How to open a dance school, where to start. Dance studio business plan

If you are thinking about how to open a dance school, we will describe in detail a business plan with calculations and exact step by step actions. A novice entrepreneur needs to know how to organize such activities and what obstacles will arise along the way.

To achieve success in the dance business, you should approach all aspects competently - from registration to advertising promotion of the studio. Each of the stages described below is important and neglecting any of the points will only lead to unforeseen losses and loss of reputation.

Relevance of the dance business

The advantage of this direction is that organizing such activities does not require large investments or complex paperwork. Almost anyone can open their own dance school from scratch. And when correct selection The services offered and the studio’s favorable location can guarantee a quick return on investment and a net profit.

Today many people want to dance. They like it for a number of reasons, because dancing brings pleasure, lifts their spirits, helps keep their body in shape, promotes communication and makes a person more self-confident. And with the variety of dance styles, you can find a style that will distinguish your school from its competitors and will be interesting for modern youth.

Before you deal with paperwork and other nuances, think about what format you will work in and what you will offer to clients. When choosing a style, focus on the following factors:

1. What interests you personally and what kind of teachers you can invite to work.
2. Demand among the population of your city - what dances are now fashionable and popular, what people are most interested in.
3. Study your competitors too - don’t offer the same ones dance styles, if a strong and reputable school of a particular direction is already present in the region, then new clients are unlikely to come to you.

Also figure out what target audience you will be targeting. For example, this could be a dance school:

• For children.
• For adults who do not know how to dance at all and want to gain confidence in their movements, regardless of style (“Dancing for Everyone”).
• For young people who prefer modern so-called street trends.
• For women (oriental dances, half dance).
• For men (breakdancing).
• Wedding.
• Ballroom (for professionals), etc.

This factor will largely determine how to successfully name the studio, where it is most appropriate to locate it, and how to promote it.

Where to begin?

We list the main legal steps that will have to be taken at the start of the project:

1. Register with the tax service as individual entrepreneur(IP) or legal entity (LLC). The second option is needed only when there are several co-founders, that is, business partners.
2. Choose a suitable tax system (UTII or simplified tax system), according to which you will pay monthly government contributions on your income.
3. Indicate OKVED codes according to the services you offer to the population.
4. When arranging the premises, you will have to invite representatives of the SES, Fire Inspectorate and Rospotrebnadzor, who, after inspection, will issue the appropriate permits to conduct activities.

Conveniently, no licenses or certificates are required for this, which greatly simplifies and speeds up organizational stage.

Studio space

Choose your location carefully future school dancing. If you rent a room in a fitness center, sports complex or cultural center, then most of the vicissitudes with regulatory authorities will disappear by themselves. In these establishments everything is already equipped in accordance with the basic requirements of SanPiN and fire safety. Otherwise, you will have to monitor every detail yourself.

The convenience of studio location relative to the target audience is also important. So, when targeting married couples, children and women housewives, it is successful to choose a place somewhere in residential area. But if your clients are students, busy business women and entrepreneurs, office workers, then it is best to rent premises somewhere in the central part of the city.

And although the payment here will be higher, there are still clear advantages:

• It is easy for clients to get into the club when it is located near work.
• Such an establishment is considered more elite and prestigious, which means the cost of services can be raised higher.
• You don’t have to spend too much on an advertising campaign, since it’s enough to place a bright sign and put up several attractive posters near the studio.

When choosing a room, pay attention to the following important parameters:

1. The free space for the dance room is at least 80 square meters. m.
2. It is possible to separately arrange a bathroom, showers, changing rooms and a foyer.
3. Installed good system ventilation, as well as other communications.

You need to properly zone the space. So, 80 square meters are allocated for the dance process. m. or more. Be sure to set up two locker rooms (for men and women) of 10-15 square meters each. m. each. Showers and toilets are installed next to them. At the entrance there is a place for the administrator (about 20 sq. m.), reception or foyer.

The room itself is equipped with large mirrors on the walls or even around the entire perimeter. Pay special attention to the floor - it should be durable and comfortable for dancing. Usually laminate or parquet is laid. In the rest room you need to put several sofas or armchairs, as well as install a desk for the administrator, a telephone and other available equipment.

Depending on your financial capabilities, such premises can be rented, purchased or built from scratch. But the latter option involves large capital investments. Although sometimes it remains the only one available, since in the city it is not always easy to find a suitable building that meets the needs of a dance school.

Staff

Pay special attention to the selection of employees. All teachers must be not just experienced professionals, but also have a good reputation, be able to communicate with different students, be well-liked, quickly assess a person’s physical capabilities, be friendly and disciplined. Remember, the reputation of the institution as a whole depends on what kind of teachers work at the dance school.

An employee is also needed for an administrative position, which the owners sometimes perform on their own. This person must answer calls, advise on all issues related to the work of the school, register clients, etc.

