Open a dance studio. How to open a dance school: business plan and franchise

Alexander Kaptsov

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IN Lately, the popularity of dance classes began to actively revive. Taking classes at a dance school is a rising trend, especially among young people. Opening a dance studio is now a promising direction in business. This material shows the most optimal procedure for opening such a school from scratch. Recommendations are given for solving basic organizational issues. The formula for calculating your potential profit is given.

Organizing a dance school from scratch: list of required documents

When starting any business, there are some legal documents that need to be completed. Opening a dance school is no exception.

In order to understand what documents you will need to open and fully operate such a school, you need answers to the following questions:

• How many people will appear in the documents as the founders of the school?
• Will graduates be awarded certification certificates?
• Where will the necessary premises be rented?

If you are the only founder of the school and do not plan to issue any graduation documents, then the easiest way will be with taxation under the UTII system.

Registering an LLC is somewhat more difficult, but you will have to do it if:

1. The founders of a dance school are two or more people.
2. It is planned to issue certification certificates to graduates. This involves obtaining a license to issue such documents.

In both cases, organizationally - legal form in the form of an LLC is required.
More may be required permits from the Ministry of Emergency Situations and SES for the right to use the rented premises for the intended purposes. To avoid this, it is recommended to rent premises from organizations that already have such permits. And these are: fitness centers, cultural centers, children's and youth centers, etc.

Dance school for adults or children: choosing the target audience

The next important question is defining your target audience. You need to understand as accurately as possible who your potential customers are. To do this, you need to study the existing market of similar offers in your city.

You should find out the following:

• How many similar schools already operate in your locality? This shows the approximate level of competition.
• Is there sufficient demand for their services? Including among the adult population.
• What dance styles are the most popular?
• Approximate price level for subscriptions.

Having received the necessary information, compare it with your goals and capabilities. If your capabilities allow and there is demand, organize classes for both adults and children. Children need to be divided into certain age groups(junior, middle, senior) 15-20 people each. Create a class schedule based on the wishes and capabilities of your future cadets. As a rule, it is more convenient for adults to study during the day or late in the evening, and for children, depending on how busy they are in educational institutions.

What kind of premises is needed for a dance school?

As you know, people are greeted by their clothes. And the room in which you will offer your potential cadets to study is precisely that very “clothing”. After visiting the school, the future dancer should have only positive impressions.

Therefore, when choosing a room, pay attention to the following:

1. The basis is a dance hall, which should be quite spacious, preferably at least 90 square meters. m.
2. The hall should be bright and equipped with a good exhaust hood.
3. It is mandatory to have two locker rooms: men's and women's.
4. The presence of showers is very welcome.
5. The teaching staff must have their own administrative premises.

If all of the above conditions are met, it will be possible to organize a full-fledged dance school.

Where is the best place to open a dance school: deciding on the location

Often the location where the school will be located will be a determining factor in your potential student's decision. The location of the school should be easily accessible; it should be easy to get to, including by public transport. There should be a parking space near it.

It is advisable that there are no dance studios of your competitors nearby . When choosing a school location, you need to take into account the size and density of your locality. It is not at all necessary that it be in the city center. Here, as a rule, the cost of renting premises is higher, and their choice is smaller.

How to design a dance school: sample design project

When developing a design project for a dance school, you need to take into account the dance styles that will be taught there. The design of the dance hall contributes to the creation of a certain psychological mood from those involved. This mood should correspond to the type of dance. The easiest way to create harmony between the dance and the mood of the students is by decorating the walls in a certain color palette.

It has long been noted that yellow and orange colors give a feeling of fun and ease. Green and beige colors– more neutral, gives a feeling of confidence, normalizes blood pressure. Touches of red will help add passion and spice. Pink color sets you up for a romantic wave.

Therefore, for certain dance styles, it is advisable to take into account the following recommendations for the color design of the walls:

• Yellow and orange with elements of red – Latin, hip-hop, breakdancing and similar rhythmic styles
• Green, beige – classical and folk dances, belly dancing, ballroom dancing, etc.

Oriental dances require special treatment . Various color combinations and decorative elements associated with the oriental landscape and their beautiful fairy-tale works are acceptable here.

