Irina Sashina: “I like everything big: both men and cars. Irina Sashina - I am a very active person What cosmetics does TV presenter Irina Sashina prefer?

Irina Sashina, whose photo has become quite recognizable among television fans today, is one of the most popular Russian journalists and TV presenters. Born in 1977 in Gatchina, Leningrad region.

Education

The profession of a TV presenter and journalist requires you to have a broad outlook and a wide range of interests. A person who lacks at least basic knowledge in several areas is unlikely to remain interesting to the viewer for a long time. Irina Sashina is a TV presenter whose biography is very interesting. She has several higher educations at once - economics and philology (with a degree in international economics) from the faculties of Lomonosov Moscow State University, and she graduated with honors. However, without stopping there, she received another diploma - from the Institute for Advanced Training of Television and Radio Broadcasting Workers. Here her teachers were such famous television figures as Igor Kirillov and Dina Grigorieva.

Sashina has several other areas of activity: she is a linguist, candidate of philological sciences and the Moscow State University Support Fund. She speaks several foreign languages ​​(English, French, Italian) and completed an internship in England and Japan. In addition, Irina Sashina was the host and moderator of the Expopriority forums in 2010 and 2011, and once (in 2012) the host of the Russian Journalists’ Ball. Almost all television observers pay tribute to Irina’s professional qualities, noting her high level of training and knowledge in many areas.

Activities on television

The creative life of Irina Sashina is a series of interesting projects with different TV channels. Every program where Irina appeared was marked by her charm and professionalism. Now Sashina is known as the host of the “Mood” program on the TVC channel. And Irina first appeared on domestic television in 1997 - then viewers recognized her as the presenter and correspondent of the “Data” program. The program was broadcast daily on the TV Center channel.

The next few years in Irina’s creative biography are marked by collaboration with the Stolitsa TV channel, where she is the presenter and director of various programs. However, already in 2004, Sashina returned to her native TV Center, where this time she combined the positions of chief editor and host of the Business Moscow program. In addition, for several months Irina has been the head of the economic and legal department and the leading author’s column “Useful Economics,” published as part of the morning channel “Mood.”

Work on different TV channels

As already noted, Sashina’s activities are not limited to just one TV channel once chosen. During the same period, she was an economic observer for NTV, as well as the general producer of the MTC television channel (television of the Central District of Moscow). In general, Irina, one might say, does not sit in one place, constantly taking part in various projects. And this applies not only to television.

In 2011, Irina Sashina came to the Ren-TV channel. Here she appears in her usual role as host of the TV programs “Economic Review” and “News 24”. And two years later, TVC viewers see her again - this time as the host of the “Mood” channel.

TV presenter awards

Of course, such fruitful work over many years could not go unnoticed. Over the years of her creative activity, the TV presenter has received many awards. Some of them clearly prove that in the profession of a TV presenter, especially for a woman, external data and personal charm play a huge role. While still a student, she became Miss Moscow State University 1995. And the most notable among professional awards are the diploma “The Most Charming TV Presenter” and the special prize of the “Golden Mercury 2009” award. In addition, she has a diploma from the Russian Chamber of Commerce and Industry “For promoting a healthy lifestyle.”

Personal life

Irina Sashina, whose biography has developed quite well not only in the field of career, is married to a businessman. Together they are raising four children - Alexander, German, Roman and Maria.

Irina herself is fond of skiing. According to her, while descending from the mountain she experiences internal recharge and is charged with positive energy. The TV star prefers to skate in the Moscow region and in Austria.

The presenter's children also prefer active activities: the eldest sons play sports professionally (Alexander - football, German - hockey). Parents believe that love for animals helps to raise a worthy person, so Alexander and Irina’s family has a Doberman Pinscher, a parrot and pet fish.

other hobbies

Irina is a staunch supporter of a traditional family and an active lifestyle. This can be confirmed on her official website: there is a section “My World”, where the TV presenter shares with her viewers and fans photographs and stories about spending time together with her husband and children. The presenter is also a regular participant in various events dedicated not only to journalism and economics, but also to health and child development. At some of them, she acts as the host of the event, simultaneously sharing her secrets of beauty and health with those present.

In addition, Irina Sashina, a very popular TV presenter at present, loves to cook: she even has her own signature recipes, the secrets of which she sometimes reveals in her interviews.

Irina Sashina: “The camera does not tolerate hypocrisy and pretense. The viewer must be loved”

Irina Sashina, a TV presenter and mother of three sons, has come a long way from an economist to the host of the most incendiary and positive morning program on the TV Center channel. She revealed the secret of a good mood, and also told how not to miss your chance in life.

