How to open a betting league in your city. How to open a bookmaker's office as a franchise

Every person is subject to emotions. The desire to win is inherent in his nature. Risk, excitement and the smile of fortune involve citizens of any social status and level of income into a whirlpool of anticipation and pleasure.

Franchise business

Gradually, gaming market participants begin to understand that strong feelings In the field of competitions, you can make good money, just show your organizational skills. However, beginning businessmen may encounter difficulties that inevitably accompany every newbie who decides to make money by providing other people with emotional feelings by opening the door to the world of big and easy money.

Necessity of investment own funds in business, advertising, as well as the lack of a base of reliable information suppliers, makes it difficult to implement and promote an entrepreneurial idea. By contacting already well-known companies to purchase a franchise, you can minimize all the problems associated with organizing a business, since a well-promoted branded company, lending its name for use, undertakes to accompany the entrepreneur over a long period of time and help him in solving problems that arise.

Bookmaker business

Before opening a bookmaker's office as a franchise, you should understand what a professional bookmaker should know and be able to do.

His responsibilities include not only the ability to place bets on the outcome of various events financial, cultural, and political nature. He must be able to predict them on his own. It is within his competence to design such financial transactions, such as accepting bets, calculating and paying out winnings.

Professional training in the field of betting requires the organizer to study the field of activity, participate in bets, and also collect competition quotes. Each event is assigned a coefficient that allows participants in the transaction to know in advance the size of the winnings in the event of the outcome of the event from the angle specified in the bet. After finishing the competition and receiving official result about the winners, clients who placed bets are immediately paid their winnings if their predictions coincided with the outcome of real events.

Bookmaker Liga

How is profit generated?

It is no secret that the profits of bookmaker companies are generated by unsuccessful bets from clients. Therefore, it is important for business representatives to competently predict events in order to avoid losses.

Knowing some of the nuances of the bookmaker business will allow you to promote your company faster. Odds on bets for events held by domestic participants are always lower than for similar events held by foreign citizens. Therefore, betting in both directions for each participant allows you to minimize losses in the event of events not developing according to the predicted scenario.

Large transactions made by clients who are professionally knowledgeable in the field in question should be avoided, since their chance of predicting events and receiving rewards is much higher than that of a bookmaker. To reduce the likelihood of cooperation with such visitors, it is not recommended to locate the organization’s office near places professional occupations citizens in the area in which the bookmaker specializes.

Ninety percent of participants game show They do not know secrets that can increase the chance of winning, so the result of the transaction depends on chance. The bookmaker honestly pays clients their well-deserved winnings, but the theory of probability ensures that the bookmaker always wins.

Where to locate the bookmaker's office

How to get a license

The speed of promotion of a business idea in the field of bookmaking depends on the choice of service or office location where potential clients could place bets. The location of the office in an area where the required category of citizens is absent is a deliberately unprofitable idea, since there will be no one to place bets. When purchasing a franchise, the franchisor will devote this organizational section Special attention and will not sign the agreement until the franchisee decides on the issue of renting or purchasing an office in places where customers congregate. In this case, you should pay attention to the main participants of game shows:

Students usually participate in betting in noisy groups. For them, the process itself is important, not the result.
Pensioners betting small amounts.
Caucasians who participate only in events organized through paper lotteries, Internet services or on television.
Gamers who are former clients gambling.
Local punks who come to offices for entertainment and self-realization in the eyes of friends. Indecent behavior can drive away regular customers.
Random people who want make quick money, who are non-permanent regulars of the organization. Usually, having lost, they leave the office forever.

Excitement, risk, game, Lucky case, the smile of fortune - these phenomena have accompanied people of any level of income and social status since the advent of the first civilizations. Anticipation of success, a constant desire to win in everything is inherent in human nature itself.

It gradually becomes obvious that you can still make good money from strong competitive feelings. It is enough just to bring a little organizational art into this process.