To paint walls, you need to use thick, breathable paint that is not washed off with water. It is possible to use vinyl wallpaper. One of the walls should be mirrored. The mirror should start at a height of no more than 70 centimeters from the floor. Width - at least 180 cm. But if more, then better. Gaps and installation angles between the component mirrors should be invisible. This will ensure a correct, undistorted reflection. Another wall can be evenly covered with a plain curtain, not much different in color from the other walls. She will create an imitation of a stage in a dance hall.

Particular attention should be paid to the floor covering . Non-slip matte parquet is considered the ideal surface for dancing. You can use high-density laminate or special stage linoleum. In any case, the floor covering must be dense, wear-resistant and even.

To create a hall lighting system, ordinary halogen lamps are suitable. Spot light elements along the perimeter of the mirror will add a special mood and provide a useful light flux to the side of the dancers. Directional light elements can be useful. Depending on your wishes, their direction and color can usually be changed. Interesting solution will be - in addition to them, place several elements of mirror film on the ceiling.

All the efforts and expenses associated with the correct interesting design of the dance hall will certainly pay off many times over.

Equipment needed for a dance school

A dance studio, in order to provide full-fledged classes, must be equipped with the necessary equipment and related elements.

In addition to the mirror wall and lighting equipment already mentioned above, you must have:

1. High quality ballet barre.
2. Music system with high-quality sound.
3. Equipment for heating and cooling the hall.

At least one wall must be equipped with a ballet barre. This is a special handrail with a diameter of 50 mm, attached at a certain height to the wall. It is usually made from wood or duralumin pipe covered with veneer. It is usually used for stretching, as well as for choreography and ballet classes.

The music system must be multifunctional. This means that it can play audio from different media files and different music discs.
Cooling of a dance hall is usually done by properly installed split systems. Heating must be carried out by a centralized heating system.

Depending on the specifics of certain dance styles, the hall is equipped with other elements in the form of ribbons, poles, etc.

Recruitment for a dance school

A well-selected teaching staff is the basis and main core of your dance studio. It is from these people that the level of training of your students will depend, and, consequently, the further image of your school. And these are ratings, prizes won at various festivals, and the good memory of grateful graduates.

It's good if you move in this area. Then it will be easier for you to find real professionals in the field of dance teaching. These should be people not only with a high level of dance skill, but also with the ability to pass this skill on to their students. He must be able to capture the attention of students and captivate them with the art of dance. . Therefore, your team of teachers should select candidates who combine the skill of a dancer and the ability to teach.

How to attract clients to a dance school: advertising and business marketing

No matter how famous the teachers at a new dance school are, it will not be possible to attract a sufficient number of clients without advertising and a set of marketing actions. Although such names in themselves are already an advertisement for the school.

The following can be recommended as the main directions for advertising:

• Internet advertising . Nowadays this is the most effective action. You should advertise your school on Yandex, Google, a special resource 2GIS, and on various social networks (VKontakte, Instagram, etc.)
• Banner on the building where the school is located. It should attract the views of people passing and driving by.
• Advertising on local music radio channels .

The range of marketing activities for this business can be quite wide. Here it is important to take into account the specifics and direction of the studio’s activities; it is necessary to determine the immediate plans and the desired perspective in its activities.

The most effective marketing actions to attract customers can be:

1. Carrying out various promotions to purchase your passes at a reduced price. For example - the first two months of classes for 50% of the full cost.
2. Encouraging your students in case they bring you other clients. For example, bring a friend and get a free month of classes.
3. Demonstration performances at local city festivals. This is advertising and marketing at the same time.

As a rule, after you start working, you gradually understand what else you can do to attract your target audience. Your students themselves will tell you this.

How much does it cost to open a dance school from scratch: a ready-made business plan to help

Your business plan should take into account all possible expenses and potential income from operating the school. Due to the fact that the financial situation is currently unstable, we will replace some digital values ​​in calculations with Latin letters. The cost of opening a school is the sum of all initial investments.

They need to include:

• Purchase and installation costs necessary equipment.
• Expenses for designer renovation of the studio.
• The cost of an advertising and information sign on the building in which the school is located.

Let's denote this amount by the letter Y.

