Popular brands of youth clothing

Following fashion is a lifestyle of the younger generation. It is completely natural that young people are the main consumers of fashion industry products. And first of all, this concerns us, women. The desire to emphasize our sexuality, attractiveness, individuality, and at the same time awareness of fashion trends is a powerful factor that forces us to walk for kilometers shopping centers and scour the Internet in search of clothes that meet all our needs.

Today the Stylish Thing website wants to make this process a little easier for you by systematizing the most popular this moment youth clothing brands and briefly highlighting their main concepts. We hope that after reading our article it will become easier for you to navigate the many brands and labels.

Who are the youth?

It is quite difficult to say exactly who can be classified as young people in this context. Based solely on age is a wrong tactic: it is too subjective a concept. Girls 16 years old often try to look more mature in pursuit of their personal goals (for example, in order to freely enter nightclubs or get a job). And women aged 40-45 understandably strive to look younger. And for that matter, a 20-year-old girl’s wardrobe should be equipped with clothes for all occasions - for an interview, for a date, for a disco, and for attending lectures at a university.

Thus, a concept such as youth brand clothing is very versatile and includes a huge range of possible options. But today we will try to characterize the most popular online brands that take into account the entire range of possible wishes of modern young women and girls.

Most Popular Brands

Let's be clear right away. When we describe a so-called brand, we primarily mean the seller. Those. The label under which we present this or that clothing represents, first of all, the store. Of course, most clothing stores count on a wide range of consumers - business is business. But we will talk about those whose lion's share of sales falls specifically on the youth audience, and who pay special attention to this contingent.

So, today we have contenders for the title of the most popular youth clothing brands:

OGGI– founded in 1998, still remains one of the favorite stores of Russian customers. In order to cover a wide variety of consumer needs, this company produces different lines clothes, and within youth fashion I would especially like to note the direction of OGGI Ultra - this collection is aimed at modern, liberated, young ladies who take everything from life.

This clothing line includes tops, skirts, dresses, and jeans - in general, all possible wishes of young fashionistas are taken into account.

Sela– also favorite Russian girls trademark. Sela clothing is aimed at residents big city and is positioned as casual style. It also has its own youth line. Its products are popular among people who value comfort, strive for self-expression, and live active life, open to everything new.

Extra- one of the few stores that did full time to a youth audience, which does not prevent it from existing quite worthy since 1997. This brand represents clothing, shoes, and accessories. Her style is quite provocative, her concept is the right of everyone to a unique way of self-expression, her buyer is a bright individual who is not afraid of not being like everyone else.

Befree– despite the diversity of clothing, it also positions itself as predominantly youth brand. Clothes from Befree are distinguished by bold, non-standard solutions and combinations of incongruous items. This brand aims its clothes at people who are cheerful, lively and daring.

Froggy– another leader in youth sales women's clothing. The combination of an affordable pricing policy and a wide, constantly updated assortment has made this brand a favorite of young residents of Russian megacities. Clothing from Froggy will appeal to those who love comfort and want to make every day unique.

Gloria Jeans– speaking about youth clothing brands, one cannot fail to mention it. The main focus of this brand is sports, comfortable, casual clothing: jackets, T-shirts, jeans, jumpers, leggings. They also have a large assortment of all kinds of accessories. The target audience is young and active.

INCITY- these are the newest fashion trends By affordable price. The assortment of stores is very rich, so every girl can create her own individual style here: there are retro models, preppy options, and star glamor. There is no taste that this brand cannot satisfy.

We have covered only a few well-known youth clothing brands s– there are a great many of them on the market, and each brand competes with a flexible pricing policy, high level services, a wide range and other ways attracts young fashionistas to its stores. Luckily today to the younger generation It’s enough to just dress stylishly – it’s just a matter of material capabilities, taste and patience.

It's easy to be stylish!— Website for women Stylish Thing

History knows about many fashion brands whose creators were able to reach the very top of the fashion Olympus on the first try, as well as instructive stories fashion designers who had enough tenacity to strive for their dreams for a long time. Today “Modnaya” will tell you about the most popular fashion brands in its category.

