Profitability of production of modular paintings. Modular painting to order

Decorating apartments and public spaces using modular paintings is currently very popular. Having some artistic taste and with very little initial capital, you can create a completely successful business for the production and sale of modular paintings.

General concepts of production of modular paintings

Modular pictures as an element of the decor of modern apartments, appeared quite recently. However they have long history. Modular paintings were a continuation of the eternal desire of people to decorate their homes with interesting and beautiful images.

Types of modular paintings

Modular paintings are based on a very simple idea - to combine several disparate parts of an image into one whole.

The modern use of modular paintings helps make the interior more colorful, original, and voluminous. Modular pictures for the most part are segmented photographs or paintings consisting of several parts, but united common theme . In modern decorative arts

individual elements of the modules are usually located at a certain distance from one another and, which is typical, the ensemble of elements is not edged by any common frame.

  • Based on the number of elements that make up the modular paintings, they have names that have ancient Greek roots:
  • diptychs (two parts);
  • triptychs (three parts);

polyptychs (more than three parts).

Modular paintings enliven empty space, filling it with colorful and voluminous images

Fundamentals of modular painting production technology Modern modular paintings are produced in production conditions using the most advanced technologies

  1. . The entire process of their creation can be simplified into the following sequential operations:
  2. Prepare images using professional computer graphics programs.
  3. Transferring an image to canvas, paper, film or other material using a special printer.
  4. Cutting the canvas into several parts. Consolidation individual parts

pictures with frames.

As for the frames, it all depends on the designer’s idea. Frames can be narrow, wide, embossed, flat. They are made of plastic, metal, wood and other materials.

For the manufacture of modules different sizes the method of fragmentary image transfer is used

Organizing a business for the production of modular paintings from scratch

WITH clean slate It's hard to start any business. Of course, the business of producing modular paintings is no exception in this sense, but it is still accessible to any creatively thinking entrepreneur and does not require very large start-up capital.

It is necessary to start production from scratch by registering an individual entrepreneur or enterprise. To get started, you can register individual entrepreneur With simplified system taxation (USN), and only then, in the process of work, create a limited liability company and, if desired, switch to common system taxation (OSNO).

When registering as an individual entrepreneur, you can limit yourself to a minimum set of documents:

  • statement;
  • copy of passport;
  • receipt for payment of state duty.

For a business in the field of manufacturing modular paintings, it is enough to indicate the following types in the application economic activity according to OKVED:

  • production of wooden picture frames (code 29.14);
  • production of paintings and photo frames (code 75.24).

To produce and sell modular paintings, you do not need to purchase special permits, licenses or certificates.

The next step for a novice businessman is to search for premises. The technological process of manufacturing modular paintings requires a separate room with a minimum area of ​​50 square meters. meters.

The area of ​​the room for the production of modular paintings should be 50–80 square meters

This area should be sufficient to accommodate:

  • printing copier or other printing device;
  • a large working table for the manufacture of individual elements of modular paintings;
  • storage rooms for materials;
  • warehouse for finished products.

The next stage of starting a business from scratch is recruiting. For a small workshop the following personnel are required:

  • artist-designer;
  • specialist for working with graphics programs on a computer;
  • frame maker;
  • Sales Manager.

If you work at home, at the initial stage you can combine all these professions yourself, but it will not be easy. And also with this approach about rapid development business and large incomes one can only dream of.

After creating a team, you should consider purchasing professional equipment and consumables.

The list of equipment and materials for the production of modular paintings must include:

  • powerful computer;
  • graphic programs that allow you to professionally edit images;
  • color printer for printing pictures on fabric, film and paper;
  • special pigment ink;
  • paper, film, fabrics for printing pictures;
  • stretchers made of wood or plastic, which serve as a base on which the material with the image is stretched;
  • a powerful stapler or staple gun;
  • staples and other fasteners;
  • coating varnish;
  • paints;
  • gel for relief formation;
  • tables for cutting material and decorating frames.

One of the main technological operations for the production of modular paintings is printing images on a powerful color printer

Features of organizing work on the production and sale of modular paintings

A business based on modular paintings can be developed in the following areas:

  • work to order;
  • sale of finished products in third-party specialized stores;
  • Internet trading;
  • selling your paintings at your retail outlet.

Each direction has its advantages. For example, selling paintings in other people's stores does not require rental costs retail premises, payment for the work of sellers, coordination with many public services etc. To produce custom paintings, you need well-established connections and excellent, versatile advertising. Opening your own point of sale, in terms of profitability, it seems the best option, but this requires considerable expenses for renting and decorating a retail space.

Opening your own store to sell your modular paintings is a good option for successful business development

Of course, the best way to do business would be to unite all indicated directions. A multi-variant business structure is almost a 100% guarantee of its successful development.

Business plan for the production and sale of modular paintings

The amount of start-up capital for starting a business producing modular paintings in the form of a small workshop is about half a million rubles.

The structure of this amount:

  • costs for a computer and the purchase of graphics programs - 250 thousand rubles;
  • purchase of a special printer that allows you to make color prints on fabric and other materials - 150 thousand rubles;
  • consumables and tools - 100 thousand rubles;
  • drawing up documents and registering a business - 5 thousand rubles.

The calculation of such payback is based on the following assumptions based on practice:

  • the cost of one modular painting is 4.5 thousand rubles;
  • the number of paintings produced in an eight-hour working day by two masters - 10 pieces;
  • revenue from the sale of ten paintings per day - 45 thousand rubles.

Thus, the revenue from the sale of products for the month, taking into account weekends, will be 945 thousand rubles. The approximate amount of expenses for materials, wages, heating, electricity and taxes ranges from 700 to 800 thousand rubles.

With such amounts of income and expenses, the monthly profit will theoretically be about 245 thousand rubles. It is practically difficult to achieve complete sales of all manufactured products. Therefore, the real net profit for the month will be from 100 to 150 thousand rubles. We divide the spent starting capital in the amount of 500 thousand rubles. for 100 thousand rubles. and in the end we get a payback equal to five months.

The modular painting business is currently developing successfully and is a good investment. With well-designed production and well-thought-out advertising entrepreneurial activity has good prospects for the production and sale of modular paintings.

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Modular paintings have one important feature: despite the fact that they consist of several segments that are mounted at a certain distance from each other, the image ultimately looks holistic and harmonious. Depending on the number of modules, the paintings are divided into diptych (two components), triptych (three modules), polyptych (more than three segments). In addition, modular paintings are classified according to the materials of manufacture - canvas, glass, photographic paper. Each material has its own characteristics, analyzing which you can make a choice towards one option or another.

Features of making paintings from different materials

To make a picture on glass, it is necessary to use solid tempered glass with high density and cut it into segments corresponding to the parameters of the planned modules. The edges of the glass should be sanded using a special method to make them safe and smooth. A special film with a pattern is glued to each module, after which the panel undergoes heat treatment.

To paint a picture on photo paper, you first need to make a wooden frame. Then glue MDF plywood on it, the thickness of which is approximately 5mm. Now photo paper with an image is glued to the workpiece. The composition is covered with a protective film to protect the product from dirt, moisture and UV rays.

The panels on canvas look very noble, you can see this. Technologically, the process of producing modular paintings on canvas is much more complicated. First you need to apply the image to the canvas, then wait a while until the fabric absorbs the paint. Then the canvas is covered with a protective solution, and a special film is additionally glued on top to protect it from moisture and fading. The resulting image is finally stretched onto a wooden frame of specified dimensions.

Which material is better?

To choose a modular picture, you first need to decide where it will hang and what will be depicted on it. For example, you like a modular picture with the sea, and you want to place it in the bathroom. Best in in this case give preference to glass that is not afraid of temperature changes and increased moisture. The same applies to the kitchen, where the painting may suffer from splashes of water, grease, etc. If the kitchen is large and the wall on which the panel will hang is located far from the stove and desktop, then you can choose photo paper or canvas.

If you have refined taste, and it is important for you that the painting looks noble and expensive, choose canvas. Modular panels on canvas are perfect for the interior of the living room and bedroom. Even the participants famous project“Dom-2” appreciated paintings on canvas from Kartina-rus.ru, so they can often be seen in interiors while watching the show.

If the picture is intended for a child’s room, you can choose photo paper. The image printed on it is much richer and brighter, just what children love. It is better not to hang glass, as a child may accidentally break it. It would not be a mistake to choose a painting on canvas, especially if it is suitable for the room of a teenager who is beginning to appreciate stylish things.

In the 70–80s of the 20th century, residential buildings were built according to standard designs. The apartments were distinguished by standard finishing and similarity to each other. Development modern technologies design highlights the decoration of rooms with modular paintings. The panel on the wall attracts attention and gives pleasure. Reviving the interior, emphasizing its style, emphasizing the uniqueness of the decor is the task of every designer. Many of them find a solution to this problem in creating modular paintings. This area in Lately is rapidly transforming from interesting hobby in quite profitable business.

How to organize a modular painting business from scratch

Producing modular paintings from scratch requires working with graphic editors, computer knowledge and design principles, and Internet skills. The designer has the power to create modular paintings based on architectural masterpieces, famous paintings, surprise with the landscape, amaze with the beauty of flowers, fill the space with abstract symbols.

Flowing from one part to another, the paintings become the soul of the interior. The plots of most paintings are developed by the author according to the client’s order.

Video: creating a modular painting with your own hands

Almost every artistically gifted person is able to turn painting by numbers with watercolors or gouache into a fairly profitable business. Organizing your business begins with studying and analyzing relevant information.

For this purpose, an analysis of strengths, weaknesses, opportunities and threats (SWOT analysis) is carried out.

Table: results of SWOT - idea analysisStrengthsWeak sidesPossibilities
ThreatsManufacturing cost is lowNo experience in organizing a business Usage modern approachesdesign
Economic situation in the countryAuthor's work of the artist-designerLack of funds to purchase a printer for printingIntroduction of new technologies
CompetitionThere is a computer, internet, programs, materials, equipment, toolsNeed to rent a room Extension social connectionsand contacts
Political instability No experience in organizing a business Promoted groups on social networks, the participants of which are potential customers social networks

in sales

Each of the analysis factors on its own or in combination with others can influence the business. Registration of individual entrepreneurs will distract from the timeliness of organizational actions. Start business instead of submitting empty reports. When the orders are constant, open an individual entrepreneur. You do not need a license to create modular paintings. Ask a knowledgeable person to evaluate your business plan and point it out weak sides

: This will help you avoid common mistakes

Promoting your business requires clear actions. Failure to fulfill one point of the plan entails failure and violation of the planned schedule.

It is convenient to create a sequence of steps indicating what to do and when, and within what time frame you need to achieve the planned results.

Table: organizational plan for July 2017

ActionsTermResult
Post a post in the VK group with an offer to order modular paintings10.07.2017 Attract 10 orders
Post a post in the Odnoklassniki social network group13.07.2017 Attract 10 orders
Post photos of modular paintings on Instagram15.07.2017 Attract 10 orders
Make a newsletter about the VK event11.07.2017 Attract 30 orders
Negotiate with the printing house regarding the terms
constant cooperation
10.07.2017 Receiving a 10–20% discount
Place print orders at the print shop12.07.2017 Production time - two days
Complete custom orders14.07.2017 Author's paintings
Organize delivery of finished products to customers at their addresses15–16.07.2017 Customers received the paintings
Analyze the effectiveness of posts in groups31.07.2017 Post release schedule and number of orders
Explore other channels for receiving orders15.07.2017 Testing a new channel for receiving orders

Plan for the production of modular paintings

A business plan systematizes, summarizes and presents the collected information and calculations made in one document. The results of the SWOT analysis and the organizational plan for the month have already been drawn up. Let's move on to working on other parts of the plan.

Project marketing

Production of modular paintings - modern direction decoration of apartments, offices, public, commercial, industrial premises. The need for harmonization of the space surrounding a person at home, at work, on a trip, on vacation will increase over the years. The color, lines, and imagery of modular paintings convey a message of beauty and hope. To bring a dream closer, to capture triumph, to experience joy is the dream of each of us. The artist-designer will individually select the plot, size, and texture of the canvases. Modular paintings add style and uniqueness to every interior: from the kitchen to the cafe.

Photo gallery: kitchen decoration with modular paintings

A modular painting provides a romantic mood A modular painting gives a charge of vivacity A modular painting sets the mood for a business meeting

The cafe space becomes aromatically attractive for visitors admiring the modular paintings on the wall.

Photo gallery: baguettes in cafe decor

A modular picture in a cafe attracts the attention of visitors A modular picture in a cafe prompts them to order ice cream A modular picture tells customers about coffee and muffins

Modular paintings consist of individual segments. The designer selects the number, size and arrangement of parts. Modular paintings are not limited by frames; the image flows from one part to another. Additional services:

  • creation of original modular paintings;
  • the artist’s highlighting of texture;
  • varnish coating.

Target audience: men and women, from 20 to 75 years old. They love to do Original gifts. They value comfort. They use decor as an expression of their soul.

Modular paintings are sold in online stores, gift and souvenir shops.

Sales plan

  • the number of applications for modular paintings from social networks per month is 50;
  • cost per sq. m of manufactured modular painting - 4,000 rubles;
  • number of orders per sq. m. per month - 35 sq. m.;
  • revenue volume - 35 x 4,000 = 140,000 rubles.

Financial plan

Project costs are taken into account:

  • printing workshop services - RUB 1,500. / sq. m.;
  • the cost of the subframe is 50 rubles. / linear meter;
  • delivery - 150 rub. per month;
  • internet - 300 rub. / month.

The cost of Internet refers to fixed costs. Printing, materials, delivery - variable costs.

Table: income, expenses, financial result

Month1st2nd3rd4th5th6thTotal, 6 months
Indicators, rubles
Printing costs52 500 60 000 40 600 50 000 55 000 65 000 323 100
Costs for subframes1 200 1 500 1 200 1 200 1 300 1 500 7 900
Delivery150 200 150 150 200 250 1 100
Internet300 300 300 300 300 300 1 800
Total costs54 150 62 000 42 250 51 650 56 800 67 050 333 900
Income140 000 150 000 115 000 120 000 145 000 170 000 840 000
Financial results85 850 88 000 72 750 68 350 88 200 102 950 506 100

Development forecasts

Optimistic forecast based on maximum income and costs:

  • revenue volume for 12 months - 2 million 40 thousand rubles;
  • expenses for 12 months - 804 thousand 600 rubles;
  • financial result for 12 months - 1 million 235 thousand 400 rubles.

Real forecast based on minimum income indicator:

  • revenue volume for 12 months - 1 million 380 thousand rubles;
  • expenses for 12 months - 619 thousand 800 rubles;
  • financial result for 12 months - 760 thousand 200 rubles.

A business plan is a tool for analysis, evaluation and making the right decisions.

The numbers demonstrate that expectations correspond to calculations. Study interesting thing income-generating, or dream of a promotion wages up to 50,000 rubles, working in government structure- everyone's choice.

Video: master class on drawing modular paintings on a computer

You shouldn’t put off starting a business and try to take everything into account in advance. Judging by the reviews of entrepreneurs, creating modular paintings is quite a profitable business. Deviations of forecast indicators will be taken into account in fact. Remember that a business plan is a working tool. It is subject to adjustment in accordance with the current market situation.

We are opening a store of modular paintings at home.

The modular painting store is printing house with an opportunity print arbitrary image on canvas with further pulling the latter onto the subframe. And themselves Modular pictures is a set of paintings various shapes and size, each of which represents a part of one image. It’s worth saying right away that this type of painting is very popular nowadays, and the demand for them is only growing. To open a modular paintings store at home, you need to purchase special set equipment, which I will talk about a little later. Also, you or your employee need at least basic knowledge of using computer graphics editors type Adobe Photoshop. It is not difficult. And finally, you need to learn correctly stretch canvases onto a stretcher so that the images are aligned and complement each other.

Online store of modular paintings.

Modular paintings store does not require large areas, since it does not necessarily require the presence exhibition hall. Exhibition hall for this business will serve online store with various options images adjusted to the format of the paintings.

You can find these images on the Internet in unlimited quantities and then, using graphic editor, arrange in the form of a modular picture. One more important service that you can provide to your clients is production of modular paintings to order according to the image (photograph) sent to you from the client. brief information O self-creation You can read the online store in my article ““. Step by step instructions I plan to publish a tutorial on creating a full-fledged online store within a month.

Types of modular paintings.

Equipment for the production of modular paintings at home.

  1. Plotter for printing on canvas— printer for printing on large formats with the ability to print on canvas. Here are a few examples of suitable plotters:
    • Epson Stylus Pro 7890— Maximum format A1. The price for “INKSYSTEM” including cartridges and ink is ~ 286000* rubles;
    • Epson Stylus Pro 9890— Maximum format A0+/B0+. The price for “INKSYSTEM” including cartridges and ink is ~ 361000* rubles;
  2. Professional monitor with IPS matrix— in order for the colors shown on the monitor and printed on the plotter to match, you must have a professional monitor and preferably a calibration device. Examples of monitors:
    • ASUS PA328Q- 32″ monster) with a pixel response of 6 (GTG) ms and a resolution of 3840×2160 pixels. MVideo has this one ~ 96000* rubles;
    • HP 27xw J7Y63AA— 27″ monitor with a pixel response of 8 (GTG) ms and a resolution of 1920×1080 pixels. Mvideo has this one ~ 25000* rubles;
    • ASUS MX259H— 25″ monitor with a pixel response of 5 (GTG) ms and a resolution of 1920×1080 pixels. Mvideo has this one ~ 22000* rubles;
  3. Monitor calibration device or a spectrophotometer like the X-Rite i1 Photo Pro 2, which costs ~ 160000 rubles
  4. Computer (system unit) with a good video adapter (video card), RAM at least 4Gb and a multitasking processor. The cost of such a system unit in Mvideo will be about 50000* rubles For example, you can take the system unit Dell Vostro 3900 (3900-8703) .

* Prices are current at the time of publication of the article - 03/09/2016.

In total, it turns out that the store of modular paintings requires us to invest in equipment in the amount of 350000-550000 rubles

I hope you liked the article and find it useful. I also advise you to read my article on a similar topic ““. Until new articles! And feel free to click on the buttons at the bottom of the article.

The latest trend in interior design is modular paintings. Printing of modular paintings takes place on natural canvas, and the painting itself consists of several parts (modules) that are combined into one general plot. The number of these modules depends only on your imagination.

Triptych

Polyptych

Penaptych

The subject of a modular painting can be completely different: from your favorite landscape to family photography, which will be assembled from several parts and personify family unity. You can order a modular painting on canvas with any image that your image is capable of, and we, in turn, will help you realize any whim.

Our prices for the production of custom modular paintings:

Seal on natural matte canvas 1330 rub./sq.m.
Stretch on the subframe 100 rub. per meter of perimeter.

Printing modular paintings using safe and environmentally friendly technology

We take a responsible approach to printing modular paintings on canvas, so we work on the latest generation equipment. ONPRINT has its own manufacturing base with latex printers providing safe and environmentally friendly printing. Latex printing guarantees bright colors, accurate shading and impeccable quality for many years.

Catalog of images for printing modular paintings on canvas

To create a unique modular painting that will fit perfectly into the interior, take a look at the catalog of images on our website. Here you can find an image for creating a picture consisting of any number of modules.

Order a modular painting based on your image.

To create a collage, upload all the photos you would like to place on the canvas. You can put together a photo collage yourself, or entrust the creation to our designer.

How to order a modular painting

Choose an image from our gallery or upload your own

Specify the material and other order parameters, receive a cost estimate

The manager will contact you in a convenient way and clarify the details

Pay online with any card

Receive your order, delivery by courier service to your door

Compiling and paying for an order:

You can order your modular painting online inexpensively and 24/7. You can find out all the answers to your questions and get advice from a designer on drawing up paintings at weekdays from 10.00 to 19.00. You can pay for the ordered modular painting using the online service. We work with both individuals and legal entities.

Delivery of modular paintings throughout Russia!

For your convenience, we deliver modular paintings anywhere in Russia using the CourierServiceExpress courier service, Russian Post, or any other transport company.

You can find out more about the tariffs in the "Delivery" section.

Form feedback

If you still have questions about the preparation of modular paintings, payment and delivery in Moscow or Russia, use any method of communication. We also have a 24-hour feedback form on the website, online consultant assistance and a toll-free number open on weekdays from 10.00 to 19.00.