- What prompted you to take up journalism? How did you get into the profession?

I think it's fate. Although the path was long... I was studying at the Romance-Germanic department of the Faculty of Philology of Moscow State University when I learned that excellent students were allowed to enter the second department for free. Rector of Moscow State University V.A. Sadovnichy issued such an order, and I, naturally, took the opportunity and chose the Faculty of Economics. I spent the whole day running between buildings. In the morning - philology department, in the evening - economics department. It so happened that in one year I defended my dissertation at the Faculty of Philology and graduated from the Faculty of Economics. Like many economics students, after graduation I went to work in a bank. Once I saw an advertisement on a Moscow TV channel that they needed presenters with knowledge of economics and foreign languages. I decided to try it - I've always been attracted to the "scene". While still at school, I studied in the musical theater of a young actor (by the way, in the same group with Nikolai Baskov and Natalya Gromushkina.) After going through a tough casting (out of 100 people they chose two), I ended up going on air alone. Moreover, I immediately got into the crowd, and I was hired as the host of several programs, including the information and analytical “Events of the Week.” Of course, I was pulled into the thick of things. I had to be torn - work in a bank in the morning, broadcast on television in the evening. At some point I realized that it was time to choose...

- Remember your first day of working on camera. Like many newbies, you were probably very nervous. How to overcome anxiety in front of the camera?

Students often ask me this question (I teach master classes at various television institutes). Here’s my advice: you need to imagine the person to whom you are providing this or that information. Before the broadcast, when you look at the text, you should think about who would be interested in it - grandmother, brother, Aunt Manya from the third entrance, a girl who just gave birth... As soon as you imagine a specific viewer, the message becomes more targeted, and the look will not be “empty”.
I immediately ended up on the air because amazing self-control came from somewhere. It was impossible to piss me off. It happened that the lamps went out during the broadcast, tables fell, the prompter “flew out,” but, as they say, I didn’t bat an eyebrow.

-You have a rich biography, you worked on different channels, and devoted a fair part of your career to TV Center...

Perhaps this is also fate. Despite the fact that I once cheated on TV Center - I was invited to present news on the REN TV channel - then I returned, because my soul always remained here. I really like the morning format I work in now. It combines all genres - news, entertainment, and interviews - everything that is interesting to the viewer. At the same time, I have the opportunity to go on set, meet interesting people, world-class stars - this is exactly what I was missing. In the profession, as in life, you cannot, having achieved something, calm down and stop. I don’t like routine - I always want to grow and develop. My work now greatly contributes to this. “Mood” is a very useful program, both for the audience and for me personally. Even acquaintances admit that they get useful information from our issues - what happened in the world, what to do on the weekend, where to go, how to cook a delicious breakfast. Or here’s an example - how to park correctly in the center of Moscow - for example, I was one of the first to learn about resident and multi-child parking permits. We have so much relevant information on air that it’s worth watching it with a pen and notepad.

- You set the pace for the awakening city. Do you feel responsible for the viewer's mood?

Of course, I feel responsible; I try to set this mood differently every time. When I come to work, I first find out the latest news, and only then prepare myself for meeting the audience. Sometimes you need to turn on the drive right at 6 am, and sometimes you need to wake up the viewer gradually.

-You stand up for the purity of television. In your opinion, what is missing from television?

There is a lack of sincerity and openness on television. What I like about the “Mood” program is that we have high-quality information, there is no “yellowness”. When we film a guest, I always ask that the recording be live to intentionally leave out the rough edges. Let the audience see that we are people just like them. I really like it when presenters talk to the audience on equal terms. In addition, in my opinion, there are not enough entertainment programs on television. We are all family people, working people, with limited time, and it’s great when you can visit an exhibition or film premiere without leaving the couch. The viewer wants and has every right to be entertained.

- How viable is the media in relation to the Internet?

I will not support those skeptics who believe that television will soon die out. Still, everyone wants to turn on the TV in the evening, where they will not just tell us the news, but will also present the author’s vision. You need to use the Internet in moderation. This is very convenient when, for example, you need to find out the score of a hockey match - you go to the Internet and find out in one or two clicks.

-Have you watched the Olympics? Who were you rooting for?

I am a very passionate fan! I watched the performances of snowboarders, bobsledders, and cross-country skiing - when everyone got into trouble, it was so disappointing. But the figure skaters are beautiful. And, of course, the whole family watched hockey. I really want our young hockey players to grow up and make a breakthrough. I have two sons already playing hockey. Herman, who is now in second grade, has been studying for four years. And the little one, who is five years old, has been studying for a year. At home, the children's favorite pastime is to play hockey in the hallway, so all our walls are covered in marks from the puck.