Popular youth brands

Street style assumes that there will be complete freedom in clothing, and that it will combine fashionable kitsch and extraordinaryness, lightness and simplicity. Popular fashion brands loved this direction so much that they wished street fashion stay forever.

The most famous among them is the Burberry brand, founded in 1856 by T. Burberry, which began with a very small manufactory, which over the centuries could become simply a legendary brand. The products of this brand are loved for their versatility and practicality. Business cards Burberry are gabardine, beige-red-black check and trench coat.

The Lacoste brand, founded by former tennis player Rene Lacoste, who unexpectedly decided to become a fashion designer and achieved success in this matter, was able to become just as solid and significant. This brand produces sports and casual wear, as well as sophisticated fashionable ensembles.

Prominent representatives of the fashion industry are also:

Ston Island;

Tommy Hilfiger;

Marc O'Polo.

Popular expensive brands

The most famous fashion brands simply fascinate with their luxury and brilliance, rich accessories, expensive fabrics and special stylistic position. Versace is considered one of the most successful brands. Fashionable clothing is produced here, which is a real work of art in fashion. This Italian manufacturer can offer you very original models.

No less popular brand is Dolce & Gabbana, whose faces have become the most elegant and sexy Hollywood stars, admired by millions.

Luxurious, and at the same time sophisticated and discreet, are the models of such fashion houses as Armani and Prada. And the most famous French fashion houses are Christian Dior and Chanel.

In addition to the legendary brands that have already become classics, luxury clothing is also produced by such fashion brands as Vera Wang, Escada, Moschino, Elie Saab, Marc Jacobs, Bvlgari, Kenzo and Alexander McQueen.

Popular mid-range brands

It is a mistake to believe that high-quality, eye-catching clothing comes from famous fashion designers only affordable for very rich people. Modern society democratic, therefore, along with fashionable “haute couture” backgammon, customers are offered clothes at affordable prices.

The most the best brands in this category are:

Victoria's Secret;

Each of these brands constantly releases a new line of women's, men's and children's clothing, which is distinguished by quality and has its own personality.

Popular economy brands

Many manufacturers fashionable clothes They initially positioned themselves as the most democratic and accessible and actively promoted the slogan “fashion for everyone.” Such brands also deserve attention.

The new clothing line is new story, and hard work a whole team that works on the reputation of this manufacturer. Special style and good quality The products of such brands as Bershka, Gloria Jeans, NewYorker, OGGI, Ostin, InCity, Stradivarius, Savage, Mango, Benetton, Oodji, Top Shop, Flo&Jo, Bonprix and others are distinguished.

Popular lingerie brands

Often it acts as a kind of fetish, both for men and women. High-quality underwear is the basis of a spectacular look.

Among the brands of fashionable lingerie, the Victoria's Secret brand stands out, which constantly produces new line seductive lingerie and accompanies her with a real unforgettable show.

Unlike the previous brand, which personified coquetry and girlish tenderness, the Agent Provocateur brand initially positioned itself as a brand for femme fatales. The products of this brand are sex in pure form, because it combines female witchcraft, sexual aggression, seduction and exquisite quality.

In addition to these brands, the following are also worthy of attention.

Service Agreement

Storex LLC is a resident of the United States of America (hereinafter referred to as the “Executor”) and a competent adult individual, registering on the website (hereinafter referred to as the “Client”), enter into the following agreement:

I. General provisions

1. The Contractor provides intermediary services for purchasing goods in online stores in the USA and sending parcels to the Client’s address specified during registration, hereinafter referred to as “Services”, under the terms of this agreement.

2. The Contractor reserves the right to make changes to this Agreement, in connection with which the Client undertakes to regularly monitor changes in the Agreement located at http://site. The client agrees to the terms of this agreement during registration on the site site, and/or by depositing funds into a personal account on the site site and/or by clicking the "Add product" button in personal account.

4.. The Contractor's liability cannot exceed the cost of the Contractor's services that were ordered by the Client to process a specific order. The Contractor reserves the right to change tariffs and terms of service unilaterally, notifying clients by posting changes on the website.

5. The Contractor is not responsible for the work of postal and courier services (USPS, UPS, FedEx, DHL), since they are third-party companies and are the subject of an agreement directly between the Client and the selected service.

