New Zolla collection. Zolla youth clothing brand.
Russian brand Zolla - quite famous manufacturer women's, men's and youth clothing, which was founded in 2004 in Moscow. For the purposes of marketing and attracting customers, the Zolla brand was first positioned as Italian brand. Logo written with Latin letters, hinted at the foreign origin of the brand. Shops today Zolla clothes available in almost all regions of the Russian Federation. Since the founding of the brand, more than 350 branded boutiques have been opened.
The Zolla online store offers modern men's and women's clothing, combining comfort, functional design and stylish appearance. In addition to the Men and Women clothing line, Zoll's catalog includes the Jump line, which is intended for a youth audience. These are current styles, fashionable trend solutions and comfortable fit.
The 2017 clothing catalog on the official website also presents the Conception collection, in the creation of which special attention is paid to the choice of fabrics and elaboration of details. This classic models in a new original interpretation. Zollao online store is constantly updated fashionable news, this provides wide choose for buyers.
Advantages of the Zolla brand
Many buyers are attracted to the online store zolla, whose official website offers a wide selection of products. The brand's clothing is produced according to the following principles: 
- fresh look at fashion trends;
- search and development of new solutions;
- high-quality materials and fittings;
- original styles for all categories;
- environmentally friendly production;
- reasonable prices - sale and discount.
The company has representative offices in countries such as Sri Lanka, China and Bangladesh, which allows you to control the production process at all stages and guarantee high quality products. Zolla's extensive clothing catalog makes it possible to choose a whole wardrobe to suit every taste, and the items are different affordable prices. There are lungs here feminine dresses, fashionable skinny and straight jeans, business Men's shirts, stylish coats.
The men's clothing catalog features strict silhouettes, straight cuts, and muted tones. Special attention Zolla designers pay attention to details: printed shirts, unusual combinations textures and bright prints on T-shirts.
Zolla is an online store that delivers throughout Russia, including such big cities, like Omsk, Perm, Novosibirsk, Krasnoyarsk, Tambov, Kemerovo, Barnaul, Voronezh, Tomsk, Orenburg, Samara, Kursk, Penza, Chelyabinsk, Yekaterinburg, Ulyanovsk, Ufa, Izhevsk, Kazan, Rostov, Tyumen, Kursk.
Regular customers like it big choice and price availability in Zolla stores. In addition, the brand updates its assortment with enviable regularity, allowing customers with different taste preferences to find suitable items.
From the history of the brand
Zolla officially began its existence in 1995 in Italy. However, many have doubts about this, because the company’s official website contains a list retail outlets only for Russia and the CIS, there is no information about abroad. There is an opinion that Italian the origin of the brand is a myth, designed to inspire the confidence of Russian buyers. Still, Zolla is still considered clothing by many, despite the vagueness of the history of its origin.
It is known for certain that the company has existed in Russia since 2004 and currently has more than three hundred retail stores. Since 2002, the leading designer of the company is Giovanni Volumi. However, according to the brand owners, a whole team is currently working on the collections. team of qualified designers.
Clothing style and company policy
The Zolla brand is aimed at a youth target audience and is represented by clothing for work and leisure. The company produces items for both women and men. The main collection is divided into 2 corresponding categories: “ Women" And " Men" Mostly these are things classic style or directions casual smart. The latter is casual clothes for people who prefer rigor and conciseness, including outside of work. When developing the design of the main lines, the company’s specialists, based on the general classical style, try to introduce elements and also take into account preferences and features Russian consumers.
In addition to the main ones, there is a line “ Jump", designed specifically for younger people. It more actively reflects fashion trends. The items in this collection have a more complex and bold design.
Fourth line " Conception» presented exclusively women's things. Its models are more complex and elaborate details, and increased attention to bring classical forms to the requirements of relevance and modernity.
All 4 lines are united by a common tendency towards comfort and functionality of clothing. Simply put, from trends and facilities designers prefer the latter. Distinctive feature Zolla clothing is also the fact that the items in the collections not only fit well with each other, but also look harmonious in sets with clothes from the brand’s past collections. For those who appreciate combinatoriality, this will be a significant advantage.
Having a team of designers instead of one allows us to replenish the assortment of retail outlets twice a month, and sewing at enterprises located in South-East Asia, helps maintain prices at an average level.
In general, the Zolla brand has found its buyer in Russia. This is evidenced by a more than 10-year history of existence with a constant expansion of geographic coverage. Zolla clothes cannot be called ultra-fashionable, but they are still basic focus on classics does not allow the brand to keep up with the times. However, from the collections it is quite possible to make a good one. On the reasonableness of the ratio " price quality“For Zolla items, stable demand among Russian buyers is evidenced. It is not surprising, since only the following can afford to remain at the same low price level: Russian manufacturers, such as OSTIN, YOUR, OGGI, etc.
Text: Valentina Chaiko
Zolla is the largest retail chain Factor LLC. Since 2004, i.e. since its launch, it has been developing very dynamically, has almost 400 branded stores and is expanding its geography in Russia.
How the Zolla network works
One of the most important operating principles of the chain is “caring for the customer, caring for the employees.” Accordingly, all component systems are thought out, stores are located in convenient places, have a special architectural concept that contributes to the most successful presentation of goods.
Stores in Moscow broadly represent the entire range of the retail chain. She also has an online store, the pages of which tell about the main fashion lines of women's and men's clothing. Having received a general vision of the assortment, you can also find the address of the nearest shopping center Zolla, so that after visiting it you can make a successful purchase.
Zolla brand: look stylish, feel comfortable
Zola promotes her own brand and positions the entire range as stylish, taking into account individual tastes.
Are you young, ambitious and confident? The Jumpby Zolla line has been developed for you. Do you prefer neoclassical? You will no doubt love the Conception line.
In addition to clothing, the store offers shoes, bags and other accessories. In clothes from Zoll you will always look stylish and feel comfortable.