The history of the gaming business begins in England with betting on betting at the hippodrome, then betting spreads to other sports. In the modern era, any significant sporting, cultural or socio-political events are in demand for the expectation of winning. Gradually, in parallel with betting, the principle of operation of which is not always transparent and understandable to the state, bookmakers are appearing. If at a totalizator the entire amount of bets minus the percentage of the organizer is divided among all participants who guessed correctly, then at the bookmaker’s office there are clearer rules, and the winning odds are known in advance.

Advantages of buying a franchise

The bookmaking business is a promising option for entrepreneurship all over the world, and at a fast pace developing financial project in Russia.

It gained particular popularity due to the closure of other types of gaming business (casinos, slot machines). Bookmakers operate both in brick-and-mortar premises and virtually on the Internet, which is more economical.

Exist two main ways opening a bookmaker's outlet: independently with the purchase of a license, or with the help of. Franchising, franchising or commercial concession (in the legislation of the Russian Federation) is a type of market contractual relationship that involves the transfer by one party (franchisor) to the other party (franchisee) of the right to a certain type of business for a fee (royalty). At the same time, in new office an already proven business model is used, a well-promoted and reliable brand is used. In turn, the user undertakes to strictly comply with the recommendations of the parent company in the scope of the agreement. Any entity can become a party to a franchise agreement entrepreneurial activity.

A franchise when opening a bookmaker's office is a profitable, reliable and relatively soft option for entering a serious gaming business.

So, if the organizer has no experience in bookmaking, then for obtaining a license he will have to hire a director with considerable experience. In addition, the license is sometimes paid for in an amount that is correlated with several zeros. A franchise always allows a novice businessman to show his initiative under protection famous brand. The cost of such a contract will be several times cheaper (the average figure is $5,000).

In general, we can highlight the following advantages when purchasing a franchise:

a well-known trademark, an easily recognizable brand, which gives a pleasant bonus in the form of a constant flow of customers;
effective assistance to the main company with the organization of training and consulting services for the personnel of the new office;
providing the user with modern and high-quality software and the latest equipment on preferential terms;
complete accounting, legal and technical support franchisee by franchisor;
guarantee of a stable workflow in the bookmaker’s office, absence of errors and failures when servicing important events;
significant savings on advertising services - the franchisor will take care of this, in addition, he himself acts as an advertisement for the newcomer;
business development occurs at a fairly rapid pace due to advertising resources and professional experience of the parent company;
protection from competition within the framework of one betting franchise system, strict territorial delimitation of gaming points.

It is obvious that within the framework of independent promotion of the bookmaker business it is almost impossible to achieve such significant preferences. There is one more advantage of buying a franchise, which is little talked about at first, but it is sometimes decisive - powerful analytical department franchisor company. It is no secret that newly established bookmakers are often “tested” by experienced players, and in order not to lose, a serious calculation of quotes is necessary. In addition, the reputation of the establishment among the entire client community depends on the correct distribution of bets.

However, opening a bookmaker's office through a franchise also has some difficulties. It is necessary to strictly adhere to the rules when doing business, which are provided for in the franchising agreement. Not only the opening of a competing company in the franchisor’s field, but even withdrawal from the contract may be prohibited. However, the benefits of running a betting business as a franchise far exceed these limitations.

Well-known franchisors in the bookmaking business

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Betting League

A relatively young, but promising and ambitious bookmaker company, operating since 2008 and holding a license. Currently serves 500 points in 200 cities of Russia. Accepts bets on the results of major sporting, political and show business events. He is actively involved in the popularization of domestic sports and charity.

To sell a franchise, the company uses individual approach: There are several options depending on the size of the franchisee’s financial capital. The entrepreneur receives modern software, competent training and a variety of consulting services, the latest equipment at reasonable prices. Thanks to the developed client base, bookmakers under the League of Betting franchise always have high and stable income.

Marathon

This company has been operating since 1997 and has numerous branches throughout Russia. It has some of the highest odds in the world. Great bookmaker line big choice events, fast payouts. Being the most popular Russian company, in 2010 Marathon received a license with great difficulties. However, the office continues its activities steadily, especially online. Has low margins, many bets and a wide market.