6. The Client is responsible for the compliance of the purchased goods with the delivery conditions of the postal service and the customs code of the country in which he is located, including, but not limited to, the dimensions, weight and contents of the goods, including the dimensions and weight of the postal container necessary for sending the goods to the Client by the Postal Service. The client is responsible for paying customs duties and other fees associated with the shipment of his parcels and crossing the state border.

7. The Contractor undertakes to accept into his warehouse the goods that were delivered by the postal service from the seller. If this product is not in demand by the Client within 1 month from the date of receipt at the warehouse, the Contractor has the right to dispose of the product.

II. The procedure for providing “Help in purchasing” services:

1. When specifying sizes (for clothing, shoes, etc.), you must indicate American sizes. Otherwise, the Contractor considers that the specified size is American and the product is purchased in American size.

2. The Contractor undertakes to pay for the goods specified by the Client to the seller of the goods, on his own behalf, but at the expense of the Client, provided that this seller delivers goods within the United States.

3. If the ordered Goods are not in the Seller’s warehouse, the Contractor has the right to cancel the specified Goods from the Customer’s Order and notify the Customer about this by sending an email to the address specified during registration (or by sending a message to the “Internal mail” section).

4. If the seller has not sent the goods, the Contractor tries to do everything in his power to return the money paid Money, but does not guarantee their return and in this case does not compensate for the Client’s losses. The seller is chosen by the client and the Contractor is not responsible for his actions.

5. If, at the Client’s request, the goods that were paid to the Seller are rejected, the cost of the order is not returned to the Client, since the money was transferred to the Seller.

6. The Contractor reserves the right to refuse the Client to purchase any product without giving reasons.

7. The Contractor is not responsible to the User for Unclaimed Orders and Unclaimed Parcels. An order/parcel is considered unclaimed if the invoice issued for its shipment has not been paid within 1 month from the date the order was placed.

III. Replenishment of the client's user account

1. Replenishment of the User account is possible using the methods specified in the “Payment” section.

2. If the price of the goods ordered by the Client is incorrectly indicated, the Contractor will inform the Client about this as soon as possible in order to confirm or cancel the ordered goods. If it is impossible to contact the Client, this order for the purchase of goods is considered cancelled.

3. The Contractor does not provide loans to customers, does not buy goods on credit, or sends Parcels on credit.

4. When paying to our company’s account in the USA, the client additionally pays our bank’s commission of $16 (the amount in the receipt already includes this commission). Commissions of intermediary banks are also required to be paid by the Client.

5. If delivery within the country of purchase is free for a certain amount of ordered goods, but subsequently one or more goods are removed from this paid group of goods (for example, due to its unavailability), which will reduce the amount below the threshold value, then delivery becomes paid and is written off from the client's User Account.

IV. Formation of Parcels and Delivery of Goods

1. Delivery of goods is carried out using the methods and rates specified in the “Delivery” and “Services” sections of the website

2. Payment for delivery of the Client’s goods is made separately from payment for the goods themselves. Delivery costs are debited from the Client's account after the parcel is packaged and weighed. After packing the parcel, the Contractor does not open the packaged parcels and does not change the goods. In case of insufficient funds in the client's account, the transfer of the parcel to the delivery service will be delayed until the Client repays the debt for personal account. In this case, for each day of storage, the Client will be charged a fee for storing the parcel in accordance with the Contractor’s tariffs indicated on the website. The cost of storing the parcel is written off starting from the 6th day of storage of the parcel according to the tariffs on the website. If after 1 month (30 days) the shipment of the parcel has not been paid for by the Client, then the Contractor has the right to dispose of it.

3. The Contractor undertakes to transfer the packaged parcel with the client’s goods to the postal service that the client indicated in the order. The parcel is transferred to the post office only after payment of the shipping cost by the Client.

4. Services are considered fully provided by the Contractor from the moment the Client’s goods are transferred to the postal service.

