How to open your own dance studio from scratch. How to open a successful dance school? Premises for a dance school

Dancing - popular look a sport that for some remains part of a hobby, while others devote their whole lives to it. IN major cities Increasingly, specialized studios are opening where anyone can relax and get a boost of pleasure. Dance courses are so popular that it can be a good income and even. How to open a dance school from scratch? Few people know about this.

Profitability of a dance school

Before completing the relevant documentation. Everything needs to be thought through carefully. In order not to be distracted from the thought process while preparing food, you can.

Of course, a dance school as a business can become a good source of profit. The disadvantages of such an event cannot be ignored. To understand the pros and cons of this business, you should look at the table.

The dance school is an interesting place for entrepreneurs who want to receive a stable income from their business. The studio pays for itself within a year, but you need to be attentive to the teachers of the institution.

Business documentation

A regular dance studio does not issue diplomas, so there is no need for licenses. educational activities. Any entrepreneur needs registration to open a business. Before you open a dance school, you must register as an individual entrepreneur. This action can be completed if you plan to rent a small room (up to 80 sq. m.). This option is suitable for dance teachers who want to open own business. To open an individual business you will need the following documents:

• photocopies of all pages of the passport;
• a receipt confirming payment of the state fee;
• application in the appropriate form with notary stamps.

If a person wants to understand how to open a large-format dance school or organize, then it is better to create an LLC. To do this, you need to prepare a package of documents:

• application form, confirmation of authorized capital;
• receipt paid at the bank;
• LLC charter;
• copies of passports of all founders, certified by a notary.

OKVED dance schools 92.34.2 - activities of dance floors, discos, dance schools. It is not necessary to use cash machine, it is enough to maintain strict reporting forms.

Premises for a dance school

Before you open a dance school, you need to acquire a platform. The success of the entire business depends on a well-chosen premises. Here are the main points that the future owner of a dance establishment should pay attention to:

• ventilation - if the studio is stuffy and clients begin to feel discomfort, they will stop attending this school;
• the presence of locker rooms and shower rooms is an important point, since people need to get themselves in order after intense training;
• the presence of mirrored walls and high-quality flooring;
• good lighting and air conditioning in every room.

Buy or rent premises? This question is asked by everyone who is faced with opening such a business. According to experts, it is profitable to acquire ownership only of premises whose area is less than 150 square meters. meters. In other cases, it is better to conclude a lease agreement for several years in advance.

Studio promotion

Proper business organization will allow you to receive a stable monthly profit in the amount of 100,000-200,000 rubles. The following factors greatly influence profit:

1. Competitiveness– it is difficult for start-up schools to achieve a stable income, since customer base small. In this case, franchises of famous dance studios are well justified.
2. Location- also a decisive indicator, since people are not ready to go to the outskirts of the city to learn a waltz or modern dance.
3. Diversity dance programs – everyone wants to choose, so it is necessary to staff the staff of teachers as much as possible, focusing on popular types of dances.
4. Organization of the process– you need to create a friendly environment, hold some kind of student meetings, offer participation in competitions and conduct special classes at outdoors. People should look forward to attending a dance school.
5. Advertising company– it is better to place the main emphasis on Internet resources. Colorful virtual banners on thematic blogs are sure to attract potential clients. It is also important to contact some popular blogger and give him a monthly subscription with the condition of reviewing the school in a positive way.

Of course, all this requires a lot of time and effort if you want to get a good result in a good monetary equivalent. More great idea purchase of a dance school franchise is considered.

The easiest way to open a dance school is to buy.

But if you still want to do it yourself, we suggest you step by step instructions from an expert from Tequila Dance Studio.