-Have your children already started talking to you about choosing a future profession?

Herman confidently declares: “I will be a hockey player, it is not discussed.” The little one is only taking his first steps in sports, he really likes hockey and even his friends say: “We will win the Olympics when yours grow up.” I will try to listen to the opinions of children. Because there is nothing worse than going towards your calling “through thorns to the stars.” I don’t regret that I received a good university education, but maybe if I had immediately entered the journalism department, it would have been easier for me.

-You said that your plans are to write a doctoral dissertation in economics. Was it possible to implement this idea?

I’m still collecting material and have already decided on the topic. I'm going to actively do this this year. I don’t know how my life will turn out next, but I don’t think I’ve reached my ceiling.

- You were called to teach at the Institute of Television. Do you see yourself as a teacher?

I periodically conduct master classes. I haven’t decided to go deeper into this specialty yet - right now I’m not ready to take on such responsibility. Not because there is no experience, there is simply not enough time. If I take a course or group, I will immerse myself in this matter completely; I can’t do it any other way - perfectionism is in my blood. Maybe someday, in 10-15 years, when the children grow up...

-How can young journalists show their individuality, open up and not slide into the image of a “talking head in the frame”?

You have to be yourself. All people are different, all people are interesting. First of all, you don’t need to pose in front of the camera, you don’t need to pretend to be someone, then the viewer will be interested. And you should never refuse the opportunity to gain additional knowledge or improve your skill level. If there is an opportunity to study languages ​​- go, if there is an opportunity to go somewhere - go, take advantage of the opportunity. But without fanaticism, of course. They suggested running another project in parallel, filming, writing - take it, because you are immersed in a new topic and gain new knowledge, which will definitely come in handy later.

-Irina, in one interview you said that you value working on television for its drive, the ability to quickly react to a situation, and make non-standard decisions. Do you have a more relaxed pace of life outside of work?

I am a lifelong energizer. Everyone tells me: “You can’t live in peace!” I am not a housewife by nature; I absolutely cannot sit at home doing nothing. In my life I try to make sure that in the evening I can enjoy the aftertaste of the past day. In addition to working on camera, I participate in various projects - government, economic. I am an Aries, a ram by nature, a real choleric person, a perfectionist. I have to do everything according to the rules; if it’s done, it’s only an “A” grade. And I teach my children to do this. I don’t recognize gray shades; I don’t even really like this color.

-That is, they won’t find you at home?

It simply doesn’t happen to us that we sit idle - we try to diversify our leisure time: go to the skating rink, to an exhibition, to the theater. It seems to me that children are like sponges, they absorb everything. So am I with them. It’s a good habit from childhood to be constantly on the move, then children simply won’t have time to engage in idle chatter on social networks or wander around the streets.

-You were awarded a diploma "For your contribution to promoting a healthy lifestyle." Do you play sports? Do you prefer active rest to passive rest? Currently, city programs to introduce sports to the masses are actively developing. Have you been able to evaluate the achievements in this area?

I very much support the changes that are now taking place in Moscow, despite many skeptical statements and pessimistic sentiments. Starting from the above-mentioned parking lots, the center has become freer; now there is always the opportunity to park. Young people began to become more active in physical education and sports. We ourselves have used bicycle rentals many times, it’s so great! In winter, we are all big fans of ice skating. We were in Luzhniki, in Gorky Park, in the Palace of Pioneers on Dynamo, in Krylatskoye. There are now a lot of skating rinks in Moscow, it’s not boring in the capital in winter, and in summer it’s so nice to stroll through the landscaped squares. These changes for the better are happening with the support of the Moscow Government. Excellent work is being done, I only support this initiative. Our city has truly become the European capital.

- Do you have a favorite place in Moscow?

I really love the side streets of Arbat. Old Arbat, Starokonyushenny Lane, Sivtsev Vrazhek - you can walk there endlessly. Almost like in old Europe...

- Where do you prefer to relax? Do you need time to be alone with yourself or do you prefer to relax with your family?

I’m never bored with myself either. Sometimes I like to be alone, sit and think, but usually half a day is enough for such a “recharge.” We always vacation with our family, and no matter how many children I have, we always vacation without a nanny. In this matter, I am also a perfectionist; I believe that children should be taken care of themselves. I have always had a dream: to have a big house, a big table where everyone would gather. I always wanted many children. I can say that now my childhood dreams have come true. I live like in a fairy tale - I have three sons.

Presenter of the morning channel "Mood".

