Ready-made business plan for an art gallery. Tretyakov Gallery

Nadezhda Stepanova and Elvira Tarnogradskaya - owners of the Moscow gallery contemporary art Triangle, opened in 2014. Over the course of a year and a half, the owners of Triangle found an approach to Moscow and Swiss collectors, established close ties with the Austrian art public and learned to make money from the works of young authors.

Stepanova is the mastermind of the project and an experienced gallerist, lives in Italy and visits Moscow. Tarnogradskaya is a lawyer and antiques specialist from a hereditary “antique” family, and constantly works in the gallery. “Sometimes a collector sees some work remotely - he found a picture on the gallery’s website, sends a request, transfers money. But such cases are rare. In order for the gallery to work and earn money, you need to be present in it,” she explains.

Before launching their own business, in 2014, gallery owners decided that it was more interesting and profitable to engage in contemporary art. Works recognized masters have already been sorted into museums and expensive private collections, discoveries are extremely rare. “But contemporary art is exactly the market where you can find the best and offer it to the client,” Tarnogradskaya explains her desire for young talents.

The Triangle currently features nine artists. Exactly the amount that a young gallery should have, the founders believe. The gallery's source of income is sales of works. From the sold painting, the artist and the gallery each receive 50%. The gallery buys some works and keeps them - those that have the prospect of becoming more expensive over time.

The pricing laws in this market are quite clear. For example, a work by a young artist, done in oil on canvas measuring 40 by 60 cm, in the USA or Europe cannot cost less than €1,500; in our country, a beginning artist can be priced cheaper, but not much. “This amount includes payment for both labor and materials, and also provides the artist with the opportunity to live off art, and not become a waiter or teacher,” explains Stepanova. The price range for the works presented in the “Triangle” is wide - from €100 for small-format drawings to €20,000-30,000 for larger-scale and labor-intensive works.

An exclusive agreement between a gallery and a young artist is rare. Most often, the gallery takes works for sale, and the proceeds are divided 50/50. Celebrities working with large galleries receive a more significant share of the remuneration. If the gallery buys several works directly from the artist’s studio “in bulk”, then its percentage increases to 70-80% of the cost of the works.

Talent search involves visiting large quantity exhibitions of various sizes, and not only in Russia. The Triangle gallery, for example, is interested in artists from the post-Soviet space. Some artists worked with Elvira Tarnogradskaya even before the founding of the gallery as an art dealer. Nadezhda is responsible for cultural exchange. He communicates with European and American galleries, brings works of interesting young artists to Moscow and organizes exhibitions of “his” abroad.

“There is no shortage of new names, rather an excess,” admit the gallery owners. Their company, for example, constantly receives letters and offers from beginning painters. “It’s very difficult to get to us, our decision is based solely on the quality of the work, the talent of the artist and the stage of his career - he must be really young, under 35 years old, and really starting out,” explains Stepanova.

When selecting artists for their gallery, Stepanova and Tarnogradskaya are guided by their own artistic taste and commercial sense. No one selects works specifically “for a collector” or a specific buyer,” explains Nadezhda. If the artist is of interest to the gallery owners themselves, it means that he will also be of interest to buyers.

Young authors do not mean completely unknown. Triangle has artists who are already loved by viewers. For them, a beginner gallery is a more interesting platform than an established one. For example, artists Valery Chtak and Kirill Kto left venerable Moscow galleries due to lack of attention. “We met Valera Chtak when he was walking from the Regina gallery, from which he had just parted,” says Stepanova. There, over several years of collaboration, the artist had his only exhibition. “Triangle” managed to exhibit Chtak’s works three times in a year and a half and showed his works at four fairs, including European ones. The gallery is now preparing the artist’s next exhibition, which will be held in the spring.

Kirill Who came to Triangle from XL Gallery, another oldest Moscow gallery. “In recent years, he has only had one exhibition of graphics and ready made there. Kirill came to our gallery, and we communicated well. I offered to exhibit his canvases here, and he happily agreed,” says Nadezhda. The artist parted with XL peacefully; gallery owner Elena Selina was not averse to parting with the author, whom she had never gotten around to.

After Triangle first presented Who's canvases, interest in his work grew significantly. After the exhibition, one work was purchased by Vladimir Ovcharenko, founder of the Regina gallery and the Vladey contemporary art auction. He included it in the landmark exhibition of his collection “Borscht and Champagne,” which took place this summer at the Museum of Modern Art on Gogolevsky Boulevard; in addition, he began actively selling his graphics on Vladey. Nadezhda says that at the end of October small drawing Kirill Who A4 format at a starting price of €100 went for €1400. The artist decided that he could collaborate with Ovcharenko in graphics, but exclusive on paintings on canvases he gave to “Triangle”. Recently Stepanova sold two small canvases by Kirill Kto to a collector from Milan. He saw his work at the annual art fair in Vienna, Vienna Contemporary.

