Keep calm and wack on what does it mean. What does "Keep Calm" mean in Russian? “Calm down, we’ll break through! year and our time
Friends, you, of course, have heard and seen the expression “Keep calm and carry on" and its derivatives, which are so often replete with the Internet in Lately. The history of this phrase is very interesting.
As you may have guessed, today we will dot all the i’s regarding this expression.
History of the phrase " Keep calm and carry on” goes back to the UK, back in 1939, when all of Europe was gripped by concern about the threat of fascism and the outbreak of the Second World War.
This poster was originally produced by the British Ministry of Information ( MinistryofInformation) in 1939 at the beginning of World War II. Despite the fact that two and a half million copies were printed, the poster was not widely distributed or known.
The purpose of this poster was to raise the morale of the British people, to instill fearlessness and optimism in them. After all, the translation into Russian of the phrase « Keepcalmandcarryon" Means "Keep calm and keep up the good work" or "Keep calm and move forward." The famous slogan on the background of the British flag In addition, the very image of the poster inspires pride in the nation and builds morale: the slogan is made on a red field or on an image of the British flag, and above it is the British crown.
There are also two other posters from this series - “Freedom Is In Peril.”Defend It With All Your Might" — Libertyunderthreat. Protectherwithallhisby force, with a circulation of 400,000 copies. AND "Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory" — Yourscourage, yourscheerfulness, yoursdeterminationwill bringusvictory), with a circulation of 800,000 copies.
Keep calm and carry on in the 21st century
In 2000, a copy of the poster was discovered quite by accident in an antique bookstore. Since the copyright expired long ago, the famous slogan became known to the world community. The phrase became so popular that the picture and inscription began to be used everywhere: on T-shirts, cups, toys, bags, etc.
Once on the Internet, the famous poster became the subject of all sorts of humorous variations and parodies, such as, for example: Keep calm it’s only garlic. Or Keep it brutal and carry brass knuckles.
Released in 2009 music album band "Stereophonics", named after the poster. But in August 2011, the company “Keep Calm and Carry On Ltd” registered the slogan as a trademark and demanded to stop selling souvenirs with the famous slogan produced by third-party companies. Fortunately, a request to cancel the registration was later filed because the slogan was too widely known to be used as a trademark.
Now friends, you know everything about the famous slogan. We wish you good luck and keep calm and carry on!
Description: Keep calm and carry on: translation
- remain calm (and also not lose calm);
- don't lose your cool;
- keep calm;
- remain calm...and so on.
A propaganda poster produced in Britain in 1939 at the start of the Second World War. .
Keep calm (Russian: Keep calm) is a motivational poster by the British Crown, with its entire appearance hinting at how a true British gentleman should react when enemy bombs, shaking the establishment, threaten to spill five o'clock tea on the checkered tablecloth.
If you are talking about the translation of this phrase - keep calm- into Russian, then I can tell you with all the responsibility of a professional translator that in order to translate something efficiently and with meaning, you need to have context, that is, this very phrase surrounded by some semantic text!
And so, without context, I can offer you these translations of this phrase - don’t blame me:
Everything about the propaganda poster has already been clearly explained to you :-)
Surely, the question arose because of a wartime poster that suddenly became popular on the Internet recently. The phrase Keep calm is translated as keep calm. Then, after this phrase, jokers substitute various phrases and sentences that amuse the people. There are even mobile applications, in which you can make your own picture in the style of that propaganda poster
The phrase “keep calm” has come up very often lately. In most cases, you will find this phrase on some posters or in some pictures. So here's the translation this phrase literally means to remain calm.
Lately it has become very popular expression Keep calm. He can be seen in advertising, in in social networks, on signs of cafes and shops. Which means, translated from English, keep calm. For example, I recently saw a sign in a coffee shop keep calm and drink cofee, which means keep calm and drink coffee.
Good afternoon. The translation of these two words depends on the context of a particular sentence, in general a phrase keep calm can be seen very often in pictures, more often this phrase has a translation of Keep Calm, but you must read the entire text in order to translate it correctly.
Carlson from the cartoon would say:
In principle, this is where the contextual literary translation can be considered successfully completed, however, for lovers of literal, line-by-line and other formally ideal translations, there is a more exact correspondence - keep calm.
