Business plan for an online art gallery. Instructions for use: how to open your gallery

Those who are full of enthusiasm are attracted by the idea of their own business, especially since there are plenty of ideas. Those who have decided to change the direction of their life think, first of all, about the “classic” change of direction: opening their own store, receiving a stable income. In any case, there is an advantage, but the disadvantage is a serious obstacle to establishing a business: the highest competition and saturation of the niche.

Another way to take your entrepreneurship to the next level is through investing Money into unusual, new projects that can become the basis of the business. This idea is a gallery. This area activity is a new industry, both for Russia and for the CIS countries. But, despite its apparent simplicity, it requires attention, like any idea in the field of creativity.

Project basis

The idea can be easily implemented in a populated area whose population exceeds three hundred and fifty thousand people. It’s great if the city doesn’t have a second specialized premises like yours - then only you can hold unique exhibitions and presentations.

Such cooperation is very beneficial. On the one hand, it is assistance to artists in realizing their creativity, and on the other, income for both sides.

Man in modern world began to pay more attention to the field of art, began to show interest in new works of painting, installations, art compositions - all this captures human attention, trying to break out into something more than just a method of self-expression. Through art works, a person tries to show his uniqueness - and this means that visiting a gallery for him is not just a pleasant pastime, but a search for his own object, which will be practical and beautiful.

That is, the assumption that an entrepreneur must have a keen sense of quality art concepts is logical and correct. And if you take into account that you have to work with creative people, organizing their exhibitions - you won’t be bored. In addition, you can take into account the idea of opening private exhibitions. Useful information about running a business from scratch.

But initially, before forming your activities, it is necessary to organize the direction of the cultural idea.

Questions that concern the law

On this moment The legislation of the Russian Federation does not stipulate specialized laws and services that would monitor the activities of galleries.

Therefore, the list of documentation that needs to be collected is small:

— registering your business through one of legal forms: either “Individual Entrepreneur” or “LLC”, choosing at the same time one taxation option;

– registration of your business activity with the tax service and pension fund.

Building selection

You need to find a special hall immediately after you have registered your business. The exhibition space is a space that will serve as a characteristic of the exhibition itself, as if complementing it. A very important criterion when searching for a room will be its location. It is advisable if this is a central area. Please pay attention Special attention climate and lighting of the room itself.

Hall with an area of two hundred square meters, must be divided into zones:

– exhibition area – 50 – 85 square meters;

— area for storing exhibits – 30–55 square meters;

- area reserved for gallery inventory - 45 - 55 square meters;

- office space - 20 - 30 square meters.

Since rent is expensive pleasure, a novice businessman must think through options for saving. Business ideas without investment are presented to your attention on this site. Such options may include cooperation, when opening a gallery, with authorities or, for example, the implementation of a gallery in a finished premises.

Staff

In order for your business to function smoothly, in addition to technical-level personnel, your gallery will need at least five to seven specialists of certain qualifications:

- gallery administrator - the main member of the enterprise. It is he who creates the prestige and face of the gallery. He decides on the style of the exhibition, its genre and direction. He also advises which artists to collaborate with and which events it is better to avoid;

- a software specialist - he will be responsible for creating the gallery website;

- assistants - they will advise visitors, providing them with information about existing works. The purchase of a particular product will depend on them;

- press service employee - will create contact between the gallery and the public;

- project curator - will have the opportunity to create exhibition formats. He analyzes popular art movements and “builds bridges” with representatives of art who have a more suitable concept;

- organizer - he creates a holistic vision of the exhibition, deciding how best to place art objects in one room.

Attachments

The list of expenses includes:

— rent – fifty to seventy thousand rubles monthly;

- renovation of the hall with design solutions - about two million rubles (however, if there is a ready-made room, such costs are almost completely eliminated);

- wages to employees - from ten to fifteen thousand rubles for each;

— marketing – forty to eighty thousand rubles monthly.

As a result: 1,400,000 rubles.

Income

The average cost for a single piece of art is from five thousand to one hundred and twenty thousand rubles. But this is not the limit that can be earned from one work - works by popular masters cost much more than one hundred thousand rubles. Each master will receive a profit of up to 40% of the proceeds.

On average, income from the gallery and the sale of paintings will be from four hundred to seven hundred thousand rubles, taking into account the organization of one exhibition per month.

The gallery's business plan is the implementation of a not-so-obvious idea - making money from art. And as happens with everything new, many people began to show interest in this business. And many who took on this business, but could not understand its essence, burned out. Nevertheless, today the capital can boast of several galleries that, if not luxurious, at least feel confident. Using the example of one of them, someone told how and who should do this business. The heads of other galleries added to the story.

Great article. Interesting interlocutors. Creative plans and so on.
What does a business plan and business in general have to do with it? Do not know?

The Atelier Karas gallery opened in 1995. Although, according to its director Evgeniy Karas, the idea of creating a gallery originated in his family, a family of artists, back in 1986. It was then that the premises for the future gallery appeared. The Union of Artists provided Evgeniy’s parents with an entire floor for a creative workshop: the total area of the room was approximately 200 sq.m (see “Tip No. 1”). “I wanted to create some space for “scrolling” interesting creative ideas. Create cultural environment for communication between like-minded people, a platform for a beautiful life,” recalls Mr. Karas.

The creation of the “space” began with a major renovation. The fact is that the artistic Karas family got one of the oldest and most neglected (according to Evgeniy) houses mid-19th century on Andreevsky Spusk: broken windows, sagging ceilings, cracked walls, stucco decorations disfigured by time and paint. The building needed not just repairs, but restoration. But even after the room acquired its proper appearance, it did not immediately become “a space for “scrolling through” creative ideas.”

According to Evgeniy Karas, until 1995, “there was a process of accumulating knowledge in the field contemporary art" The future gallery owner sought to understand what was happening in fine arts Ukraine, Russia, Europe, America. In addition, it was necessary to carefully examine the “Ukrainian situation”: artistic trends, infrastructure, parties, names, ratings. It was decided to exhibit works only Ukrainian artists. “We (the gallery team - Ed.) began to form a database: we collected information about artists, photographs of their works, art historical texts. Later they compiled a list of the most interesting and powerful artists. And in 1995, we began to invite them to participate in the exhibition programs that we had developed by that time,” Mr. Karas confessed.

The gallery owner claims that when opening his own business, he did not resort to the experience of foreign galleries and did not study the relevant literature. Like, “I learned on the go, realized my own creative ideas on the go and at the same time created a kind of industry.”

When the time came to open a gallery, Evgeniy Karas had everything he needed: first, a large and inexpensive space, second, ideas for future exhibitions, third, a database of artists and their works, and fourth, competent like-minded people (associates).

TIP #1

It is better to locate the gallery in the city center. An ideal room can be considered with a total area of 200 sq.m: exhibition hall - 50-80 sq.m, office - 15-20 sq.m, work storage room - 30-50 sq.m and technical premises (for storing equipment and etc.) - 50 sq.m. True, there are cases when the gallery area is only 25 sq.m.

The gallery “Atelier Karas” employs only five people: gallery owner - manager, curator, press secretary, consultant and exhibitor.

According to our hero, the success of the entire enterprise depends entirely on the gallery owner: on his taste, his position. It is he who sets the tone and shapes the image of the gallery. He decides what art is acceptable for his gallery and what is not. Which authors should he work with and which should he not? He also sets the “bar” for the gallery. A gallery owner does not have to be an artist. The main thing is to understand fine art and love it. By the way, some universities in Ukraine are already preparing art managers. For example, Kyiv art academy and Kyiv University of Culture.

The head of the Atelier Karas gallery assigns the second most important role to the curator. The curator initiates, organizes and conducts exhibitions. According to Mr. Karas, this employee simply needs art education.

Mr. Karas's exhibitor is also an artist. The exposition “hangs” on it. He decides where to place this or that work so that it does not “get lost” in the general mass, so that it does not “overwhelm” other works, so that the exhibition is as adequate as possible to the concept of the exhibition. That is, organizing an exhibition is an entire art. And as Evgeniy Karas noted, often a skillfully executed exhibition gives paintings a “new sound.”

As for the consultants (who work with visitors and potential buyers) and the press secretary (working with the media), graduates of the Kiev-Mohyla Academy do an excellent job with this at Atelier Karas. “I can say with confidence that not a single university is able to compete with the graduates of the Faculty of Cultural Studies of the Kiev-Mohyla Academy,” said Yevgeny Karas. He also admitted that almost all of his employees are universal workers: almost all of them write texts, draw up exhibition programs, organize exhibitions, and advise visitors.

