Room

The premises for opening a dance studio must be at least 100 square meters. m. The cost of renting such areas in the regions starts from 500 rubles. per sq. m. For a room of one hundred square meters you will have to pay at least 50 thousand rubles monthly. Most often, rent costs well over 100 thousand rubles.

Where will the studio be located: in a residential area or in the city center - special significance does not have. It might be even better in a residential area. The rental price here is much lower, and there may be more available space. People will come to a good dance school from the other end of the city. The main thing is the availability of convenient access roads and parking.

Particular attention should be paid interior design studios. Mirrors are the main accessory of a dance studio. They should be installed across the entire wall so that the dancers can see themselves in full height. The floors in the dance studio should not be slippery, so as not to harm the health of visitors. The best flooring for a dance floor is considered to be linoleum or natural wood.

Professional teachers are the key to success

The popularity and glory of the dance studio, in to a greater extent, depends on the professionalism of teachers. Find good teacher, a true professional in his field is not easy.

Forming a good team is the main difficulty of this business. Finding workers can take 3 months or more.

Reviews of the work of teachers from one of the dance clubs Ufa - this is what you need to strive for:

A portrait of an ideal dance club teacher: a cheerful and energetic person who not only knows how to dance, but also does it beautifully. It is advisable that the teacher knows several dance directions at once, so that unprofitable directions can always be replaced with profitable ones.

Teachers' salaries can be either a percentage of the cost of teaching a group (from 20 to 50%) or fixed for each lesson ($30 - 40).

"Assortment of dances"

A dance club should offer as many modern, fashionable dances. Here, as in a gift shop, the assortment is important.

The most popular dance styles taught in dance studios are: “ break dance", "go-go", "light fitness", " street dance» (« Hip Hop", "House", "Tecktonik"), oriental dances, strip plastic, wedding dances. In addition, you can earn money from individual lessons, body shaping, etc.

Classes in special groups may be of additional interest to clients:

dancing for adults (from 16 years old),
dancing for children and teenagers (from 5 to 16 years old),
classes for expectant mothers (yoga for pregnant women),
staging wedding dances,
choreographic studio,
dance classes for parents and babies (from 3 months to 1.5 years).

How much do dance studios earn?

average price a subscription for 4 classes in the regions is 800 rubles. A monthly subscription to all types of dance can be purchased for an average of 1,500 rubles. In Moscow, prices are slightly higher. In fact, the profitability of a dance studio begins with the purchase of 80-100 monthly subscriptions. The average workload of well-promoted clubs involves monthly classes of at least 15 groups of 20 people, which in monetary terms means monthly revenue of 450,000 rubles.

How to develop a dance studio?

The most effective advertising channel for promoting a dance studio is women's magazines. Here it is important not to miscalculate the age of the target audience and the subject of the magazine. Best Category- girls aged 17 to 25 years old, at this age they are more interested in dancing.

Your own website cannot be discounted either. It will take at least 2 thousand dollars to create and promote a good website, but the costs are justified. Today, many products and services are found through a search engine.

Good effect for growth client base may give promotions and discounts. For example, you can give a free lesson to anyone who brings a friend to the dance studio. Refer 8 friends - that's a month of free classes. In addition, those who have doubts (those who are not ready to buy a subscription right away) can be offered the first 30-minute lesson for free.

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Dancing has always been popular. I dare to assure you that building a business on this today is very promising. It's about about the opening schools - dance studios.

Studios at the Houses of Culture and clubs at educational centers are becoming a thing of the past, now our citizens, spoiled by fitness centers, prefer to learn dance in a well-equipped hall, next to which there is a locker room and showers. A dance teacher, by the way, is a highly paid profession, because it is his level and professional qualifications that attract clients to the school.

The so-called “exclusive” schools with one priority dance direction are beginning to enjoy increasing popularity, although this does not exclude the presence of others. popular types dances, which in this school are of secondary importance. Their mandatory components are: well-equipped premises, a stable composition of high-class teachers, and regular events. Unlike “mass schools” aimed at the general public and a large number of common dance styles that were relevant 3-4 years ago, “exclusive studios” give the student some kind of guarantee - to teach how to dance through certain time. Accordingly, prices in such schools are slightly higher than average.

According to the owners dance school The main consumers of this service are middle and senior managers, as well as people in creative professions.

Such dance studio brings the owner at least $5 thousand per month.

“In studios where there is an accent dance direction the consumer is narrowly segmented, says Andrey Panferov CEO dance schools“The first step” is most often a representative of the city’s business community.”

Over the past couple of years, private dance studios have been actively fighting for regular clients. According to the co-owner of the dance school, Yulia Zueva, this is due to the concept of “exclusive” schools, which is relatively new to the local market, focused exclusively on regular clients.

average cost One lesson in specialized dance schools varies from 300 to 400 rubles. In studios aimed at the general consumer, this figure is 150 - 200 rubles.

In order to optimize the costs of opening an “exclusive” dance studio, it is best to rent a well-equipped and decorated premises that does not need renovation: for example, from the owner or in a business center. Then you will only have to invest in flooring, mirrors, locker room equipment and rest rooms. You can also save on advertising by choosing priority channels for transmitting information.

"Client dance school- This active person, who himself started searching and found a suitable school, and not at all the one who accidentally saw or heard an advertisement and “fell” on it,” says Yulia Zueva.

Investments in opening of a dance studio on average vary from $15 to $70 thousand depending on the rental rate, size and condition of the premises. The return on investment is a year, a year and a half. The only thing you should not skimp on is staff, since it is the teacher who attracts and retains the student in a given place.”

Dancing school. Mini business plan.

1. Premises for a school - dance studio

For a small dance school-studio, it is enough to rent 150 sq.m.:

From 80 sq.m. - actual dance class;
- 15 sq.m. - locker room;
- 15 sq.m. - shower;
- 20 sq.m. - hall;
- 20 sq.m. - restroom.

In order for the enterprise to be profitable, the rental rate should not exceed $2.5–3 thousand per month.

2. School equipment - dance studios

The most important thing in dance floor- flooring and ventilation. The average price of a special floor covering for dancing (laminated parquet, planks or laminate) is from 1.5 thousand to 3.5 thousand rubles per sq.m.
Providing good ventilation is expensive, so it is better to initially look for a room where it is built-in.
Special lighting is not required - the main requirement: the light in the dance class should not be very bright.
Mirrors, equipment for the locker room and rest room, reception desk - from $3 thousand.

3. School staff - dance studio

For a small studio with an area of 150 sq.m. with one dance hall:

Two administrators - from $600 per month;
- cleaning lady - from $200 per month;
- 5–6 teachers, hourly payment: from 300–400 rubles per hour.

In general - from $2.5 thousand per month

4. Training at school - dance studio

A profitable group usually consists of 10-15 people. They come mainly in the evenings.

Morning and afternoon hours can be filled individual lessons, which bring 5-20% of the total turnover. To make a good profit, it is necessary that at least 3-4 groups study at school every day.

5. Balls, dance parties and advertising

To motivate students, it is advisable to organize parties once a week where clients can dance the way they were taught.
Renting a restaurant or club for the evening - from $150 per hour. Entrance to the party is paid (from 150 rubles), so the event pays for itself, but rarely generates income.

Total costs for opening a dance school-studio:

Costs - from $13.8 thousand.
Monthly turnover- from $9 thousand
Monthly expenses - from $4 thousand.
Profit - from $5 thousand.