How to open a dance studio. Your own business: how to open speed reading courses

The art of dance has been valued at all times. Even two hundred years ago, all noble people, nobles and the “cream” of society, always invited teachers to teach their children, and from an early age they mastered complex steps and pirouettes.

Later they were replaced by mugs at educational centers and Houses of Culture. However, now they are becoming a thing of the past - people prefer to learn dancing in a well-equipped hall, with changing rooms and showers.

There is no doubt that dance business can be a truly promising and profitable idea. But where to start? How to organize everything correctly in order to “recoup” the invested funds in the shortest possible time and start making real profits?

Step 1. Market research

Before you start writing a dance studio business plan, you need to do a minimum of market research at the level of the area in which you plan to operate.

Try to find out as much information as possible about schools located nearby, their pricing policy, class hours and the level of teachers. In addition, you should evaluate the advertising activity of competitors - many manage to “exit” precisely due to it.

Step 2: Choosing a Core Concept

How to open your own dance studio? Be sure to define the general concept, choose the main dance style, and also determine the time of the classes. The target audience is active working women who live nearby and plan to study in the evenings. You should focus on average level income of their clients.

Among the most popular areas are classical, ballroom, Eastern dance(especially popular in last years belly dance), as well as strip plastic.

In addition to teaching specific types of dance, programs like “Dancing for Everyone” are becoming fashionable. What is their essence? Everything is very simple here - they are intended for people who do not know how to dance at all, but really want to learn how to dance in order to feel relaxed and confident in clubs and at parties.

It must be said that each school develops its own, exclusive “Dancing for Everyone” program. As a rule, it is based on modern trends, some classics and thematic dances. With proper advertising, such programs instantly attract great amount willing – who would refuse the prospect of learning to dance in a few weeks?

Your task is to make this possible, so that your students as soon as possible saw tangible results. Then additional advertising of your services will no longer be required: the so-called word of mouth effect will work.

Step 3. Formation of a list of services

Understanding in detail how to open dance studio, you should immediately determine the main source of income for the establishment. Depending on the work schedule and the number of groups, this may be an hourly payment or a subscription. Renting out the halls to others will further increase the profitability of the project. dance groups and aerobics, fitness and other sports (in free time).

Step 4. Registration of activity

As a rule, the founders of dance studios and schools are registered as individual entrepreneurs. If there are several founders, it would be more logical to register entity– for example, LLC.

Obtaining special licenses for conducting choreographic lessons not provided.

However, you should keep in mind that you will need to obtain permission to operate the selected premises (if it is not located on the territory of specialized complexes). Permission must be obtained both from the city administration and from other authorities - the fire service and the SES.

In addition, you need to choose a taxation system: general or simplified.

Step 5. Finding a room

So that's it preparatory stages already behind. How to open your own dance studio? First you need to choose a room that suits all the parameters. In this case, you need to take into account not only your personal preferences, but also the requirements of the sanitary and epidemiological service (you will need its permission to start work).

For a small dance school-studio, it will be enough to rent a room with an area of about 150 m2:

from 80 m 2 falls on the dance class itself;
15 m 2 – locker room;
15 m 2 – shower rooms;
20 m 2 – rest room;
20 m2 – hall.

For your enterprise to be profitable, the rental rate should not exceed 70-90 thousand rubles per month.

Separately, you should consider the basic requirements for the premises:

accommodation on the ground floor;
possibility of repair and re-equipment;
availability of air conditioning and ventilation systems, sound insulation and the possibility of placing showers;
the presence of a separate entrance (classes in the evening may disturb the residents of the house).

Regarding location, you should consider different variants and clearly weigh all the pros and cons when drawing up a business plan for a dance studio.

The advantages of locating in residential areas are obvious: lower rents, a larger number of housewife clients who prefer to work in the morning and afternoon, and the lack of competition. However, in terms of prestige, your school will be significantly inferior to those located in the center, and the cost of classes will be lower. In this case, you shouldn’t count on crowded halls either, and in order to attract customers, you will have to constantly spend money on advertising.

Accommodation in the city center also has its pros and cons. The disadvantages, first of all, include the fact that the rent will be too high, and clients who live on the outskirts will most likely decide to look for an establishment that is located closer to home. But there are also advantages - prestige, high prices for classes, low advertising costs and convenience for working clients.