International ambitions and participation in fairs, including outside Russia, are necessary for both the gallery and its artists in order to gain fame and weight in the market. Only galleries that have their own international program are allowed to participate. Part of such a program for Triangle will be an exhibition of young American artist with Russian roots Stefan Tcherepnin, who is exhibited in the famous New York gallery The Real Fine Art. Tcherepnin's great-grandfather wrote music for Diaghilev's ballets, and his family goes back to famous surname Benoit. Nadezhda and Elvira are confident that the artist’s works and his story will be of interest to the Moscow public.

In Vienna, Triangle successfully presented the young Russian artist. There have been several requests from collectors to purchase his works. Tarnogradskaya: “Alexey Mandych fits perfectly into the Austrian theme - his “Black Square” was made with the artist’s own blood. We remember that the famous Austrian artist Hermann Nitsch also used blood. The result was a cultural allusion both to the Russian avant-garde and to Viennese actionism.”

Now “Triangle” exports and shows abroad 20-25 works a year. In a year and a half, gallery owners have already “mastered” two Vienna fairs and one Moscow Cosmoscow. Triangle also applies for participation in the BRAFA fairs in Brussels, Art Basel in Basel and Art Cologne in Cologne. But he has not yet received an invitation, which, however, is not surprising. The largest international fairs available only to renowned galleries with a strong reputation. These currently include two domestic galleries - the Moscow-London “Regina” and Moscow XL.

Stepanova and Tarnogradskaya strive to ensure that, over time, “Triangle” ascends to the international artistic Olympus. The main thing is to work hard and not make mistakes. “Our strategy is based on the presentation of young artists working in the field contemporary art, therefore we cannot exhibit more popular “interior” paintings or organize exhibitions famous artists with the established market, although this may seem like an easier technique from a commercial point of view, explains Stepanova. - To enter the international arena, it is not enough to think about what sells easier.

Gaining a stable reputation, bringing their artists to the international market, and then selling their works for tens or even hundreds of thousands of euros is the task of Stepanova and Tarnogradskaya for the coming years.

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How to open a gallery or art salon

Opening art gallery or art salon- this is very successful and quite profitable idea for your own business.

What should you know and consider when opening your own gallery or art salon? There are several very simple and logical rules for creating such a business.

1. For the organization it is necessary to have a sufficiently spacious room, which must meet the requirements for this kind establishments. Both technical and certain artistic and aesthetic requirements should be taken into account. You should definitely make repairs, carefully consider additional lighting and other similar details.

Of course, it is good if the gallery is located in the city center, where the influx of visitors is guaranteed, but placing an art gallery or salon in residential area- it's always a risk.

2. The total area of ​​the premises for organizing an art salon or gallery is usually at least 200 square meters. meters. Of these, approximately 20 sq. meters will occupy the office, showroom – from 80 sq. meters, the storage room for work (storage room) is about another 50 sq. meters, and the remaining 50 sq. meters will be consumed by utility rooms and other technical rooms. In principle, there are smaller galleries that do without storage rooms and an office; when planning such mini-salons, it is very important to correctly distribute the small space available.

3. The next step is the selection of personnel and employees. The main thing here is that they have a good understanding of art, are sociable, sociable, and active.

Usually in a state of more or less serious art salon or gallery gallerist, curator, manager, consultant, exhibitor work. Gallery owner creates appearance gallery, is responsible for its image, chooses the direction of work, collaborates with artists. The curator is involved in organizing and holding exhibitions; he is the initiator of all these processes. Naturally, this specialist must have an artistic education.

The exhibitor selects the most suitable place for each work, competently and correctly formats exposition. The consultant's task is to communicate with potential clients.

The staff may be reduced or, conversely, increased, depending on the conditions and specifics of the activities of a particular salon or gallery.

4. In order to open an art salon or gallery any special permits not required, only generally accepted papers will be needed.

5. As in any other business, when starting an art gallery, you should think about start-up capital. If you already have premises for the future art salon, then at first you can get by with an amount of about 5 - 7 thousand dollars. This money will be used to pay employees for the first month of work, to equip and open the gallery, and to print booklets about upcoming exhibitions.

If, as is usually the case, there is no premises, you will need to rent suitable space. But renting in the city center is a very expensive pleasure. However, if you find a sponsor or open gallery together with local authorities, it will cost much less.

You can connect the gallery to your existing business. For example, you can organize exhibitions in a working store on weekends. By the way, this will be very good advertising.

6. A very important point - choice of artists and their works. You should decide on the direction, technologies (painting, sculpture, graphics, photography, video, media art, installation) and the preferred range of authors.

Here you should rely on several factors: your own preferences, popularity in society, demand. It helps to study business reviews and the opinions of qualified experts who evaluate the work of a particular artist and give them a description.

An artist can be judged by the events in which he took part, where he exhibited, and which museum of contemporary art already has his works. It is very important to choose good work For galleries, because it is assessed not by the level of the strongest, but by the weakest of the authors. This is the specificity of this business.

7. When opening a gallery, you should take care of insurance, as well as general organization safety and security. These cost items can add significant cost to the initial estimate.

8. Profit can be made not only from painting sales and other items displayed in the salon or gallery. A small entrance fee to the gallery is unlikely to scare away art connoisseurs, but it will cut off the extra “non-target” contingent. You can also take nominal fee from artists who want to make an exhibition of their works.

So, let's summarize.

Opening an art salon or gallery is a good business idea that allows you to make a profit by offering your own (if you are an author or collector) and other people's works for sale.

You may have to face some difficulties. They can arise if the business is not thought out to the smallest detail, if there is no start-up capital and the necessary premises. However, it is impossible to predict everything and some flaws, as often happens, will have to be eliminated during the work process. And yet, it is very important to resolve all organizational issues in advance in order to gallery opening went with a bang.

Topics of the material

Every self-respecting world capital must have its own art museum. Examples? Please! The Metropolitan in New York, the Prado in Madrid, of course, the Louvre in Paris. In London there is a National, in Moscow - Tretyakov Gallery.

She is the pearl of the capital, one of its symbols with the real face of Russian art. Moreover, the Tretyakov Gallery houses the largest collection of Russian visual arts from the 11th and 21st centuries, from ancient icon painting to modern avant-garde.

Tourists from all over the world strive to discover this treasury of paintings: if you have not been to the Tretyakov Gallery, you have not known the Russian soul!

Its halls are visited by both those who are far from art and those who are ready to spend hours looking at great paintings, the play of light and shadow, brilliant plots and priceless icons. And the Tretyakov Gallery has continued to stand on its four pillars for more than 160 years: preservation, research, presentation and popularization of Russian art.

How to get there, photos?

• Metro: Tretyakovskaya, Tretyakovskaya, Polyanka
• Official website: tretyakovgallery.ru
• Operating mode:
  • Mon — Closed;
  • Tue, Wed, Sun 10:00 - 18:00;
  • Thu, Fri, Sat10:00 - 21:00
• Address: 119017, Moscow, Lavrushinsky lane, 10

Tickets, prices

You can buy tickets on the website ticket.tretyakovgallery.ru. Prices:

• Tretyakov Gallery
  • Adult - 500 rub.
  • Preferential - 200 rubles.
  • Under 18 years old - Free
• Complex admission ticket(Lavrushinsky lane, 10 and Krymsky Val, 10)
  • Adult — 800 rub.
  • Preferential - 300 rubles.
  • Under 18 years old - Free
• Complex entrance ticket (Lavrushinsky lane, 10 and Lavrushinsky lane, 12)
  • Adult — 800 rub.
  • Preferential - 300 rubles.
  • Under 18 years old - Free

Free days

• 1st and 2nd Sunday of every month - for higher education students educational institutions RF upon presentation student card(“student intern” is not suitable);
• for students of secondary and secondary specialized educational institutions (from 18 years old);
• every Saturday - for members of large families (citizens of Russia and CIS countries);

To obtain a ticket, you must go to the ticket office and present the necessary documents.

Floor plan of the Tretyakov Gallery

• First floor

• Second floor

Virtual tour of the Tretyakov Gallery

Founding father of the gallery

Without a doubt, without the merchant Pavel Tretyakov there would not have been art gallery. It is to him that Moscow owes the opening of the art museum. But Pavel Mikhailovich had not the slightest connection to culture: his family was engaged in commerce, and he had no choice but to get involved in his parents’ business. Tretyakov continued the famous merchant family, but the young manufacturer did not abandon his thoughts about art. At the age of 24, he acquired two oil paintings by artists V. Khudyakov and N. Schilder, which the public had not heard of. But today their names are known to connoisseurs and art lovers. From this moment in 1856, the beginning of the Tretyakov collection and the future gallery began.

The merchant dreamed of opening a museum of Russian painting. He studied the art market and acquired the best paintings from the late 50s.

Pavel Tretyakov was not just a collector, but a person with broad cultural knowledge. Even the artists themselves called his instincts devilish, and Tretyakov himself said that he worked exclusively for the Russian people. He did not miss exhibitions in the capitals, visited workshops and bought works of art even before they appeared on display. They said that even the tsar, approaching the paintings that he liked, saw the sign “Bought by P.M. Tretyakov."

The famous philanthropist and collector not only collected paintings by outstanding artists, but also supported beginners and promoted their work. Through the efforts of Pavel Mikhailovich, many geniuses of painting of the late 19th century became known.

It is known that he was especially interested in the Itinerants: his house was even called that - the house of the Itinerants. In fact, some of the modern painters, for example, I. Kramskoy, lived within its walls. The famous portrait of Tretyakov himself belongs to his brush. He literally saved A. Savrasov from poverty. However, by buying up paintings that he liked, Tretyakov did not allow many artists to sink into obscurity and poverty. And he continued to acquire paintings by V. Perov, I. Shishkin and others, which became their most famous to date.

The collection of V. Vereshchagin became an expensive acquisition for the gallery. Behind oriental flavor In the paintings and sketches that captured Turkestan, the patron paid 92 thousand rubles. Truly, Tretyakov managed to assemble a unique collection of portraits. He had to persuade some heroes personally, as happened with Leo Tolstoy. The patron specially commissioned artists to paint portraits of those who glorified Russia. Images of great composers, writers and musicians have forever settled in the gallery: Fyodor Dostoevsky, Nikolai Nekrasov, Mikhail Mussorgsky.

Experts speak separately about the portrait of Maria Lopukhina by master V. Borovikovsky, and call it the pearl of the collection. It was Tretyakov who managed to put an end to the rumors associated with this “bad” picture. After he acquired the work for his collection, the portrait began to be talked about as a harbinger of the imminent death of every young girl who looked at it. The fact is that bad reputation reached out for all the images of someone who lived an unhappy and short life Mary mostly because of her father, a mystic and Freemason.

Portrait of Maria Lopukhina. Creator Borovikovsky Vladimir

But under Tretyakov’s order, artists painted not only portraits. True landscapes of Russian life, historical sketches were also a collector's passion. It is quite possible that neither contemporaries nor descendants would have ever seen the painting “Hymn of the Pythagoreans” if the patron had not ordered this now famous painting by F.A. Bronnikov.

“The Pythagoreans’ Hymn to the Rising Sun” 1869 Oil on canvas 99.7 x 161. F.A. Bronnikov.

The painting decorated the living room of the Tretyakov estate, and was the favorite work of art by the wife of the art connoisseur, Vera Nikolaevna. She supported her husband in avoiding excesses, despite his wealth. After all, by sacrificing luxury, one could save in favor of purchasing works of art. And, relying on his taste and preferences, Tretyakov continued to expand the collection. By the opening of the city gallery, the collection was already impressive: sculptures, more than 1,200 Russian paintings and more than 80 foreign ones, and half a thousand drawings.

P. M. Tretyakov decided to donate the fruits of his many years of work to Moscow in 1892. This is how the first public art museum appeared.

He was in Tretyakov’s own estate. The collection expanded, and the mansion grew along with it. Four times during the lifetime of the patron family nest was upset, new walls were needed for a rich exhibition. Of course, an artist, but also first and foremost a merchant, Tretyakov imagined what difficulties descendants might expect when maintaining such a large fund and replenishing the collection. Therefore, he bequeathed 275 thousand rubles for repairs and the acquisition of new masterpieces. In addition, he donated a truly priceless collection of ancient Russian icons. Well, during his lifetime he permanently held the post of gallery manager.

After the death of Pavel Tretyakov, the good cause of creating a museum was taken up by other philanthropists who were not indifferent to the fate of Russian art. And each of them remembered that the founding father of the gallery saw it not as a simple repository of works of art, but precisely those samples that would convey the very essence of the Russian soul. Since then, the Tretyakov Gallery - main museum national art Russia.

"Tretyakov Gallery" without Tretyakov

The bequeathed capital was enough to maintain the gallery. What was missing were rooms to house the collection. The Tretyakov merchant estate was rebuilt and acquired additions. Already in the early nineties famous artist Viktor Vasnetsov developed sketches from which a unique façade was created - now it is the emblem of the museum. The neo-Russian style only emphasizes that there is a Russian spirit here and it smells of Russia.

All Soviet period The Tretyakov Gallery changed names, types of property, and trustees, but invariably expanded and replenished.

Under the directorship of architect Igor Grabar, the exhibition began to be organized chronologically. The so-called European type. But the main thing is that the State Art Fund appeared, and the collection continued to grow, including through exhibits confiscated from rich private collections. The museum's collection consisted of about 4,000 exhibits. The so-called “Shusevsky” period was famous for the expansion of not only funds, but also walls: the Tretyakov Gallery received another former merchant estate. She placed in herself scientific departments, it stored graphics as well as a library. The Tretyakov book collection can be considered a real treasure: it contains more than 200 thousand publications about art and its movements.

The fatal forties made their own adjustments to the life of the gallery. The capital's museums were preparing for evacuation, and the Tretyakov Gallery was no exception. Her funds were taken away more than a year. Priceless canvases were cut out of their frames, transferred to sheets of paper, closed in waterproof boxes and evacuated. 17 carriages delivered the exhibits to the capital of Siberia. But nothing could protect the Tretyakov building from bombing.

But still, post-war life turned out to be eventful. When life returned to a peaceful course and the paintings returned to their native walls, the administration and cultural workers began to prepare for the 100th anniversary of the museum.

New works of art were purchased, among which were paintings by Savrasov, Petrov-Vodkin, and Vrubel. It became clear that the existing space was catastrophically lacking, because in 1956, the anniversary year for the gallery, it contained more than 35 thousand objects of cultural value!

The issue of expansion was inherited by all the authorities of the USSR. This is how the depository and the new engineering building appeared. Under director Yu.K. The Queen received the St. Nicholas Church in Tolmachi into the museum, and the main building itself was closed for reconstruction. The collection also grew: government procurement by 1975 expanded the funds to 55 thousand paintings and sculptures.

By the mid-90s, despite any unrest, the Gallery grew by 10 rooms at once. Exhibitions of sculptures from the Middle Ages to the present day appear, individual paintings entire rooms were dedicated. In addition, the expansion of the area made it possible to increase the exhibitions themselves.

Today the Tretyakov Gallery is home to more than 170,000 exhibits, among which we are especially proud Old Russian icons and Russian avant-garde.

The collection of works by the Itinerant artists is considered one of the most complete, and the Russian painting presented in the museum, dating back to the 12th century, is unique both in content and content.

The best exhibits of the Tretyakov Gallery

Perhaps what is worth talking about right away is the meeting ancient Russian painting. It is based on more than 50 icons collected from all over Rus' and once kept in the Assumption Cathedral of the Kremlin. Works spiritual art date back to the XII-XIII centuries. and represent best samples iconography. In the Tretyakov Gallery, a mosaic from what was destroyed during the war found its last refuge. Soviet power St. Michael's Golden-Domed Monastery in Kyiv. And even if visitors have never heard of the Greek and Dionysius, the name of Andrei Rublev should be familiar. His icons belong to the world spiritual art.

Andrey Rublev. Painting "Holy Trinity".

Religious themes, however, are not limited to the collection of icons. A. Ivanov’s painting with the plot of Christ’s appearance to the people became one of the most significant in early XIX century. For two decades, the artist worked on a grandiose canvas in Italy, and today a separate room has been allocated for the work of art, so that viewers can fully experience the spirituality and quest of the author. Visitors can remember their emotions, and only carry away the images in their memory, since the use of cameras is not allowed in the Tretyakov Gallery.

Ivanov, “The Appearance of Christ to the People.”

The gallery also contains a truly unique painting - an image of Count Golovkin by the first professional Russian artist. Ivan Nikitin was a favorite of Peter I, who was the first to send young talents to study abroad. The reformer wanted Russian painters to be not inferior in skill to European ones. That is why I. Nikitin went to study in Europe and honed artistic craft at the Florentine Academy.

The work of the first graduates of the Academy of Arts is also worth attention. To be convinced of the gift of portrait painters, you just need to look at the paintings of F. Rokotov and A. Losenko.

The “heroes” of Russian painting I. Repin, V. Surikov and V. Vasnetsov are most fully represented in the Tretyakov Gallery. Pavel Tretyakov especially revered these masters, because in their works they conveyed the spirit of the country, dramatic events Russian history and the rich folklore of Rus'. A whole scattering of masterpieces awaits gallery visitors.

Painting Three heroes. Victor Vasnetsov.

But with the picture where Ivan the Terrible kills his son, there is a truly dramatic story connected. In 1913, a vandal cut the canvas so that restorers had to paint the faces almost completely new. At that time, the keeper of the Gallery was E. M. Khruslov, who was so worried about the incident that he threw himself under the locomotive.

Painting Ivan the Terrible kills his son

P. M. Tretyakov was known for his love of landscapes, their truth and the poetry of life. And especially for the patron best artists They painted paintings that, although made to order, were not devoid of soul. Among the best landscape painters in the Tretyakov Gallery are F. Vasiliev, A. Kuindzhi, A. Savrasov. His work about the arriving rooks was called by his contemporaries nothing less than “the soul of the Russian people.” And, of course, the “hero of the Russian forest” I. Shishkin is presented in the Gallery. The romantic direction of Russian artists Serov, Vrubel and Levitan will not leave any visitor indifferent, and is known to almost everyone - at least from the school curriculum.

We should not forget that the Tretyakov Gallery stores the most full meeting avant-garde. Artists united in such societies as " Jack of Diamonds" and "Donkey's Tail" laid the foundation for avant-garde art, and among other artists, K. Malevich stands out. The principles of so-called non-objective art were discovered precisely in Russian art. And the “Black Square” became its symbol. By the way, this particular example of Suprematism remains one of the most discussed in the Tretyakov Gallery to this day. The surrealism of M. Chagall and V. Kandinsky, cubism and futurism of the “Amazons” of the Russian avant-garde, the constructivism of V. Tatlin and A. Rodchenko - from them one can trace the history of the formation of Russian painting and its movements.

The Tretyakov Gallery today is not just a museum, it is a real center for the study of art. The voice of Tretyakov experts and restorers is listened to all over the world. And they continue the traditions laid down by the museum’s founding father: preservation, research and presentation Russian art. After all, the Russian person has the gift of not only transferring what he sees onto canvas, but also of enlivening it.

Thousands of people of all nationalities and religions come to the Tretyakov Gallery to understand the Russian soul, its breadth, power and spirituality. This means that the efforts of Pavel Mikhailovich Tretyakov were not in vain.

Open yours own business in most cases, it means using one of the traditional proposals that have already been tried three thousand times, the scheme of their action has been worked out, and examples are found on every corner. Clothing stores, grocery stores, production, resale, fast food. As for less popular types, then they are looked at with caution and distrust.

Meanwhile, among them there are also worthy specimens. And compared to those described above, they have one clear advantage. In them No so frantic all-consuming competition. But it is competition that can crush any well-thought-out business plan from the very first steps, and a business that is profitable can turn into a long game of survival.

Against this background, the uniqueness of your project can be an excellent help in organizing a business that will have excellent indicators of achieving net profit and earnings. One of these projects is the opening of a gallery.

Opening a gallery as a business is a fairly new trend among businessmen in the CIS countries. However, it is already considered a promising type of business activity and promises owners good level income from the organization. However, like any other type of business, it has its own difficulties that will determine the entire process of organization.

General characteristics of the gallery project

The gallery as such is being formed to hold subsequent exhibition events of completely different formats. This includes a demonstration of works of art, photographs, paintings, sculptures and regional exhibitions, which may include product themes of factories and manufacturing companies.

The point of opening a gallery exists provided that there are people living in the city where the business begins. at least three hundred fifty thousand people. If the format settlement satisfies this condition, but still the number of residents is very small compared to megacities, then there will be ideal condition and the fact that there are no other operating venues in the city designed for such events.

The work of the gallery is based solely on mutually beneficial cooperation between exhibition organizers, participants and you, as the gallery owner. Although in other cases you yourself can be the organizer of events in your premises.

Moreover, in Lately in Russia, as for a long time in Europe, they began to pay incomparably more attention to art and design. This also applies to ordinary residents, who, in fact, will be the clients of the exhibitions that will be held in your gallery. This means that their interest will directly influence your business.

Hence it follows relevance such a business. To bring ideas of enlightenment and knowledge to the masses, to give people the opportunity to see something that they are unlikely to see anywhere else, to fight for the right of exclusivity and at the same time earn income - this is what attracts a novice entrepreneur to the idea of ​​opening a gallery.

At the same time, it is worth thinking about your taste. Without any beating around the bush. Objectively evaluate yourself, since in the future this quality will work for you and your business. And if it doesn’t make sense for you to collaborate with young artists, designers, craftsmen, simply because you won’t be able to appreciate their work, which means you won’t be able to understand whether such an exhibition in your gallery will be popular, but you still want to do business in this direction , then you will need to hire an additional person. This is another line of expenses, but it is one that can result in the success of the entire enterprise.

Therefore, before starting your own business, you need to formulate the focus of the project and, if necessary, use consultation with specialists. The role you will play in your project cannot be underestimated, but overestimation can also play a role cruel joke. So, who you will be for your gallery - an investor, organizer, artist, manager, businessman, or all of this combined - is up to you. But you need to decide right away.

Legal component

For an aspiring entrepreneur, in order to start developing a business at the opening of a gallery not required some specialized permits from government authorities, because there is no special control body for such places for holding exhibitions yet. Therefore, as in any other business, you will need only standard papers.

Permission to occupy entrepreneurial activity. Do not forget that you will need to choose the form of organizational and legal activity - individual entrepreneur, or limited liability company. The choice will also take place in the form of taxation of your business. Afterwards there is registration with the tax service and pension fund, where deductions will also go.

The entire registration process official activities- the matter is labor-intensive and takes a lot of time, because it involves paperwork and constant visits government agencies. Especially if this is your first experience. However, there is a way to avoid all the red tape yourself by paying a certain amount of money to a specialized company. Such organizations undertake to do everything for you. This will speed up the process and free up your time for formation own project. Tariffs must be determined individually.

Room

Since the exhibitions that you will hold in your gallery are designed for large numbers of people from all over the locality, as well as visitors from other cities, you need to carefully consider the issue of locating the enterprise. The city center is perfect. However, with such a choice, you need to be prepared for the fact that rent will cost more and difficulties may arise in organizing access for guests and exhibition visitors. And convenience plays a big role in the issue of attendance and popularity. In addition, exhibitors will request convenience for bringing exhibits and props into the venue.

Considerable attention when renting or constructing a gallery building, it is paid lighting and indoor climate. Therefore, it is important that high-quality ventilation and air conditioning systems and systems for maintaining a certain temperature are in working order. Exhibits vary, and for some, optimal temperature conditions are important.

The gallery space must have several zones. And the total area will vary based on the predetermined focus of the events. The greater the variety of exhibitions you plan to hold in your premises, the more likely it is that you will need a rather large area. However, the standard consideration is a room with an area of ​​250 square meters.

Gallery areas:

- Work storage room. At least 50 squares.

Storage room equipment and props. At least 50 squares.

- Office administration. 15 - 25 squares is enough.

Actually exhibition hall. About 80 square meters.

Renting such a large premises is always difficult. Especially considering the location mentioned above.

Therefore, a novice entrepreneur should think about possible options that will help save money. So, for example, if you rent a ready-made premises, which was originally intended for such purposes, you can eliminate the costs of organizing technological networks, ventilation and sewerage. Another option is a joint opening with the bodies of the state municipality, which will be interested in the development of this area from the point of view of gentrification cultural life cities. Undoubtedly, this approach will have its advantages not only in the “rent” column, but will also simplify, for example, a marketing campaign.

Staff

The staff of an existing gallery can be either permanent or, in some positions, temporary. In addition to technical specialists, you need to pay attention to several personnel positions:

1. Project Manager. An important position, since such indicators as the prestige of the enterprise, its popularity, and, accordingly, income will depend on his activities. He will make decisions regarding the formats and topics of exhibition events. And, as mentioned earlier, it does not have to be the entrepreneur himself.

1. Programmer. Not an obvious position. However, if you plan to achieve a certain level of reputability of the company, you will have to engage in promotion on all fronts, including on the World Wide Web. Moreover, every serious organization is simply obliged to have its own website so that people can get the necessary information in as soon as possible, as well as follow the schedule of upcoming exhibition events and buy tickets without queuing at the box office. So the position of a programmer, in fact, in the organization of a functioning gallery cannot be ignored.

In addition, today, you do not have to hire a permanent IT specialist. There are many companies that will take your tasks on outsourcing.

1. Consultants. Important persons, as they will have to introduce visitors to exhibits, works of art and advise in every possible way. At the same time, exhibitions can be completely various types, and not all of them bring with them people who are ready to competently and beautifully tell people about the exhibition samples. Therefore, you need to hire erudite people as consultants. The popularity of your project, sales of exhibited masterpieces and overall prestige will depend on the quality of work of specialists in this position.

1. Press Service Secretary. Everything is simple here. This is the person working to publicize the planned exhibition in the media.

1. Gallery curator. In principle, this position and the position of project manager can be combined. In general, the curator is the person who determines the trend, establishes connections with responsible people, resolves issues with the placement of works in the exhibition hall and the design of the exhibition.

Expenses

Costs will be determined based on many factors. For example, rent will completely depend on what city you decide to implement the project in, and moreover, in what area of ​​this city you will rent the premises. For a small locality, let’s take the approximate cost of 70,000 rubles.

The second expense item is repair. This is an important part of the whole thing, since you are creating a visual project first and foremost. People entering your gallery will evaluate not only the exhibits themselves, but also their combination with the internal style of the building, which, whatever one may say, will affect the perception of the particular and the whole. Good repair hiring a professional designer will cost 1.5 - 2 million rubles.

However, if you managed to find a room that was originally intended for similar purposes, then cost items can be significantly reduced.

Third point - salary. You will have both permanent and piecework staff. But the calculation should be based on the figure of 15,000 - 20,000 thousand per employee monthly.

Fourth point - marketing company. An important part, as already described above, for the entire gallery project. Therefore, the expense column will have figures of 70 - 100 thousand rubles per month.

These are the main expenses in the project. In addition to them, there are also periodic, risk and others. All of them must be indicated in the business plan in order to correctly calculate the periods for achieving net profit.

Profit

Profit in the gallery project - floating value. For example, it is impossible to even approximately determine average price works of art that will be exhibited and sold in your gallery. It could be 5 thousand rubles, or it could be several million.

The commission principle will also affect income. That is the percentage that the organizer will receive from the sale of the exhibition, as well as the percentage that the artist receives also vary and are determined before the event on a contractual basis.

With positive trends and bold calculations, if at least once a month we organize an exhibition of twenty to forty paintings. And if you sell a third of the exhibits there, you can make a profit of 400 thousand rubles.

Although, precisely because no one can guarantee that these figures will be achieved, and the income will not be stable in relation to the amount of profit, the project of organizing a gallery is not so popular yet. But at the same time, it is extremely promising if you practice a pedantic and professional approach to each stage of the organization.

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It is fashionable to be interested in art now. More and more connoisseurs of various creative styles are appearing among young people. Art is changing, new types and directions are emerging, but this is an area that will always be in demand.

Many creative people Those who are interested in art and want to connect their business with “beautiful” are thinking about how to open an art gallery. As with any type of business, before opening a gallery you should consider important points organization of activities.

Selecting a room

For an art gallery you need a fairly large room - at least 200 square meters. If you have the opportunity to occupy the premises bigger size- it will only get better. After all, on this area you need to place an exhibition hall (it will take the most most of premises), a warehouse for storing works not yet presented, an office and utility rooms.

Pay attention to both the technical characteristics of the room and the aesthetic ones. If you find a room without an acceptable renovation, be sure to do it, since the art gallery should look perfect from an artistic and aesthetic point of view. All conditions must be created in the room in order to organize a lot of lighting.

An important point is the organization of a security system in the gallery. Security and alarm systems must be more than reliable.

Gallery location

Before you open art gallery, you need to think about where they can still visit it maximum amount of people. Of course, it needs to be placed where there is a constant flow of people - in the city center, or (if there are any) in cultural areas cities where some establishments aimed at creativity and art are already located. Opening a gallery on the outskirts of the city or in residential areas is inappropriate. There will be very few clients, and therefore no profit either.

Recruitment

The main qualities of art gallery employees are communication skills, activity, interest in artistic arts and the ability to understand it.

An art gallery does not require a large number of employees. Basically, the staff consists of a manager, gallerist, exhibitor, curator, and sometimes also a consultant. The gallery owner's responsibilities include negotiating with artists, creating and maintaining the image of the establishment. The curator organizes and conducts author's or thematic exhibitions, although sometimes the gallery owner and the curator are united in the person of one employee.

An art education is a prerequisite. Because no matter how much a person loves art, without the proper art education he will not be able to make the gallery work the way it should be.

The exhibitor is responsible for the correct and most convenient location for each painting inside the gallery.

Initial Investment

You can’t do this without start-up capital. Of course, the amount of investment will vary depending on the specifics and scale of the business. However, if you do not take into account the rental of premises, then an amount of 5-7 thousand dollars may well be enough for the first time of work (equipping the gallery, initial salaries for employees, printing advertising booklets).

Artists' Choice

The factor that determines the success of your gallery is the choice of artists. Distinctive feature of this business is that the opinion about the gallery will be formed not on the basis of the strongest artist, but on the basis of the weakest. First of all, you need to decide on the concept of the gallery and decide which works will be exhibited in it. It could be photography, graphics, installation or anything else. There is no need to concentrate on any one direction, because you can create thematic exhibitions in different genres.

When choosing artists whose work you want to display in your gallery, be guided by your own taste and expert opinion. On various Internet resources about art, they express their opinions regarding this or that artist and leave reviews of their works.

It is also worth paying attention to the events that your chosen artist has attended and the exhibitions in which he has already taken part. Naturally, the more popular and prestigious they are, the higher the demand for this artist will be.

Sources of profit

Selling paintings is not the only way you can make a profit. You can charge a small fee to enter the gallery. If a person is really interested in art, he will not regret the amount, which will not affect his daily budget in any way. And in this way the entire unwanted contingent will be immediately cut off, but this will only benefit you. You can take a small fee from beginning artists who want to have an exhibition in your gallery, and also organize various thematic competitions of works, participation in which also requires a certain monetary contribution.