Irina Sashina has been working on television since 1999. She graduated with honors from the philological and economic faculties of Moscow State University. Lomonosov, studied in Japan and England. Candidate of Philology. While studying at Moscow State University, she won the title "Miss University-95". Graduated from the Institute for Advanced Training of Television and Radio Broadcasting Workers, the announcer department of the Ostankino Television School. She calls Igor Kirillov, Dina Grigorieva and Bella Gaimakova her teachers. Work on television began as a special correspondent on the Stolitsa TV channel, then Irina became the presenter and editor-in-chief of the channel’s television programs. She worked at RBC as a correspondent and presenter. And on NTV - the author and leading economic column in the program “Morning on NTV”. Irina Sashina was the general producer of the TV channel "Trust MTC".

Since 2004 he has been working at TV Center. First, the host of the daily program "Data", and since 2005 - the host of the information and analytical program "Business Moscow". In addition, in 2011, Irina Sashina became the author and host of the “Useful Economics” column of the morning channel "Mood", and since January 2013 - the host of this program.

She was awarded a diploma from the Chamber of Commerce and Industry of the Russian Federation "For contribution to the promotion of a healthy lifestyle", a diploma for "The Most Charming TV Presenter" (special prize of the Golden Mercury 2009 award) and a diploma from the Federation Council of the Federal Assembly of the Russian Federation "For active participation in the Second International Forum on Intellectual Property: Expopriority 2010 ".

Speaks fluent English, French and Italian. Loves theater and classical music. He enjoys alpine skiing and tennis. He considers his three sons: Alexander, German and Roman to be his main achievement. Life credo: “Everything impossible is possible. The meaning of life is to constantly move forward.”

The TV Center TV presenter told the site about knitting while driving, her love for crossovers, and traveling by car with four children.

You have a BMW. How did you choose and on what basis?

Before that I had a Toyota RAV4, but I wanted something new.

I chose according to the principle of cheap and cheerful. The BMW X3 is a fairly economical car: it uses very little fuel. Moreover, in the 4 years that I have had it, we have hardly repaired it.

Why a crossover and not a sedan?

I think it came from childhood. Possibly compensation due to growth. I'm only 168 centimeters, so I like everything big: both men and cars.

I feel uncomfortable in a sedan, I can’t control the situation on the road, but in a jeep everything is perfectly visible. I once drove a Zhiguli, which was given to my mother at work for $100: the car was “written off” at production.

I was then a 3rd year student at Moscow State University and only recently received my license. We lived on Dmitry Ulyanov Street, it was convenient to get to the university: in a straight line, but even this became a test because of the fear that everyone could cut me off or I myself might not fit into the turn. My mother literally forced me to drive, but now I understand that after the Zhiguli I’m no longer afraid of anything.

When I got into a foreign car, it seemed like it was some kind of alien ship. This doesn’t mean that I didn’t like the “six”. On the contrary, having learned to drive a manual, I can now freely paint my eyes and lips with an automatic transmission. My skills often help me when we rent a car abroad, there are mechanics there.

Do you cut yourself off on the roads?

Only as a last resort. For example, children urgently demand to stop.

Are men allowed to pass on the road?

Yes, but women most often do not. There are situations when I see that I am being ignored on purpose. In this regard, I am more loyal and always ready to give way.

Tell us your most memorable car-related incident.

Probably when our whole family went to Plyos, Levitan’s homeland. By the way, now I can confidently give advice: you should always have a spare tire in your car, plenty of coffee and good music. Our hotel was located on the top of a hill, and the rainy weather made it difficult to climb up there. While we were climbing, we punctured a tire, but thanks to the spare tire, everything ended well.

More from experience: before a trip, I make a selection of funny tracks; children certainly get a second wind after I turn on these songs. We also often stop near a beautiful place to take photos. Over time, I realized that there is no need to wait for a second chance, it is quite possible that this beautiful moment may not happen again.

Who changed the tire when it broke?

All together, the boys helped! A very useful lesson. During the trip, my husband grumbled when they started being mischievous, but what can you do, these are children. Jokingly, we threatened to lock them in the trunk. One threat was enough.

How old are the children?

It’s like in a fairy tale about sons and a sweet daughter: the boys are 14, 11 and 8 years old, and the baby is 3 years old. Due to the fact that my sons play hockey, the car has become a second home. Often we have to go somewhere for training camps in Pereslavl, Peresvet, we were recently in Crimea.

Where do you recommend going?