A franchise requires the financial viability of the user and strict adherence to business rules. The conditions for obtaining a franchise are quite affordable.

Chance

This is a developed network of poker clubs and bookmakers from the company ROSBET. Operates since 2003 and has a license. Is different high level client service.

Conditions for obtaining a franchise: lump sum fee (one-time payment for entering the market) - from 200,000 rubles, investment amount: 400,000-700,000 rubles. Royalty is 25-30%. Franchisees are guaranteed the appointment of a personal manager, comprehensive support, advertising, analytics, selection and training of employees. The user must have an ideal business reputation and financial resources for long-term investments.

Fonbet

The largest Russian network, which appeared in 1994 and has currently 900 ground offices. Accepts bets on many sports. Known for its strong analytical department, effective methodological tools, modern and reliable software. The company has a huge customer base.

To organize a franchise, an initial capital of $5,000 is required, however, a lump sum fee and royalties are not paid. Payments will be only 2 installments 2 times a month: for the license and for software. Taxes are paid by the franchisor. The user is provided with a wide variety of services: from consulting to choosing premises and equipment. To open 1 point, 3 employees are required. The payback period for the franchise is 3 months.

Bingo Boom

This is a successful betting company with more than 400 points throughout Russia. The peculiarity of this company, although it has a bookmaker’s license, is the ban on sports betting. Instead, bets are placed on the outcome of the lottery draw, which is more or less predictable. This takes away the excitement that exists when betting on sports matches. In addition, the company has a fairly high margin on winnings.

To organize a franchise, the franchisee looks for premises and decorates it in accordance with the requirements of the brand. The minimum investment is $50,000. Comprehensive business advice is provided. The payback period for the Bingo Boom franchise is from 3 to 6 months.

Betcity

It has been operating since 2003 and has one of the widest lines in the world.

A wide variety of bets are offered in the world of sports, politics, and culture. In the bookmaker's office there are favorable odds, however, the company is not interested in experienced players. Eat convenient version site for mobile phone. Sometimes payments of winnings are made with delays, but this does not affect the image of the reliability of this company.

Betcity provides standard conditions for obtaining a franchise. In return, the franchisee receives assistance in software development, consulting services, and advice on running a bookmaker business.

Zenith

A bookmaker's office that accepts bets on sports and other events, and has been operating since 1998. Despite long time existence, the company can hardly be called reliable. There are very specific rules for its activities that expand the rights of the company and leave clients a minimum of initiative to defend their interests. The company's website is quite difficult to navigate.

The company offers favorable conditions for organizing a franchise and undertakes all documentary support of the franchising agreement. The user receives a complete software package, consulting services, and a well-established system of statistics and analytics.

What to look for when choosing a franchisor

The franchise gaming market is quite extensive. Today there are many opportunities to choose the option that suits your needs best. Before making a final decision, it would be useful to remember a number of recommendations from pros in the bookmaker business.

First of all, it's worth get information about the time of existence, availability of a license, professional experience of the proposed franchise seller. The advantage here will be solid experience, easy obtaining of a license, the absence of high-profile incidents and scandals for this company, its reliability and stability.

Secondly, it matters number of company franchisees, time and experience of their existence, general scale and prospects for business development. Obviously, if an extensive franchise system has been successfully operating for a certain number of years, then you can safely go “under the wing” of such a franchisor.

Thirdly, it is necessary familiarization with the terms of the franchise, including: start-up capital, the amount of the down payment and the royalty percentage, requirements for the parameters of the premises and necessary equipment.

Be sure to carefully read the franchise agreement. The content of the agreement can be arbitrary, but it must clearly state financial parameters: requirements for starting capital, the presence or absence of a down payment, royalties. Instead of making royalties, the franchisee can buy a certain amount of goods, works, and services from the franchisor. The requirements for using the brand also play an important role, which is also indicated in the contract.

Fourthly, it is important to study customer opinions about a well-known company. This information can be found on specialized websites dedicated to describing bookmakers. But here it is important to distinguish between reviews from clients whose bets simply did not win, from truly sensible comments regarding the organization of the bets themselves, the speed of interest payments, and the culture of attitude towards clients. It is clear that the quality of such a relationship will be extrapolated to the user over time.

Fifthly, it may be useful visiting the company website and evaluation of its contents. What matters here is the presence of the site itself, its quick, problem-free finding, ease of use and speed of obtaining the necessary information. It is important to indicate exact contacts, addresses, telephone numbers and names of organizers. Obviously, a reputable company with an impeccable reputation will not have to mislead its franchisees and customers.

Features of such a business start

Organizing a bookmaker's office as a franchise is a business that requires relatively small financial costs, while the profit from it can be quite high (an average of 15-20%, and can reach up to 40% of turnover). For this you need initial capital amount approximately 3000-5000 dollars. Preparing for the opening usually takes up to two weeks. Royalties average 10-15% of total profits. It is also important to have a reserve fund for payments big wins. In general, the payback period for the project is approximately six months.

To begin with, a room the size of a small room is enough, in which you will need to place a computer with Internet access, a photocopier, a printer and a large TV screen for broadcasting sports programs. At first, the staff may consist of one person - a cashier who accepts bets and gives out winnings.

When locating the establishment itself, it should be taken into account that the clients will be mainly men. They prefer to spend their leisure time in places such as cafes, bars, clubs, shopping and entertainment centers. This means that the bookmaker’s office should be located either in close proximity from these objects, or in them themselves.

Opening of a bookmaker Internet offices an even more economical franchise option. This excludes costs associated with rent and hiring a cashier. Accordingly, the franchisee’s task will only be to maintain the operation of the software equipment and promote their business.

Statistics on the development of bookmaker offices inexorably show that the majority of newly opened outlets do not always overcome the peculiar “ probation» – from 6 months to 2 years. While franchise bookmaker companies have been actively developing for 5 years or more, withstanding the strict standards of this type of business and enormous competition. At the same time, the franchisor will do his best to help the newcomer in the success of the enterprise, because his own profit depends on this.

The nuances of the opening of this business discussed in the following video:

The predecessors of bookmakers (BC) are sweepstakes, which have existed since the time Ancient Rome. The first places where bets were placed were horse racing tracks. The totalizator bets are summed up, a certain percentage is deducted from them in favor of the organizers, the rest of the amount is divided between the players who guessed the correct result of the competition. Since the 19th century, the scope of betting has expanded to many other sports. However, from time to time in different countries the gambling business was subject to bans. Bookmaking emerged as an alternative to betting because it did not require the collection of money into one cash desk, making it more difficult to prosecute.

Franchising concept

In the legislation of the Russian Federation (Civil Code), among the types of contracts there is an option devoted to commercial concession relations. In the western civil law it is called franchise agreement.

According to agreements of this type, the franchisor gives the franchisee the right to use its trademark, production secrets, commercial designation, other exclusive rights for a certain fee. The user, in turn, undertakes to adhere to the recommendations of the franchisor in the scope of the agreement. The parties to the agreement can be any business entity.

Bookmaker business today

A bookmaker is a professional bettor on the results of various sporting, cultural, political, financial and other events. He must be able to predict these results, accept bets, and pay predetermined winnings to the winners.

Every day, the bookmaker’s office collects a list of offers of quotes for various types of competitions. It's called "line". Each event is assigned a certain coefficient. The bettor knows in advance what his winnings will be if he guesses correctly. It is paid immediately after the end of the competition.

Most often, bets are placed on the results of football, basketball, hockey matches, winners in racing, and boxing. Among non-sporting events, it is popular to bet on the results of the Oscars, Grammys, and Eurovision.

Smart clients of bookmakers play on sure bets. For example, it has been noticed that betting odds on the team of your own country are always lower, and on the team of the opposing country – higher. By betting in the bookmakers of both opposing countries in each match, such players always have at least a small win.