This beginning can be continued with any additional call, for example, continue in the same spirit
or just dance
The point of this phrase is: don’t be nervous, don’t lose your composure, don’t panic, stay calm in the most in the best sense. Very helpful advice V stressful situation, it’s just a pity that there is no explanation on how to follow it in practice.
You can often come across the phrase Keep calm..., especially in the pictures. How is this translated and what does it mean? The first time this phrase appeared in Great Britain was in 1939 (who doesn’t remember the beginning of the Second World War) on a propaganda poster, and it sounded completely like Keep Calm and Carry On, which translated into Russian means: Keep calm and carry on in in the same spirit. Its meaning was to show how a real gentleman should react to the outbreak of hostilities, shelling and bombing.
Now the phrase keep calm is very popular and is often used; the continuation may be different, but basically it is a call to something. For example, Keep calm and summer on,
keep calm and love (keep calm and love),
keep calm and be yourself (keep calm and be yourself),
keep calm and live on.
Translated from English as Keep Calm
One of the most common translations of the phrase keep calm means - to remain calm. In general, for a more accurate translation it is necessary to have full text in order to understand what we're talking about and build a translation based on this.
This expression is the first part of a phrase from a British propaganda poster from the Second World War, which did not gain wide popularity then, but terribly interested the public more than 50 years later. The full phrase looks like this:
If we take into account the presence in the Russian language of the category of number for imperative mood, then the required part can be translated as Stay calm. Supporters of the situational translation model can begin to select numerous variations, even those that do not in any way resemble the original source, but are much more suitable stylistically. But what exactly is in in this case You shouldn't do it, just stick to the literal translation.
English is often translated into Russian in two ways. One literal one, which sometimes looks ridiculous. The second is semantic. Moreover, the level of the translator is assessed by how well he can translate from literal to semantic translation.
Regarding the phrase: keep calm, then literally it is translated as keep calm, and according to the correct semantic translation - keep calm.
By the way the word calm, also not original English word, since it came to this language from Latin, since for example in Italian, which is its successor, calme will be calme.
Literally, Keep Calm or Keep Calm, can also be translated as Don’t Panic.
There are many variations, but the meaning remains the same.
Now it is very fashionable to say: “Keep calm (we will find out what this phrase means a little later) and...”. And after and, whatever your heart desires is added. The second part interests us little. We want to find out what keep calm is. This is what our article is dedicated to.
Historically, this phrase goes back to the call indicated on propaganda posters during the Second World War, and it sounds like this: “Keep calm and carry on.” It can be translated as: “Keep calm and stick to your line.” But this is all that can be said about the history of the issue. Go ahead.
Nowadays
In order not to bore the reader, let's start with the most important thing. As we already understood, the translation of the phrase keep calm is: “Keep calm”, or “Keep calm”. Thus, it is now clear why today, in English, anything is added to this, let’s not be afraid of this definition, magical phrase. For example, a call to love someone or do something.
It would seem like a meme, a trifle, a game, but no. Not so simple. Indeed, the first thing you need to do is get your thoughts in order. Psychologists say that you should almost never lose your head. Because it doesn't help matters much.
For example, you are taking exams. You can say, in the spirit of a modern meme: “Keep calm (we already know the translation) and pass exams.” Which in Russian means: “Keep calm and pass your exams.” Otherwise, without peace of mind, the student or applicant will definitely fail the test.
Why are Keep calm pictures so popular?
Ours is a restless age. Everyone is in a hurry, in a hurry. We would all like to slow down a little, find peace, look around and see that there is a big and wonderful world around us.
After all, you can ask in an ironic way, for example, like this: “What does keep calm mean?” In that sense, why should we stop? “Slow down” means “stay behind someone”, “give way”. Most people will not agree to this, even if peace of mind is promised in the end. The paradox of our life is that we work very hard, so that later, someday, we can do nothing to our heart's content.
Thus, the expression Keep calm responds to the deep-seated demand of the population for calm, and on the other hand, it seems to challenge the entire structure of civilization. What peace at such and such a time, eh?
Don't worry, be happy
People who are now in their 30s and 40s remember a more straightforward mantra. It promotes non-action in itself literally, no ends for you, just calm. Just “Don’t worry, be happy.” No matter what happens, you shouldn’t pay attention - “Don’t worry, be happy” (this is one of the possible translations English phrase in the subtitle there is a wonderful song by Mikhail Bashakov). You don't have to do anything. You just need to be.
I also remember the Nautilus song “Just to be.” The main idea of which is that any action gets boring, and in the end you just want to exist.
Let's take the liberty and say that most people would get out of the circle of an endless social race, but life is such that you need to “run very fast to stay in place,” as L. Carroll said. Many people are afraid of sinking to the very social bottom. We will say: “Keep calm (now in Russian), believe in your dream and don’t be afraid of anything. In other words: “Don’t worry, be happy.”
There is nothing newer than the long-forgotten old. This is what happened with the poster from the Second World War, when all the inhabitants of Europe were afraid of the onset of fascism. By that time, the UK Ministry of Information had decided to issue a poster with the inscription "keep calm and carry on" translation of which "keep calm and keep up the good work". The poster was published in 2.5 million copies, but was not widely distributed among the masses, despite the fact that it was printed with the image of the British crown, which was supposed to inspire the British and raise morale.
Poster with inscription keep calm and carry on was supposed to become a kind of engine pushing people to decisive action in 1939, but, as it turned out, nothing supernatural happened and they forgot about it. So it lay there until 2000, until one fine day it was accidentally discovered. Stuart Manley co-owner of the used book store Barter Books. He and his wife were sorting through a box of things when Stuart saw a large piece of paper folded at the bottom. He showed it to his wife and they decided it should be framed and hung on the wall. That's how it all started.
As time passed and ownership of works produced in Great Britain expired after 50 years, the poster with the inscription became public knowledge.
Let us note that the year 2000 was marked not only by the emergence of new trends and directions, but also by a change in the human worldview: people proudly entered the 21st century, which means they could confidently do everything to become famous.
9 years have passed and group "Stereophonics" released an album called "Keep calm and carry on", which made the expression even more famous. By that time, almost every second person knew this expression, and the more determined began the global production of goods with this inscription, as well as a parody of this expression.
As you know, parodies spread around the world quite quickly, so today on the Internet you can see many variations on the theme, for example: “shop now and riot late”, “stay calm and keep cooking”.
In 2011, the unexpected happened. Keep Calm and Carry On Ltd. registered the expression as a trademark, demanding to stop the production and sale of souvenirs, but third-party companies filed a request to cancel the registration, citing the fact that the phrase had become quite popular and could not be used as a trademark.
As you understand, it was this decision that helped us all understand history better "keep calm and carry on", and also get acquainted with numerous memes on the Internet. By the way, this expression became the third after “Your courage, your cheerfulness, your resolution will bring us victory”, and "freedom is in peril". From August 1939, two early posters began to appear in shop windows as well as on railway platforms and were much more greater success than the last one.
Today, every tourist can buy anything with the inscription keep calm ( translation: keep calm) from mugs to sweaters, from rugs to children's clothing. Today, that same Stuart Manley has already sold more than 100,000 posters. Mike Koop, owner of keepcalmandcarryon.com, says he sells 300-500 posters every week.
What do social psychologists say?
Alain Samson from the London School of Economics says that hard times people come together to find shared values and goals, exactly what the crown and the inscription on the poster symbolized. Words have great meaning. They provide encouragement in times of uncertainty and cynicism.
Dr. Leslie Prince, lecturer on social psychology at the University of Birmingham, says it is "the quiet, calm, authoritative voice of reason." People were promised land, but today they worry about their houses, bank account, money, pensions. The poster with the inscription just helps to understand that people are not alone, there is someone who knows that everything will be fine. Therefore, if difficulties happen in life, remember that you just need to “keep calm”, and everything else will work out exactly as it should.
If you want to master English, take a look at the site, where you will not only receive a dose of useful material, but also be able to read fascinating and useful articles that will certainly expand your worldview.
At the beginning of the Second World War, when the world was plunged into depression, and people lived in fear, every day worrying about their lives and their future, humanity needed to raise its spirit and fighting spirit. At this time, propaganda leaflets and posters with various calls of a military and political nature were popular in many countries.