The monthly expenses include:

1. Monthly rent (denoted as w).
2. Salaries for teaching staff (denoted by g).
3. Advertising expenses (r).

How to open a dance school: organizational aspects

Dance classes are popular among the general public: acquiring smoothness and grace of movements, forming muscle mass, weight loss, maintaining body tone, good spirits, and active pastime attract many. For these reasons, professionals of this art and even beginners who have an entrepreneurial spirit strive to open a dance school.

How to open a dance studio: launching a project

The choice of business registration form depends on final result lessons being taught. If, upon completion of the courses, participants are issued appropriate certificates or diplomas, then the activities of the school or studio are subject to licensing. IN in this case It is advisable to register the project as an LLC.

In cases where a startup opens its own dance school with the goal of teaching students to dance and does not provide for the issuance of any documents to confirm training, you can choose an individual entrepreneur. A more complex form of project registration is a non-profit organization whose activities are carried out using sponsorship money.

How to open a dance school: important points

To understand how to open your own dance school most productively, you should understand the specifics of providing this service. Studio clients primarily value professionalism and human qualities teachers, as well as the functionality of the room. The training room is a room with an area of ​​150 square meters. meters, in which there is a ventilation system, all requirements are met fire safety.

The floor covering is of no small importance: preference is given to laminate or parquet flooring, not varnished, fairly springy and not hard. The walls of the hall should be equipped with large mirrors - at least 2 meters high - with a minimum number of joints. Lighting should be bright, sharp, but not excessive. In addition, the room must have excellent acoustics.

The presence of showers and rest rooms is very welcome by students. Therefore, preference should be given to a room with the possibility of organizing additional zones.

The best option is to organize evening group classes three times a week with 15 - 30 students. In the morning or lunchtime, you can conduct individual lessons or sublet the hall (if this possibility is agreed with the landlord). By implementing this option, calculating the costs of maintaining the premises, paying for utilities, the wages of an administrator, a cleaner and two or three teachers, an entrepreneur can achieve a net profit of at least $5 thousand.

Answering the question: “How to open your own dance studio?”, the startuper must evaluate the potential at his disposal to implement this project: knowledge in the field of marketing and promotion of services, the ability to communicate with clients and employees, plan business processes and manage risks. The Business Youth project invites to classes all newcomers to the field of entrepreneurship who have the desire to organize a profitable long-term business.

• Description of products and services
• Selecting a room
• Recruitment
• Marketing plan
• Financial plan
• Step-by-step plan for starting a business
• Equipment for dance school
• What documents are needed to open
• Permissions to open
• Dance training technology
  • • • Similar business ideas:

Business plan for opening a dance school in a city with a population of 600 thousand inhabitants.

How much money do you need to open a dance school?

To open a dance school, according to the business plan, you will need at least 900 thousand rubles:

• Cosmetic renovation of the premises - 100 thousand rubles.
• Arrangement of the premises (showers, coverings, lockers for clothes, mirrors, etc.) - 500 thousand rubles.
• Sports equipment and inventory - 150 thousand rubles.
• Advertising, including website creation - 100 thousand rubles.
• Business registration and other expenses - 50 thousand rubles.

Description of products and services

Our school will teach dance lessons for both adults and children from 3 years of age. Dance styles for children and schoolchildren: ballroom dancing, disco, pop choreography, baby dance, circus gymnastics, gymnastics, classical choreography, Indian dances, children's yoga, Latin, hip-hop, Break-Dance. Directions for adults: Eastern dance, modern jazz, strip plastic, hip-hop, strip dance, zumba, latina, solo latina, club latina, ZOUK, KIZOMBA. Classes at our school will be conducted both in the format of group classes and in the format of individual training. A club card for 8 classes per month will cost 2,200 rubles, a card for 3 months - 6,000 rubles, for 6 months - 11,000 rubles. This average level prices, which can be observed in other dance schools in our city. According to our calculations, the organization will reach its revenue targets only after 8-9 months of operation. In the first months (May - July 2015), the number of regular clients of the school will be no more than 40 - 60 people, and only after 8 months (February 2016) the audience of clients will grow to 150 people.

Download the dance school business plan

What OKVED code should I indicate when registering a dance school?

It is planned to register an ordinary individual entrepreneurship as an organizational form. The OKVED code for our activities is as follows: 92.34.2 “Activity of dance floors, discos, dance schools.”