Soon the gallery will have a programmer who will deal only with Internet resources created and supervised by the gallery.

Full-time gallery employees earn on average

From $200 to $500 per month.

Again the old old numbers. In today's times, even a jam-shooter won't work for 200 bucks. In Moscow.

PERMIT DOCUMENTS

According to Evgeniy Karas, to open a gallery of contemporary art, you do not need to receive any permitting documents, except for the generally accepted ones. And no one purposefully checks galleries, since the activities of galleries are not regulated by law: there is no such concept of specific cultural activities, like “gallery”.

It would seem that this lack of regulation plays into the hands of the galleries: live for yourself without any hassle. But gallery owners are unhappy. They want the gallery's status to be determined by law. And that this activity be licensed.

TIP #2

Begin gallery business it is possible with $1.5 thousand. This is subject to the availability of premises. $1.5 thousand will go towards staff salaries for the first month, a buffet on the occasion of the opening and booklets about the exhibition. Renting a room, especially in the city center, “will cost you a pretty penny.” You can come to an agreement with the local authorities to organize a joint gallery. Or can you add a gallery to the already existing business: For example, a banker may organize exhibitions in the bank's lobby.

“Gallery Karas” positions itself as a gallery of contemporary fundamental art. That is, the art of traditional technologies is shown here: painting, graphics, sculpture and photography. And only in in rare cases- installation, media and video art.

“I initially set myself the task of creating a gallery that would form the rating of Ukrainian fine art and influence it. And I had to select all the best,” says the gallery owner. He is convinced that he works only with serious authors: they say, “I don’t stoop to opportunism.”

How can you tell if one artist is serious and another is not? Evgeniy Karas does this using his own assessment system, which, however, does not pretend to be objective. Asks for the opinion of experts, who are reputable artists in professional circles. In addition, the author is judged by the events in which he participated. Most high level international recognition of the artist - participation in prestigious international festivals, for example at the Venice Biennale.

Where the author exhibited also plays a big role. “When an artist declares that he exhibited and sold his works abroad, this does not mean anything! You can ask him one single question: “Which museum of modern art exhibits your work?” - Mr. Karas shared fragments of his assessment methodology. If the artist calls famous museums, for example the Ludwig Museum, the Stedlik Museum, etc., which means it can confirm its high international status. According to the gallery owner, there are no more than 30 such artists in Ukraine. He named only a few names: Makov, Savadov, Tistol, Roytburd, Gnilitsky, Zhivotkov, Silvashi and others.

So this is again true and independent... Spit and forget. Without reading.

It is noteworthy that own works the artist Evgeniy Karas never exhibited in his gallery. “We are exhibiting best artists Ukraine, I don’t consider myself such - that’s the first thing. And secondly, I have been an art manager, gallery owner and expert for more than 10 years, and not an artist. And in general, when putting together exhibitions, family and friendly ties do not play any role. I can be friends with an artist, but I can’t exhibit his work and vice versa,” said the gallery owner. In his opinion, “a gallery, like any art project, is judged not by the strongest, but by the weakest artist or project. And it’s not as difficult to raise the “bar” as it is to not lower it.”

ImageIn order not to “go down”, the “Atelier Karas” gallery regularly conducts research, the purpose of which is to assess and predict the artistic situation, to consolidate the determination of the best artists in the country according to experts. “The system is simple. We interview 15 experts (people involved in contemporary art: gallery owners, art managers), asking them to name the 50 most interesting artists. As a rule, their opinions coincide by 80%. Then, out of the indicated 50, we ask you to mark the 10 strongest: coincidence - 20%. This is how the internal rating is formed, but this is only one of existing models”, explained Evgeniy Karas.

His gallery systematically works with more than 30 artists. True, every year she sets aside a place for work

One or two new authors. On average, it holds 10-15 exhibitions a year. That is, in the open spaces of the gallery, not even all interesting authors can “show themselves in all their glory.” But there were times when the gallery worked more intensely. “In 1998, we held 51 exhibitions: every two weeks we organized three personal exhibitions. It was a record that no one will ever break, including ourselves. It was a crazy time, and we are unlikely to survive this a second time,” said the gallery owner. The gallery deliberately set out to achieve the record - they say that it was necessary to try to present the entire artistic palette of Ukraine in a short period of time.