5. The Contractor provides the Client with the opportunity to independently fill out a declaration, which will be included in the parcel. The Contractor does not guarantee the delivery of parcels, the declarations of which were issued in violation of the import-export transportation of the sending and receiving parties. The customer assumes the responsibility to find out the above-mentioned terms and conditions and apply them when checking out the parcel.

6. The Contractor is not responsible for the actions of mail, courier services and transport companies and cannot influence the speed of delivery.

7. The Contractor has the right to refuse to send oversized items that do not fit into the standard postal packaging used by the site. Before ordering items, the client must carefully read the restrictions on possible dimensions indicated on the website in the delivery section. When such items arrive at the warehouse, the Client pays all expenses incurred by the Contractor and covers the shipping of this parcel within the USA back to the store plus the cost of the Contractor's services in triple amount.

8. Due to the fact that when sending jewelry there are often cases of lost contents with the assistance of employees of forwarding services, Usbrands is not responsible for the safety of such investments ( jewelry, jewelry and Pandora products)

V. Obligations of the Contractor

1. The Contractor undertakes to provide the Services to the Client, as well as to fulfill the Client’s requirements related to the provision of these services, if these requirements do not contradict this agreement, the information indicated on the website, as well as the current legislation of the United States.

2. The Contractor undertakes to maintain the confidentiality of the data provided by the Client and not to disclose it to third parties unless this is required to fulfill the terms of this agreement.

3. Provide the Client with information on the execution of orders specified in this agreement.

VI. Client's Responsibilities

1. The Client undertakes to promptly and fully provide reliable information necessary for the provision of Services by the Contractor. If there is a lack of such information or doubts about its reliability, the Contractor has the right to suspend the provision of Services.

2. The Client undertakes to promptly and in full pay the cost of the ordered goods, the cost of their delivery, taxes and other expenses arising in connection with the provision of Services by the Contractor, as well as the cost of the Contractor’s commission, the cost of delivering the goods to the Client. In the event of a shortage of funds, the Contractor has the right to suspend or terminate services to the Client.

3. The Client undertakes to keep all documents confirming payment for the Contractor’s services until funds are credited to the Client’s personal account.

VII. Return and exchange conditions

1. In case of return/exchange, the cost of delivery of goods from the Client to the Contractor and from the Contractor to the Seller, as well as in the opposite directions, is paid by the Client.

2. The Contractor makes a decision on the possibility of returning/exchanging goods, fully guided by the Seller’s decision on the possibility of returning/exchanging. If the Contractor discovers a defect, a discrepancy with the declared name or a shortage of goods without the Client having previously ordered the service of checking this product, a return/exchange of the goods is possible subject to payment by the Client for the service of the proceedings with the Seller.

3. If the Seller decides to refuse a return/exchange to the Client, the Contractor does not compensate the Client for the cost of the Goods, and the decision on the possibility of returning the Goods to the Client again is made by the Contractor on an individual basis.

4. All return/exchange transactions are carried out in full accordance with the Seller’s terms and conditions, including, but not limited to, the terms, procedure and amount of compensation.

5. The Client must take into account the delivery time of the Goods from the Client to the Contractor, the processing time for returns/exchanges at the Contractor’s warehouse (up to 5 working days) and the delivery time of the Goods from the Contractor to the Seller, when calculating the possibility of returning/exchanging Goods to the Seller.

6. Refunds to the Client are made after the Seller has fully returned the cost of the goods to the Contractor.

7. The commission for the Contractor’s services is not refundable, regardless of the Seller’s decision on the possibility/impossibility of returning the Goods.

8. When resending the exchanged goods, the Client pays the full cost of order processing by the Contractor in accordance with the tariffs indicated on the website

VIII. Disclaimer

1. The Contractor is not responsible for any expenses of the Client or direct or indirect damage that may be caused to the Client as a result of the use of the Contractor’s services, caused to the Client as a result of the use or inability to use the Services and incurred as a result of errors, omissions, interruptions in work, deletion of files, changes in functions, defects, delays in data transfer, etc.

2. The Contractor is not responsible for the actions of related services used to provide Services to the Client, but not owned by the Contractor, such as: banks, postal services, Internet providers, email services, payment systems, etc.

3. The Contractor is not responsible for the delivery time of goods from the Seller to the Contractor.

4. The Contractor is not responsible for the timing of receiving responses from sellers and reserves the right to contact the seller 14 days after purchasing the goods.

5. The Contractor is not responsible for the quality and packaging of goods received at its warehouse, and also does not provide a guarantee for goods purchased by the Client using the Contractor’s Services.

6. The Contractor does not check the goods received from the seller for compliance with the characteristics declared by the seller and for defects, and in the event of a mistake by the seller, he is not responsible for the non-conformity of the goods.

7. The Contractor is not responsible for the dishonesty of the sellers chosen by the client in the following cases: the goods were sent with a delay; The product has been sent but does not match the description; the product is not working (although declared as working); the goods were not sent at all (cases of fraud).

8. The Client agrees not to make the Contractor a defendant or co-defendant for any obligations and expenses related to damage caused to the Client as a result of the actions of third parties, including, but not limited to the Seller, postal and courier services, payment systems.

9. If the declaration is filled out by the Client or authorized representatives of the Contractor on behalf of the Client, executed in the personal account, the Client is responsible for the correctness and completeness of the information specified in the declaration and invoice.

10. The Contractor is not responsible for collecting Customs duties upon delivery of the parcel, does not compensate for them, and does not represent the Client’s interests in the customs authorities.

11. The Contractor is not an employee of the transport company or postal service and is not responsible for any of the methods of sending goods.

12. The Contractor shall compensate the Client’s losses upon his application, and only if the claimed losses were the result of errors made by the Contractor’s employees. In this case, the amount of compensation cannot exceed the contractor’s commission.

IX. Force Majeure

1. The parties are released from liability for partial or complete failure to fulfill obligations under this Agreement if this failure was the result of force majeure circumstances that arose after the conclusion of the Agreement as a result of extraordinary events that the participant could neither foresee nor prevent by reasonable measures (force majeure ). Such emergency events include: flood, fire, earthquake, explosion, storm, epidemic and other natural phenomena, as well as war or hostilities, etc.

X. Dispute Resolution

1. In case of disagreements and disputes related to the fulfillment of the conditions of this Agreement the parties resolve them through negotiations.

2. If it is impossible to resolve disputes through negotiations, disputes are resolved in the manner prescribed by the laws of the United States of America.

The trend of youth fashion appeared in the middle of the last century. Nowadays, clothes for young people are produced famous brands, aimed specifically at this age. Youth clothing 2017 includes a large number of clothing styles. What is their difference from other types of fashionable clothing?

Almost all outfits in youth style democratic, easily combined with each other in color and models, and have a sporty bent. For example, jeans can easily be worn not only with T-shirts, T-shirts and tops, but also combined with a formal jacket.

The contradictory demands of young people for their own wardrobe force designers to put a lot of effort into creating a fashionable image. Let's see what youth style trends await us in the new spring-summer 2017 season.

Outerwear for youth

Here special changes Not yet. The main styles, as in previous seasons, are considered to be sports and casual. Fashionable items will include jackets, windbreakers and raincoats made of leather, suede and denim. The main requirement for youth clothing is freedom and ease of wearing. AND outerwear is no exception - therefore, shortened styles of jackets and coats will be in trend. Contrasting colors and bright prints are trendy.

Youth trousers and jeans

The most popular youth item is jeans. In the new 2017, another accent was added to all sorts of abrasions and cuts. Now you don’t need to hem your jeans if they are long on you - just roll them up once or twice so that they are just above the ankle and your fashionable image ready.

How do you like combined jeans from different color fabrics?

The new season's fashion offers new items for girls. First place is taken stylish trousers dotted. Polka dots on dark models white, and on white ones – black or dark blue. In second place are almost white trousers with all sorts of patterns. Decor in the form of appliqués or lace inserts and ruffles will also be popular.

One more Must Have New Year's Eve will be a combination of tunics and long sweaters with trousers and jeans. This look will be ideal for overweight girls.

Popular youth costumes

If you want to look fashionable and stylish in the new year, then you definitely need to have in your wardrobe:

1. Men's checkered shirt that can be combined with jeans, trousers, skirts and shorts.
2. Vest in preppy style. It goes very well with a shirt.
3. Denim sets. In addition to jeans, you should definitely get a skirt and a jacket.
4. Sports-style items made of velor or knitwear.
5. Long jacket. It can be worn with any dress, long and short skirt or trousers.
6. For cool weather, be sure to purchase a lightweight knitted long sweater.

Another irreplaceable one women's item– top. It is better to buy it from natural fabrics. In fashion, both plain products and with all kinds of prints - floral, animal, geometric, etc.

Youth skirts and dresses

Flared skirts are gaining popularity:

• corrugated,
• trapezoidal,
• mini skirts.

The dresses of our grandmothers’ youth are back in fashion – that is, the style of the 60s. Considered the hit of the season short dresses trapezoidal cut and straight.

And if you dreamed of becoming a princess, this is yours finest hour. Short dresses with full skirt. Fashionable colors for such dresses are blue, pink, coral, emerald, turquoise and all blue shades. The photo below shows lush airy dresses made of transparent fabrics, but such material is now almost never used in other products.

Fashionable prints for the new season include jacquard, lettering, animals and flowers. A plain dress will also look stylish and great.

Youth shoes

Since youth clothing is mostly aimed at sport style, then shoes in fashion are convenient, comfortable and with a sporty twist. Such shoes can easily include sneakers, slippers, flip-flops, ballet flats, moccasins, flat sandals or with low comfortable heels.

For evening or romantic dress You can wear shoes with a pointed short toe and a small stiletto heel. During spring and autumn cold weather, it will be important to wear boots, ankle boots or shoes without heels, with a small platform or wedge.

The current decor of youth shoes includes sparkles, sequins, chains, fringe, various stripes, etc. And a new highlight in the decor will be images of cats.

This is a review of youth clothing for the spring-summer season of 2017. But it’s worth, of course, taking into account your own preferences, because there are many fashion trends. It can be rapper style, emo or gothic. Accordingly, your fashion will depend on the chosen subculture, where views on stylish things and shoes also change every year.

Video on the topic of the article:

Girls have their own preferences when choosing a clothing brand. We analyzed the main trends in fashion, search queries, as well as surveys in in social networks, to present you with a ranking of the most popular and successful brands in Russia in 2016.

The ZARA brand is focused on fashionable girls. In the new collection, this brand presented a wide variety of clothing: men's and women's pants, coat, leather skirts, dresses of different lengths, cropped tops. This collection is presented in bed colors, but there are also items with bright prints.

Also, there is pleating in some items of clothing. From the previous article you already know that pleating is.

Prices in ZARA stores are not very high, but still a little steep. This is understandable, because you have to pay for beautiful and high-quality clothes.

The Insity company has existed in Russia since 2003. All clothes of this brand are combined with each other, so you can immediately pick up a whole set of things. Also, the stores of this chain have a wide range of products. Here you can find
almost everything: from belts, hair ties and ending underwear. The new collection consists of: jumpers, pantsuits, a large variety of dresses, shirts, blouses and jeans.

The new collection features dresses middle length and in bright colors with prints. Blue and red colors of dresses predominate.

If we talk about the prices of clothes, they are relatively low.

This brand attracts people with its low prices and accessibility. H&M also attracts customers with discounts and promotions. The company does not focus on a certain age, but creates things for everyone. This brand sells not only clothes, but also accessories. IN new collection included: high-waisted jeans, sweatshirts with prints, skirts and dresses with fringe, fine knit cardigans, and knitwear. The collection is presented in bright colors: yellow, burgundy, turquoise, red.

The H&M brand store will delight all young boys and girls with a variety of clothes for them.

Cropp branded stores are very popular among young people. This brand has big choice clothing, ranging from sportswear to formal outfits.

Checkered shirts are very popular. They are different colors: green, red, black, white, etc.

The men's collection consists of raincoats, jackets, loose-fitting trousers or with tapered hems. black, blue and brown flowers, various sweaters, T-shirts, shirts and sports shoes. Women's from: jackets, blouses, jumpers, skinny jeans, an abundance of colored leggings, bags and various jewelry.

In this brand you can find clothes for young people for all occasions: sports, school, camps and trips.