Which tax system to choose for a dance school

The special UTII regime - a single tax on imputed income - was chosen as the taxation system. UTII exempts you from the obligation to pay income tax, property tax and VAT. No need to install cash machine and submit monthly reports. A license is not required to carry out such a business.

Selecting a room

To conduct classes, it is planned to rent a room with an area of ​​156 square meters. This space is enough to conduct several group classes simultaneously in different rooms. Rental payments will amount to 60 thousand rubles. per month. The premises meet all safety standards and are equipped with ventilation, water supply, electricity and heating systems. No repairs required (only cosmetic). The most important thing is that the room has high ceilings, which is very important for conducting classes of any level of complexity. The main funds for preparing the dance school to receive visitors will be associated with the purchase of equipment and inventory. To begin with, a good linoleum floor covering will be purchased and installed. Then pylons, mirrors and air conditioners will be purchased and installed. Some of the funds will be spent on equipping locker rooms, bathrooms and showers. Finally, the remainder of the funds will be used to purchase sports equipment, mats, gymnastic balls, dumbbells and so on.

Recruitment

Particular attention will be paid to the selection of school personnel, namely dance teachers. We need to find a team of at least 10 - 15 people. The main difficulty here may arise with the selection of not only good dancers, winners of all kinds of competitions and competitions, but real teachers. People who are able to work with people (especially children), teach them, notice and find the reason why something doesn’t work out for a person. In this sense, the school will not accept foreign instructors who cannot communicate thoroughly with the group. According to our calculations, it will take at least 6 months to create an optimal team of teachers. Payments to employees will be made on a piece-rate basis or as a percentage of the proceeds from the training group (30%).

Marketing plan

Our school will be located in a fairly populated residential area city, on the first floor of an apartment building. In addition to the bright sign above the entrance to the building, after the opening it is planned to carry out an extensive advertising campaign: make a short report for the local newspaper, distribute booklets to mailboxes, offer cooperation to schools (visit class meetings), create a website and group on social networks. According to our calculations, this will make it possible to form several groups of students in the first month.

Financial plan

Fixed monthly expenses

• Rent - 60 thousand rubles.
• Utility bills - 15 thousand rubles.
• Advertising - 20 thousand rubles.
• Tax (UTII) - 10 thousand rubles.
• Outsourcing of services (accounting and cleaning) - 15 thousand rubles.

Total - 120 thousand rubles.

Monthly income

• Subscription for one person - 2200 rubles.
• Number of people in the group - 15
• Total number of groups - 10
• Revenue per month - 330,000 rubles.
• Payment for teachers - 30% of revenue
• Income per month - 231,000 rubles.

How much can you earn by opening a dance school?

Hence the net profit: 231,000 - 120,000 (fixed expenses) = 111,000 rubles. Business profitability is 48%. With similar calculations of a business plan, a dance school pays for itself in 10 - 12 months of work (taking into account the time to promote the business).

We recommend download dance school business plan, from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

* The calculations use average data for Russia

Dancing never goes out of fashion and never loses its popularity and relevance. Dancing is a great way to keep yourself in good shape, have a good time in the company of a loved one and/or a group of like-minded people, as well as an exciting and nice hobby. In addition, dancing provides several directions for opening your own profitable and profitable business. One of these areas is opening your own dance school, which will require 500 thousand rubles. Costs can be recouped within the first year and a half of operation. The profitability of the project during the first year of its existence is estimated at 38-40%, by the second year this figure reaches 50%.

Drawing up a business plan for a dance school

As a rule, in this business random people don't hit. Own dance schools(or a more modest investment option - studios) are opened by amateurs and professionals of various dance styles. They know the theory and practice of dance by heart, but at the same time they are very far from entrepreneurship. Unfortunately, for any business to be successful, it is not enough to be an excellent specialist in your field. It is necessary to have certain knowledge in the legal field, in the field of advertising and promotion, pricing, etc.

You can organize yourself, calculate all the points in advance and take into account the maximum number of nuances if you first draw up a business plan for your project. It is necessary even if you are lucky and have the necessary amount to open a business. A business plan is necessary not only for creditors and investors, but also for the entrepreneur himself, as it allows him to assess the prospects of the planned business, approximate expenses and expected income.

First, carefully study the situation with competitors in your city. Consider not only specialized dances and studios, but also various fitness centers, cultural centers and clubs, which also provide training in various dance styles. Study which destinations are represented in your city, what the “density” of studio locations is in its various areas, what they offer and at what prices. Note that it is the direction of the dance school that largely determines the demand for its services. The most popular are various youth types dance culture– from break dancing to go-go. However, classic and Latin American dances also do not go out of fashion, but in this case it will be difficult to organize pairs for all participants: as a rule, such dances are more popular among the fair half of humanity, and it will not be easy to find a sufficient number of young people who want to master the wisdom of dance. In pair dancing, sympathy for your partner is also of great importance. Therefore, dances performed alone are more “profitable” from a commercial point of view.

The teaching staff, the design of the hall, and the necessary equipment directly depend on the direction of the school you choose. You shouldn’t be scattered in several directions at once. Nowadays, the most popular schools are those with one priority area of ​​dance. On the one hand, the costs of opening them are less than universal school, which is designed for a wide range of visitors and a large selection of dance styles. On the other hand, a specialized studio inspires more confidence among potential students, since, in their opinion, real masters of their craft work there. Of course, narrow specialization also has its drawbacks: their target audience is quite limited, so the cost of training in such studios is usually higher than average. With proper organization of a business, it can bring its owner about 100 thousand rubles a month.

Premises and equipment for a dance school

Ready ideas for your business

In order to save their expenses as much as possible, experts advise beginning entrepreneurs to rent a premises that does not need renovation and has most necessary equipment. Such, for example, are in palaces of culture and creativity, in fitness centers, in some educational institutions. However, finding a suitable room that is empty at the time you need is quite difficult, and sometimes even impossible. In this case, you should rent premises in a high-traffic area (for example, in a shopping or business center) and be prepared for additional expenses. A dance school can be opened not only in the city center, but also in a large residential area. The main thing is that it is located near a busy road.

Good traffic is not the only condition for a dance studio. Its size is also of great importance. So, ideally, a room for a dance hall should have high ceilings (at least three meters). This will ensure free air circulation, so even after a long workout there will be enough air in a crowded gym. Of course, this condition is not always achievable, so for most areas (except, perhaps, acrobatic rock and roll, etc.) it is not critically important. But the area of ​​the room will have to be taken into account in any case. It directly depends on the number of people who will be training in the gym at the same time. For one couple, 25 square meters is enough. But for group classes, multiply this figure by at least 3 (the minimum area of ​​the dance hall will be from 70-80 square meters). For very large group more than 15 people will need a dance hall with an area of ​​120 sq. meters. A large area of ​​the room is especially important if you plan to conduct pair dance classes there such as salsa, tango, foxtrot, etc., so that your students do not collide with each other when moving. If you add the requirement for the convenience of the location of your studio and high traffic, it becomes clear that the rental cost can cost a pretty penny. But this is not the end of all the requirements.

When viewing a rental property, be sure to pay attention to the flooring. The best option is unvarnished parquet. It may not be very new, worn out and creaky, but it has a smooth surface, does not slip, is easy to clean from dirt and is durable. If you are unlucky with parquet (that is, it is not in the room you have chosen), then self-leveling floors, laminate (only with an anti-slip surface) will do. different kinds special stage linoleum or some types of modular floors. If you are going to teach certain direction, then the floor must meet these requirements. Thus, for step dances, a special wooden covering is needed that creates the desired sound and is elastic enough to absorb some impacts and ensure safety for the dancers and for the covering. For modern dance like electro, R 'N 'B and breakdancing do not require a lot of space, however, increased demands are placed on the floor covering: it must be as resilient and elastic as possible, which protects against damage and injury when performing various tricks.

A good floor is, of course, an important condition for a dance studio, but it is far from the only one. The walls of the room also deserve attention. At least one of them (one of the longest sides, if the room is rectangular) should be covered with mirrors. At the same time, it is important that the seams on the mirror cladding are as small and inconspicuous as possible so that there is no distortion of the reflection. Mirror panels are not cheap, so in many halls, in order to save money, they are raised to a height of 70 centimeters from the floor. However, the height of the mirror must be at least 150-160 cm so that all dancers can see themselves in full height, standing some distance from the wall. If you were unable to find a room with high enough ceilings, then you can visually increase the area by making the ceiling mirrored as well. Whether it's worth the expense is up to you to decide. Most likely, at first you can do without a mirror ceiling, especially since it does not carry a large functional load.

Ready ideas for your business

In addition, in dance studios, as a rule, a special handrail (ballet barre) is installed, which is used as a means of support when performing stretching and various exercises. The handrail is mounted into the wall at approximately the same height. But to determine optimal length and the height of the handrail is quite difficult. The ideal length of the machine for one person is the distance from finger to finger of arms stretched to the sides. The distance from the wall to the stick should allow you to remove your hand to the second position without obstacles. The machine usually consists of two sticks located on at different levels. The height of the first stick from the floor is equal to the distance from the foot to the rib of the shortest student (height can be determined by age), and the height from the floor to the second stick is the length from the foot to the rib of the tallest student. The distance between two sticks depends on the difference in height of those people who will work on this machine. If you are going to conduct classes exclusively for adults who have reached the age of majority, and the difference in the height of members in the group is not very great, then you can get by with one stick. The handrail of the ballet barre has a diameter of 50 mm and a length of 1.5 m. It is usually made of pine. The safety of your customers is key, so don't skimp on quality equipment and fixtures. Wall-mounted machines of standard models are attached to the wall using rectangular supports.

Additional costs are associated with the purchase and installation of a high-quality sound system for playing music. IN professional studios to accompany ballroom dancing and tap dancing, a piano can also be used, and in Indian classical dance schools - appropriate musical instruments. However, live music is quite rare. As a rule, most studios use musical accompaniment in recordings.

The dance studio is not limited to one hall. There should also be a reception area. Your dancers will need at least two changing rooms (separate for men and women), a toilet, and ideally also showers so that your clients can shower after intense physical activity. Provide a place to store the necessary equipment (rugs, etc.). It is advisable to use a closet for this that is locked with a key. But in the absence of one, you can compactly arrange everything you need right in the dance hall - in a special cabinet or on a wall mount (the latter option will help save space if it is already limited).

Let's calculate the main costs of arranging a room for a dance school. Square meter special flooring will cost $50-120. Laminate flooring is the cheapest, and natural wood boards are more expensive. Good ventilation of the dance hall, adequate temperature conditions in the room and good lighting are also of great importance. You will have to spend another 20 thousand rubles on a ventilation system if there is none in the room you have chosen. A good split system will cost at least another 25-30 thousand rubles. Therefore, it is advisable to choose an option in which you do not have to incur additional costs. As for the lighting, it should not be too bright (so that it blinds the eyes), but also too Low light will not create the right mood. Some schools use two lighting options - working (for conducting regular regular classes) and stage (simulating stage lighting for performances). Of course, this is not at all required condition, but if possible it is worth considering this possibility. The cost of mirror wall cladding, equipment for the locker room, plumbing for the toilet, as well as the reception area will amount to 300 thousand rubles.

Ready ideas for your business

So, the minimum total area of ​​a small school will be about 150 square meters. meters. 70-80 sq. meters of which will be for a dance class, 15 square meters each. meters - for the locker room and shower, 20 sq. meters - for the reception area and rest room. A small studio can easily be located on 90-100 square meters. meters. The rent for such an area will be from 60 thousand rubles per month (the exact amount depends on the area, location and region).

Do not forget that the room you choose must comply with fire safety standards. There are also certain requirements for dance hall equipment, so cooperate only with trusted suppliers.

Entrepreneurs themselves claim that studios that have a certain specialization also have a narrowly segmented target audience. As a rule, these are representatives of the city's business community. The main condition for the success of such schools is to make the maximum number of their clients permanent. They try their best to optimize their expenses by renting premises that do not need renovation (for example, from the owner or in a business center), and investing only in its equipment, saving on advertising, choosing priority promotion channels and putting only qualified personnel, considering it their main competitive advantage.