I definitely recommend visiting Ethnomir in the Moscow region - an ideal place for a holiday with children. I also really liked the city of Dzerzhinsk, the nature there is simply amazing. The feeling that in front of you are some kind of French landscapes. I would love to go back there. The road takes only 4 hours, without traffic jams even 3, but there are a lot of impressions.

I believe that Russia is a wonderful place, where many places are still unknown. And I try to get my children out somewhere. The only thing that upsets us is that eco-tourism in our country seems to be developing, but in comparison with Europe it is still weak.

What do you do in traffic jams?

I used to be on social networks or write messages, but then I stopped. I noticed that my vision was getting worse: my eyes were always jumping from the road to the phone. Now I found something more interesting: I started knitting blouses for my daughter while driving. It’s convenient, it’s small in size, and it’s less distracting than gadgets.

By the way, because of gadgets, I somehow had to brake urgently. The car in front stopped abruptly, and I barely had time to react. We collided, but not much. The man turned out to be adequate, and we parted calmly.

Are you buckling up?

Yes, definitely. And I force the whole family. The incident with my sister taught me this: she somehow didn’t fasten her seat belt and flew all over the cabin, the car flew into a ditch. Fortunately, everything worked out.

What speed do you usually drive at?

In the city no more than 60 km/h, and on the highway 100-110 km/h. On the road I try not to violate them, because fines of 3 thousand are disciplined.

Today we had a photo shoot on a motorcycle. Would you like to switch to a bike?

Hardly. My dream is to just go for a ride. As a child, I liked a boy who rode me on a motorcycle, and since then I really want to remember these emotions. Today I got on a bike for the second time in my life, but I don’t think I’ll risk riding it. Nowadays you need to be a virtuoso to ride it.

What are your plans for the future?

I won’t talk about all the projects. Now I have been the host of the “Mood” program on the TV Center channel for 4 years. I feel like I'm in the right place. I'm also writing a book about how to live in a big city.

Who do you invite to the program?

We have stars, chefs, psychologists, esotericists and numerologists. We are about everything and everyone. We are looking for the most relevant information, what attracts people.

Name three famous personalities, guests of the program who impressed you the most.

The singer Zara was a real discovery. An amazing girl with amazing energy. There is nothing stellar about her, she is an amazingly smart, intelligent, kind, sincere and open person. What amazed me most was when she came to our program right after the tour, came up and asked: “Girls, can I sleep for 15 minutes here on the sofa in the dressing room?” I even have a photo on Instagram where she lay down, curled up into a ball and fell fast asleep.

Ivanushki International turned out to be very decent and not arrogant. Despite the fact that they have been in show business for a long time, they managed to maintain positive moral qualities and good energy. Recently Soso Pavliashvili came with his wife Irina. It seems like a stellar couple, but also very real.

Text: Vladislava Kolodzinskaya
Photo: Alexander Isaev

Welcome to the official website of agent Sashina Irina. This famous TV presenter is a native of the Leningrad region. She was born in late spring in 1977. The girl received an excellent education. First, she graduated from two faculties of Moscow State University (philological and economic), then retrained in special courses to become a professional television and radio broadcaster. After some time, Ira studied abroad (in Japan and England). As a result of many years of work, Sashina received the title of candidate of philological sciences, linguist and international economist.

Creative achievements

Irina Sergeevna began working on television in 1997. His debut performance on television took place in the “Data” program, which was broadcast on the “TV Center” channel. Just a couple of years later, the girl received a leadership position at the Stolitsa TV channel, where she oversaw the organization of work on the creation of various television programs. In 2004, Sashina returned to work for the TV Center channel, as she accepted an order for the position of host and editor-in-chief of the program “Business Moscow”.

Since 2009, Irina Sashina worked as an economic observer on the NTV channel, and a year later she became the General Producer on the MTC channel. In 2011, for several months the girl served as head of the economic and legal department on the morning channel “Mood”. In the same year, Sashina finally retrained as a presenter of business and analytical programs. As a result, she became the face of the REN TV channel, on which she hosted two television programs at once - “News 24” and “Economic Review”.

In the winter of 2013, Irina returned to work on the TV Center channel as the host of the morning program “Mood.” During her solid career, Sashina received many awards and titles. In 2009, she received the Golden Mercury prize and was named “The Most Charming TV Presenter.” The TV personality has a diploma “For contribution to the promotion of a healthy lifestyle.”

Irina Sergeevna married businessman Alexander Arutyunov in 2000. With her beloved man, the woman is raising four children - Alexander, German, Roman and Maria. The best pastime for a successful and sought-after presenter is attending concerts and other interesting events with her family. As a hobby, the journalist chooses skiing and playing tennis.