Step 6. Equipment

The business plan for a dance studio must include an expense item related to the purchase of all necessary equipment. First of all, we are talking about specialized flooring and ventilation. average cost special flooring for dancing (boards, inlaid parquet or laminate) ranges from 1.5 to 3.5 thousand rubles per 1 m 2.

Alexander Kaptsov

Reading time: 8 minutes

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IN Lately, the popularity of dance classes began to actively revive. Taking classes at a dance school is a rising trend, especially among young people. Opening a dance studio is now a promising direction in business. This material shows the most optimal procedure for opening such a school from scratch. Recommendations are given for solving basic organizational issues. The formula for calculating your potential profit is given.

Organizing a dance school from scratch: list of required documents

When starting any business, there are some legal documents that need to be completed. Opening a dance school is no exception.

In order to understand what documents you will need to open and fully operate such a school, you need answers to the following questions:

How many people will appear in the documents as the founders of the school?
Will graduates be awarded certification certificates?
Where will the necessary premises be rented?

If you are the only founder of the school and do not plan to issue any graduation documents, then the easiest way will be with taxation under the UTII system.

Registering an LLC is somewhat more difficult, but you will have to do it if:

The founders of a dance school are two or more people.
It is planned to issue certification certificates to graduates. This involves obtaining a license to issue such documents.

In both cases, organizationally - legal form in the form of an LLC is required.
More may be required permits from the Ministry of Emergency Situations and SES for the right to use the rented premises for the intended purposes. To avoid this, it is recommended to rent premises from organizations that already have such permits. And these are: fitness centers, cultural centers, children's and youth centers, etc.

Dance school for adults or children: choosing the target audience

The next important question is defining your target audience. You need to understand as accurately as possible who your potential customers are. To do this, you need to study the existing market of similar offers in your city.

You should find out the following:

How many similar schools already operate in your locality? This shows the approximate level of competition.
Is there sufficient demand for their services? Including among the adult population.
What dance styles are the most popular?
Approximate price level for subscriptions.

Having received the necessary information, compare it with your goals and capabilities. If your capabilities allow and there is demand, organize classes for both adults and children. Children need to be divided into certain age groups(junior, middle, senior) 15-20 people each. Create a class schedule based on the wishes and capabilities of your future cadets. As a rule, it is more convenient for adults to study during the day or late in the evening, and for children, depending on how busy they are in educational institutions.

What kind of premises is needed for a dance school?

As you know, people are greeted by their clothes. And the room in which you will offer your potential cadets to study is precisely that very “clothing”. After visiting the school, the future dancer should have only positive impressions.

Therefore, when choosing a room, pay attention to the following:

The basis - dance hall, should be quite spacious, preferably at least 90 square meters. m.
The hall should be bright and equipped with a good exhaust hood.
It is mandatory to have two locker rooms: men's and women's.
The presence of showers is very welcome.
The teaching staff must have their own administrative premises.

If all of the above conditions are met, it will be possible to organize a full-fledged dance school.

Where is the best place to open a dance school: deciding on the location

Often the location where the school will be located will be a determining factor in your potential student's decision. The location of the school should be easily accessible; it should be easy to get to, including by public transport. There should be a parking space near it.

It is advisable that there are no dance studios of your competitors nearby . When choosing a school location, you need to consider the size and population density of your settlement. It is not at all necessary that it be in the city center. Here, as a rule, the cost of renting premises is higher, and their choice is smaller.

How to design a dance school: sample design project

When developing a design project for a dance school, you need to take into account the dance styles that will be taught there. The design of the dance hall contributes to the creation of a certain psychological mood from those involved. This mood should correspond to the type of dance. The easiest way to create harmony between the dance and the mood of the students is by decorating the walls in a certain color palette.

It has long been noted that yellow and orange colors give a feeling of fun and ease. Green and beige colors– more neutral, gives a feeling of confidence, normalizes blood pressure. Touches of red will help add passion and spice. Pink color sets you up for a romantic wave.

