We are changing for you! Nikolai Efimovich, Chairman of the Union State Television and Radio Broadcasting Company: We make television that you want to watch.

Union State Television famous Russian journalist, a native of the Gomel region Nikolai Efimovich took over two months ago. He told the SV observer about the reform of the main Russian-Belarusian media resource.

WHERE TO WATCH TRO: Tricolor-TV, NTV-Plus, MTS, Akado, Rostelecom, Cosmos TV (Minsk), on the website tro-soyuz.com

ANNIVERSARY IN THE NEW WORLD

– New leadership almost always implies change. What's next for the channel?

– Why this particular date?

– Firstly, in September, all channels begin to new season. And secondly, on September 25, TRO turns ten years old. A beautiful date, a good reason to start a new stage in the life of Union television.

But life does not stand still. The union's existing SRW has reached its ceiling. To respond to current challenges - informational, political, and economic - a serious reset, a powerful breakthrough is required.

– What does TRO look like after the restart?

– Modern, attractive, dynamic, balanced. At the same time, we strive - in the very in the best sense this word - to promote the experience of union construction. And one more thing - it should be TV that you want to watch.

Every day on Russian channels they discuss hot relations with Ukraine, but is Belarus less important for Moscow?! TRO is the only media resource that daily and fully covers the life of the Union State, talks about our history and culture, about our common future. We have our own unique information niche. And this must be actively used.

However, the level does not yet reach not only the central channels, but also, say, the interstate television and radio company Mir, the main television channel of the CIS. We are not going to set ourselves the task of catching up and overtaking large channels. This is pointless, given such a meager budget ration as that of TRO. And according to the charter, we do not have the right to place advertisements.

Although, it seems to me, it would be quite logical to promote union products on our airwaves. “BelAZ”, “MAZ”, tractors “Belarus”, delicious meat and dairy products... And the union sanatoriums and rest homes, Belovezhskaya Pushcha, Braslav lakes, agricultural estates? This will only strengthen the union economy, a single tourist space, and work for the positive image of our union. In this matter, I hope for the support of the deputies of the Parliamentary Assembly, our Standing Committee.

LET'S ENTER EVERY HOME

– What is the channel’s audience today?

– Technically, we have 64 million potential viewers. The figure is, of course, pleasing to the eye and ear. But the number of potential viewers can include everyone who is connected to digital television... Recently I installed a new digital TV package at home so that Belarusian channels would be present there - so many names, more than 160: this is possible from morning to evening click the remote control! In such a television sea, finding your niche and your viewer is very difficult. We need to become a really recognizable channel, with a real audience.

Today TRO is present in all major national networks in both countries. In Belarus there is a social package of TV channels, for access to which you do not have to pay. We set ourselves the task of getting there. And not just, as they say, through pull, but by offering necessary and interesting new content. After all, we were destined to be included in the social package. Firstly, TRO is the only union television resource (who else if not us!), and secondly, our channel is treated very warmly in Belarus.

HELP "SV"

TRO is a 24-hour public information and journalistic television channel. It can be watched as part of satellite packages in Russia and Belarus, as well as online on the Internet. The task of TRO is to disseminate objective information about the political, economic and socio-cultural life of the Union State.

QUESTION FROM THE EDGE

WHAT WILL YOU NAME THE BOAT...

– If the TRO is being updated on all fronts, maybe the name should be changed?

– This is the first question that colleagues and friends ask me. The current name, TRO, stands for “Television for Society.” But I would like people to immediately understand that this is Belarusian-Russian television, which brings us closer, unites us, simply makes us closer. So we are looking for a bright, catchy word that would give rise to such associations.

The simplest thing that comes to mind is Soyuz, but such a channel already exists in Yekaterinburg, and even with a representative office in Moscow. So we'll brainstorm and hopefully by September we'll have a new name, a new logo and design. And, of course, a new website. Without it, it’s generally difficult to imagine normal channel promotion.

PLANS

FASTER, HIGHER, MORE INTERESTING

– How will the channel change?

– TRO does not have the capacity within the budget own production: but this is just a common thing, almost all modern TV channels resort to outsourcing in one way or another. The question is how the partners work, what quality of production is offered.