The last statement is, of course, true, but you should not completely neglect advertising, since only thanks to it you can attract a sufficient number of fans of your chosen dance direction. True, advertising advertising is growing. Experts believe that the client of such a specialized dance school is an active person who independently searched and found a school that suited him, and did not come to it, attracted by advertising. In fact, firstly, for a client to find you, information about your school should be as accessible as possible. Outdoor advertising is suitable for this, which may be too expensive for a small studio (however, outdoor advertising even includes a sign on the facade of your school or a banner above the entrance to it), as well as advertising on the Internet (local websites and forums, social media, your own website, various message boards, etc.), which can cost a penny, but still be quite effective. There is another nuance. If your school teaches common dance styles and directions, then it is not only possible, but also necessary to advertise it. Otherwise, you will not be able to break into the market. But the directions themselves are already quite well known, thanks to various television competition programs. Who hasn't heard of tango or cha-cha-cha?

If you prefer rare dance movements (for example, Indian classical dances, folk dances, modern styles that are not yet very popular in Russia, etc.), then you will still have to invest in advertising. But not only and not so much in advertising your school, but in popularizing your chosen direction. To do this, it is necessary to be as active as possible professional life: take part in various thematic festivals and exhibitions, specialized forums, conferences, competitions, organize demonstration performances, conduct open lessons, invite specialists to conduct master classes.

If we take the example of Indian classical dances, then in India there are traditional schools in various directions (Bharata Natyam, Odissi, Kathak, Kuchipudi, Manipuri, etc.). You can get into such a school for free if the applicant passes the competition and wins a grant for training. Many Russian dance schools that teach Indian dances offer their students a real opportunity, after some training, to try their hand at and take part in a competition for a vacant place in an Indian school. This also attracts the attention of potential clients, because some of them (especially teenagers and young adults) are not at all averse to turning their hobby into a real job.

Dance school teaching staff

But you really shouldn’t skimp on dance teachers. Their experience, level and professional skills are the main reasons why clients come to your studio. No matter how attractive the prices you set for your services, no matter how comfortable your dance class is, if the teaching staff does not meet the declared level, you should not expect an influx of people willing to study with you. A good teacher must constantly improve and learn, know not only the practice, but also the theory of dance (including its history), regularly take part in various competitions, festivals, and perform on stage. Finally, he must... know how to teach. No matter how strange it may sound, the ability to dance on high level does not at all imply the ability to teach other people the intricacies of dance. But both are important. If a teacher cannot win over other people, captivate them, if he does not pay enough attention to each student, then all his credentials and merits are of little importance. Such a teacher is unlikely to be able to convey to his students at least part of his knowledge and skills.

In addition to teachers working in your studio, who work on an hourly basis, you will also need one or two administrators with fixed rate(from 15 thousand rubles per month) and a cleaner (from 5 thousand rubles per month). Exact amounts vary by region. The salary fund of one small studio is from 80 thousand rubles per month.

Ways to increase income for a dance studio

The cost of one lesson in a regular dance school aimed at the mass consumer is on average 350-500 rubles, and in a specialized studio - from 500 rubles and more. As a rule, dance schools offer their new clients to attend the first (trial) lesson for free, and then purchase a monthly subscription (its cost starts from 2,000 rubles). Since the profitability of your school directly depends on the number of students, try to think through options for attracting maximum quantity wanting to dance. Some (for example, stay-at-home moms) cannot attend classes in the evening, unlike those who work. You can offer a special schedule for them. Often classes in the morning and daytime are cheaper than evening ones, since the hall will be idle during the day. The most popular evening group can have up to 15 people. Therefore, in the morning and afternoon hours you can spend individual sessions or sublease your hall.

In order for your business to be profitable, at least 3-4 groups must study in your studio per day. It is difficult to ensure such attendance at a specialized studio, even if it accepts everyone, regardless of age and initial training. As an additional incentive, many dance schools organize demonstration performances with the participation of their students (primarily children), as well as dance parties for adults.

The dance business has a pronounced seasonality. Largest quantity clients come to dance schools in the fall. After the new year, there are practically no newcomers, and in the summer everyone leaves for vacation. If you conduct classes with children, then seasonality is also present here, but not so pronounced: professional dance schools organize camps for their students in the summer and take them to various competitions.

So, the main expenses for opening a dance school range from 650 thousand rubles. This includes renting a premises, its equipment, purchasing equipment, advertising, and creating your own website. With good attendance per month, a school can bring its owners from 100-150 thousand rubles. And this is not counting the incomparable pleasure from the fact that your favorite hobby of your whole life has become an equally beloved and, most importantly, profitable job.

Sysoeva Lilia

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