There are other secrets experienced players, which the trained eye of an office employee immediately reveals: they try to be inconspicuous, they usually play for sports that are exotic for us, not for winning, but for secondary indicators. Once they win, they immediately leave.

Another category of clients who pose some danger to the bookmaker are athletes. They are professionally versed in their types of competitions, so they are more likely to guess the result.

But 90% of players are not so smart and usually lose. Because it’s not so much the office that plays against them, but mathematics.

A professional bookmaker honestly pays well-deserved winnings to clients. But the system is built in such a way that in the end, according to probability theory, the office turns out to be profitable.

The most common among them are:

students playing in noisy groups. For them, it is not the winning that is important, but the process itself;
pensioners – bet small amounts on “ours”. If they lose, they are satisfied at least with their patriotism;
Caucasians only bet on LIVE competitions that are shown on TV. They lose constantly, but they believe that they were deceived by the bookmaker;
migrant workers. They always choose inflated odds and lose;
gambling addicts who were deprived by the evil government of the right to squander their earned money in slot machines. Now, in retaliation, they come to bookmakers’ offices and leave every penny here;
random people heard something about the opportunity to get fabulously rich in one day and came to try. They bet on those competitors who they heard something about on TV. Having lost once, they calm down and leave;
other categories of office regulars - beggars, gopniks, etc. - are busy here mainly with the redistribution of winnings using their own methods. They do not bring profit to the establishment, but they spoil its image and scare away honest clients who sincerely and voluntarily give their money to the office. It's the bouncer's job to get rid of them.

Features of fast food franchising:

Franchise of the bookmaker's office "Chance"

"Chance" is a developed network of poker clubs and bookmakers from the company ROSBET. Lump sum payment – $5,000. The initial investment of the franchisee will be the same. Royalty is paid in the amount of 20% of the income received.

"First Bookmaker Company (PBK)"

A young company from the Trio group. Mainly deals with the preparation of documents for the opening of bet acceptance points by partners. The associated bookmaker company Leader also accepts online bets. Judging by the statement on the official website, the company provides more specific information only to individuals interested in cooperation.

conclusions

Franchises of famous bookmakers attract the attention of not only beginners, but also experienced market players. After concluding an agreement, the franchisee becomes part of an extended family, where the proposed business recipes are repeatedly tested on colleagues from other regions. Unlike an independent enterprise, they do not have to remain alone and defenseless in an ocean of business full of risks and problems.

When starting a business under a reputable brand, the franchisee already has an established circle of customers loyal to the brand by the time the business opens. Therefore, his path to success will naturally pass along the “green corridor”.

The franchisor not only transfers its rights and documentation to the franchisee, but also teaches how to use them, taking into account the specifics of the business.

Franchisees have favorable terms Better conditions supply of necessary business components. In bookmaking, this advantage lies mainly in obtaining unique specialized computer programs, in online version– thoughtful website templates developed by specialists.

At the same time, franchisees must constantly follow the restrictions and rules that the agreement with the franchisor imposes on them. Sometimes this leads to obstacles for further development business. Withdrawing from a contract or opening a competing company in certain time or in a specific territory may be prohibited by the franchise agreement.

The listed restrictions must be taken into account when starting to work on franchising a bookmaker's office. At the same time, it is obvious that there are much more advantages than disadvantages.

The bookmaker business in terms of its profitability is very close to slot machines, where in civilized countries their owners receive a profit of at least 70% of all money collected by the machine. Most people are scared away expensive cost entrance ticket into the bookmaking business.

Bookmaker franchise Zenith

This company offers a partnership in the form of opening a betting office franchise on sport events. The Zenit office offers its partners:

Advisory and information support
All software necessary for the operation of the item
Daily updated lineup of events
Website for accepting bets on the Internet

The franchise buyer will need:

Already or for individual certificate (PBOYUL) Own or rented premises
Availability of office equipment (computer, printer, barcode scanner, Internet connection)
Experience in this field
Financial reserve 500-600 thousand rubles.

Bookmaker franchise: benefits for contracting parties

The transaction is beneficial to both parties: the buyer avoids enormous costs for initial stage, and the seller expands his business without any special investments.

