How to make a dance studio profitable. Dance school business plan

• Description of products and services
• Selecting a room
• Recruitment
• Marketing plan
• Financial plan
• Step-by-step plan for starting a business
• Equipment for dance school
• What documents are needed to open
• Permissions to open
• Dance teaching technology
  • • • Similar business ideas:

Business plan for opening a dance school in a city with a population of 600 thousand inhabitants.

How much money do you need to open a dance school?

To open a dance school, according to the business plan, you will need at least 900 thousand rubles:

• Cosmetic renovation of the premises - 100 thousand rubles.
• Arrangement of the premises (showers, coverings, lockers for clothes, mirrors, etc.) - 500 thousand rubles.
• Sports equipment and inventory - 150 thousand rubles.
• Advertising, including website creation - 100 thousand rubles.
• Business registration and other expenses - 50 thousand rubles.

Description of products and services

Our school will teach dance lessons for both adults and children from 3 years of age. Dance directions for children and schoolchildren: ballroom dancing, disco, pop choreography, baby dance, circus gymnastics, gymnastics, classical choreography, Indian dances, children's yoga, Latin, hip-hop, Break-Dance. Directions for adults: Eastern dance, modern jazz, strip plastic, hip-hop, strip dance, zumba, latina, solo latina, club latina, ZOUK, KIZOMBA. Classes at our school will be conducted both in the format of group classes and in the format of individual training. A club card for 8 classes per month will cost 2,200 rubles, a card for 3 months - 6,000 rubles, for 6 months - 11,000 rubles. This average level prices, which can be observed in other dance schools in our city. According to our calculations, the organization will reach its revenue targets only after 8-9 months of operation. In the first months (May - July 2015), the number of regular clients of the school will be no more than 40 - 60 people, and only after 8 months (February 2016) the audience of clients will grow to 150 people.

Download the dance school business plan

What OKVED code should I indicate when registering a dance school?

It is planned to register an ordinary individual entrepreneurship as an organizational form. The OKVED code for our activities is as follows: 92.34.2 “Activity of dance floors, discos, dance schools.”

Which tax system to choose for a dance school

The special UTII regime - a single tax on imputed income - was chosen as the taxation system. UTII exempts you from the obligation to pay income tax, property tax and VAT. No need to install cash machine and submit monthly reports. A license is not required to carry out such a business.

Selecting a room

To conduct classes, it is planned to rent a room with an area of ​​156 square meters. This space is enough to conduct several group classes simultaneously in different rooms. Rental payments will amount to 60 thousand rubles. per month. The premises meet all safety standards and are equipped with ventilation, water supply, electricity and heating systems. No repairs required (only cosmetic). The most important thing is that the room has high ceilings, which is very important for conducting classes of any level of complexity. The main funds for preparing the dance school to receive visitors will be associated with the purchase of equipment and inventory. To begin with, a good linoleum floor covering will be purchased and installed. Then pylons, mirrors and air conditioners will be purchased and installed. Some of the funds will be spent on equipping locker rooms, bathrooms and showers. Finally, the remainder of the funds will be used to purchase sports equipment, mats, gymnastic balls, dumbbells and so on.

Recruitment

Particular attention will be paid to the selection of school personnel, namely teachers dance styles. We need to find a team of at least 10 - 15 people. The main difficulty here may arise with the selection of not only good dancers, winners of all kinds of competitions and competitions, but real teachers. People who are able to work with people (especially children), teach them, notice and find the reason why something doesn’t work out for a person. In this sense, the school will not accept foreign instructors who cannot communicate thoroughly with the group. According to our calculations, it will take at least 6 months to create an optimal team of teachers. Payments to employees will be made on a piece-rate basis or as a percentage of the proceeds from the training group (30%).

Marketing plan

Our school will be located in a fairly populated residential area city, on the first floor of an apartment building. In addition to the bright sign above the entrance to the building, after the opening it is planned to carry out an extensive advertising campaign: make a short report for the local newspaper, distribute booklets throughout mailboxes, offer cooperation to schools (visit class meetings), create a website and group on social networks. According to our calculations, this will make it possible to form several groups of students in the first month.

Financial plan

Fixed monthly expenses

• Rent - 60 thousand rubles.
• Utility bills - 15 thousand rubles.
• Advertising - 20 thousand rubles.
• Tax (UTII) - 10 thousand rubles.
• Outsourcing of services (accounting and cleaning) - 15 thousand rubles.

Total - 120 thousand rubles.

Monthly income

• Subscription for one person - 2200 rubles.
• Number of people in the group - 15
• Total number of groups - 10
• Revenue per month - 330,000 rubles.
• Payment for teachers - 30% of revenue
• Income per month - 231,000 rubles.

How much can you earn by opening a dance school?

Hence the net profit: 231,000 - 120,000 ( fixed costs) = 111,000 rubles. Business profitability is 48%. With similar calculations of a business plan, a dance school pays for itself in 10 - 12 months of work (taking into account the time to promote the business).

We recommend download dance school business plan, from our partners, with a quality guarantee. This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Dancing - popular look a sport that for some remains part of a hobby, while others devote their whole lives to it. IN major cities Increasingly, specialized studios are opening where anyone can relax and get a boost of pleasure. Dance courses are so popular that it can be a good income and even. How to open a dance school from scratch? Few people know about this.

Profitability of a dance school

Before completing the relevant documentation. Everything needs to be thought through carefully. In order not to be distracted from the thought process while preparing food, you can.

Of course, a dance school as a business can be a good source of profit. The disadvantages of such an event cannot be ignored. To understand the pros and cons of this business, you should look at the table.

The dance school is an interesting place for entrepreneurs who want to receive a stable income from their business. The studio pays for itself within a year, but you need to be attentive to the teachers of the institution.

Business documentation

A regular dance studio does not issue diplomas, so there is no need for licenses. educational activities. Any entrepreneur needs registration to open a business. Before you open a dance school, you must register as an individual entrepreneur. This action can be completed if you plan to rent a small room (up to 80 sq. m.). This option is suitable for dance teachers who want to open own business. To open an individual business you will need the following documents:

• photocopies of all pages of the passport;
• a receipt confirming payment of the state fee;
• application in the appropriate form with notary stamps.

If a person wants to understand how to open a large-format dance school or organize, then it is better to create an LLC. To do this, you need to prepare a package of documents:

• application form, confirmation of authorized capital;
• receipt paid at the bank;
• LLC charter;
• copies of passports of all founders, certified by a notary.

OKVED dance schools 92.34.2 - activities of dance floors, discos, dance schools. In this case, it is not necessary to use a cash register; it is enough to keep strict reporting forms.

Premises for a dance school

Before you open a dance school, you need to acquire a platform. The success of the entire business depends on a well-chosen premises. Here are the main points that the future owner of a dance establishment should pay attention to:

• ventilation - if the studio is stuffy and clients begin to feel discomfort, they will stop attending this school;
• the presence of locker rooms and shower rooms is an important point, since people need to get themselves in order after intense training;
• the presence of mirrored walls and high-quality flooring;
• good lighting and air conditioning in every room.

Buy or rent premises? This question is asked by everyone who is faced with opening such a business. According to experts, it is profitable to acquire ownership only of premises whose area is less than 150 square meters. meters. In other cases, it is better to conclude a lease agreement for several years in advance.

Studio promotion

Proper business organization will allow you to receive a stable monthly profit in the amount of 100,000-200,000 rubles. The following factors greatly influence profit:

1. Competitiveness– it is difficult for start-up schools to achieve a stable income, since customer base small. In this case, franchises of famous dance studios are well justified.
2. Location- also a decisive indicator, since people are not ready to go to the outskirts of the city to learn a waltz or modern dance.
3. Diversity dance programs – everyone wants to choose, so it is necessary to staff the staff of teachers as much as possible, focusing on popular types of dances.
4. Organization of the process– you need to create a friendly environment, hold some kind of student meetings, offer participation in competitions and conduct special classes at outdoors. People should look forward to attending a dance school.
5. Advertising company– it is better to place the main emphasis on Internet resources. Colorful virtual banners on thematic blogs are sure to attract potential clients. It is also important to contact some popular blogger and give him a monthly subscription with the condition of reviewing the school in a positive way.

Of course, all this requires a lot of time and effort if you want to get a good result in a good monetary equivalent. More great idea purchase of a dance school franchise is considered.

If you are interested in dancing and have experience working with children, then you should think about creating your own children's dance studio. The demand for the services of a dance teacher for children is always high.

When developing the concept of your dance studio, think about the main areas with which you will work. Most in demand parents use waltz, tango, foxtrot, quickstep, Latin American dances. Teens prefer club dancing, hip-hop, modern jazz, rock and roll, etc. For children preschool age They teach the basics of rhythm and choreography (in the form of dances, games and exercises).

Even if you don’t plan to look for funds to open own project First of all, it is necessary to draw up a detailed business plan that will allow you to determine the amount of initial costs for organizing this type of business. Opening your own dance studio for children does not require large investments if you have the appropriate skills and plan to conduct classes yourself.

Then, as your business grows, you can consider finding teachers to either become your partners or employees. Be sure to consider the training program in your studio. There is no point in trying to cover all dance styles and genres. With a small budget, it is wiser to choose a narrower specialization (both in areas and in age groups your students).

As in any other business related to teaching, the qualifications of the teacher, his ability to captivate students, his skill and professionalism are of key importance. In this case, new clients will come to your school based on reviews from their friends and acquaintances, and then they themselves will recommend you as a talented teacher.

The main expense items are renting premises, purchasing the necessary equipment and equipment. In most cases, it is more profitable to rent a room in a regional house of culture and creativity or a small hall in a nearby school. The big advantage of renting premises in educational institution or a creative house is the absence of the need to independently obtain various certificates and permits from regulatory authorities.

The time when classes are held in the studio depends on the age of the children for whom it is designed. Preschool children usually study in the first shift - from 9.00 to 12.00. Older children attend classes from 16.00 to 19.00. After seven, the older groups study. On weekends (usually Saturday) classes are usually held from 12.00 to 16.00.

Find out in advance whether there are similar ones in the area where you are going to open your studio. dance schools. If there is no competition and the demand for such services is high enough, feel free to enter into a lease agreement.

You can cover rental costs from monthly fees for classes from students. In the future, as the number of students increases, it will be possible to conclude a long-term lease of the premises. If you rent a hall in a creative house, there should be everything you need for classes - ballet bars, mats, mirrors, etc. Otherwise, you will have to spend money on purchasing equipment. There are certain requirements for a dance hall:

• the floor should be covered with a non-rigid shock-absorbing coating (the best option is unvarnished parquet);
• mirrors must be at least 1.5 (for children) – 2 (for adults) meters in height and have as few joints as possible that lead to distortion of the reflection;
• no matter what direction you work in, there should be machines installed in the hall.

When the dance hall and all the necessary equipment have been found, it is worth thinking about how you will attract new clients to your studio. Give preference to low-budget ones, but no less effective ways promoting your services. For example, if your dance studio is located in a residential area, you can print and place announcements about its opening in the mailboxes of nearby houses.

In every city with a population of more than a million people, there are more than a hundred different dance studios and schools. The average profitability of this type of business is 30-50%. The cost of classes ranges from 250-300 rubles per hour based on 2-3 classes per week, each one hour long.

Many entrepreneurs who open dance studios register them as public organizations that provide services free of charge. The main profit of such a studio comes from contributions from the members of this “ public organization", which are not subject to taxes. But if you choose this option, consult with a lawyer first.

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The art of dance has been valued at all times. Even two hundred years ago, all noble people, nobles and the “cream” of society, always invited teachers to teach their children, and from an early age they mastered complex steps and pirouettes.

Later they were replaced by mugs at educational centers and Houses of Culture. However, now they are becoming a thing of the past - people prefer to learn dancing in a well-equipped hall, with changing rooms and showers.

There is no doubt that dance business can be a truly promising and profitable idea. But where to start? How to properly organize everything so that it’s already in as soon as possible“recapture” the invested funds and start making real profits?

Step 1. Market research

Before you start writing a dance studio business plan, you need to do a minimum of market research at the level of the area in which you plan to operate.

Try to find out as much information as possible about schools located nearby, their pricing policy, class hours and the level of teachers. In addition, you should evaluate the advertising activity of competitors - many manage to “exit” precisely due to it.

Step 2: Choosing a Core Concept

How to open your own dance studio? Be sure to define the overall concept, choose the main dance style, and also determine the time of classes. The target audience is active working women who live nearby and plan to study in the evenings. You should focus on the average income level of your clients.

Among the most popular areas are classical, ballroom, oriental dances (especially popular in last years belly dance), as well as strip plastic.

In addition to teaching specific types of dance, programs like “Dancing for Everyone” are becoming fashionable. What is their essence? Everything is very simple here - they are intended for people who do not know how to dance at all, but really want to learn how to dance in order to feel relaxed and confident in clubs and at parties.

It must be said that each school develops its own, exclusive “Dancing for Everyone” program. As a rule, it is based on modern trends, some classics and themed dances. With proper advertising, such programs instantly attract great amount willing – who would refuse the prospect of learning to dance in a few weeks?

Your task is to make this possible, so that your students as soon as possible saw tangible results. Then additional advertising of your services will no longer be needed: the so-called effect will work word of mouth.

Step 3. Formation of a list of services

Understanding in detail how to open dance studio, you should immediately determine the main source of income for the establishment. Depending on the work schedule and the number of groups, this may be an hourly payment or a subscription. Renting out the halls to others will further increase the profitability of the project. dance groups and aerobics, fitness and other sports (in free time).

Step 4. Registration of activity

As a rule, the founders of dance studios and schools are registered as individual entrepreneurs. If there are several founders, it would be more logical to register entity– for example, LLC.

Obtaining special licenses for conducting choreographic lessons not provided.

However, you should keep in mind that you will need to obtain permission to operate the selected premises (if it is not located on the territory of specialized complexes). Permission must be obtained both from the city administration and from other authorities - the fire service and the SES.

In addition, you need to choose a taxation system: general or simplified.

Step 5. Finding a room

So that's it preparatory stages already behind. How to open your own dance studio? First you need to choose a room that suits all the parameters. In this case, you need to take into account not only your personal preferences, but also the requirements of the sanitary and epidemiological service (you will need its permission to start work).

For a small dance school-studio, it will be enough to rent a room with an area of ​​about 150 m2:

• from 80 m 2 falls on the dance class itself;
• 15 m 2 – locker room;
• 15 m 2 – shower rooms;
• 20 m 2 – rest room;
• 20 m2 – hall.

For your enterprise to be profitable, the rental rate should not exceed 70-90 thousand rubles per month.

Separately, you should consider the basic requirements for the premises:

• accommodation on the ground floor;
• possibility of repair and re-equipment;
• availability of air conditioning and ventilation systems, sound insulation and the possibility of placing showers;
• the presence of a separate entrance (classes in the evening may disturb the residents of the house).

Regarding location, you should consider different variants and clearly weigh all the pros and cons when drawing up a business plan for a dance studio.

The advantages of locating in residential areas are obvious: lower rents, a larger number of housewife clients who prefer to work in the morning and afternoon, and the lack of competition. However, in terms of prestige, your school will be significantly inferior to those located in the center, and the cost of classes will be lower. In this case, you shouldn’t count on crowded halls either, and in order to attract customers, you will have to constantly spend money on advertising.

Accommodation in the city center also has its pros and cons. The disadvantages, first of all, include the fact that the rent will be too high, and clients who live on the outskirts will most likely decide to look for an establishment that is located closer to home. But there are also advantages - prestige, high prices for classes, low advertising costs and convenience for working clients.

Step 6. Equipment

The dance studio business plan must include an expense item related to the purchase of everything necessary equipment. First of all, we are talking about specialized flooring and ventilation. average cost special flooring for dancing (boards, inlaid parquet or laminate) ranges from 1.5 to 3.5 thousand rubles per 1 m 2.