Free museum and tours of the Coca-Cola plant. Information about the excursion to the Coca-Cola factory
While in Atlanta, be sure to visit the museum dedicated to the most popular soft drink in the world - Coca-Cola. The museum is called "The World of Coca-Cola". It is located on Baker Street in Centannial Olympic Park. 
More than 125 years ago, Coca-Cola was invented in Atlanta. The company's headquarters are still located in this city. 
The museum itself is located just a few blocks from the place where Pemberton once invented the drink formula. 
Initially, the drink was sold as a patented medicine. It was available from soda fountains for 5 cents. 
At that time in the United States there was an opinion that carbonated drinks were good for health. According to Pemberton, Coca-Cola cured many people from various diseases, for example, morphine cravings, indigestion, neurasthenia, loss of energy and headaches. 
Pemberton personally developed the first advertising campaign. It was published in the Atlanta Gazette. A year later, a company of the same name was founded. 
By the time of the fiftieth anniversary celebration, Coca-Cola received the title national symbol USA. 
The museum opened in Atlanta in 1991. After 16 years, he moved to a new location. The previous three-story building could not cope with the huge flow of visitors. 
Since its founding, the museum has been visited by over 9 million people. 
Today, the World of Coca-Cola is Atlanta's most visited attraction. 
In May 2007, a new museum complex was opened. More modern and spacious. 
The World of Coca-Cola can hardly be called just a museum. This is a whole interactive complex containing exhibits, artwork, video and sound. 
The museum tour lasts 90 minutes, after which you can walk around the museum on your own. 
More than a thousand exhibits are presented in this unique museum. Here you can see a working soda machine from 1930. 
The museum is literally stuffed with memorabilia for the company: advertisements, labels. 
Visitors can watch a film about the history of the company and the drink, as well as visit a mini-factory for the production and bottling of Coca-Cola. 
Works at the museum permanent exhibition“Try This”, where guests can taste more than 60 types of drink from different countries peace. 
Also included is The Secret Formula Vault, an interactive exhibition where you can learn about the intrigue, secrets and myths that surrounded the Coca-Cola formula. 
The museum is located on the territory of the largest Coca-Cola plant in Europe, located in Novoperedelkino. Currently, it is a modernly equipped space with four thematic zones. Visitors' acquaintance with the history of Coca-Cola begins at the entrance - its walls are painted with vintage graffiti and drawings on current topics - they illustrate the development of the brand (in 2005-2011, according to research conducted by the Interbrand agency, it was recognized as the most expensive in the world).
One of the museum areas is dedicated to initial stage company development. It houses a stylized pharmacy of the inventor of the drink's recipe, John Stith Pemberton, a former Confederate army officer. This happened on May 8, 1886 - since then the small production has turned into a giant transnational corporation, and the drink has become known throughout the world. Next to the evidence of antiquity there is a large plasma screen - stories related to the company are broadcast on it. Did you know that the Santa Claus we know in his red and white outfit was commissioned by the Coca-Cola company in the 30s of the last century? Did you know that the curly inscription “Coca-Cola” has remained unchanged since 1859 - that’s when it was invented and written by Frank Robinson, John Stith’s accountant.
The main exhibit of the ecozone is a model of a Moscow plant, made on a scale of 1:220. It is made so realistically that all production lines and workshops are visible. Very few people are directly employed in production; almost all processes are automated. As with all their museums around the world, the organizers strive to draw attention to the environmental friendliness of the Coca-Cola preparation process and the rational use of water resources. After getting acquainted with the production, guests are shown best movies companies. Located on sporty look seats, guests will see a three-dimensional map with Russian factories marked. The museum uses the latest technological innovations - 3D images appear during the tour, the screen plays the role of a huge iPad - the guide controls it using a touchscreen.
Guests enjoy taking pictures in front of a huge bottle of Coca-Cola - it is located in one of the halls. The container for the drink is a special pride of the museum. The exhibition includes painted bottles that Karl Lagerfeld and Jean-Paul Gaultier worked on, and there are containers made at the Imperial Porcelain Factory.
A place of honor in the museum is given to special prize- the plant in Novoperedelkino received it from the concern as the company's best enterprise in the world in 2011.
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The first Coca-Cola museum opened in St. Petersburg with free excursions and tastings.
43 square meters were allocated for the museum at the plant. m. The exhibition was assembled in a month. Some rare exhibits had to be purchased abroad. Excursions to the St. Petersburg Coca-Cola plant annually attract more than seven thousand people. In the Russian Federation, such programs are held at 11 company enterprises. In total, about 40 thousand people come to see the Russian Coca-Cola factories every year.
The Coca-Cola company has indeed existed for a very long time, since 1886 in America, and factories in Russia first appeared in 2001. Long story with numerous bright advertising campaigns, a collection of bottles, label design, the famous Christmas caravan and other activities found its second home - the first one opened not so long ago in Moscow, and now in St. Petersburg.
Information about the excursion to the Coca-Cola factory
- The tours are completely free and conducted by a professional guide.
- Maximum group size – 30 people
- Tours are conducted in Russian, in some regions it is possible to conduct them in English
- Duration of the excursion – 1.5-2 hours
At the entrance, visitors will immediately be greeted by a unique graffiti gallery against the backdrop of the city’s main attractions. Next is the historical zone, which the designers stylized as “Jacob’s Pharmacy” - it was there that the first sales of the drink began. Guests can also visit the eco-zone, sit on soft poufs and learn how they can help the world around them. As a souvenir, museum visitors can take a photo with the Sochi 2014 Games torch or in a special photo zone where a large Coca-Cola bottle is located.