Therefore, for certain dance styles, it is advisable to take into account the following recommendations for the color design of the walls:

Yellow and orange with elements of red – Latin, hip-hop, breakdancing and similar rhythmic styles
Green, beige – classic and folk dances, belly dance, ballroom dancing etc.

Oriental dances require special treatment . Various are acceptable here color combinations and decorative elements associated with the oriental landscape and their beautiful fairy-tale works.

To paint walls, you need to use thick, breathable paint that is not washed off with water. It is possible to use vinyl wallpaper. One of the walls should be mirrored. The mirror should start at a height of no more than 70 centimeters from the floor. Width - at least 180 cm. But if more, then better. Gaps and installation angles between the component mirrors should be invisible. This will ensure a correct, undistorted reflection. Another wall can be evenly covered with a plain curtain, not much different in color from the other walls. She will create an imitation of a stage in a dance hall.

Particular attention should be paid to the floor covering . Non-slip matte parquet is considered the ideal surface for dancing. You can use high-density laminate or special stage linoleum. In any case, the floor covering must be dense, wear-resistant and even.

To create a hall lighting system, ordinary halogen lamps are suitable. Spot light elements along the perimeter of the mirror will add a special mood and provide a useful light flux to the side of the dancers. Directional light elements can be useful. Depending on your wishes, their direction and color can usually be changed. Interesting solution will be - in addition to them, place several elements of mirror film on the ceiling.

All the efforts and expenses associated with the correct interesting design of the dance hall will certainly pay off many times over.

Equipment needed for a dance school

A dance studio, for the possibility of full-fledged classes, must be equipped necessary equipment and related elements.

In addition to the mirror wall and lighting equipment already mentioned above, you must have:

High quality ballet barre.
Music system with high-quality sound.
Equipment for heating and cooling the hall.

At least one wall must be equipped with a ballet barre. This is a special handrail with a diameter of 50 mm, attached at a certain height to the wall. It is usually made from wood or duralumin pipe covered with veneer. It is usually used for stretching, as well as for choreography and ballet classes.

The music system must be multifunctional. This means that it can play audio from different media files and different music discs.
Cooling of a dance hall is usually done by properly installed split systems. Heating must be carried out centralized system heating.

Depending on the specifics of certain dance styles, the hall is equipped with other elements in the form of ribbons, poles, etc.

Recruitment for a dance school

A well-selected teaching staff is the basis and main core of your dance studio. It is from these people that the level of training of your students will depend, and, consequently, the further image of your school. And these are ratings, and prizes won at various festivals, and good memory grateful graduates.

It's good if you move in this field. Then it will be easier for you to find real professionals in the field of dance teaching. These should be people not only high class dance skill, but also with the ability to convey this skill to his students. He must be able to capture the attention of students and captivate them with the art of dance. . Therefore, your team of teachers should select candidates who combine the skill of a dancer and the ability to teach.

How to attract clients to a dance school: advertising and business marketing

No matter how famous the teachers at a new dance school are, it will not be possible to attract a sufficient number of clients without advertising and a set of marketing actions. Although such names in themselves are already an advertisement for the school.

The following can be recommended as the main directions for advertising:

Internet advertising . Nowadays this is the most effective action. You should advertise your school on Yandex, Google, in a special resource 2GIS, in various in social networks(VKontakte, Instagram, etc.)
Banner on the building where the school is located. It should attract the views of people passing and driving by.
Advertising on local music radio channels .

The range of marketing activities for this business can be quite wide. Here it is important to take into account the specifics and direction of the studio’s activities; it is necessary to determine the immediate plans and the desired perspective in its activities.

The most effective marketing actions to attract customers can be:

Carrying out various promotions to purchase your passes at a reduced price. For example - the first two months of classes for 50% of the full cost.
Encouraging your students in case they bring you other clients. For example, bring a friend and get a free month of classes.
Demonstration performances at local city festivals. This is advertising and marketing at the same time.

As a rule, after you start working, you gradually understand what else you can do to attract your target audience. Your students themselves will tell you this.

How much does it cost to open a dance school from scratch: a ready-made business plan to help

Your business plan should take into account all possible expenses and potential income from operating the school. Due to the current unstable financial situation, some digital values when calculating, we will replace it with Latin letters. The cost of opening a school is the sum of all initial investments.

They need to include:

Expenses for the purchase and installation of the necessary equipment.
Expenses for designer renovation of the studio.
The cost of an advertising and information sign on the building in which the school is located.

Let's denote this amount by the letter Y.

The monthly expenses include:

Monthly rent (denoted as w).
Salaries for teaching staff (denoted by g).
Advertising expenses (r).

Dancing is good for health, promotes slimness and well-being, and finally, it’s just pleasant and interesting activity, so their popularity is growing every day. But to show off an intricate step at a party or at a disco requires not only desire and courage, but also certain skills, and therefore classes in dance classes, schools and studios are very popular. And if you feel like you're ready to start a hot new business, it's time to learn how to open a dance school and make it profitable.

What are we dancing?

First of all, you need to decide what exactly beginner dancers will be taught at your school, that is, decide on the dance direction. It is not at all necessary to choose one thing: the same school can teach classical ballroom dancing, salsa, which is popular today, and oriental dancing. The choice depends on several factors:

demand: what exactly your target audience needs, what dances are now in fashion;
competition: what is already offered to students existing schools your city;
opportunities: what kind of good teachers do you already have in mind?
your personal preferences.

Now there's another one popular destination, which in terms of mass participation can compete with the most popular dance genres - “Dancing for Everyone”. This is a program that allows those who do not know how to dance at all to learn how to move so as not to feel like a black sheep at parties and clubs. Each dance school usually offers its own unique program “for everyone,” which includes basic elements most popular modern trends. It is this direction, with proper popularization and advertising, that attracts the majority of students to dance schools: after all, they can see and feel the result after a few weeks. And many of them continue to attend school after completing such training (as a rule, it lasts no more than 2-3 months), having chosen one of the directions for themselves.

Choosing a room for a dance school

Finding a hall where you can teach dance skills is not so easy, since there are certain requirements for the premises, and quite strict ones:

its size must be at least 80 square meters;
the classroom must be equipped with a high-quality ventilation and air conditioning system;
for dance classes in the hall you need large - the entire wall - mirrors and ballet bars;
adjacent premises are required: men's and women's locker rooms, each with an area of 15 sq.m. each;
showers are needed in locker rooms;
one more room - the foyer, where the reception desk will be located;
a rest room with upholstered furniture, its size must be at least 20 square meters. meters.

Similar premises can be found in fitness centers, and you can also look for a suitable room in cultural centers.

A more complex and expensive option is to equip such a hall yourself: purchase a room of suitable size and remodel it according to your needs. But you need to keep in mind that the costs in this case will be considerable: if there has been no dancing in the room before, most likely you will have to change the flooring and equip the hall with mirrors. Together with cosmetic repairs to the remaining premises and possible redevelopment, all this can turn out to be an expensive project.

Choosing a location for a dance school

Not only the technical parameters and interior of the dance school premises are important, but also its location. Moreover, a successful dance studio can be located both in the city center and on its outskirts - in a greasy area; each of them will have its own clients, since both solutions have their own advantages and disadvantages.

School in the city center

Like any enterprise in the center, such a school will be considered more prestigious, and therefore higher prices can be set here. There will be no need to spend a lot on advertising: a bright sign and advertisements on neighboring streets will suffice, and it will be convenient for employees of nearby offices to go to classes immediately after work.

But this arrangement also has its disadvantages. The first and main one is high rent, which will “eat up” a considerable part of the high cost of education. If the city is quite large, then traffic jams may regularly form on the approaches to the center, which will inevitably lead to students or even teachers being late. In addition, those who do not live in the center will most likely prefer a dance studio closer to home.

School in a residential area

If you decide to open a dance studio away from the center, you can count on relatively low rent. Another undoubted plus is that among the visitors there will be more housewives who will prefer to study not in the “busy” evening time, but during the day, when the halls are often empty. Due to this, the hall's traffic will increase. Competition here will not be high - in such areas there are usually few dance schools, but, of course, before choosing a premises, you should make sure that there are no similar establishments nearby.

The disadvantages of this location include a small number of students, especially at first: dance halls on the outskirts are rarely crowded; lower cost of classes than in the center and the need to invest in advertising and conduct various promotions to attract clients.