On our website you can download any business plan or business idea for free for personal use.

Students will certainly be able to find “pacifiers” made to suit your specific requirements. educational institution or similar. In extreme cases, minimal modifications will be required to suit your “teacher”. For businessmen, it is still better to use “business plan templates” and tailor them to a specific investor and a specific project. In any case, these plans can serve as a source beautiful phrases and illustrations. Good luck.

Today the capital can boast of several galleries that, if not luxurious, at least feel confident. The head of one of them, Evgeniy Karas, talks about how and who should run this business.

The Atelier Karas gallery opened in 1995. The idea of creating a gallery originated in his family, a family of artists, back in 1986, then the premises for the future gallery appeared. The Artists' Union provided Evgeniy's parents with an entire floor for a creative workshop: the total area of the room was approximately 200 sq.m. “I wanted to create some kind of space for “scrolling” interesting creative ideas, a cultural environment for communication between like-minded people, a platform for beautiful life”, recalls Evgeniy Karas.

The creation of the “space” began with a major renovation. The building needed not just repairs, but restoration. But even after the room acquired its proper appearance, it did not immediately become “a space for “scrolling through” creative ideas.”

Until 1995, “there was a process of accumulation of knowledge in the field of contemporary art.” The future gallery owner sought to understand what was happening in the fine arts of Ukraine, Russia, Europe, and America. He also began to carefully examine artistic directions, infrastructure, parties, names, ratings. It was decided to exhibit works only by Ukrainian artists. The gallery staff began to form a database: they collected information about the artists, photographs of their works, and art historical texts. And in 1995 they began to invite artists to participate in exhibition programs.

How to open the gallery: frames

The gallery “Atelier Karas” employs only five people: gallery owner - manager, curator, press secretary, consultant and exhibitor.

The success of the entire enterprise depends entirely on the gallery owner: on his taste, his position. It is he who sets the tone and shapes the image of the gallery. He decides what art is acceptable for his gallery and what is not. Which authors should he work with and which should he not? He also sets the “bar” for the gallery. A gallery owner does not have to be an artist. The main thing is to understand fine art and love it. By the way, some universities in Ukraine train art managers. For example, the Kiev Art Academy and the Kiev University of Culture.

Evgeniy Karas assigns the second most important role to the curator. The curator initiates, organizes and conducts exhibitions. A curator needs an artistic education.
The exhibitor decides where to place this or that work so that it does not “get lost” in the general mass, so that it does not “overwhelm” other works, so that the exposition is as adequate as possible to the concept of the exhibition. That is, organizing an exhibition is an entire art; often a skillfully executed exhibition gives paintings a “new sound”.

As for consultants (who work with visitors and potential buyers) and press secretary (working with the media), Evgeniy Karas hired graduates of the Kiev-Mohyla Academy for these positions. He claims that not a single university is able to compete with graduates of the Faculty of Cultural Studies of the Kiev-Mohyla Academy. Soon the gallery will have a programmer who will deal only with Internet resources created and supervised by the gallery.

Full-time gallery employees earn on average
from $200 to $500 per month.

How to open a gallery: documents

According to Evgeniy Karas, to open a contemporary art gallery, you do not need to obtain any permits other than generally accepted ones. And no one purposefully checks galleries, since the activities of galleries are not regulated by law: there is no such concept of specific cultural activity as a “gallery” in our laws.

How to open a gallery: works

Evgeniy Karas has his own system for evaluating artists, which, however, does not pretend to be objective. He asks the opinion of experts, who are reputable artists in professional circles; the author is judged by the events in which he participated. Highest level international recognition artist - participation in prestigious international festivals, for example the Venice Biennale.

Where the author exhibited also plays a big role. If an artist names famous museums, for example the Ludwig Museum, the Stedlik Museum, etc., then he can confirm his high international status. According to the gallery owner, there are no more than 30 such artists in Ukraine. He named only a few names: Makov, Savadov, Tistol, Roytburd, Gnilitsky, Zhivotkov, Silvashi and others.