So how do you evaluate the potential market and demand? Market experts say that the demand for dance training is always present, but with the crisis the audience began to show caution, so it is necessary to emphasize that dancing is not just a sport, but also a favorite hobby, as well as great way combating stress (which is especially important in unstable times). There is no need to be afraid of competition in dance, say market players: high demand is better than its absence. To choose a niche, you need to analyze not only the demand, but also your liking for certain types of dance. And in order to properly work out the differentiation from competitors, it is necessary to take into account the areas of location strong players(chains or recognizable brands) and traffic in these places, their pricing policy, dance directions, the presence of strong teachers, their pros and cons.

Personal experience

I opened when none of the players were in the city (St. Petersburg) yet. Now I have a big advantage - we are a network. We have a budget for promotion, we occupy good positions on the Internet. If I open new school, they will notice me more people, since our brand is known to those who are interested in dancing, and a larger number of potential clients will also see us on the Internet in search engines. Now we have 20 of our own halls and 3 franchises in Russia and we will expand. In general, our niche can be called competitive, but there are few strong players and networks in the city. When studying competitors, I look specifically at big players in the market, to networkers.

We cover almost everything age categories. We have children from the age of 1 year with their mothers, from the age of 3 they are already studying without their mothers, teenagers, students, adults, pensioners (they dance for free according to the municipal program). We even conducted classes for pregnant women. Everyone to the listed groups you need your own approach. Young people are interested in partying. For older people - an opportunity to find your soulmate or new friends.

To open a dance school, it is advisable to understand choreography or be a “practicing leader,” that is, dance and teach. In the dance environment, it is important to create a strong personal brand. As a rule, clients come to study with certain teachers, and if valuable employees leave for competitors (taking their students with them), then the owner will have a chance to retain clients with the help of a personal “brand” - provided that he maintained a positive relationship with the audience. Contact with the audience can also be maintained through dance parties and events.

Of course, in addition to an interest in the dance field, experience in business is also desirable. Otherwise you can buy a template successful business franchise, having previously studied the market.

Personal experience

I have no choreographic education, but I started dancing as a hobby about 20 years ago, and it was my interest in dancing that pushed me to create of this business. I am a practicing leader, and this gives me a great advantage over those school owners who do not understand dance. Optimally, if you are not just interested in dancing, but practice it yourself, education does not matter. It happens that a franchise is purchased, but nothing is heard about the school, because the director does not move in dance circles and does not live his business, does not introduce new trends. We have almost 100 staff and we respond very quickly to changes in business, customer requests, and staff issues.

If you start out by opening a small dance school with 2-3 halls, renting premises, then, according to average estimates, you can earn 100-500 thousand a month, depending on the city and region, traffic, demand, and so on - factors that determine the success of the business , a lot. If your location has three halls, this is a small complex that allows you to reach a larger number of clients at one time. Mostly people go dancing in the evening - after work, school, university. To attract clients during the day, you need to offer discounts for daytime hours, but you will most likely be recruiting small groups anyway. Ultimately, when your halls are overloaded in the evening and you are recruiting average-sized groups during the day, your business will grow and there will be a need to open a second school. So gradually from a small hall you can grow into a network of dance studios.

Investment size

Step-by-step instruction

So, how to start attracting clients and promoting a dance school?

The sales department is responsible for selling the school's services. They look for potential clients in open sources, at events, and all contacts are entered into the database. In addition, managers work with incoming calls.

To find personnel it is better to use open sources(sites, social media, announcements), as well as recommendations. It’s good if you work in this field and know professional teachers personally. If you have interesting project and you are working on promoting your brand, teachers will begin to contact you. Perhaps you can lure some employees from other schools. In addition, after a while you will be able to “grow” your students into professionals. Teachers can be full-time or part-time, depending on their workload. Accordingly, one can conclude with them employment contract or a contract. If funds allow, you can not search for personnel yourself, but find an agency as a contractor.

Documentation

It is more convenient to create an individual entrepreneur and choose a simplified form of taxation. If there are two founders in the business, you need to create an LLC, which provides for profit tax and income tax.