Partnership with a franchise buyer requires its owner in this case to:

Assistance in personnel selection and training (HR consulting)
Providing rental or sale of necessary equipment
Granting rights to use during the term of the software franchise
Advertising promotion of your partner’s services on the market

Requirements for a franchise buyer

When applying for a franchise, the most important requirement should be considered having your own premises or a signed one-year rental agreement for premises, which is planned to be used as a betting point.
The technical conditions must satisfy the franchisor. The premises must have a separate entrance, an alarm system installed, equipped workplace cashier.
Room area at least 6 sq. m.
Among the equipment, the cashier must have a computer with Internet access, a printer for printing game tickets, a photocopier for duplicating the line of events, a safe for storing money from bets and payouts of winnings, cash machine for reporting.

The franchise provides that the software is transferred for use to the franchise buyer for the duration of the franchise agreement, along with training for the franchisee’s personnel to work with it. Purchasing licensed software on your own will cost tens of times more.

How much does a Fix Price franchise cost and what are the requirements for a franchise buyer? famous company, You can find out

On the market, full-fledged software for bookmakers costs an average of 10-15 thousand dollars.

Bookmaker business in Russia: financial prospects for a franchise buyer

The payback period for funds invested in the purchase of a franchise depends mainly on the volume of gaming turnover. Even underestimated statistics obtained from the bookmakers themselves suggest that the income figure is at least 40% of the total amount of bets.

Under the franchise agreement, the franchisor will have to pay on average 10% of the total amount of accepted bets every month.

In trade there is the concept of average customer receipt, this is the average size in-store purchases made by one customer. In the bookmaker business, essentially the same concept of average bet applies. In Russia at the beginning of this year, the average rate was 150-200 rubles.

Accordingly, 200-250 accepted bets daily bring an average of up to 40 thousand rubles to the cash desk, and per month the volume of accepted bets can exceed 1 million rubles. The franchise seller will have to pay about 100-120 thousand.

A calculation, even a modest one, shows that the bookmaker has an amount of between 250-300 thousand rubles left each month to pay for the work of 2 cashier operators, a security guard, and an accountant, rent of premises and current payments for services (Internet communications, light, alarm).

Nuances of doing business

The most significant capital for the bookmaking business in Russia is considered to be a loyal client who bets on sporting events at least 10 times a month. The higher the number of such clients, the higher the profitability of the bookmaker business.

The profits of betting points increase sharply (5-10 times) during the period of major sporting competitions: World and European Championships, Olympics, Universiade, cup tournaments. It is at such moments that it becomes clear that the number of highly gambling people in the world is 20-25%.

It will be easier to open a bookmaking business for those who are already familiar with it. Experience is one of the conditions for obtaining a franchise. It is mandatory for the founder of a bookmaker's office.

In such cases, the franchise may be limited to only the right to use the software, the property of the franchisor (a large bookmaker) on a lease basis and receive a line of events with ready-made odds for a fee. In practice, such information partnership services will cost $300-500 per week.

How to open your own business from scratch and draw up a competent business plan taking into account income and expenses - read

Ideally, the betting office should be located in the city center or residential area large metropolis on the ground floor of a commercial building ( shopping center, cinema, club, stadium) or residential multi-storey building. The cost of a bookmaker license for a betting shop with one cashier-operator workplace is now 125 thousand per month.

Therefore, a more rational option would be to purchase a franchise from large bookmakers; this will significantly (50-60%) reduce the start-up investment.

You can learn about the prospects for the development of the bookmaker business in Russia in the following video interview with the chairman of the board of directors of the bookmaker company “Liga Stavok”:

Bookmakers* have always attracted the attention of those who want to make quick money, as passion and the desire for easy money have not left people from century to century. And during the Roman Empire, and in the 18th and 20th centuries, it was no stranger to anyone to argue and place a bet on the outcome of this or that event.

*Bookmakers accept bets on the results of sports or other competitions and pay out money if you win.