Recruitment

However, if you have excellent teachers - experienced and knowledgeable, the location of the school and advertising will not be decisive. People come to such a teacher again and again, his classes are recommended to friends, so good teachers dance is the golden fund of your school.

To keep the hall open, you need 4–6 teachers who will work according to schedule. You will also need two cashier administrators working in shifts: they will have to communicate with visitors, answer calls, and sell subscriptions. To maintain order in the premises, you need to hire a cleaner.

We calculate income and expenses

Like any other business, you need to start organizing a dance school with a detailed business plan. One lesson in a dance studio can cost from 250 to 500 rubles ( we're talking about about groups). The one who needs individual sessions with teachers, as a rule, they pay more - 700–1000 rubles per hour.

As a rule, each group consists of 10–15 people. The most popular time is in the evening, from 17:00 to 22 or even 23:00. However, morning groups can also be popular, which housewives and people with flexible work schedules are happy to attend. Individual lessons are usually scheduled for the morning.

For a dance studio to pay off and generate income, at least 5 groups need to work there per day.

The costs of opening a dance school-studio may be as follows:

Rent - from 50 to 100 thousand rubles, depending on the size of the city and the location of the school. If the rent for premises exceeds this amount, there is a risk that the school may become unprofitable.
Costs for employee salaries will be about 120,000 per month. Fixed wage usually from administrators and cleaners. Dance teachers typically receive a percentage of memberships sold.
Equipment costs (mirrors, machines, flooring) – 80–100 thousand rubles. If you take a room that is already equipped for a dance hall, these costs can be avoided.
Investments in advertising are about 30 thousand.

Thus, the income of a dance studio can be 100–150 thousand rubles per month, so the funds spent on organizing the business will return quite quickly.

Enterprise registration

To start a dance school, it is enough to register as a When choosing a taxation system, preference should be given to or (if such an opportunity exists). No licenses are required to teach choreography.

If you do not rent a ready-made dance hall with all the necessary permits, but organize and repair your own, you will need to obtain special permits to open a school in it from the city administration, the Fire Department and the SES.

Advertising and promotion

Whether or not to invest in advertising your establishment is a question to which every entrepreneur seeks the answer himself. At first, of course, you will have to do this. Of course, they will bring some of their “own” students after them. But it is necessary to notify the residents of the surrounding area about the opening of the studio; here advertisements and distribution of leaflets in crowded places will be used.

Large-scale advertising on radio or television is needed, perhaps, only if you are offering something exclusive, something that has not yet been seen in the city, and you expect that people from any area will come to you for the “new product.”

You definitely need a dance school website or at least your own pages on city portals: now, increasingly, the question of where to go to study, including dancing, is asked to search engines. And it will be very helpful if information about your studio appears in the top lines of the search.

Another interesting way to draw attention to the project is dance evenings, where students can express themselves and show new skills, and just have fun. Those around you will definitely have a desire to “learn the same way,” and the studio will have new students.

Organizing a dance school is more troublesome than expensive. So for a person who understands dance styles and knows how to work with creative people, this could be an excellent opportunity to organize profitable business with minimal investment.

Every person at least once in his life thought about starting his own business. AND dance art V in this case is a completely acceptable option. How to open your own dance school? How profitable can such an activity be? What documents are needed for this? These questions interest many aspiring entrepreneurs.

Modern dance school: how profitable such a business can become

Naturally, every person, before starting own business, is interested in the question of its profitability. And the dance school is great option for those people who cannot afford large investments.

This area gives the entrepreneur a lot of opportunities. Indeed, according to statistical studies, even in big cities Dance teaching is a non-competitive business. On the other hand, there is always a demand for such lessons. The profitability in this case is about 20-60%, which, you see, is not bad. At the right approach the costs of opening a dance studio pay off after 1-2 years.

Advantages and disadvantages of such an enterprise

Before exploring the question of how to open your own dance school, it is worth understanding the advantages and disadvantages of such a business. As already mentioned, this area not too competitive and does not require too much investment, which is undoubtedly a plus.

On the other hand, there are some pitfalls that are definitely worth paying attention to. After all, according to the same statistics, many dance schools close during the year. Why? To begin with, the reasons include problems with finding suitable premises.