According to the gallery owner, “a gallery, like any art project, is judged not by the strongest, but by the weakest artist or project. And it’s not as difficult to raise the “bar” as it is to not lower it.”

In order not to “go down”, the Atelier Karas gallery regularly conducts research, the purpose of which is to assess and predict the artistic situation, to determine the best artists in the country according to experts. The system is simple: they interview 15 experts (gallery owners, art managers), asking them to name the names of the 50 most interesting artists. As a rule, their opinions coincide by 80%. Then, out of the indicated 50, they are asked to mark the 10 strongest: coincidence - 20%. This is how the internal rating is formed.

His gallery systematically works with more than 30 artists. True, every year it reserves space for the works of one or two new authors. On average, it holds 10-15 exhibitions a year.

You can start a gallery business with $1.5 thousand, but this is only if you have premises. $1.5 thousand will go towards staff salaries for the first month, a buffet on the occasion of the opening and booklets about the exhibition. Renting a space in the city center will of course be very expensive. But you can come to an agreement with the local authorities to organize a joint gallery. Or you can add a gallery to an already existing business: for example, a banker can organize exhibitions in the bank lobby.

Based on materials from the Business newspaper

Nadezhda Stepanova and Elvira Tarnogradskaya are the owners of the Moscow gallery of contemporary art Triangle, opened in 2014. Over the course of a year and a half, the owners of Triangle found an approach to Moscow and Swiss collectors, established close ties with the Austrian art public and learned to make money from the works of young authors.

Stepanova is the mastermind of the project and an experienced gallerist, lives in Italy and visits Moscow. Tarnogradskaya is a lawyer and antiques specialist from a hereditary “antique” family, and constantly works in the gallery. “Sometimes a collector sees some work remotely - he found a picture on the gallery’s website, sends a request, transfers money. But such cases are rare. In order for the gallery to work and earn money, you need to be present in it,” she explains.

Before launching their own business, in 2014, gallery owners decided that it was more interesting and profitable to engage in contemporary art. Works recognized masters have already been sorted into museums and expensive private collections, discoveries are extremely rare. “But contemporary art is exactly the market where you can find the best and offer it to the client,” Tarnogradskaya explains her desire for young talents.

The Triangle currently features nine artists. Exactly the amount that a young gallery should have, the founders believe. The gallery's source of income is sales of works. From the sold painting, the artist and the gallery each receive 50%. The gallery buys some works and keeps them - those that have the prospect of becoming more expensive over time.

The pricing laws in this market are quite clear. For example, a work by a young artist, done in oil on canvas measuring 40 by 60 cm, in the USA or Europe cannot cost less than €1,500; in our country, a beginning artist can be priced cheaper, but not much. “This amount includes payment for both labor and materials, and also provides the artist with the opportunity to live off art, and not become a waiter or teacher,” explains Stepanova. The price range for the works presented in the “Triangle” is wide - from €100 for small-format drawings to €20,000-30,000 for larger-scale and labor-intensive works.

An exclusive agreement between a gallery and a young artist is rare. Most often, the gallery takes works for sale, and the proceeds are divided 50/50. Celebrities working with large galleries receive a more significant share of the remuneration. If the gallery buys several works directly from the artist’s studio “in bulk”, then its percentage increases to 70-80% of the cost of the works.

Talent search involves visiting large quantity exhibitions of various sizes, and not only in Russia. The Triangle gallery, for example, is interested in artists from the post-Soviet space. Some artists worked with Elvira Tarnogradskaya even before the founding of the gallery as an art dealer. Nadezhda is responsible for cultural exchange. He communicates with European and American galleries, brings works of interesting young artists to Moscow and organizes exhibitions of “his” abroad.

“There is no shortage of new names, but rather an excess,” admit the gallery owners. Their company, for example, constantly receives letters and offers from beginning painters. “It’s very difficult to get to us, our decision is based solely on the quality of the work, the talent of the artist and the stage of his career - he must be really young, under 35 years old, and really starting out,” explains Stepanova.

When selecting artists for their gallery, Stepanova and Tarnogradskaya are guided by their own artistic taste and commercial flair. No one selects works specifically “for a collector” or a specific buyer,” explains Nadezhda. If the artist is of interest to the gallery owners themselves, it means that he will also be of interest to buyers.

Young authors do not mean completely unknown. Triangle has artists who are already loved by viewers. For them, a beginner gallery is a more interesting platform than an established one. For example, artists Valery Chtak and Kirill Kto left venerable Moscow galleries due to lack of attention. “We met Valera Chtak when he was walking from the Regina gallery, from which he had just parted,” says Stepanova. There, over several years of collaboration, the artist had his only exhibition. “Triangle” managed to exhibit Chtak’s works three times in a year and a half and showed his works at four fairs, including European ones. The gallery is now preparing the artist’s next exhibition, which will be held in the spring.

Kirill Who came to Triangle from XL Gallery, another oldest Moscow gallery. "Behind last years he had only one exhibition of graphics and ready made there. Kirill came to our gallery, and we communicated well. I offered to exhibit his canvases here, and he happily agreed,” says Nadezhda. The artist parted with XL peacefully; gallery owner Elena Selina was not averse to parting with the author, whom she had never gotten around to.

After Triangle first presented Who's canvases, interest in his work grew significantly. After the exhibition, one work was purchased by Vladimir Ovcharenko, founder of the Regina gallery and the Vladey contemporary art auction. He included it in the landmark exhibition of his collection “Borscht and Champagne,” which took place this summer at the Museum of Modern Art on Gogolevsky Boulevard; in addition, he began actively selling his graphics on Vladey. Nadezhda says that at the end of October small drawing Kirill Who A4 format at a starting price of €100 went for €1400. The artist decided that he could collaborate with Ovcharenko in graphics, but exclusive on paintings on canvases he gave to “Triangle”. Recently Stepanova sold two small canvases by Kirill Kto to a collector from Milan. He saw his work at the annual art fair in Vienna, Vienna Contemporary.

International ambitions and participation in fairs, including outside Russia, are necessary for both the gallery and its artists in order to gain fame and weight in the market. Only galleries that have their own international program are allowed to participate. Part of such a program for Triangle will be an exhibition of young American artist with Russian roots Stefan Tcherepnin, who is exhibited in the famous New York gallery The Real Fine Art. Tcherepnin's great-grandfather wrote music for Diaghilev's ballets, and his family goes back to famous surname Benoit. Nadezhda and Elvira are confident that the artist’s works and his story will be of interest to the Moscow public.

In Vienna, Triangle successfully presented the young Russian artist. There have been several requests from collectors to purchase his works. Tarnogradskaya: “Alexey Mandych fits perfectly into the Austrian theme - his “Black Square” was made with the artist’s own blood. We remember that the famous Austrian artist Hermann Nitsch also used blood. The result was a cultural allusion both to the Russian avant-garde and to Viennese actionism.”

Now “Triangle” exports and shows abroad 20-25 works a year. In a year and a half, gallery owners have already “mastered” two Vienna fairs and one Moscow Cosmoscow. Triangle also applies for participation in the BRAFA fairs in Brussels, Art Basel in Basel and Art Cologne in Cologne. But he has not yet received an invitation, which, however, is not surprising. The largest international fairs available only to renowned galleries with a strong reputation. These currently include two domestic galleries - the Moscow-London “Regina” and Moscow XL.

Stepanova and Tarnogradskaya strive to ensure that, over time, “Triangle” ascends to the international artistic Olympus. The main thing is to work hard and not make mistakes. “Our strategy is based on the presentation of young artists working in the field contemporary art, therefore we cannot exhibit more popular “interior” paintings or organize exhibitions famous artists with the established market, although this may seem like an easier technique from a commercial point of view, explains Stepanova. - To enter the international arena, it is not enough to think about what sells easier.

Gaining a stable reputation, bringing their artists to the international market, and then selling their works for tens or even hundreds of thousands of euros is the task of Stepanova and Tarnogradskaya for the coming years.

Open yours own business in most cases, it means using one of the traditional proposals that have already been tried three thousand times, the scheme of their action has been worked out, and examples are found on every corner. Clothing stores, grocery stores, production, resale, fast food. As for less popular types, then they are looked at with caution and distrust.

Meanwhile, among them there are also worthy specimens. And compared to those described above, they have one clear advantage. In them No so frantic all-consuming competition. But it is competition that can crush any well-thought-out business plan from the very first steps, and a business that is profitable can turn into a long game of survival.

Against this background, the uniqueness of your project can be an excellent help in organizing a business that will have excellent indicators of achieving net profit and earnings. One of these projects is the opening of a gallery.

Opening a gallery as a business is a fairly new trend among businessmen in the CIS countries. However, it is already considered a promising type of business activity and promises owners good level income from the organization. However, like any other type of business, it has its own difficulties that will determine the entire process of organization.

General characteristics of the gallery project

The gallery as such is being formed to hold subsequent exhibition events of completely different formats. This includes a demonstration of works of art, photographs, paintings, sculptures and regional exhibitions, which may include product themes of factories and manufacturing companies.

The point of opening a gallery exists provided that there are people living in the city where the business begins. at least three hundred fifty thousand people. If the format settlement satisfies this condition, but still the number of residents is very small compared to megacities, then there will be ideal condition and the fact that there are no other operating venues in the city designed for such events.

The work of the gallery is based solely on mutually beneficial cooperation between exhibition organizers, participants and you, as the gallery owner. Although in other cases you yourself can be the organizer of events in your premises.

Moreover, in Lately in Russia, as for a long time in Europe, they began to pay incomparably more attention to art and design. This also applies to ordinary residents, who, in fact, will be the clients of the exhibitions that will be held in your gallery. This means that their interest will directly influence your business.

Hence it follows relevance such a business. To bring ideas of enlightenment and knowledge to the masses, to give people the opportunity to see something that they are unlikely to see anywhere else, to fight for the right of exclusivity and at the same time earn income - this is what attracts a novice entrepreneur to the idea of opening a gallery.

At the same time, it is worth thinking about your taste. Without any beating around the bush. Objectively evaluate yourself, since in the future this quality will work for you and your business. And if it doesn’t make sense for you to collaborate with young artists, designers, craftsmen, simply because you won’t be able to appreciate their work, which means you won’t be able to understand whether such an exhibition in your gallery will be popular, but you still want to do business in this direction , then you will need to hire an additional person. This is another line of expenses, but it is one that can result in the success of the entire enterprise.

Therefore, before starting your own business, you need to formulate the focus of the project and, if necessary, use consultation with specialists. The role you will play in your project cannot be underestimated, but overestimation can also play a role cruel joke. So, who you will be for your gallery - an investor, organizer, artist, manager, businessman, or all of this combined - is up to you. But you need to decide right away.

Legal component

For an aspiring entrepreneur, in order to start developing a business at the opening of a gallery not required some specialized permits from government authorities, because there is no special control body for such places for holding exhibitions yet. Therefore, as in any other business, you will need only standard papers.

Permission to occupy entrepreneurial activity. Do not forget that you will need to choose the form of organizational and legal activity - individual entrepreneur, or limited liability company. The choice will also take place in the form of taxation of your business. Afterwards there is registration with the tax service and the pension fund, where deductions will also go.

The entire registration process official activities- the matter is labor-intensive and takes a lot of time, because it involves paperwork and constant visits government agencies. Especially if this is your first experience. However, there is a way to avoid all the red tape yourself by paying a certain amount of money to a specialized company. Such organizations undertake to do everything for you. This will speed up the process and free up your time for formation own project. Tariffs must be determined individually.

Room

Since the exhibitions that you will hold in your gallery are designed for large numbers of people from all over the locality, as well as visitors from other cities, you need to carefully consider the issue of locating the enterprise. The city center is perfect. However, with such a choice, you need to be prepared for the fact that rent will cost more and difficulties may arise in organizing access for guests and exhibition visitors. And convenience plays a big role in the issue of attendance and popularity. In addition, exhibitors will request convenience for bringing exhibits and props into the venue.

Considerable attention when renting or constructing a gallery building, it is paid lighting and indoor climate. Therefore, it is important that high-quality ventilation and air conditioning systems and systems for maintaining a certain temperature are in working order. Exhibits vary, and for some, optimal temperature conditions are important.

The gallery space must have several zones. And the total area will vary based on the predetermined focus of the events. The greater the variety of exhibitions you plan to hold in your premises, the more likely it is that you will need a rather large area. However, a room with an area of 250 square meters is considered as standard.

Gallery areas:

- Work storage room. At least 50 squares.

Storage room equipment and props. At least 50 squares.

- Office administration. 15 - 25 squares is enough.

Actually exhibition hall. About 80 square meters.

Renting such a large premises is always difficult. Especially considering the location mentioned above.

Therefore, a novice entrepreneur should think about possible options that will help save money. So, for example, if you rent a ready-made premises, which was originally intended for such purposes, you can eliminate the costs of organizing technological networks, ventilation and sewerage. Another option is a joint opening with the bodies of the state municipality, which will be interested in the development of this area from the point of view of gentrification cultural life cities. Undoubtedly, this approach will have its advantages not only in the “rent” column, but will also simplify, for example, a marketing campaign.

Staff

The staff of an existing gallery can be either permanent or, in some positions, temporary. In addition to technical specialists, you need to pay attention to several personnel positions:

Project Manager. An important position, since such indicators as the prestige of the enterprise, its popularity, and, accordingly, income will depend on his activities. He will make decisions regarding the formats and topics of exhibition events. And, as mentioned earlier, it does not have to be the entrepreneur himself.

Programmer. Not an obvious position. However, if you plan to achieve a certain level of reputability of the company, you will have to engage in promotion on all fronts, including on the World Wide Web. Moreover, every serious organization is simply obliged to have its own website so that people can get the necessary information in as soon as possible, as well as follow the schedule of upcoming exhibition events and buy tickets without queuing at the box office. So the position of a programmer, in fact, in the organization of a functioning gallery cannot be ignored.

In addition, today, you do not have to hire a permanent IT specialist. There are many companies that will take your tasks on outsourcing.

Consultants. Important persons, as they will have to introduce visitors to exhibits, works of art and advise in every possible way. At the same time, exhibitions can be completely various types, and not all of them bring with them people who are ready to competently and beautifully tell people about the exhibition samples. Therefore, you need to hire erudite people as consultants. The popularity of your project, sales of exhibited masterpieces and overall prestige will depend on the quality of work of specialists in this position.

Press Service Secretary. Everything is simple here. This is the person working to publicize the planned exhibition in the media.

Gallery curator. In principle, this position and the position of project manager can be combined. In general, the curator is the person who determines the trend, establishes connections with responsible people, and resolves issues with the placement of works in exhibition hall and exhibition design.

Expenses

Costs will be determined based on many factors. For example, rent will completely depend on what city you decide to implement the project in, and moreover, in what area of this city you will rent the premises. For a small locality, let’s take the approximate cost of 70,000 rubles.

The second expense item is repair. This is an important part of the whole thing, since you are creating a visual project first and foremost. People entering your gallery will evaluate not only the exhibits themselves, but also their combination with the internal style of the building, which, whatever one may say, will affect the perception of the particular and the whole. Good repair hiring a professional designer will cost 1.5 - 2 million rubles.

However, if you managed to find a room that was originally intended for similar purposes, then cost items can be significantly reduced.

Third point - salary. You will have both permanent and piecework staff. But the calculation should be based on the figure of 15,000 - 20,000 thousand per employee monthly.

Fourth point - marketing company. An important part, as already described above, for the entire gallery project. Therefore, the expense column will have figures of 70 - 100 thousand rubles per month.

These are the main expenses in the project. In addition to them, there are also periodic, risk and others. All of them must be indicated in the business plan in order to correctly calculate the periods for achieving net profit.

Profit

Profit in the gallery project - floating value. For example, it is impossible to even approximately determine average price works of art that will be exhibited and sold in your gallery. It could be 5 thousand rubles, or it could be several million.

The commission principle will also affect income. That is the percentage that the organizer will receive from the sale of the exhibition, as well as the percentage that the artist receives also vary and are determined before the event on a contractual basis.

With positive trends and bold calculations, if at least once a month we organize an exhibition of twenty to forty paintings. And if you sell a third of the exhibits there, you can make a profit of 400 thousand rubles.

Although, precisely because no one can guarantee that these figures will be achieved, and the income will not be stable in relation to the amount of profit, the project of organizing a gallery is not so popular yet. But at the same time, it is extremely promising if you practice a pedantic and professional approach to each stage of the organization.

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