"Keep calm and keep up the good work"
In England, which participated in the Second World War in the Entente alliance, this phenomenon was also common. Freedom Is In Peril. Defend It With All Your Might (Freedom is under threat. Defend it with all your strength) and Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory (Your courage, Your vigor, Your determination will bring us victory) with such heroic calls were made by the English government to its people.
In September 1939, two such posters were replicated and hung throughout England: in shop windows and at railway stations. These posters were made in the same style and had only two colors: white letters on a red background. The inscriptions were made specially beautiful font, which would be difficult for an enemy to counterfeit. The image of the crown of King George VI was used in the form of a graphic emblem.
The British Ministry of Information issued a third poster in the same series, which read Keep Calm and Carry On. It was decided to use it only in case of crisis or invasion. But this did not happen, and the “keep calm” posters, with a circulation of 2.5 million, were never presented to the public.
The entire batch of posters remained in storage throughout the war. Half a century later, in the small town of Alnwick, Stuart Manley found a “keep calm” poster in the attic of his bookshop. The Briton and his wife really liked the symbolic poster from past times, and they decided to decorate the window of their bookstore “Barter books” with it.
Many visitors paid attention to this poster and expressed a desire to buy it. Then the owners came up with the idea to make copies of the commemorative poster and put them up for sale. Until 2005, although the posters were sold, they were not wildly popular until a note appeared in one of the newspapers. The note was about a “keep calm” poster, the author suggested it as a Christmas souvenir.
Then a real sales boom began. The bookstore received daily requests for the “keep calm” poster. As Mr. Manley himself says, his employees at that time were only engaged in accepting applications and packing posters.
Two years later, such a popular sketch began to be used by Mark Coupe.
The enterprising Coop organized the production of mugs, aprons and other souvenirs with the “Keep calm and Carry on” logo. Such goods were in demand among the British and brought successful sales. So in 2011, Mark Coupe attempted to register "Keep calm and carry on" as his own trademark, demanding that other companies stop selling products with this distinctive logo.
However, registration was refused on the grounds that the phrase had become quite widespread, becoming public property. The British themselves note that this slogan is a standard of English restraint and strength of character.
Since 2009, the poster image has become the property of the whole world, having ended up on the Internet. It's amazing that a simple phrase from the past, consisting of just five words, has become so popular in different countries Nowadays.
Translation options
Parodies have a different character
Thanks to the World Wide Web, the phrase “Keep calm and Carry on” has become popular among Russian users. Even their own translation options and analogous phrases appeared. Traditionally, “Keep calm and Carry on” is translated into Russian as “Keep calm and continue in the same spirit.”
There is another option: “Keep Calm and Hold On!” Native speakers of Russian also offer such translation methods as “Be calm and keep it up!”, “Do what you must, and let it be what will be.”
And they even use the equivalent of “Smile and wave.” It is clear that such options do not literally translate from English, but rather only convey general meaning original.
Thus, the Russian-speaking population, using the phrase “keep calm” in this translation, makes it an element language game.
Use in modern culture
After the slogan “keep calm” entered the public masses, especially the Internet masses, it is not surprising that it had to be an element of the language game more than once. After the phrase came into common use, and, one might say, gained traction, becoming a “meme of Englishness,” it began to be actively parodied.
Parodies have a different character, most often with a touch of irony or outright sarcasm. Famous examples: “keep calm and drink beer”, “keep calm and call batman”, “keep calm and fake a British accent”, “keep calm and evade the police”, “keep calm and blog on”.
In 2008, T-shirts with a parody print of “Now panic and Freak out” went on sale. In 2009, this version of the parody was quite popular due to the spread of the global economic crisis in England. And to this day, on many websites you can find products with various designs that are parodies of “keep calm”.
One of the well-known trading platforms has about 10,000 various products with original and derivative designs.
Also in 2009, an image generator website appeared, where any user can create their own poster in the “keep calm” style. The site's hosting gallery has over 12 million images created with this generator, and their number is constantly growing.
The popularity of “keep calm” is inexorable, and users’ imagination has no limits.
Despite the change of times and generations, a simple phrase of 5 words has conquered the world. The phrase, once called upon to save England from moral decline and to instill confidence, now saves, above all, from despondency. “Keep calm and Smile!”