In addition, the lack of competent advertising will affect the number of customers and, accordingly, the profitability of the enterprise. But the main problem in this case is the search for qualified teachers, specialists who really know how to work with people, determine their requirements and capabilities and, naturally, have the necessary knowledge and experience.

How to open your own dance school? What documents are needed for this?

Official registration of the enterprise, of course, is a necessary component of your own business. And if you are drawing up a business plan for a dance school, then you are probably interested in the package of necessary documents.

Fortunately, for a dance studio, the amount of official paperwork is much less. Of course, you will need to register with the tax office - the best way to do this is as follows: individual entrepreneur and work according to a simplified taxation scheme. However, it is always possible to create a limited liability company, especially if you work with partners rather than on your own.

As for everything else, you just need to comply with the requirements for the premises, in particular the rules fire safety, labor protection, etc. By the way, this red tape can be avoided if you rent space in a fitness club.

Deciding on the target audience and teaching style

Of course, first of all, you should decide what style of dance you will teach and what category of clients your school will focus on. For example, are you going to train children or recruit a group of older clients?

Of course, classical ballroom dancing will always be in demand. But we shouldn’t forget that this is a paired dance, and not everyone can find a partner. Therefore, it is worth making sure that the school offers this service.

A hip-hop dance school can be quite profitable. This modern style becoming increasingly popular, does not require each student to have a partner. Again, such energetic dances are more suitable to the younger generation. Women will certainly be interested if a belly dancing school opens in the city, because such a passionate and beautiful dance has been popular at all times.

In short, you need to decide on a list dance styles who will teach at your institution, and select the appropriate teachers. In addition, it is necessary to draw up a work schedule - for sure most of clients will come to you in the evening hours, since in daytime everyone is at work or school.

On the other hand, some people will find it much more convenient to attend classes in the morning or afternoon - perhaps as the business grows it will be necessary to add some classes during the daytime to the schedule.

Where to rent a room

Of course, in this case, finding premises is extremely important. In most cases, entrepreneurs are inclined to two options - you can rent premises for a school in a fitness club or cultural center. Both options have their advantages. For example, a fitness club next door will provide you with additional clients. In turn, your school sports dances(or any others) will increase the list of services offered by the center.

Naturally, you can build your own club or rent premises in any other place in the city - the main thing is that it is convenient to get to you (for example, make sure that there is a public transport stop not far from the school).

When looking for a suitable room, you should worry about the convenience of students and teachers. First, remember that the dance studio must have enough space. In addition, the school should have an entrance hall, which will serve both for meeting clients and for waiting for classes. It is imperative to equip a locker room with hangers and lockers, since students need to change clothes and leave their things somewhere. And of course, showers and toilets are needed.

How to decorate a room

In fact, the design style can be almost anything. The main thing is that the students feel comfortable. Equip the reception area workplace for the administrator and place several sofas or chairs.

In the locker room, it is best to place lockers that can be locked - clients will be able to leave their things without fear.

The basic requirements for opening a dance school are set directly for the training premises. The plan (project) of a dance school must necessarily include the costs of arranging the hall.

It is extremely important to make a suitable floor (for example, use parquet or laminate), as well as equip a powerful ventilation system. And of course, you will need several large mirrors.

Is additional equipment needed?

In fact, the list additional equipment depends on what services you are going to offer. Most likely, you will need dance machines. Make sure that the hall is equipped with speakers and a record player, because music is essential for dancing.

Description of products and services
Selecting a room
Recruitment
Marketing plan
Financial plan
Step-by-step plan for starting a business
Equipment for dance school
What documents are needed to open
Permissions to open
Dance teaching technology
- - - Similar business ideas:

Business plan for opening a dance school in a city with a population of 600 thousand inhabitants.

How much money do you need to open a dance school?

To open a dance school, according to the business plan, you will need at least 900 thousand rubles:

Cosmetic renovation of the premises - 100 thousand rubles.
Arrangement of the premises (showers, coverings, lockers for clothes, mirrors, etc.) - 500 thousand rubles.
Sports equipment and inventory - 150 thousand rubles.
Advertising, including website creation - 100 thousand rubles.
Business registration and other expenses - 50 thousand rubles.