Remember last week: a meeting between Presidents Vladimir Putin and Alexander Lukashenko is taking place in St. Petersburg, and there is a terrorist attack in the metro. These two events dramatically change the information picture of the day.

But we could not immediately broadcast footage from St. Petersburg, because this is how the work of the company that makes news for us works: for many years in a row they were focused on non-operational stories. What kind of Union TV channel is this if it cannot promptly show the main newsmakers of the Union State?! That day we really got on each other’s nerves, but we achieved our goal: in the late afternoon, current materials from St. Petersburg appeared on the air. And even later - a report on the negotiations between the presidents...

We are currently negotiating with partners who will supply us with modern, timely news and produce a high-quality information and analytical program based on the results of the week. The broadcast network will be radically updated: socio-political, journalistic programs, and entertainment line-up.

– Will there be a place in it for the good things that are now on the channel?

– Of course, the best of the previous team’s achievements will remain: one of TRO’s features, for example, has always been interesting documentaries. Now we have a lot of proposals from people who make decent documentaries. We will expand this line plus update content for family viewing.

– Will you interact with other allied media?

– Where should we go?! I myself headed the newspaper “Union Veche”: we all, as they say, came out of the same overcoat. But seriously, today the Union State sets itself the task of fully developing a single information space.

We will have a “Press Club” program (the name is still working) - once a week we will invite journalists from other allied media. It is very important not just to talk about the successes of integration and blood ties between our countries. Analysis, including critical analysis, is required in order to move forward effectively.

Dmitry KOZUROV

Photo from personal archive

Nikolai Efimovich, a well-known Russian journalist and native of the Gomel region, headed Union State Television two months ago. He told the SV observer about the reform of the main Russian-Belarusian media resource

Photo from personal archive

ANNIVERSARY IN THE NEW WORLD

- New leadership almost always means change. What's next for the channel?

- Why exactly this date?

Firstly, in September, a new season begins for all channels after the summer lull. And secondly, on September 25, TRO turns ten years old. A beautiful date, a good reason to start a new stage in the life of Union television.

We must pay tribute to the former team, which was headed by the famous producer and director Igor Ugolnikov for many years. When they started, there was simply no Union TV channel as such. The broadcasting organization had only a certain amount of airtime on radio and TV in the two countries. But this approach did not justify itself. As a result, a separate Russian-Belarusian channel appeared with its own concept and technical base.
But life does not stand still. The existing SRW of the Union has reached its ceiling. To respond to current challenges - informational, political, and economic - a serious reset, a powerful breakthrough is required.

- How does TRO look after the restart?

Modern, attractive, dynamic, balanced. At the same time, we strive - in the best sense of the word - to promote the experience of union building. And yet - it should be TV that you want to watch.

However, the level does not yet reach not only the central channels, but also, say, the interstate television and radio company Mir, the main television channel of the CIS. We are not going to set ourselves the task of catching up and overtaking the large channels. This is pointless, given such a meager budget ration as that of TRO. And according to the charter, we do not have the right to place advertisements.

Although, it seems to me, it would be quite logical to promote union products on our airwaves. “BelAZ”, “MAZ”, tractors “Belarus”, delicious meat and dairy products... And the union sanatoriums and rest houses, Belovezhskaya Pushcha, Braslav Lakes, agricultural estates? This will only strengthen the union economy, a single tourist space, and work for the positive image of our Union. In this matter, I hope for the support of the deputies of the Parliamentary Assembly, our Standing Committee.

LET'S ENTER EVERY HOME

- What is the channel’s audience today?

Technically, we have 64 million potential viewers. The figure is, of course, pleasing to the eye and ear. But the number of potential viewers can include everyone who is connected to digital television... I recently installed a new digital TV package at home so that Belarusian channels would be present there - there are so many names, more than 160: this is possible from morning to evening click the remote control! In such a television sea, finding your niche and your viewer is very difficult. We need to become a really recognizable channel, with a real audience.

QUESTION FROM THE EDGE

What will you name the boat...

- If the TRO is being updated on all fronts, maybe the name should be changed?

This is the first question my colleagues and friends ask me. The current name - TRO - stands for "Television for the sake of society." But I would like people to immediately understand that this is Belarusian-Russian television, which brings us closer, unites us, simply makes us closer. So we are looking for a bright, catchy word that would give rise to such associations.

The simplest thing that comes to mind is Soyuz, but such a channel already exists in Yekaterinburg, and even with a representative office in the capital. So we'll brainstorm and hopefully by September we'll have a new name, a new logo and design. And, of course, a new website. Without it, it’s generally difficult to imagine normal channel promotion.

PLANS

FASTER, HIGHER, MORE INTERESTING

- How will the channel change?

Within the budget, TRO does not have the capabilities of its own production: but this is just a common thing, almost all modern TV channels resort to outsourcing in one way or another. The question is how the partners work, what quality of production is offered.

- Will there be room in it for the good things that are now on the channel?

Of course, the best of the previous team’s work will remain: one of TRO’s features, for example, has always been interesting documentaries. Now we have a lot of proposals from people who make decent documentaries. We will expand this line, plus update content for family viewing.

- Will you interact with other allied media?

Where should we go?! I myself headed the newspaper “Union Veche”: we all, as they say, came out of the same overcoat. But seriously, today the Union State sets itself the task of fully developing a single information space. We will have a “Press Club” program (the name is still working) - once a week we will invite journalists from other allied media. It is very important not just to talk about the successes of integration and blood ties between our countries. Analysis, including critical analysis, is required in order to move forward effectively.

Help "SV"

Broadcasting organization of the Union State

Chairman – Igor Ugolnikov Moscow

The television and radio broadcasting organization of the Union State was founded in 1998 in accordance with the Agreement between Russian Federation and the Republic of Belarus. The main task of the organization is information support for the construction of the Union State.

Priority areas of activity of TRO of the Union:

‣‣‣ further strengthening of relations of brotherhood, friendship and cooperation between the member states of the Union State;

‣‣‣ deepening the integration of member states of the Union State;

‣‣‣ Creation favorable conditions for the functioning of a single information space, ensuring freedom of speech means mass media;

‣‣‣ preservation and development of the cultural identity of the peoples of the member states of the Union State, mutual enrichment of cultures, comprehensive harmonious development of the individual;

Behind last years TV and radio programs of TRO Union were presented on the air of the following channels: “Nationwide Television”, “First”, “Capital Television”, “Belarus-TV”, “First National Channel of the Belarusian Radio” (Republic of Belarus); “Russia”, “TV Center”, “Culture”, “Zvezda”, “Ren-TV”, radio “Mayak”, “Radio Rossii” and “Voice of Russia” (Russian Federation).

Since September 2007, the Broadcasting Organization of the Union State began its own broadcasting on the satellite television channel TRO.

TRO is an information and journalistic channel. The TV channel broadcasts informational, analytical, journalistic, cultural and educational programs, as well as documentary and art films. The daily broadcast volume of the TV channel is 24 hours.

On October 18, 2007, the official opening of the representative office of the Television and Radio Broadcasting Organization of the Union State took place in ᴦ. Minsk. The representative office coordinates the activities of the TRO of the Union in Belarus, carrying out its work in close cooperation with the Ministry of Information of the Republic of Belarus and representative offices of the Union State bodies in ᴦ. Minsk, with national television channels, the Belarusian Telegraph Agency, the National Press Center, leading print media of Belarus and the Union State. Head of the Union's TRO Representative Office in ᴦ. Minsk - Vasily Manyuk.

On April 2, 2009, on the Day of Unity of the Peoples of Belarus and Russia, the website of the Union State Broadcasting Organization and the TRO TV channel began operating on the World Wide Web.

Newspaper "Belarus-Russia Union"

Newspaper ʼʼSoyuz. Belarus – Russiaʼʼ has been published since 1999 and is periodical Council of Ministers of the Union State. Published weekly as a notebook attachment in the newspapers “Sovetskaya Belorussia” (Republic of Belarus) and “Rossiyskaya Gazeta” (Russian Federation). Distributed in all regions of Belarus and Russia with a total circulation of about 650,000 copies.

The priority topics of the newspaper are coverage of the activities of the Supreme State Council of the Union State, the Council of Ministers of the Union State and the Parliamentary Assembly of the Union of Belarus and Russia, the implementation of union programs, the creation of conditions for real equality of citizens of Belarus and Russia in the field of education, labor, medicine, pensions and others social spheres. One of the main thematic areas– development of effective direct connections between individual enterprises and entire regions of both countries. Special attention on the pages of the “Union” is devoted to culture, sports, life coverage ordinary people in the Belarusian and Russian outback.

The Minsk and Moscow editions of the Soyuz work in close contact with the Permanent Committee of the Union State, using the potential of the leading publications of our countries - Sovetskaya Belorussia and Sovetskaya Belorussia Russian newspaperʼʼ, which have enormous authority among readers, as well as great creative and technological capabilities.

Belarusian and Russian journalists publish their articles on the pages of the Union.

Newspaper "Union Assembly"

Official publication of the Parliamentary Assembly of the Union of Belarus and Russia. In Belarus it is published as a supplement to the “Narodnaya Gazeta” (circulation 30 thousand copies), in Russia - separate publication(300 thousand copies).

The newspaper has been published since 2000, aimed at covering the activities of the Parliamentary Assembly of the Union of Belarus and Russia, cooperation between the Parliaments of Belarus and Russia, the activities of union and national public organizations, propaganda of public initiatives for further integration of two fraternal countries and peoples. The newspaper provides various constructive points of view on this or that problem in the life of the Union State.

The pages of the “Union Assembly” are a kind of discussion club in which politicians, scientists, parliamentarians, and ordinary readers express different, often polar, points of view about political, economic, social processes, taking place in the vastness of the Union of Belarus and Russia.

Television and radio broadcasting organization of the Union State - concept and types. Classification and features of the category “Broadcasting Organization of the Union State” 2017, 2018.

The question of trust in the famous showman Igor Ugolnikov, who is responsible for information policy in the Union State of Russia and Belarus, will be raised at the next Council of Ministers on March 16 in Brest, said Secretary of State of the Union State Pavel Borodin. Ugolnikov has been chairman of the Union State Broadcasting Organization since May 2006.

The Television and Radio Broadcasting Organization of the Union State (TRO Union) was created in accordance with the Treaty between the Russian Federation and the Republic of Belarus of January 22, 1998. This treaty granted it the right to broadcast programs of the Union of Belarus and Russia and resolved issues related to ensuring its activities.

On October 16, 1998, the Executive Committee of the Union of Belarus and Russia approved the Charter of the Union's Broadcasting Organization, and also approved the Concept of Broadcasting and Information Policy of the TRO.

By the decision of the Supreme State Council of the Union State of June 27, 2000, it was renamed the Television and Radio Broadcasting Organization of the Union State.

The Charter of the TRO, brought in accordance with the Treaty on the Establishment of the Union State, and the composition of its board were approved on February 10, 2004 at a meeting of the Council of Ministers of the Union State. Funding for TRO was opened in 2000.

The main directions of work of the TRO of the Union in accordance with the Charter of the organization are: further strengthening the relations of brotherhood, friendship and comprehensive cooperation between the member states of the Union State, deepening the integration of two friendly countries, preserving and developing the historical and cultural community fraternal peoples, creating favorable conditions for the functioning of a single information space, increasing the international authority of the Union State.

In the process of work, the TRO of the Union actively interacts with the Permanent Committee of the Union State, the Parliamentary Assembly of the Union of Belarus and Russia, the Embassies of Belarus in Russia and Russia in Belarus.

In collaboration with creative teams other television companies and radio stations in Russia and Belarus, TRO Union produces thematic television and radio programs and documentaries. TRO Union presents its products at international festivals and exhibitions.

On September 25, 2007, the Russian-Belarusian satellite TV channel TRO began broadcasting, the main founder of which is the Broadcasting Organization of the Union State. The TRO channel was created with the aim of improving information support for the construction of the Union State.

On October 18, 2007, the official opening of the representative office of the Television and Radio Broadcasting Organization of the Union State took place in Minsk. The representative office coordinates the activities of the TRO of the Union in Belarus, carrying out its work in cooperation with the Ministry of Information of the Republic of Belarus and representative offices of the Union State bodies in Minsk, with national television channels, the Belarusian Telegraph Agency, the National Press Center, leading print media of Belarus and the Union State.