The activities of dance schools are not yet licensed, since it has not yet been determined what type of service this business belongs to - educational, leisure activities or, for example, health improvement. If you are renting premises, then most likely the landlord or management company must take into account the standard requirements. If you are furnishing a room from scratch, you need to take into account the requirements fire safety. To work with children, you need health certificates. It is also necessary to coordinate the sign with the city executive committee.

• Directions
• Registration
• Room
• Employees
• Advertising

Almost all people love to dance, no matter how carefully some try to hide it. This activity is not only enjoyable, but also very useful. Dancing lifts your spirits, improves your physical fitness, has a beneficial effect on your health and, of course, increases your self-esteem. That is why so many people of all ages happily go to all kinds of dance lessons. If you feel that this particular business idea is close to your spirit, we suggest that you familiarize yourself with current tips on how to open a dance school from scratch and what you can succeed in so that there is a good return on investment.

Directions

The most important thing you need to decide on before opening a dance school is the directions. At the same time, you must understand that it is not necessary to settle on any one professional style. Tango, ballroom or dance Sport, salsa, bachata, rumba or lambada - the choice is simply huge and often in dance schools Several different styles are taught. The quantity depends on your desire, size of the room and financial capabilities.

Before opening a dance school from scratch, it is important to analyze the following factors:

• popularity and demand - it is necessary to clearly understand that in given time is in great demand among people. There is fashion for everything, including dancing;
• staff – if you decide to open a dance school, you will have to hire good teachers for each style. Finding worthy teachers is not as easy as it seems, and if you know any dancers certain direction, the choice is greatly simplified;
• competitiveness - before opening, be sure to look at what trends are developing in the best dance schools in your city.

Of course, an important factor is your individual tastes and preferences. In any case, you need to do only what you like. Keep in mind that in addition to directions, you should decide on the audience. You can open a dance school for children or adults. There are also certain styles that are taught mainly by women, this can be pole dance(on a pole), GO GO, belly dance and others. Men will be more attracted to hip-hop and breakdancing.

Registration

To open a dance school, you will need to register your activities as an individual entrepreneur or LLC. The first version of the document is the most common and easy, the second is better to open if you are not the only co-founder dance business. Licensing of this type of activity such as choreography is not required by law.

Depending on where exactly you plan to rent, buy or build premises, you may need additional permits from the State Supervision Authority, the city administration and the SES.

Room

To open your own dance school from scratch, you will, of course, need suitable premises. If you have unlimited financial capabilities, you can build the necessary building, but we will still consider buying or renting. So, when choosing a room for a dance school, pay attention to the following important points:

1. The dance class must be spacious, namely at least 80 sq.m.
2. Make sure the room has a strong ventilation system.
3. In addition to the class itself, there must be two locker rooms for men and women. Each of them has at least two showers and a bathroom.
4. Set up a space for the administrator and a relaxation area.

An important factor in opening a dance school from scratch will be the choice of location of the premises. You can open a premises either in the city center or in more remote areas. Each of these options has its own advantages and disadvantages. Renting space in the center will be more expensive, and competition will be high. However, you will have to spend less on advertising, and there will immediately be more clients than in residential areas.

Employees

Of course, if you want to open good school dances, you cannot do without staff. One of the most important indicators of any dance establishment will be the presence of professional and competent teachers. The popularity of your school, its profitability, competitiveness and, ultimately, earnings and promotion will depend on this! Remember this and choose only the most the best teachers with a good reputation, special education and positive reviews.

You might be interested in: Stages of opening a hotel for animals

In addition to dance teachers, to open a dance school from scratch, you will need two administrators and a cleaner. If you wish, you can hire an accountant, advertising and purchasing manager. Here, too, everything depends on financial capabilities and the need for additional employees.

Advertising

There are many ways to announce your business to the public. Some of the most popular will be the following:

1. Creating a group on social networks, your own website.
2. Distributing flyers on city streets.
3. Placement of banners, advertising on public transport.
4. Advertising on television, radio and newspapers.
5. Advertisements in newspapers about recruitment of groups.