Description of products and services

Our school will teach dance lessons for both adults and children from 3 years of age. Dance styles for children and schoolchildren: ballroom dancing, disco, pop choreography, baby dance, circus gymnastics, gymnastics, classical choreography, Indian dances, children's yoga, Latin, hip-hop, Break-Dance. Directions for adults: oriental dances, modern jazz, strip plastic, hip-hop, strip dance, zumba, Latin, solo Latin, club Latin, ZOUK, KIZOMBA. Classes at our school will be conducted both in the format of group classes and in the format of individual training. A club card for 8 classes per month will cost 2,200 rubles, a card for 3 months - 6,000 rubles, for 6 months - 11,000 rubles. This is the average price level that can be observed in other dance schools in our city. According to our calculations, the organization will reach its revenue targets only after 8-9 months of operation. In the first months (May - July 2015), the number of regular clients of the school will be no more than 40 - 60 people, and only after 8 months (February 2016) the audience of clients will grow to 150 people.

Download the dance school business plan

What OKVED code should I indicate when registering a dance school?

It is planned to register an ordinary individual entrepreneurship as an organizational form. The OKVED code for our activities is as follows: 92.34.2 “Activity of dance floors, discos, dance schools.”

Which tax system to choose for a dance school

The special UTII regime - a single tax on imputed income - was chosen as the taxation system. UTII exempts you from the obligation to pay income tax, property tax and VAT. No need to install cash machine and submit monthly reports. A license is not required to carry out such a business.

Selecting a room

To conduct classes, it is planned to rent a room with an area of 156 square meters. This space is enough to conduct several group classes simultaneously in different rooms. Rental payments will amount to 60 thousand rubles. per month. The premises meet all safety standards and are equipped with ventilation, water supply, electricity and heating systems. No repairs required (only cosmetic). The most important thing is that the room has high ceilings, which is very important for conducting classes of any level of complexity. The main funds for preparing the dance school to receive visitors will be associated with the purchase of equipment and inventory. To begin with, a good linoleum floor covering will be purchased and installed. Then pylons, mirrors and air conditioners will be purchased and installed. Some of the funds will be spent on equipping locker rooms, bathrooms and showers. Finally, the remainder of the funds will be used to purchase sports equipment, mats, gymnastic balls, dumbbells and so on.

Recruitment

Particular attention will be paid to the selection of school personnel, namely dance teachers. We need to find a team of at least 10 - 15 people. The main difficulty here may arise with the selection of not only good dancers, winners of all kinds of competitions and competitions, but real teachers. People who are able to work with people (especially children), teach them, notice and find the reason why something doesn’t work out for a person. In this sense, the school will not accept foreign instructors who cannot communicate thoroughly with the group. According to our calculations, it will take at least 6 months to create an optimal team of teachers. Payments to employees will be made on a piece-rate basis or as a percentage of the proceeds from the training group (30%).

Marketing plan

Our school will be located in a fairly populated residential area city, on the first floor of an apartment building. In addition to the bright sign above the entrance to the building, after the opening it is planned to carry out an extensive advertising campaign: make a short report for the local newspaper, distribute booklets throughout mailboxes, offer cooperation to schools (visit class meetings), create a website and group on social networks. According to our calculations, this will make it possible to form several groups of students in the first month.

Financial plan

Fixed monthly expenses

Rent - 60 thousand rubles.
Utility bills - 15 thousand rubles.
Advertising - 20 thousand rubles.
Tax (UTII) - 10 thousand rubles.
Outsourcing of services (accounting and cleaning) - 15 thousand rubles.

Total - 120 thousand rubles.

Monthly income

Subscription for one person - 2200 rubles.
Number of people in the group - 15
Total number of groups - 10
Revenue per month - 330,000 rubles.
Payment for teachers - 30% of revenue
Income per month - 231,000 rubles.

How much can you earn by opening a dance school?

Hence the net profit: 231,000 - 120,000 ( fixed costs) = 111,000 rubles. Business profitability is 48%. With similar calculations of a business plan, a dance school pays for itself in 10 - 12 months of work (taking into account the time to promote the business).

We recommend download dance school business plan, from our partners, with a quality guarantee. This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions