Nikolai Efimovich became the new head of the television and radio broadcasting organization of the union state. Why this particular date? What will the news be like?

Broadcasting organization of the Union State

Chairman – Igor Ugolnikov Moscow

The television and radio broadcasting organization of the Union State was founded in 1998 in accordance with the Treaty between the Russian Federation and the Republic of Belarus. The main task of the organization is information support for the construction of the Union State.

Priority areas of activity of TRO of the Union:

‣‣‣ further strengthening of relations of brotherhood, friendship and cooperation between the member states of the Union State;

‣‣‣ deepening the integration of member states of the Union State;

‣‣‣ Creation favorable conditions for the functioning of a single information space, ensuring freedom of speech means mass media;

‣‣‣ preservation and development of the cultural identity of the peoples of the member states of the Union State, mutual enrichment of cultures, comprehensive harmonious development of the individual;

Behind last years TV and radio programs of TRO Union were presented on the air of the following channels: “Nationwide Television”, “First”, “Capital Television”, “Belarus-TV”, “First National Channel of the Belarusian Radio” (Republic of Belarus); “Russia”, “TV Center”, “Culture”, “Zvezda”, “Ren-TV”, radio “Mayak”, “Radio Rossii” and “Voice of Russia” (Russian Federation).

Since September 2007, the Broadcasting Organization of the Union State began its own broadcasting on the satellite television channel TRO.

TRO is an information and journalistic channel. The TV channel's broadcasting consists of informational, informational-analytical, journalistic, cultural- educational programs, as well as documentaries and feature films. The daily broadcast volume of the TV channel is 24 hours.

On October 18, 2007, the official opening of the representative office of the Television and Radio Broadcasting Organization of the Union State took place in ᴦ. Minsk. The representative office coordinates the activities of the TRO of the Union in Belarus, carrying out its work in close cooperation with the Ministry of Information of the Republic of Belarus and representative offices of the Union State bodies in ᴦ. Minsk, with national television channels, the Belarusian Telegraph Agency, the National Press Center, leading print media of Belarus and the Union State. Head of the Union's TRO Representative Office in ᴦ. Minsk - Vasily Manyuk.

On April 2, 2009, on the Day of Unity of the Peoples of Belarus and Russia, the website of the Union State Broadcasting Organization and the TRO TV channel began operating on the World Wide Web.

Newspaper "Belarus-Russia Union"

Newspaper ʼʼSoyuz. Belarus – Russiaʼʼ has been published since 1999 and is periodical Council of Ministers of the Union State. Published weekly as a notebook attachment in the newspapers “Sovetskaya Belorussia” (Republic of Belarus) and “Rossiyskaya Gazeta” (Russian Federation). Distributed in all regions of Belarus and Russia with a total circulation of about 650,000 copies.

The priority topics of the newspaper are coverage of the activities of the Supreme State Council of the Union State, the Council of Ministers of the Union State and the Parliamentary Assembly of the Union of Belarus and Russia, the implementation of union programs, the creation of conditions for real equality of citizens of Belarus and Russia in the field of education, labor, medicine, pensions and others social spheres. One of the main thematic areas– development of effective direct connections between individual enterprises and entire regions of both countries. Special attention on the pages of the “Union” is devoted to culture, sports, life coverage ordinary people in the Belarusian and Russian outback.

The Minsk and Moscow editions of the Soyuz work in close contact with the Permanent Committee of the Union State, using the potential of the leading publications of our countries - Sovetskaya Belorussia and Sovetskaya Belorussia Russian newspaperʼʼ, which have enormous authority among readers, as well as great creative and technological capabilities.

Belarusian and Russian journalists publish their articles on the pages of the Union.

Newspaper "Union Assembly"

Official publication of the Parliamentary Assembly of the Union of Belarus and Russia. In Belarus it is published as a supplement to the “Narodnaya Gazeta” (circulation 30 thousand copies), in Russia - separate publication(300 thousand copies).

The newspaper has been published since 2000, aimed at covering the activities of the Parliamentary Assembly of the Union of Belarus and Russia, cooperation between the Parliaments of Belarus and Russia, the activities of union and national public organizations, propaganda of public initiatives for further integration of two fraternal countries and peoples. The newspaper provides various constructive points of view on this or that problem in the life of the Union State.

The pages of the “Union Assembly” are a kind of discussion club in which politicians, scientists, parliamentarians, and ordinary readers express different, often polar, points of view about political, economic, social processes, taking place in the vastness of the Union of Belarus and Russia.

Television and radio broadcasting organization of the Union State - concept and types. Classification and features of the category “Broadcasting Organization of the Union State” 2017, 2018.

Nikolai Efimovich is a professional journalist, educated at the Faculty of Journalism of BSU in Minsk. He was his own correspondent for Komsomolskaya Pravda in Kursk, Nizhny Novgorod, since 1997 - works at Komsomolskaya Pravda in Moscow. Worked his way up from editor of the economics department to first deputy head of the largest newspaper Russian Federation and editor-in-chief of the newspaper "Union Veche".

Nikolai Efimovich is not only the organizer of the process of creating media, but also remains an actively writing journalist. Many readers remember his publications about Maya Plisetskaya, from which the book “Maya Plisetskaya: the most candid interviews great ballerina."

The theme of the Union State is very close to Nikolai Efimovich - he himself is from Belarus, he headed the newspaper "Union Assembly" and became one of the organizers of the Russian-Belarusian expert club, which became a noticeable phenomenon in the socio-political life of the Union State. Nikolai Efimovich collaborates with the magazine “Union State” and actively participates in Belarusian media forums in Minsk.

FOR REFERENCE

• Television and Radio Broadcasting Organization of the Union State (TRO Union) was created in accordance with the Treaty between the Russian Federation and the Republic of Belarus of January 22, 1998. On September 25, 2007, the Broadcasting Organization of the Union State began its own broadcasting on satellite television channel TRO.
• The most important task TRO - dissemination of objective information about the political, economic and socio-cultural life of the Union State. The main components of the channel's broadcasting are information and information - analytical programs. The channel's programming package also includes journalistic and cultural-educational programs, documentaries, the best Russian and Belarusian films. The TV channel broadcasts around the clock. Today, the potential viewers of the channel are about 64 million residents of the Russian Federation, the Republic of Belarus and the CIS countries. The TRO TV channel is included in the packages of the largest cable operators in Moscow: Mobile TeleSystems OJSC (MTS), Akado-Stolitsa CJSC, Centel CJSC and Company 2Com LLC, ROSTELECOM OJSC, NSK CJSC (TRicolor TV) ,JV Kosmos TV, Minsk. In the near future, the TRO TV channel will enter the distribution network of large Russian companies ZAO NTV + and ZAO NKS (National Cable Networks), as well as many Belarusian cable operators.
• In the process of work, the TRO of the Union actively interacts with the Permanent Committee of the Union State, the Parliamentary Assembly of the Union of Belarus and Russia, the Embassies of Belarus in Russia and Russia in Belarus.

• Born on November 7, 1960 in Belarus - in the Gomel region.
• In 1978 he graduated from Milevichi high school in the Gomel region and entered the Faculty of Journalism of the Belarusian state university In Minsk. After graduating from university, from 1983 to 1991 he worked as a journalist in Belarusian and Russian media.
• Since 1992 - Komsomolskaya Pravda’s own correspondent for Kursk, Belgorod and Oryol regions, since 1994 - own correspondent for Nizhny Novgorod region. In February 1997, he was transferred to the staff of the central editorial office of Komsomolskaya Pravda in Moscow as editor of the economics department.
• Since 2007, deputy editor-in-chief, since 2013 - first deputy editor-in-chief of the Komsomolskaya Pravda newspaper.
• Since June 2015 Chief Editor newspaper of the Parliamentary Assembly of the Union of Belarus and Russia “Union Veche”. Since March 2016, in connection with the entry into force of the Belarusian quota for the position of editor-in-chief, he became the first deputy editor-in-chief of the “Union Veche”. On his initiative, a Russian-Belarusian club of experts was created at the newspaper, which became a noticeable phenomenon in the socio-political life of the Union State.
• Married. Wife Irina works as an analyst in the government unitary enterprise"Moscow House of Books". The daughter is an employee of the Faculty of Journalism of Lomonosov Moscow State University.

The Union State TV channel celebrated its 10th anniversary in a new format

The Union State TV channel celebrated its 10th anniversary on September 25. He met it in a completely new format, adopting the slogan “We are changing for you!”

When recently, visiting the SOYUZ editorial office, the new chairman of the Union State Broadcasting Organization (TRO), Nikolai Efimovich, promised that the channel would go on air 90 percent updated on his birthday, these words seemed fantastic. But that’s exactly what happened: today, especially for Soyuz readers, the head of TRO presents a new network and concept for the channel.

You have a large TV screen in your office, where there are now two logos: TRO and BelRos. Congratulations on your anniversary and the start of a new broadcast!

Nikolai Efimovich: Yes, the reboot, despite many circumstances and forecasts, was successful. Since September 25, our TV channel has been operating in a new format. Our Belarusian partners’ program about beauty is on air right now theater actor, People's Artist USSR Gennady Ovsyannikov - cycle “Ours about us”. There was no such program before: we have a one hundred percent new grid. We ourselves didn’t even fully believe that it would succeed. After all, they started rebranding only six months ago. This is an unimaginable amount of time to launch a channel virtually from scratch. Plus the formation of a new team, a million different organizational issues and problems, and all within the framework of the existing budget.

Was it worth taking such a risk?

Nikolai Efimovich: We are certainly grateful to our predecessors: they really laid the foundation Union Television. But the fact that, taking into account all modern challenges - socio-political, informational, media, the channel must reach new round development is beyond doubt.

So, from September 25, we actually got a second wind. We were solving several problems at once: restarting the TV channel, forming new team, prepare a development concept for the next couple of years. And then it turned out that without dramatic changes the activities of the broadcasting organization itself cannot be avoided. We had to prepare a whole package of proposals: now we are waiting for a joint board of the Ministry of Telecom and Mass Communications of Russia and the Ministry of Information of Belarus, which will consider issues of the effectiveness of the activities of the union media. AND main question- on the reform of the television and radio broadcasting organization, primarily the television channel.

How was the canal grid formed?

Nikolai Efimovich: The basic thing is to create new own programs. They are created with the help of partners, since their creative staff We do not have our own production according to the statutory documents. We announce competitions for each project. In Belarus, without competition, we form a pool of partners, presenting high creative criteria. First of all, these are those who have already proven themselves in the union media field.

Most of the current network is new programs of our production. Plus purchased content - ready-made programs or cycles that were successfully broadcast on national channels in Belarus and Russia. And finally, a completely updated line of feature-documentary films, both modern and with a nostalgic touch - Soviet ones. We even decided to return series to the channel.

One of the main priorities of the channel is to create truly high-quality news

What will the news be?

Nikolai Efimovich: One of the main priorities is the creation of truly high-quality union news. All that remains from the previous ones is the name “Soyuzinform”. It's good and accurate. News, of course, was present before, but it was completely slow. We immediately changed our manufacturing partner news programs, the entire style of their presentation. Soyuzinform is published eight times a day, every three hours. Moreover, each subsequent release necessarily comes with an update.

Imagine, relatively speaking, the channel’s top new programs.

Nikolai Efimovich: Talk show "There is a question": the hottest agenda of the week. The program is being filmed in Minsk, with the participation of - required condition- Russian experts. What was most talked about in last week both here and even throughout the world - the Russian-Belarusian exercise "Zapad-2017". So first talk show about this theme.

Program "State Interest": with the Secretary of State of the Union State Grigory Alekseevich Rapota once a month we discuss the most interesting topics And important events from the life of the Union State. We are introducing street talk, when our citizens ask questions to the Secretary of State right from the street.

The interview series “Our People” will be published once a week. The interlocutors are not only Russian and Belarusian politicians, economists, cultural figures, but also people simply interested in the history and realities of the two countries. The hero of the first issue, for example, is the famous allied politician Franz Klintsevich. He even reads Belarusian language"Near Lukomorye there is a green oak...".

Nikolai Efimovich: It is very important and necessary that our viewer immediately understand: yes, this is Russian-Belarusian television. Photo: Roman Shcherbenkov

Every TV channel today necessarily has a program about travel. For us this is the “Map of the Motherland”. We wanted to find our “trick”: the presenter, a Russian guy, travels around Belarus. From the Minsk side, a wonderful beauty girl is traveling around Russia. But they go in no direction: there is a plot intertwining - Braslav Lakes and Seliger. Or the historical neighboring cities - Pskov and Vitebsk.

The first episodes have already been filmed culinary program"Brotherly Kitchen" Her face became the most famous TV presenter Belarus Alena Spiridovich, who has been leading for 25 years music Festival"Slavic Marketplace". In “Brotherly Kitchen,” our common culinary roots are revealed, and viewers are in for a surprise, unusual for programs of this kind.

"Minsk - Moscow". We decided that our network lacked a purely consumer program. What are our citizens entitled to in all important areas of life?

"New PROreading". Russians and Belarusians read the same books, love the same writers. The hosts of the program, Minsk residents Evgenia Pasternak and Andrei Zhvalevsky, themselves create wonderful books for children and teenagers.

"Cinema Factory" Belarusfilm has long become a well-known film platform: many Russian studios today prefer to film there. News from the site is supplemented with nostalgic archival materials. There are also two premieres on our schedule: the Belarusian film " State border" and the documentary "Arctic. The end of the world".

Five simple questions about the BelRos (TRO) channel

Where to see?

Nikolai Efimovich: We are a satellite pay channel. Our concept raises the question of creating a publicly accessible Union Television, but today the realities are such that you can watch us in digital television packages of all leading operators both in Russia and Belarus. The channel, however, is positioned differently in different packages: educational, historical and cultural, scientific and educational, even ethnic. So we will work with operators on this issue. We are a socio-political channel!

Who watches TRO?

Nikolai Efimovich: Our potential audience is 50-60 million if we take all households in Russia and Belarus. Of course, we have much fewer viewers. But digital television is developing very actively. We are watched not only in Russia and Belarus, but also by the Russian-speaking population in the Baltic states, Ukraine, and the CIS countries. To work for the future, we must know our real audience. Therefore, we have now ordered its measurement.

Are there reruns on the channel?

Nikolai Efimovich: Of course, there is, given the fact that we broadcast on Far East, and to Siberia. Therefore, taking into account time zones, one should not be surprised that the programs of a 24-hour channel are repeated, say, at one in the morning and at three in the morning. We have a huge reach.

Why do you have two logos?

Nikolai Efimovich: Yes, TRO and BelRos. This is not entirely common, and we discussed for a long time how to do it better. Because, on the one hand, it is important for us to show continuity. We didn’t just jump out of the box like hell. On the other hand, in former name TRO does not have a clear positioning that it is a Russian-Belarusian channel. Nowadays, given the abundance of television broadcasting, the viewer most often chooses niche channels. It is very important and necessary that our viewer immediately understand: yes, this is Russian-Belarusian television. Your own, dear, close. That BelRos is a TV channel that unites and brings us closer!

How many people work on the channel?

Nikolai Efimovich: Thirty people: twenty-four in Moscow and six in Minsk.

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The question of trust in the famous showman Igor Ugolnikov, who is responsible for information policy in the Union State of Russia and Belarus, will be raised at the next Council of Ministers on March 16 in Brest, said Secretary of State of the Union State Pavel Borodin. Ugolnikov has been chairman of the Union State Broadcasting Organization since May 2006.

The Television and Radio Broadcasting Organization of the Union State (TRO Union) was created in accordance with the Treaty between the Russian Federation and the Republic of Belarus of January 22, 1998. This treaty granted it the right to broadcast programs of the Union of Belarus and Russia and resolved issues related to ensuring its activities.

On October 16, 1998, the Executive Committee of the Union of Belarus and Russia approved the Charter of the Union's Broadcasting Organization, and also approved the Concept of Broadcasting and Information Policy of the TRO.

By the decision of the Supreme State Council of the Union State of June 27, 2000, it was renamed the Television and Radio Broadcasting Organization of the Union State.

The Charter of the TRO, brought in accordance with the Treaty on the Establishment of the Union State, and the composition of its board were approved on February 10, 2004 at a meeting of the Council of Ministers of the Union State. Funding for TRO was opened in 2000.

The main directions of work of the TRO of the Union in accordance with the Charter of the organization are: further strengthening the relations of brotherhood, friendship and comprehensive cooperation between the member states of the Union State, deepening the integration of two friendly countries, preserving and developing the historical and cultural community fraternal peoples, creating favorable conditions for the functioning of a single information space, increasing the international authority of the Union State.

In the process of work, the TRO of the Union actively interacts with the Permanent Committee of the Union State, the Parliamentary Assembly of the Union of Belarus and Russia, the Embassies of Belarus in Russia and Russia in Belarus.

In collaboration with creative teams other television companies and radio stations in Russia and Belarus, TRO Union produces thematic television and radio programs and documentaries. TRO Union presents its products at international festivals and exhibitions.

On September 25, 2007, the Russian-Belarusian satellite TV channel TRO began broadcasting, the main founder of which is the Broadcasting Organization of the Union State. The TRO channel was created with the aim of improving information support for the construction of the Union State.

On October 18, 2007, the official opening of the representative office of the Television and Radio Broadcasting Organization of the Union State took place in Minsk. The representative office coordinates the activities of the TRO of the Union in Belarus, carrying out its work in cooperation with the Ministry of Information of the Republic of Belarus and representative offices of the Union State bodies in Minsk, with national television channels, the Belarusian Telegraph Agency, the National Press Center, leading print media of Belarus and the Union State.

I am glad to see you on the new website of the updated TV channel of the Television and Radio Broadcasting Organization of the Union State. I hope we like each other. On September 25, 2017, the TRO TV channel, which now bears the name BelRos, turned 10 years old. We are still far from coming of age, but we have already grown out of “short pants”. And we stand firmly on our feet: thanks to our predecessors, who created TRO from scratch, laying the foundation for Union TV. But we need to grow further and move forward to become more competitive in today's information space. To answer everything modern challenges socio-political, social and cultural agenda. Therefore, we announced a complete rebranding, without which a further qualitative breakthrough is impossible.
So that you go to our website, turn on the BelRos TV channel, tune in to the Union radio and can confidently say: yes, this is what we need, this is our own TV (radio, website), understandable and close. This is what unites us, brings us closer and even makes us closer. And we will try.

BelRos (TRO) has completely new TV program, in which you will also find the talk show “I have a question!” with a discussion of topical problems of integration, and a “Conversation with the Secretary of State” about the most vital things in union life, and “Brotherly Kitchen”, and the program “Our People” - interviews with the most popular politicians, writers and artists. And daily best allied news from constant updating every few hours. And who else, besides us, will tell you about your rights as citizens of the Union State! Where else can you learn about our common tourist routes and vacation spots, and plunge into the secrets Belovezhskaya Pushcha and Belarusian castles! New films and series have been purchased, film screenings of the “golden fund” of Belarusfilm are planned, good documentaries are being produced at our request, which are now rarely seen anywhere: there is even a partner documentary film festival “Eurasia.doc”. In general, we have an abundance of plans, creativity and new ideas. Be with us! We make the television of the union's dreams!

History of the TV channel

On September 25, 2007, the Broadcasting Organization of the Union State began its own broadcasting on the TRO satellite television channel. The creation of the channel made it possible to significantly improve information support for the construction of the Union State. The most important task of the TRO is the dissemination of objective information about the political, economic and socio-cultural life of the Union State. The main component of the channel's broadcasting is information and information-analytical programs. The channel's programming package also includes journalistic and cultural-educational programs, documentaries, and the best Russian and Belarusian films. The TV channel broadcasts around the clock. Today, the potential viewers of the channel are about 64 million residents of the Russian Federation, the Republic of Belarus and the CIS countries.

On September 25, 2017, the TV channel of the Union State “TRO”, after a rebranding, begins to go on air with a new design and under a new name - “BelRos”. At the same time, the channel’s previous logo remains on air for now, so that viewers can see: the TRO channel has new stage in development. The founder of the channel is still TRO Soyuz (Television and Radio Broadcasting Organization of the Union State).

In the updated broadcast schedule, the viewer will see a line of programs own production about the life of the Union State, new documentaries and cycles, as well as a fresh selection feature films, including from the Golden Fund of Belarusfilm

News release times change: 12.00, 15.00, 18.00, 21.00 - original releases; 24.00, 03.00, 06.00, 09.00 - repeats. Weather forecasts, exchange rates and other relevant mini-formats will also be broadcast.

We tried to diversify the informational, cultural and entertainment picture of the day so that every viewer could find programs to suit their taste. The rebranding of “TRO” was carried out with the goal of making the channel modern, dynamic and competitive.

The TRO TV channel is included in the packages of the largest cable operators in Moscow: Mobile TeleSystems OJSC (MTS), Akado-Stolitsa CJSC, Centel CJSC and Company 2Com LLC, ROSTELECOM OJSC, NSK CJSC (TRicolor TV) ,JV Kosmos TV, Minsk. The TRO TV channel entered the distribution network of large Russian companies ZAO NTV + and ZAO NKS (National Cable Networks), as well as many Belarusian cable operators.
Broadcasting network development service for the TV channel "TRO"