All these measures will help people learn about your dance school and attract potential clients. You may have to spend quite a bit on advertising at first. a large number of Money, because Unfortunately, you can’t do it without investments even in small town. However, if you do everything correctly, the costs will pay off very quickly, and you will begin to make a profit.

Dance school business plan you can download from our partners! The quality of calculations is guaranteed!

That's all we wanted to tell you about how to open a dance school from scratch, where to start and how to succeed. We hope that the information was useful and now you are ready to start your own women's business. As a conclusion, we can say one thing - nothing is impossible when you love your job with all your heart. See for yourself!

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How to open a dance school: organizational aspects

Dance classes are popular among the general public: acquiring smoothness and grace of movements, forming muscle mass, weight loss, maintaining body tone, good spirits, and active pastime attract many. For these reasons, professionals of this art and even beginners who have an entrepreneurial spirit strive to open a dance school.

How to open a dance studio: launching a project

The choice of business registration form depends on final result lessons being taught. If, upon completion of the courses, participants are issued appropriate certificates or diplomas, then the activities of the school or studio are subject to licensing. IN in this case It is advisable to register the project as an LLC.

In cases where a startup opens its own dance school with the goal of teaching students to dance and does not provide for the issuance of any documents to confirm training, you can choose an individual entrepreneur. A more complex form of project registration is non-profit organization, whose activities are carried out at the expense of sponsorship money.

How to open a dance school: important points

To understand how to open your own dance school most productively, you should understand the specifics of providing this service. Studio clients primarily value professionalism and human qualities teachers, as well as the functionality of the room. The training room is a room with an area of ​​150 square meters. meters, which has a ventilation system, meets all fire safety requirements.

The floor covering is of no small importance: preference is given to laminate or parquet flooring, not varnished, fairly springy and not hard. The walls of the hall should be equipped with large mirrors - at least 2 meters high - with a minimum number of joints. Lighting should be bright, sharp, but not excessive. In addition, the room must have excellent acoustics.

The presence of showers and rest rooms is very welcome by students. Therefore, preference should be given to a room with the possibility of organizing additional zones.

The best option is to organize evening group classes three times a week with 15 - 30 students. In the morning or lunchtime you can spend individual lessons or sublease the hall (if this opportunity agreed with the lessor). Realizing this option, having calculated the costs of maintaining the premises, paying for utilities, wages administrator, cleaner and two to three teachers, an entrepreneur can achieve a net profit of at least $5 thousand.

Answering the question: “How to open your own dance studio?”, the startuper must evaluate the potential at his disposal to implement this project: knowledge in the field of marketing and promotion of services, the ability to communicate with clients and employees, plan business processes and manage risks. The Business Youth project invites to classes all newcomers to the field of entrepreneurship who have the desire to organize a profitable long-term business.

• Description of products and services
• Selecting a room
• Recruitment
• Marketing plan
• Financial plan
• Step-by-step plan for starting a business
• Equipment for dance school
• What documents are needed to open
• Permissions to open
• Dance training technology
  • • • Similar business ideas:

Business plan for opening a dance school in a city with a population of 600 thousand inhabitants.

How much money do you need to open a dance school?

To open a dance school, according to the business plan, you will need at least 900 thousand rubles:

• Cosmetic renovation of the premises - 100 thousand rubles.
• Arrangement of the premises (showers, coverings, lockers for clothes, mirrors, etc.) - 500 thousand rubles.
• Sports equipment and inventory - 150 thousand rubles.
• Advertising, including website creation - 100 thousand rubles.
• Business registration and other expenses - 50 thousand rubles.