There must be a cleaning lady on staff. If classes take place all day, you will have to clean things up regularly. If you have a less busy schedule, cleaning can be done in the morning or evening.

Marketing

To attract customers, you should engage in targeted advertising campaign. Its methods depend on what audience you are targeting. Main channels for promoting a dance studio:

• Bright sign.
• Printing products - leaflets can be left in educational institutions, schools, kindergartens, offices, distributed on the streets, etc.
• Posters and announcements posted all over the city - on transport, special boards, entrances, stops.
• Advertising on billboards, in the media.
• Use online resources - create a website, organize a group on social networks, communicate on forums, etc.

One of the main ways to attract new audiences is to hold open dance parties, as well as participate in various city events. In this case, you will be able to clearly show the students’ skills, the attractiveness of a particular direction, the level of the school and the potential result.

And only after the first successes can you count on word of mouth, when satisfied clients will enthusiastically share their achievements among their friends.

You can download it here for free as a sample.

Financial part of the project

Having summed up everything you need to open a dance studio, you can calculate the start-up costs.

Also keep in mind that at first you will have to have a reserve of money to ensure uninterrupted operation of the hall, regardless of whether clients appear immediately in the desired quantity.

Income and the rate of return on business will depend entirely on how many people you were able to captivate with your idea, as well as how much one lesson or subscription costs.

For example, at prices of 400-500 rubles per lesson, you can count on a monthly profit of 350 thousand. True, these indicators will not be achieved from the first days of work. Thus, after attracting a sufficient number of students, you can expect that within a few months the initial costs will be fully recouped.

Video: how to open a dance school?

Another one interesting story a business built from scratch on sheer enthusiasm. The heroine of today's business magazine materialIQR several years ago and achieved some success by opening a business with virtually no initial capital. Today we will talk how to open dance studio and how much you can earn.

Why I decided to open a dance school

My name is Maria, I'm 30 years old. In the story that I will tell about my attempt to open a business, it happens in Moscow in 2011. My dance business lasted 2 years.

I was born into a family of choreographers, so my dance genes woke up earlier than any human reflexes. Until I was 3 years old, my mother worked with me, shaping my stretching and elongated feet, then I was sent to ballet studio, and from the age of 12 I independently chose the dance directions that I had a passion for.

In the early nineties there was practically nothing to choose from: folk, ballroom dancing and rap, which was just coming into fashion. Choreographers staged performances, licking them from foreign videos. At that time, the dream of having my own dance school stuck in my head, where I could teach a special dance that lived in my imagination, so, attending not only classes, but also all kinds of seminars, I absorbed everything like a sponge.

My experience in dance

By the time I came of age, having gained a lot of experience, I began working as a choreographer in a small town. Things were going well, I liked the work, my team constantly participated in city competitions and won top places, but, unfortunately, my work was not appreciated.

Deep down, I understood that in a more developed city this occupation would be more in demand, but there was no way to escape to the mainland.

And when I had a family and children, I had to leave the dance sphere altogether - at that moment I had already said goodbye forever to choreography, to the stage, and to my dreams. But at one fine moment, life turned its back on me, and I had to remember my dance certificate and go to the casting - there was an opportunity to get a vacant position as a Go-Go dancer. It was scary to go to this business at the age of 25, and even after giving birth, because the clubs took younger competitors, but since there were no options, I took a risk.

How I decided to open my own business

After dancing for a couple of months in a nightclub, weighing all the pros and cons of this profession, finding out everything about it from the inside, I set off to conquer the capital. A serious argument in favor of this decision was the fact that earnings for night dancing were much higher than the salary for the main day job. In the capital, things were not so sweet, because, despite the abundance of clubs, the competition among dancers was high, but I still found my niche. Next, I decided to attend a couple of Go-Go dancing classes for the purpose of self-development; after all, this is Moscow, and there are many opportunities to improve my skills here. But, oddly enough, the level of skill of the teachers was not high for the capital; it was at that moment that my dreams of my own dance school came to life again. So to speak, a second wind opened up, because I really understood that as a dancer I was at a high professional level.

But to bring the idea to life, both funds and connections were needed, so I began to storm various studios, classes, find out who works what, and make the necessary contacts. As a result, on the advice of many choreographers, it was decided to unofficially recruit a group, rent a hall and earn money by teaching people the art of dance.

Dance studio business plan

Studio promotion - how I looked for clients for my services

On social networks, I posted announcements about my classes, looked for people interested and, at the same time, a place to conduct lessons. Renting the hall was not difficult, since no one asks questions whether you are an entrepreneur or a private owner, the only condition is not to damage the property, and so - pay and dance until you drop.

How much does it cost to rent a hall?

At that time, renting a dance hall in Moscow for an hour cost an average of 500 rubles. Naturally, I wasn’t eager to go to the center, but the option near the Moscow Ring Road was not considered. My very first hall was located in Medvedkovo, within walking distance from the metro, which is important for the capital; its rent cost 400 rubles per hour. Just imagine what scope this has for earning money at minimal cost: a normal lesson lasts 1.5 hours (I paid for two at once, so that we could calmly work out and solve organizational issues), the hall is equipped with mirrors, the necessary equipment and musical equipment.

Profit and profitability of a dance school

At first, I charged 350 rubles per lesson from everyone who came to class. 7 people came to the first one, so for the first lesson held in Moscow, I earned a little more than one and a half thousand rubles in net profit. The girls brought their friends to the next lesson, asked for an increase in the number of lessons per week, and a month later I already had 4 groups of 10 people. With each of the groups we worked in the direction they liked: somewhere it was strip plastic, somewhere it was an incendiary club disco, someone asked for belly dancing, and in one group the girls were exclusively interested in stretching.

Sometimes the composition changed (people get sick, go on vacation, are lazy), but empty seats there was practically none, since those who dropped out were always replaced by new comers. Thus, in a couple of months I began to earn an income of 50,000 rubles, and this was while working 8-10 hours a week. Of course, for Moscow this is not a lot of money, but I had a huge incentive to develop in my dance field, plus there were material goals that warmed my soul and forced me to move forward. I set myself a specific goal - which, according to my calculations, should have happened in a year (I’ll say right away that the purchase of housing was planned far outside the capital, but the apartment at that time cost a little more than a million rubles).

Why did I leave the business?

Of course, I have more than once thought about the need to legalize my activities: open an individual entrepreneur, pay taxes, rent a hall for a long time, but my income has not yet reached such a level as to become a real businesswoman, so I continued to look for halls in other areas, create a schedule that is both convenient and financially beneficial.

After about six months of studying the dance business, my day was so packed that sometimes I held classes until late at night. Usually there were 6 classes a day with short breaks. In addition to group classes, individual classes began to be held, which in monetary terms were valued much higher than usual. During individual lessons, girls asked to learn variations private dances to perform in front of your other half, it was also great amount orders for staging wedding dances.

After a couple of months, I realized that I could no longer cope with such a volume of work alone - after all, I had classes in several Moscow districts: Medvedkovo, Altufyevo, Prazhskaya, and then Tula. Therefore, I decided to look for an assistant to conduct choreographic classes. Behind nominal fee offered to teach lessons to her own student, entrusting her with teaching stretching classes to beginners. By the way, this girl still teaches classes to this day, although she already collaborates with clubs, preparing dancers for them.

But let's get back to my story. My business, although not entirely legal, lasted 2 years. Perhaps it would still bring me an excellent income, but my plans for life changed, I moved from Moscow to the north, took care of my family and raising children.

But I didn’t leave empty-handed: with the income from my dance business, I bought and renovated an apartment. So, having achieved my goal, I left, leaving this activity young and energetic.

Real figures on income and expenses of a dance school

For those who are interested in this field of activity, I want to give real numbers so that you can evaluate the pros and cons.

Expenses:

1. Hall rental - 500 rubles per hour.
2. Cost of 1 rug - 600 rubles (if the hall doesn’t have them, which is extremely rare, but if you buy them, it will last for a long time).
3. Damage to property - from 500 to 15,000 (the rug was torn, the mirror was broken, the equipment was broken - I never had such cases).
4. Payment to assistant choreographer - 100 rubles from each student in the lesson.

Income:

1. Cost of one lesson - 500 rubles for 1.5 hours.
2. Individual lesson - 1500 rubles for an hour and a half.
3. Staging wedding dance - 2500 per lesson (usually 2-3 lessons are required). The average group is 10 people. One group has 2-3 classes per week. 6-7 lessons per day.

Profitability of a dance studio

The net profit for one lesson is about 4,000 rubles, respectively, for a day with 6 lessons - 24,000 rubles. When working 5 days a week, 5 lessons a day (we subtract travel expenses and unforeseen expenses), the net profit is 80,000-100,000 rubles.

This calculation is given for one choreographer; if you hire an assistant, the number of groups will increase by at least 2, and when deducting the assistant’s payment, you will get a net profit per week of about 130,000 thousand.

If you are inspired by my story and want to follow in my footsteps, I want to warn you that this is not easy work. There will be almost no energy or time left for personal life, as well as for any other matters, so it is extremely difficult to hold out for a long time in this mode. Here you need to have excellent health and nerves of steel. Don’t be afraid to seem intrusive, pester everyone with questions of interest, don’t pay attention to what they think about you, go clearly towards your goal, bring it to life, believe in your strength - and you will certainly succeed.

Today, the variety of dance shows shown on television leaves few people indifferent. Human psychology is such that many viewers involuntarily imagine themselves in the place of the heroes of the programs, which means that people have a desire to learn to dance. Lessons may be required for both adults and children, since dancing has a beneficial effect on health - it forms correct posture and a beautiful gait.

Now it has become fashionable to exercise your own body through sports. However, not everyone is ready to go to the gym, and a dance studio is an excellent alternative that allows you to improve not only your figure, but also your mood. Dancing for many people becomes a pleasant hobby that keeps them fit and brings the sea. positive emotions Therefore, the demand for professionals who can teach the science of movements is constantly growing. This is why many aspiring businessmen are thinking about opening a dance school. Let's discuss the main stages of implementation similar project, as well as a business plan for a dance studio.

How to open a dance school?

First, you need to analyze potential competitors, study and think about the main nuances regarding opening a dance school. One of the main steps will be choosing a priority direction. Who will your dance studio be aimed at? Only for adults? Children? Before starting an activity, it is important to correctly determine the target audience, since this aspect will subsequently affect many organizational issues– selection of premises, renovation, personnel selection, etc. Of course, it is not at all necessary to narrowly choose any one style, since this can significantly reduce the number of clients.

Important: Usually dance classes are opened by those people who belong to the world of plastic, music and movement, who know how and love to dance. Often the organizer himself becomes a teacher, which is a huge plus, since it allows him to assess the situation from the inside and make timely adjustments to the activities. If you have not previously had anything to do with dancing, then keep in mind that it may be difficult to find teachers.

Business registration

In the conditions of modern Russian reality, no business is possible without completing the appropriate documentation, that is, your business must be registered. To do this, you should choose a legal form. Some businessmen prefer to become individual entrepreneurs (IP), while others may choose a limited liability company (LLC). The latter option is often irreplaceable if you are organizing a business with someone - for example, there are two or more founders.

Important: At the stage of thinking about whether an LLC or an individual entrepreneur is closer to you, it doesn’t hurt to think about possible debts. Unfortunately, no one is immune from failure, so the risks should be assessed in advance - in other words, it is better to lay out the straw in advance. Individual entrepreneurs are responsible for debt obligations with their property, that is, you can quite easily “dance” an apartment or dacha if the circumstances are unfavorable and luck has insidiously turned away from you. No one will deprive the founders of an LLC of their living space, since a legal entity (in the absence of property) risks only its authorized capital, its minimum amount today is 10 thousand rubles.

Having decided on the form, you can prepare papers for registration - the list will vary depending on what you prefer. Also at this stage it is necessary to open a bank account and select the appropriate OKVED codes using the classifier. Typically, in the case of a dance school, the following are suitable:

• 93.29.2 – Activities of dance floors, discos, dance schools;
• 85.41.2 – Education in the field of culture.

The business registration process also includes choosing a tax regime. Typically, businessmen who open dance classes opt for the simplified taxation system (STS). Here are the options:

• STS “Income” – tax payment is 6% of income;
• STS “Income minus Expenses” - the tax rate is 15% of the amount of income reduced by the amount of expenses.

If for some reason the “simplified” approach does not suit you, you can think about the general taxation system. However, it is worth considering that in this situation you will have to pay value added tax, although today there are many legal ways to reduce VAT. Choreographic activities currently do not require obtaining a special license, which will certainly brighten up the life of an entrepreneur - extra paperwork has never made anyone happy.

Important: if you rent premises in a business or fitness center, then most likely no additional documents will be required. Otherwise, you will need a number of other papers: permission from the fire department, SES, etc.

Search for premises

If you want to create a dance studio from scratch, the first thing you need to do is find a suitable location. Where can I get a room? There are options here: rent, buy or even build. It is clear that the acquisition of space or the construction of a building requires significant start-up capital, and not all beginners have it. Therefore, let us consider in more detail the simplest and a budget option– rent. What should you pay attention to? We can highlight the main aspects that are important to consider when choosing a room for a dance school:

• Large area - the dance class where the classes will be held must be spacious and bright. The optimal area is usually 80-100 square meters. m. Meters are the last thing to save on when creating a studio, because dancing implies lightness and freedom, and oppressive walls and low ceilings will not contribute to this in any way.
• Air circulation - it is best if the room is equipped with an air conditioning system; you should also remember about good ventilation. No one wants to learn to dance in a stuffy hall with a T-shirt sticking to their body, so it is important to create the most comfortable atmosphere for visitors, which is impossible without an influx of fresh air.
• Availability of comfortable changing rooms - people who come to dance with you need somewhere to change clothes and leave their things. This means that you will need two changing rooms of 15-20 square meters each. m. (men's and women's). It would be good if there was a passage directly from there to the bathroom with showers.
• A corner for the administrator and a relaxation room - if clients arrived earlier and the locker rooms are still occupied, then they can be invited to read a magazine or watch TV in a specially designated room (about 20 sq. m.). As a rule, there is also an administrator’s desk there, who will answer questions from visitors and deal with organizational issues.

Thus, to open a dance studio you will need to rent a rather large area - at least 160 square meters. Such premises should be looked for in a variety of fitness centers or cultural centers. Of course, you can find an ordinary building that satisfies all needs, but most often this option is characterized by expensive repairs - since it will be necessary to significantly remodel the premises (dedicate changing rooms, showers, etc.).

So, if everything is clear with the requirements for footage and composition, then the question remains - which area to prefer? City center or outskirts? It is believed that dance studios located in the center are more popular and prestigious, but the rent can scare you because of its size. If you prefer a residential area, then the rent will be significantly lower, and most likely there will be no competition there. But... it’s not a fact that the number of students will suit you - after all, not everyone will want to go to remote places, even for dancing.

Equipment purchase

When the premises have been successfully found, the thought arises - how to equip it? It will be great if you make at least some cosmetic repairs, which will be aimed at creating an individual style for your dance studio. Particular attention should be paid to the following points:

• Classroom flooring. Are you thinking of getting away with little blood and just pouring concrete on the floor? Leave this thought, as this is unacceptable due to the fact that the concrete floor is very cold. High-quality parquet is best suited, and you should not skimp on it, since poor coating can cause injuries.
• Lighting. The peak of activity at a dance school usually occurs in the evening - this is logical and understandable, since most students work during the day. The intensity of natural light at this time is not enough, even with a large number of windows. Therefore, it is worth taking care of artificial lighting in the studio, and it is advisable to choose sources that provide the softest and most diffused light to avoid the formation of many shadows.
• Mirrors in dance hall. It is intuitively clear that dancing requires the presence of mirrors; this is a certain traditional element that cannot be avoided. IN in this case You can be guided by the option - “the more, the better.” As a rule, all vertical planes are made mirrored so that students can observe themselves and evaluate whether they are good at repeating the movements of the teacher. And then, there is another interesting nuance here - seeing themselves dancing, people receive aesthetic pleasure, which helps to retain customers.
• Dance machines. Usually wooden ones are mounted, because although metal ones look more solid and beautiful, classes with them can be uncomfortable for students - if the temperature in the hall is low, then the machines will become cold and it will be unpleasant to touch them.
• Speaker systems and sound amplifier for playing music. There is no need to waste time on trifles here, as many dancing people are also music lovers, so wheezing and droning music can make them simply run away to another school. It is also possible to purchase a projector with which you can show clients interesting dance recordings.

This is a certain minimum, but you are unlikely to get by with it, since it all depends on the chosen direction and composition of the classes. For example, if you plan to teach pole dance(pole dancing), then, of course, you will need the poles themselves. Some dance school owners also offer yoga classes, which require mats and sometimes special hammocks.

Don't forget about furniture and other equipment. For example:

• Lockers, benches and mirrors for changing rooms;
• Plumbing equipment for showers and toilets;
• A set of furniture for the relaxation room - sofas, chairs, tables;
• Desk and chair for administrator;
• Office equipment for the administrator - telephone, computer, printer, etc.

From the list it is clear that setting up a studio will cost a pretty penny, although at first glance not much equipment is required - a good floor, mirrors and machines. This set cannot be compared to bakery equipment. But many new businessmen who dream of opening a dance school are afraid of lack of money. However, don't be discouraged because this question You can solve it if you try to get a grant for your business.

Recruiting staff

Often many people don’t even go to a specific dance school, but rather to a specific teacher. Therefore, the staff (namely teachers) play a role in the success of the dance business main role. Most often, studios focus on several areas, for example ballroom dancing, oriental dancing, Latin, etc. This means that you will have to invite several choreographers and coaches (from four people) to work.

Important: when you are looking for a good teacher, it is not enough to find a person who dances beautifully, since the worker must also be able to teach others. Not everyone can explain and show the sequence of movements - this requires patience and talent. Most clients want an individual approach, which is understandable, since people pay money for which they want to get something - good mood, fit figure, dancing skills, etc. Therefore, a professional teacher usually focuses on both the group as a whole and each individual, trying to take into account his needs.

You can’t do without additional staff:

• Administrator - he answers calls, communicates with clients, draws up and coordinates a schedule, accepts payments, etc. If the school runs from morning to evening, you will have to hire two administrators (working in shifts).
• Cleaner – Dance studios, under the right circumstances, have busy work schedules, so cleaning should be regular, preferably after each class, which means you will need at least one cleaner.
• Accountant - there is no point in hiring such a specialist, since it is quite possible to get by with the services of a person working remotely or visiting.

Important: when recruiting personnel, do not be too trusting - of course, now all potential employees undergo a standard procedure of filling out a questionnaire when applying for a job, but many entrepreneurs perceive this as a formality. You shouldn’t treat the survey this way - it’s best to check the data carefully, since it may turn out that you were misled and instead of a super-professional choreographer, whose idol is Mikhail Baryshnikov, you will get a teacher who has not even completed his studies.

Dance studio advertisement

In order for the business to be profitable, it is necessary to attract students, therefore, you will need high-quality advertising for the dance studio. You can do it yourself or turn to specialists. It is important to come up with a memorable name for the dance school - often the organizers, who are dancers themselves, use their own name. For example, in Moscow the “Evgeniy Papunaishvili Dance School” is very famous. It seems like a simple name, but in this case the name speaks for itself.

Thinking through a marketing strategy should be approached responsibly, since it is directly related to future success and income. Let's consider the main directions for conducting an advertising campaign:

• Creating your own website and groups on social networks. There is information about dance styles and teachers, photographs taken during classes, as well as photographs of the studio interior. Social networks today allow you to advertise your business practically for free or for little money, and the effect is not long in coming, because nowadays people most often use the Internet to search for information.
• Mass advertising through television and radio. Effective way make a statement, but also expensive. A plus is the opportunity to shoot a promotional video showing dancing in your studio. Such things usually attract much more words, since it is better to see once than to read or hear a million.
• Targeted advertising in organizations, universities, kindergartens and schools. Not everyone can decide to go learn to dance in splendid isolation; some find it easier when there is company. This means that you need to take advantage of this psychological moment - invite, for example, students, offering them a discount. Or employees of any large company, forming a special group for them, where only “our own” people will dance.
• Leaflets, banners, banners, advertising placed on public transport. There are a lot of options, and all of them will bring results if they catch the eye of a large number of people. According to marketers, advertising on buses and trolleybuses is very effective, since, for example, people standing at a bus stop automatically store information in their memory.
• Holding open days, reporting concerts, etc. When engaging in any activity, you want to see the results of your labors in the end. Therefore, your students will be pleased to put their knowledge into practice, that is, to speak in front of the public, showing their skills. This moment It’s also good because such events allow you not only to retain and delight regular customers, but also to attract new ones - who wouldn’t want to try to learn dancing, seeing how great it is with friends or relatives.
• Discount system and subscriptions - you can offer people a choice: pay for each lesson separately or purchase a subscription. The point is that the longer the term, the more profitable the final cost of the lesson for the student. And everyone loves discounts... Your advantage in this case will be the appearance of regular customers.
• Free first lesson. A wonderful move that attracts visitors like a magnet. But here everything depends on the quality of your work - it is important to be able to interest a person so that he wants to learn dancing in your studio.

There is another unusual point - if you think about it, many people go to dance schools in the hope of organizing a personal life. Usually there is a shortage of men in studios, but you can try to purposefully attract them. How? Conclude an agreement with any organization where mainly representatives of the stronger half of humanity work. Within its framework, the company's employees will be given a free opportunity to study, and the company, which wants, for example, to unite the team, will pay. By encouraging men to take up dancing, we can emphasize that this makes them more attractive in women’s eyes. Here you can remember a fragment famous song group "BI-2":

Where can I find such courage?

To enroll in a dance school.

And gain your favor

Speaking in the language of movements...

You can also hold dance parties where people can get to know each other and dance casually with each other. American singer James Brown said that “every problem in the world can be solved by dancing,” and in everyone’s life ordinary person There are so many difficulties now that dancing is often an outlet, an opportunity to plunge into another world created by music and movement. Therefore, just teaching people is not enough; we need to give them a chance to realize their skills.

Dance studio business plan

Any business venture is impossible without preliminary calculations, as they allow you to understand whether you have the necessary investments and whether the business will be profitable? Drawing up a business plan for a dance school involves analyzing possible income and expenses.

Expenses

The initial costs of opening a dance school include:

• Business registration (LLC) – 15,000 rubles;
• Rent of premises for 1 month (180 sq. m. for 600 rubles) – 108,000 rubles;
• Cosmetic repairs – 100,000 rubles;
• Equipment and furniture – 400,000 rubles;
• Advertising campaign – 100,000 rubles;
• Other expenses – 50,000 rubles.

The total initial investment will be approximately 773,000 rubles. In addition, monthly expenses are also necessary, the lion's share of which will be wage personnel and rent:

In addition to the costs indicated above, at the end of each quarter it is necessary to make tax payments on the profits received. Since you provide services, it is more profitable to choose the tax regime of the simplified tax system “Income” or UTII.

Income

Let's analyze the sources and amount of possible income. To do this, you need to decide how much the group and individual lessons– usually the price of one lesson in a group ranges from 250–400 rubles, one-on-one lessons with a dance teacher cost from 800 rubles. The optimal group size is 10-12 people. For your activity to be profitable, you need to try to ensure that at least 5 groups visit the studio per day.

You can also offer services such as staging a wedding dance. As a rule, many future spouses want to impress their wedding guests. beautiful dance, so you are unlikely to experience a shortage of clients. average price for a course of classes, the result of which will be one learned dance, is 10,000 rubles. If your dance school begins to generate good income, then in the future you can think about opening wedding salon, since these types of businesses may overlap. For example, for dancing you need beautiful outfits, which can be sold in the salon, notifying school students about it.

If you are planning to hold dance parties, then they can bring good income, since traditionally a monetary contribution is taken from each visitor. Thus, the estimated income for 1 month will be:

• Group classes (price 300 rubles, 5 groups of 10 people, 30 days) – 450,000 rubles;
• Individual lessons (90 lessons for 800 rubles) – 72,000 rubles;
• Dance evenings (2 times a month) – 20,000 rubles.
• Staging a wedding dance (2 couples) – 20,000 rubles.

Thus, the monthly income is from 562,000 rubles. Income tax: 562,000 * 0.06 = 33,720 rubles. Profit for 1 month: 562,000 – 374,000 – 33,720 = 154,280 rubles. If we talk about payback, then, taking into account the initial costs, it will occur in about six months.

Important: You can also expand your business by bringing students custom accessories, shoes and outfits that they need for dancing.

What dances are the most popular today?

Any businessman who opens a dance studio expects that his brainchild will flourish, but for this it is important to analyze what areas in the world of dance are in demand today? What do people want to learn? We can highlight the following most popular types dances:

• Sports ballroom dancing. They have always been relevant, but especially now - this is due to the fact that on television last years Many programs have appeared that dismantle ballroom dancing. And stunning outfits and unique movements leave no one indifferent. Ballroom dancing is divided into two programs: European (slow and Viennese waltzes, tango, quickstep, slow foxtrot) and Latin American (jive, samba, paso doble, rumba and cha-cha-cha). As a rule, it is Latin that is popular in dance schools.
• Oriental dances (belly dance) are interesting in their flavor, they immerse you in the culture of other countries. The good thing is that they can be practiced at any age and it is always beneficial for health, posture and coordination of movements. Oriental dances are easy to learn and do not require a partner. And what beautiful costumes...
• Street dancing (street dance) - the name of the style is very eloquent; it was born on city streets, squares and busy alleys. Today, street dance is popular with young people due to its looseness and the ability to express oneself through movements that do not have a strict sequence - since everyone is the master own body and is free to dance from the heart, and not according to the choreographer’s algorithm. IN street dancing there are elements of breakdancing, hip-hop, RnB, disco and many others.
• Pole dance (pole dance) is a mixture of elements of sports acrobatics and erotic dance. Many people confuse this trend with striptease, but there is no need to undress in pole dancing. On the contrary, unusual costumes are their constant attribute. Due to the deceptive ease of movement, it seems that pole acrobatics is accessible to everyone, but this is not so - such dances require endurance, flexibility, coordination and good stretching.
• Strip plastic surgery is, as a rule, preferred by young girls who want to liberate themselves, gain self-confidence and become relaxed. Those who want to gain not only dance skills, but also beautiful figure, light gait and gracefulness that attracts attention.
• Club dancing is a kind of eclecticism based on dance styles such as RnB, hip-hop, jazz-funk, house, go-go, etc. Due to the variety of styles, club dancing is suitable for both beginners and experienced dancers.

Sports ballroom dancing Strip plastic

The list can be continued endlessly, because many trainers develop original styles and teach them. Zumba, twerk, salsa, contemporary and dancehall are also very popular. When opening a dance studio, it is not enough to focus only on the demand of the population, because you also need to find a teacher who can make the dreams of students come true.

With the growing popularity of various dance shows, as well as the desire of people to be active and healthy image life, demand for dance lessons is on the rise.

Dance school lessons will be needed for a couple of newlyweds to perfect their first dance at a wedding, for children to develop their plastic skills, as well as for all people who want to keep themselves in good physical shape. Visit to a dance school great way spend time with friends and make new acquaintances.

Dance training is experiencing a modern renaissance - and this is creating great opportunities for entrepreneurs.

It goes without saying that if you are thinking about opening a dance school, then some experience in this will not be amiss. However, this does not necessarily mean that you must be a master of sports or have professional awards.

Love for dance is a must, but love for people is also necessary - you need to have a lot of patience to teach.

Of course, as a dance school owner, you don't have to teach on your own. However, in the early stages it is not only cost effective, but it good way get to know your clients and sharpen your people skills. This can also come in handy if you need to replace one of your teachers.

Although running a dance school is mostly about communication, it also requires organizational skills. The social aspect is only one part of your business. You might teach 15 hours of dance a week, but spend another 50-70 doing administrative work.

Organization and planning

The first question to answer is what dances will you teach? However, you don't need to limit yourself to only those styles that you know personally. You can always hire a teacher who understands specific style dances, and thereby expand the choice for your customers.

Analyze what dance trends are in fashion now? What are your clients interested in? The modern dance trend is social dance, or simply put, “dancing for everyone.” The idea is simple - adults who consider themselves awkward, but want to dance, come to classes, and after three weeks they themselves are shocked by the results. If the teachers of a dance school have the talent to teach dance to people who have problems with coordination, self-esteem, rhythm or hearing, then the success of this school is guaranteed.

Also think about who you would like to teach - children or adults. All of this will help you identify your target market.

If there is, then you will understand that there is a demand for these services. Next, you must evaluate whether there is room for some healthy competition.

Take a good look at your competitors and ask yourself: Can I do better?

You can also test the feasibility of opening a dance school in the area, offering short courses - at a local gym, for example.

In order to open a dance school, you do not need any licenses or permits if you do not plan to issue diplomas. It is necessary to register a legal entity or individual entrepreneur, and also choose a taxation system.

Recruitment

When opening a dance school, you need to pay attention Special attention personnel selection. Often clients choose a particular dance studio solely because of a specific teacher. When choosing a teacher, be guided not only by his dancing skills, but also by his personal qualities.

The ability to get along with people and patience are equally important. Comfortable psychological atmosphere during classes and individual approach to every student will make your school successful.

Advertising and Marketing

The main focus of your marketing campaign will be the name you choose for the school. The name should be sonorous and memorable, and also not be similar to the names of your competitors.

Think about where your business might be in five or ten years and try to choose a name that allows you to expand. It is better to choose a more universal name that is not limited to any style of dance, etc.

When planning to open a dance school, you should make a website for it that would contain information about the school and photographs.

A good marketing strategy that will help attract the first clients to your dance school is to offer discounts and place these offers through sites such as Groupon.

Another way to increase awareness of your business is to host open days where potential clients can see what your students have learned. You can talk a lot about your dance school, but as they say, actions speak louder than words.

To attract more interested students, make the first lesson free. It will be easier for people to decide to go to your school if the introductory lesson is free.

If you are interested in dancing and have experience working with children, then you should think about creating your own children's dance studio. The demand for the services of a dance teacher for children is always high.

When developing the concept of your dance studio, think about the main areas with which you will work. Most in demand parents use waltz, tango, foxtrot, quickstep, Latin American dances. Teenagers prefer club dancing, hip-hop, modern jazz, rock and roll, etc. For children preschool age They teach the basics of rhythm and choreography (in the form of dances, games and exercises).

Even if you don’t plan to look for funds to open own project First of all, it is necessary to draw up a detailed business plan that will allow you to determine the amount of initial costs for organizing this type of business. Opening your own dance studio for children does not require large investments if you have the appropriate skills and plan to conduct classes yourself.

Then, as your business grows, you can consider finding teachers to either become your partners or employees. Be sure to consider the training program in your studio. There is no point in trying to cover all dance styles and genres. With a small budget, it is wiser to choose a narrower specialization (both in areas and in the age groups of your students).

As in any other business related to teaching, the qualifications of the teacher, his ability to captivate students, his skill and professionalism are of key importance. In this case, new clients will come to your school based on reviews from their friends and acquaintances, and then they themselves will recommend you as a talented teacher.

The main expense items are renting premises, purchasing the necessary equipment and equipment. In most cases, it is more profitable to rent a room in a regional house of culture and creativity or a small hall in a nearby school. The big advantage of renting premises in educational institution or a creative house is the absence of the need to independently obtain various certificates and permits from regulatory authorities.

The time when classes are held in the studio depends on the age of the children for whom it is designed. Preschool children usually study in the first shift - from 9.00 to 12.00. Older children attend classes from 16.00 to 19.00. After seven, the older groups study. On weekends (usually Saturday) classes are usually held from 12.00 to 16.00.

Find out in advance whether there are similar dance schools in the area where you are going to open your studio. If there is no competition and the demand for such services is high enough, feel free to enter into a lease agreement.

You can cover rental costs from monthly fees for classes from students. In the future, as the number of students increases, it will be possible to conclude a long-term lease of the premises. If you rent a hall in a creative house, there should be everything you need for classes - ballet bars, mats, mirrors, etc. Otherwise, you will have to spend money on purchasing equipment. There are certain requirements for a dance hall:

• the floor should be covered with a non-rigid shock-absorbing coating (the best option is unvarnished parquet);
• mirrors must be at least 1.5 (for children) – 2 (for adults) meters in height and have as few joints as possible that lead to distortion of the reflection;
• no matter what direction you work in, there should be machines installed in the hall.

When the dance hall and everything necessary equipment found, it’s worth thinking about how you will attract new clients to your studio. Give preference to low-budget ones, but no less effective ways promoting your services. For example, if your dance studio is located in a residential area, you can print and distribute mailboxes announcements about its opening located nearby houses.

In every city with a population of more than a million people, there are more than a hundred different dance studios and schools. The average profitability of this type of business is 30-50%. The cost of classes ranges from 250-300 rubles per hour based on 2-3 classes per week, each one hour long.

Many entrepreneurs who open dance studios register them as public organizations that provide services free of charge. The main profit of such a studio comes from contributions from the members of this “ public organization", which are not subject to taxes. But if you choose this option, consult with a lawyer first.

Sysoeva Lilia
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