Despite the fact that bookmaking activity, in essence, ancient look occupations, in the form in which we know it today, was formed only second half of the twentieth century. Until this time, bookmaking was quite primitive and more reminiscent of sweepstakes.

The question arises: what is the difference between a bookmaker’s office and a betting shop? The latter collects bets from everyone on various outcomes of the competition. Having formed a common bank, he takes his commission, and divides the rest among the winners in proportion to the bets made. The peculiarity of betting is that you do not know how much you will win until last moment. Here, in essence, people play among themselves.

In the case of bookmakers, the situation is different. Here you are playing against the company itself.

The size of the winnings is initially known to you.

You are offered odds for each outcome of the competition, and you can immediately calculate the amount of money you will receive if you win.

The fact is that the bookmaker company wins with any result, because the odds offered to players already include a percentage of the bookmaker’s margin - the commission size can be from 5% to 20%, but on average it is about 8% of every bet made.

For example, if the probability of a team winning a competition is 50%, the odds should be 2.00 (100%/50%=2). If a player, with odds of 2.00, bets 10 dollars on the victory of this team, if he wins, he should receive 20 dollars.

If the bookmaker leaves the odds this way, they will not receive any income from this bet and will go bankrupt. Therefore, by setting a commission percentage, say 10%, the coefficient for players will no longer be 2.00, but 1.8. This is how bookmaker companies make money.

In addition, odds may change during the competition. The bookmaker's job is to even out bets. If all bets are placed, say, on a draw, and no one bets on a particular team winning, the organizers set very large odds on a draw to discourage players from betting on such an outcome and reduce the odds on a certain team winning, thereby making a bet this outcome is more attractive.

By the way, in order to accurately calculate and set odds, the bookmaker company uses a huge staff of analysts, about 100-150 people, which operate 24 hours a day. For example, in the office " Pari-Match", the words general director Russian division Anastasia Krasnova, there are more than 200 bookmakers who accept over 150 thousand bets daily. Each specialist accepts bets on a specific sport that he understands and makes a forecast for. His earnings depend on the quality of the forecast made.

In general, to open a bookmaker’s office from scratch, according to Ravshan Juraev, director of the “” company, it may take you 4-5 years, and you will have to invest a large number of Money in creating this business.

A bookmaker franchise will help you save precious time and money. The most difficult preparatory work the franchisor has already done it for you. However, before talking about franchising in bookmaking, it is worth learning about the activity itself in more detail.

How legal is this?

Speaking about bookmakers, many people have doubts about the legality of their existence. Today, bookmaking refers to gambling business and requires licensing.

The history of licensing bookmaking activities at the federal level begins with the new law “On Licensing individual species activities" (from 2001) and the Government Decree regulating the organization of gambling establishments (from 2002). At that time, the separate concept of “bookmaker’s office” had not yet been introduced, but the activity itself was already subject to control. Over time, the requirements for those wishing to obtain a license became more stringent, and in 2014 the latest ones were introduced this moment changes.

In order to obtain a license from the Federal Tax Service, it is necessary to fulfill a number of requirements that are specified in the Decree of the Government of the Russian Federation of December 26, 2011 N 1130 “On licensing activities for the organization and conduct of gambling in bookmakers and sweepstakes” and Federal Law dated 29 December 2006 N 244-FZ “On state regulation of activities related to the organization and conduct of gambling and on amendments to certain legislative acts of the Russian Federation.”

Among the requirements for obtaining a license, for example, the organizer has net assets in the amount of at least 1 billion rubles, as well as special equipment for processing bets, recording game results and calculating winning amounts to be paid. Moreover, all these technical means must be owned by the bookmaker company and located on the territory of Russia.

When obtaining a license, special attention is paid to the preparation of the premises of the betting office (BPP) and the documents of employees.

So, teaching staff cannot be located

in residential buildings;
in buildings where children's, educational, medical, sanatorium and resort institutions are located;
at train stations, airports and public transport stops and in a number of other premises.

Besides correct selection location, you also need to prepare the following documents:

Certificate of registration of ownership of the building/premises or lease agreement;
Technical passport of the building;
Certificate of registration of land ownership or lease agreement land plot;
Consent of the owner (if provided for in the lease agreement);
PPS plan with zoning (indicate general boundaries on the PPS plan: service area with a safe, cash desk, play area);
Photo of the object (outside on 4 sides).

Information about teaching staff must be provided:

Documents for the cashier (passport, TIN, insurance certificate)
Documents for the director (passport, TIN, insurance certificate)
Information on ensuring the security of private security companies: a permanent guard or an alarm button.

It is worth noting that bookmaking activities, although related to the gambling business, can be carried out outside gambling zones. Also, a feature of this activity in Russia is that

It is legally possible to work through teaching staff,

but via the Internet - no.

However, most bookmakers have online branches. The point is that these offices are registered, as a rule, in offshore zones, very often this

Ireland;

Cayman islands;

Gibraltar;

Mauritius;

Cook Islands;

Samoa and others.

But in this case, the site may be blocked by the Russian Federation and included in the list of prohibited resources. By the way, for violation of the legislation on the implementation of bookmaking activities in the Russian Federation, criminal liability has been established with penalties up to imprisonment(Administrative Code of the Russian Federation, Art. 14.1.1 and Criminal Code of the Russian Federation, Art. 171.2)

It is worth saying that the difficult path of opening a bookmaker’s office does not end with obtaining a license. According to the law, all bookmakers must be members of self-regulatory organizations. Today there are two bookmaker SROs: “The First Self-Regulatory Organization of Bookmakers in Russia” ( First SRO) and the self-regulatory organization “Non-profit partnership of organizers of gambling in bookmakers” ( SRO of bookmakers). At the end of 2015, the emergence of a third SRO, the Association of Bookmaker Companies (ABK), was expected, but it never received official registration.

In total, today, according to the Federal Tax Service register, there are 29 licensed bookmakers. Among them, Fonbet and Santorin are the leaders in terms of the number of betting points.

Getting to know the bookmakers

If in Russia the bookmaking business was legalized only in 1991 (in the format of simple entrepreneurial activity), then in England, as they now say - the birthplace of bookmaking, this activity received legislative recognition in 1961. Thus, the most popular company in the bookmaking business “ William Hill"was founded in Great Britain back in 1934 (however, it was registered in Gibraltar) and operated in an illegal status for more than 25 years. Today the company has 16,000 employees, offices in the UK, Israel, Gibraltar and Bulgaria, as well as 2,300 PPPs across England (26% of the local sports betting market).

Also among the well-known British bookmakers are:

« Bet365"- more than 18 million clients, registered in the UK;
« Betfair» - over 1.1 million players, registered in Malta;
« Ladbrokes» - over 800 thousand clients, registered in Gibraltar.

Despite the fact that the bookmaker business in Russia began to develop relatively late, this did not prevent some offices from becoming in demand, at least among Russian players. This is about " Winline"(registered in Costa Rica), " League of Stakes"(registration - Gibraltar), " BetCity"(registered on the island of Curacao) and others.

As a rule, bookmakers are assessed by their reliability, the number of satisfied complaints, payment methods, efficiency and competence of the support service, the height of the odds, the availability of various software products, and so on.

By the way, all of the above companies offer bets on a variety of competitions: from chess tournaments to Eurovision. However, the question is: what is interesting to the Russian public? Bye

The most popular types sports for betting are football - 59% of all bets, tennis - 20%, hockey, basketball, volleyball - 10%.

Therefore, most bookmakers stick to these sports.

It is also worth saying that bookmaking has come a century high technology. We are talking about SSBT ( Self Service Betting Terminals) - self-service touch bookmaking terminals. Today you can use them from “ Betting Leagues», « Express 888», « Ladbrokes», « William Hill», « Paddy Power"and others. These terminals are installed on the PPP. They allow you not to use the services of a cashier who accepts bets and receive information about new odds , every 30-60 seconds. This makes it possible to place better bets and generally improves the comfort of players.