Description of products and services

Our school will teach dance lessons for both adults and children from 3 years of age. Dance directions for children and schoolchildren: ballroom dancing, disco, pop choreography, baby dance, circus gymnastics, gymnastics, classical choreography, Indian dances, children's yoga, Latin, hip-hop, Break-Dance. Directions for adults: Eastern dance, modern jazz, strip plastic, hip-hop, strip dance, zumba, latina, solo latina, club latina, ZOUK, KIZOMBA. Classes at our school will be conducted both in the format of group classes and in the format of individual training. A club card for 8 classes per month will cost 2,200 rubles, a card for 3 months - 6,000 rubles, for 6 months - 11,000 rubles. This average level prices, which can be observed in other dance schools in our city. According to our calculations, the organization will reach its revenue targets only after 8-9 months of operation. In the first months (May - July 2015), the number of regular clients of the school will be no more than 40 - 60 people, and only after 8 months (February 2016) the audience of clients will grow to 150 people.

Download the dance school business plan

What OKVED code should I indicate when registering a dance school?

It is planned to register an ordinary individual entrepreneurship as an organizational form. The OKVED code for our activities is as follows: 92.34.2 “Activity of dance floors, discos, dance schools.”

Which tax system to choose for a dance school

The special UTII regime - a single tax on imputed income - was chosen as the taxation system. UTII exempts you from the obligation to pay income tax, property tax and VAT. There is no need to install a cash register and submit monthly reports. A license is not required to carry out such a business.

Selecting a room

To conduct classes, it is planned to rent a room with an area of ​​156 square meters. This space is enough to conduct several group classes simultaneously in different rooms. Rental payments will amount to 60 thousand rubles. per month. The premises meet all safety standards and are equipped with ventilation, water supply, electricity and heating systems. No repairs required (only cosmetic). The most important thing is that the room has high ceilings, which is very important for conducting classes of any level of complexity. The main funds for preparing the dance school to receive visitors will be associated with the purchase of equipment and supplies. To begin with, a good linoleum floor covering will be purchased and installed. Then pylons, mirrors and air conditioners will be purchased and installed. Some of the funds will be spent on equipping locker rooms, bathrooms and showers. Finally, the remainder of the funds will be used to purchase sports equipment, mats, gymnastic balls, dumbbells and so on.

Recruitment

Particular attention will be paid to the selection of school personnel, namely teachers dance styles. We need to find a team of at least 10 - 15 people. The main difficulty here may arise with the selection of not only good dancers, winners of all kinds of competitions and competitions, but real teachers. People who are able to work with people (especially children), teach them, notice and find the reason why something doesn’t work out for a person. In this sense, the school will not accept foreign instructors who cannot communicate thoroughly with the group. According to our calculations, it will take at least 6 months to create an optimal team of teachers. Payments to employees will be made on a piece-rate basis or as a percentage of the proceeds from the training group (30%).

Marketing plan

Our school will be located in a fairly populated residential area city, on the first floor of an apartment building. In addition to the bright sign above the entrance to the building, after the opening it is planned to carry out an extensive advertising campaign: make a short report for the local newspaper, distribute booklets throughout mailboxes, offer cooperation to schools (visit class meetings), create a website and group on social networks. According to our calculations, this will make it possible to form several groups of students in the first month.

Financial plan

Fixed monthly expenses

• Rent - 60 thousand rubles.
• Utility bills - 15 thousand rubles.
• Advertising - 20 thousand rubles.
• Tax (UTII) - 10 thousand rubles.
• Outsourcing of services (accounting and cleaning) - 15 thousand rubles.

Total - 120 thousand rubles.

Monthly income

• Subscription for one person - 2200 rubles.
• Number of people in the group - 15
• Total number of groups - 10
• Revenue per month - 330,000 rubles.
• Payment for teachers - 30% of revenue
• Income per month - 231,000 rubles.

How much can you earn by opening a dance school?

Hence the net profit: 231,000 - 120,000 ( fixed costs) = 111,000 rubles. Business profitability is 48%. With similar calculations of a business plan, a dance school pays for itself in 10 - 12 months of work (taking into account the time to promote the business).

We recommend download dance school business plan, from our partners, with a quality guarantee. This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions