Russian labels. Leonid Fedorov “Purple Day”

Soda Island

Following Activia Benz and Secret Songs, which traditionally release one track from a friendly artist per week, another similar label has appeared. Soda Island is distinguished from them primarily by the way they attract new listeners: if you want to download their track from SoundCloud (and you most likely want to), then you will be immediately redirected to a special page and asked to click on the Follow button. They are also distinguished by their non-periodicity: if at first they managed to maintain the pace, now they post tracks whenever they want. Even without this, however, there is something to listen to: first of all, pay attention to Ramzoid, inspired by music from video games and trance, and Spire, clearly continuing the ideas of PC Music.

Future Girlfriend

A new genre of future funk has appeared on SoundСloud, inspired by two things at once: last year's hit Skylar Spence - Fiona Coyne (formerly known as Saint Pepsi) and the album Daft Punk - Discovery, that is, talented music that automatically receives the “summer” stamp. Paraguayan Future Girlfriend is the headliner of this not yet fully formed movement: on the one hand, in his music there is a lot of French house and disco of the 70s, on the other, all this is passed through MIDI-like samples, and the aesthetics refer to Japanese culture; This is the kind of wild mixture that makes up the entire genre. At the same time, there is nothing crazy in future funk itself; on the contrary, it is catchy and to some extent optional music, as if specially created for house parties.

Adult Swim Singles Program

From the beginning of summer until mid-autumn, the Adult Swim television channel organizes a census of what it considers the most important music of the year. This time too, you can get an approximate picture of the best in the mainstream: here is the obligatory metal section with Thou, Myrkyr and the unexpected Slayer, and hip-hop, represented by Young Lean, Run the Jewels, Shabazz Palaces and the duo Duma and Ghostface Kills, there are DoomStarks, Skrillex, Flying Lotus, Chromatics and even Peaches with Swervedriver - the first single from D∆WN (aka Don Richard) sounds very promising. In addition, all this can be downloaded for free and you can even buy a T-shirt with the cover of one of the singles.

GoldLink

The most popular of all the SoundCloud accounts presented is that of the young rapper GoldLink: he is already equally admired by Adam Bainbridge (aka Kindness) and some of the heroes of this material, Chet Faker, Kayatranda and Zhu recorded with him, and on last year’s album with the immodest called The God Complex found a place for echoes of classic hip-hop, footwork, EDM, and other progressive electronics; At the same time, he himself is in no hurry to tell journalists about himself. His main advantage is that he clearly understands what he wants - including what he wants to read for; so far, however, it is unclear whether this is the ability to keep one’s nose in the wind or something more.

Fright House

The Fright House label produces musicians with rather idiotic names - there is Alfie Casanova, and SuperMega64, and Space Candy; All of them are united by the rather crazy mood of the tracks - however, the label's description warns us about this. There is a place for a lot of things here - trap, EDM, Eurodance, melancholic electronics in the spirit of Ryan Hemsworth, and a track where there is no text other than repeating the name Lindsay Lohan. It's easy enough to associate such things with PC Music, but the fast-growing British label is being passed over by even crazier people - Fright House is a great example of this.

Cedar of Lebanon

Behind pseudonym Yana Kedrina, one of the members of the John’s Kingdom association, is hiding - unlike the others, she is only inspired by techno, but writes real songs that are simultaneously reminiscent of Russian pop music of the 90s and of someone like Maria Minerva. So far, Kedrina’s arsenal includes the “January Sun” EP and a couple of songs from the future album - but it is already clear that she is worth following: her songs are both accessible and in keeping with the spirit of Russian times. Here is a love for techno, lo-fi, and simple lyrics - everything a local musician needs in 2015. Despite the small audience, Kedrina has already managed to perform in Rostov, Kazan and Yekaterinburg - not every Russian musician can boast of even this.

Henrik the Artist

No one knows who Henrik is - the guy whose photo in one form or another appears on the covers of his tracks may not even be him. His music is more of a cheerful parody of what is happening with electronics right now: he writes annotations and poems for the tracks, seriously calls himself an artist and clearly quotes other SoundCloud musicians. At the same time, he produces some pretty good tracks - for example, the remix of Mason vs. released on Activia Benz. Princess Superstar - Perfect Workout or the track Friends Forever recorded with Kochi Boy. However, if for Henrik this is all really serious, then it’s even more interesting.

floe

Russian cassette culture is being revived - and following the designs of Klammklang and Full of Nothing, the Fuselab label has its own division floe, for which St. Petersburg resident Dmitry Komeda is responsible. Cassettes are made in a minimum edition, and albums are selected among not the most famous, but quite interesting performers- Lovozero, Evgeny Grinko, Pavel Karmanov and the “Architectural Orchestra of the Benefactor” have already been released, “Synecdoche of Montauk” and Anton Batagov are expected soon; you can follow the release schedule

Every young band that records their first demo dreams of getting on a label and becoming famous. For many, a contract with a record label looks like a panacea that instantly solves all problems. But is it? Is it really worth instantly transferring the rights to your music, letting others decide where you will go with a concert, in which studio you will record and under what cover you will release your new record? Are music labels really for aspiring artists? the easy way achieve what you want?

To begin with, we will try to consider all possible aspects of a musician’s work with his creativity. The first, and most obvious, is DIY (Do It Yourself is an acronym used to describe people acting independently, without any support or connections). You are the rightful owner of your product, you are free to dispose of it as you please. In such a situation, the artist takes on the functions of the label and is responsible for finding a studio, production, organizing his own concerts, releasing merch, etc. If you have chosen this form of work, then the most competent decision would be to hire a manager who will help you with this.

Realize that by working on your product on your own, you won't be able to focus on creativity; a significant part of the time will have to be devoted organizational issues, which will definitely affect the quality of your activities as a whole. However, having collected whole state specialists yourself, you will get a chance to realize your goals. One of the successful examples of self-promotion is the group Enter Shikari, which has been releasing its works using the DIY method for a long time. The guys achieved significant commercial success, arousing enormous interest from major record companies, partly due to the fact that over a period of time they turned down good offers from various smaller labels. Perhaps you will succeed too. Do you believe in your own strength? Forward!

The next form is DIY or indie labels. These are small conglomerates aimed more at the underground or niche market. Often the income of such labels is very low, many work “for an idea,” but a contract with such a label can be extremely useful for a beginning artist as a launching pad and a way to make the necessary contacts. Yes, yes, it is acquaintances that will help you in your further advancement. The reality is that even the largest music labels base their activities on an extensive network of acquaintances, mutual favors and promises. Returning to DIY labels, it is worth noting that, unlike the artist himself, they already have some channels for distributing and promoting your work. It often happens that the artists themselves create small indie labels to promote their work, subsequently gradually expanding the list of signed groups. Plus, for the most part, indie labels have a fairly transparent and understandable agreement for the artist, unlike larger labels owned by large music corporations. Such labels are called major labels. We are talking about the so-called “big four record labels,” which account for about 70% of the global music market. These include Universal Music Group, Sony Music Entertainment, EMI Group (along with UMG, absorbed by the French media conglomerate Vivendi SA) and Warner Music Group.

There are several branches of these labels in Russia: Universal Music Russia, Sony Music Russia, Warner Music Russia and others. Each of these giants of muses. The industry has an impressive list of smaller labels associated with them, which, however, does not prevent both parties from successfully making money and promoting their product on the market. Such conglomerates are completely self-sufficient: a large record agency is able to provide new record all the way from the sound engineer to the shelves of music stores (or online platforms like Apple Music or iTunes, which is more appropriate modern realities music industry) and organize a tour for the artist in support of it. But for a beginner (let alone an underground) artist, the path to a contract with such a label is actually closed: in modern conditions The outdated scheme by which musicians of the 1980s received multimillion-dollar record deals is no longer in effect.
If previously a band, having sent their demo to the label, could hope that the A&R manager would choose their work from thousands of applications, now such an outcome is very unlikely. With the advent of new technologies and the beginning of the Internet era, access to music creation became open to a wide musical audience, as a result of which the flow of recordings to labels' mailboxes from aspiring musicians became simply uncontrollable. This has led many companies to switch to new stage working with talents, noticing and signing only those who have already managed to break out and distinguish themselves from a million of the same ambitious figures of musical culture.

But the digital age has also brought significant changes to the industry as a whole, raising a number of new, completely unique and previously irrelevant questions. One of them - is it really modern artist do you need to be signed to a label? Over the past 10 years, home recording studios have developed greatly, numerous devices have made professional recording at home possible, many designers are working on covers for releases, offering their services online, concert venues invite young artists to perform through mailings, without resorting to the services of concert agencies. And most importantly, the sale of physical media has forever faded into the background, giving way to streaming services and the ability to buy a release in digital format.

This is just a small list of examples of the irreversible changes that the music industry has undergone around the world. And this system continues to develop dynamically, revealing new opportunities for working directly with the listener.

In the near future, I myself will be faced with the issue of choosing a label to publish my material. That is why I decided to look for some more or less informative list of labels that deal with experimental music. Once upon a time, a similar topic was created by Sloe Texture, but the information provided there is, let’s say, outdated, due to the fact that many of the labels listed simply no longer exist or have suspended their activities. I analyzed the existing information a little and added some new information.

Arranged the labels alphabetically with the following information:
Styles: (List of styles the label works with)
Website: (Official website of the label. I did not indicate email addresses and so on, since all this can be found out simply by visiting the label’s website)
State: (Valid, not valid, suspended, closed, etc.)
Note: (Commercial, non-commercial, published, etc.)

Hope, this information will be useful. If you have information about any other active Russian, Ukrainian and Belarusian labels that work with experimental music, leave the information in the comments and I will add the label to the list.

So:

Abracadabra Recordings (Russia)
Styles: ambient, avant-garde, breakbeat, downtempo, drum and bass, dubstep, hardcore, hip-hop, idm, techno, trip-hop
Website: http://vk.com/club12957305
Status: label not working
Note: some releases are still available on the root tracker.

Acidsamovar Records (Russia)
Styles: What is not published there?
Website: http://acidsamovar.org/
Status: last release 2010, no news about closure
Note: Judging by the site, they also publish CDs

blank not label (Russia)
Styles:
Website: http://vk.com/blank_not_label

Note: Non-commercial. Periodically organize small themed parties In St. Petersburg.

CUNTROLL RECORDS (Russia)
Styles: Breakcore, Trip-Hop, Ambient and Abstract hip-hop
Website: http://cuntroll.ru
Status: Active
Note: Non-commercial. In addition to this, they organize events.

Death Records (Russia)
Styles: noise dark ambient, dark ambient, ritual dark ambient, drone ambient
Website: http://fokojazis.com
Condition: Pos
Note: Non-commercial

Fokojazis (Russia)
Styles: abstract hip-hop, ambient, breakbeat, breaks, chillout, darkwave, d'n'b, dub, experimental hip-hop, free jazz, future jazz, idm, improv, lo-fi, minimal, neofolk, noise, non- music, psychill, trip-hop
Website: http://death-records.ru/
Status: last released in 2011, no news of closure
Note: Non-commercial

Gliese 581C Records / Planar Sub-Label (Russia)
Styles: Progressive Psytrance, Goa Trance, Dub, Psychedelic Dub, Downtempo, IDM, Psychedelic Chillout, Experimental, Breakcore
Website: http://gliese-records.com
Status: active
Note: Non-commercial. Gliese 581C Records - the main one, deals with all sorts of Psy, sometimes IDM slips in. Planar Sub-Label - additional, deals with experimental music. I myself have published both here and there, the impressions are only good.

Homework (Russia)
Styles: ambient, idm, downtempo, minimal
Website: http://homework.polarnet.ru
Status: last released in 2011, no news of closure
Note: Non-commercial

Liminal Recs (Russia)
Styles: ambient (dark, space, atmospheric), experimental, idm, noise, downtempo. trip-hop, post-rock
Website: http://liminalrecs.com
Status: valid
Note: Non-commercial

Nenormalizm Records (Russia)
Styles: IDM, Experimental, Braindance, Ambient, Glitch
Website: http://nenormalizm.tk/
Status: valid
Note: They are engaged in a very wide range of activities, ranging from non-commercial releases to all kinds of podcasts. Quite a close community. I had a chance to publish one track with them, everything went smoothly and competently.

PICPACK MUSIC Label (Russia)
Styles: All variety of experimental styles
Website: http://picpack.org.ua/
Status: valid
Note: Non-commercial. An extremely productive label.

Culture Production (Russia)
Styles: AMBIENT, IDM, EXPERIMENTAL, LOUNGE, BEATS, 8-BIT, TECHNO
Website: http://www.qulture.ru/
Status: valid
Note: Non-commercial. They also publish CDs

Req Recordings (Russia)
Styles: IDM, HARD IDM, GLITCH, DARK AMBIENT, AMBIENT, NOISE, TRIP-HOP, DARKSTEP, DUBSTEP, EXPERIMENTAL
Website: http://reqrecordings.pdj.ru/
Status: activity suspended since 05/09/12, but all releases are available
Note: Non-commercial. I myself was the founder of this label, I suspended my activities because I didn’t have enough time.

SUBWISE | NETLABEL (Russia)
Styles: All variety of experimental styles
Website: http://subwise.net
Status: valid
Note: Non-commercial. They also publish CDs.

Umpako (Ukraine)
Styles: All variety of experimental styles
Website: http://umpako.com
Status: valid
Note: Non-commercial.

The recording market has come a long way from sales of gramophone records with compositions recorded on them to sales of artist albums in online stores and music services.

The site's observer understood the main trends and learned about the work of record companies in the world of developing technologies.

The Birth of the Recording Market

The late 19th and early 20th centuries forever changed the way we listen to music. If earlier performers could be heard in concert halls, clubs and philharmonic societies, then at the beginning of the 20th century radio broadcasting became widespread.

Then another revolution in the recording market happened - the emergence and mass availability of gramophones. Gramophone records allow everyone to hear this or that composition an unlimited number of times at any time convenient for him. This period is Starting point history of record labels: Columbia Records, Decca Records, Edison Bell, The Gramophone Company, Invicta, Kalliope and many others.

As time passes, some labels merge with larger companies, while others remain independent, relying on a small audience of loyal listeners.

The most successful artists create their own labels. Stars like The Beach Boys opened their own record labels. The Beatles, Rolling Stones, Led Zeppelin, Eminem and many others.

Click to enlarge

By the end of the 1980s, the so-called "Big Six" record labels - EMI, CBS, BMG, PolyGram, WEA and MCA - began to lead the industry. By the end of the 20th century, PolyGram and Universal Music Group merged, as well as Sony Music and BMG. The Big Six become the Big Four:

  • Universal Music Group;
  • Sony Music Entertainment;
  • Warner Music Group.

Until 2012, this group of companies, according to various estimates, controlled from 70% to 88% of the global recording market.

Record labels in the Internet era

In the early days of the recording market, a contract with a well-known label was a necessary condition success of artists, because the likelihood of becoming known to a wide circle of listeners was low even for the most talented performers. Signing a contract, in addition to high-quality recording at the studio, provided the artist with an impressive advertising campaign and access to retail stores, and the studio itself with copyrights to the recording.

However, with the advent of the Internet, the development of peer-to-peer networks and freedom of information, netlabels (Internet labels) and record labels have become increasingly popular.

Netlabels developed with the advent of digital formats (MP3, WAV, FLAC and others). The use of these formats involves the creation musical recordings acceptable quality and small size. Netlabels rarely promote the group, organize concerts and protect rights. The owners of these companies focus on distributing products via the Internet and refusing to produce physical media.

Open-source labels release music products under a copyleft license, which, unlike copyright, allows free distribution and modification of tracks.

The most famous file-sharing service of the late 20th and early 21st centuries was Napster. Founded in 1999, the file-sharing network changed the music industry forever and ended its existence two years after its creation.

Unlike other similar peer-to-peer networks, Napster had a central server and was easy to use. The server contained only information about the files, and the files themselves were downloaded directly from users’ computers.

These advantages quickly brought it popularity, and in February 2001 the number of unique users reached 26.4 million. However, such success was not a reason for joy among the creators of the service.

Napster was first accused of copyright infringement by the Recording Industry Association of America (RIAA) back in December 1999. What was fatal for Napster was the Big Four lawsuit, known as A&M Records v. Napster. Despite the name, the plaintiffs are all members of the RIAA. The case was the first major application of copyright laws to peer-to-peer file-sharing networks.

The court ruled that Napster should be held liable for copyright infringement. To comply with the ban, Napster shut down the service on July 1, 2001. During the bankruptcy proceedings, the company changed hands and today has become part of the Rhapsody music service.

Despite all the opportunities that new technologies have presented to artists, the balance of power in the global recording market has remained the same. But major labels could not avoid losses due to piracy and the development of digital formats. So in 2007, sales of physical media fell by 17%, and the income of Universal Music and Sony Music by 11.7% and 27.7%, respectively.

The development of the Internet has revolutionized the way music is distributed. In 2004, revenue from digital music sales was $400 million, and in 2011 - $5.3 billion. However, this does not mean that the old formats will soon cease to exist.

A great example would be sales. vinyl records. In 1997 they amounted to $144 million, in 2006 they reached a minimum of $34 million, and in 2013 they received an unexpected increase and reached $218 million.

Indie labels

To mark this day, labels and artists are creating special releases that can be purchased at retail stores. This holiday is celebrated on all continents except Antarctica. If you find a store that supports the holiday on the list and go there, you can get to performers’ performances, as well as their meetings with fans, DJ sets, battles, body art festivals and outdoor kitchens.

Dave Grohl (former Nirvana drummer and Foo Fighters guitarist-vocalist) drum solo at Record Store Day

The holiday appeared in 2007 at a meeting of owners and employees of independent record stores. On April 19 of the following year, Metallica opened the party at Rasputin Music in San Francisco.

In 2008, the USA and Great Britain took part in the holiday, but the following year the holiday became truly international. It was supported by stores in Ireland, Japan, Canada, Italy, Sweden, Norway, Germany and other countries, including the US and UK. Universal Music sales manager Mark Faytherbe called Record Store Day "the best thing that has ever happened to independent record stores."

However, there is another side to the coin. Some performers and public figures The holiday has been criticized for initially attracting attention from indie labels, but has now been taken over by major record labels.

Howling Owl and Sonic Cathedral - British independent labels - have teamed up to oppose Record Store Day. In a story entitled “Why Record Store Day is Dying” on the Sonic Cathedral website, the companies explain their position: “We can't compete, so we won't compete. The holiday has turned into a circus, and we will be the clowns there.”

The Entertainment Retailers Association, the company behind Record Store Day in the UK, responded to the criticism by saying: “Record Store Day has always had as its main aim to support independent record stores, not independent labels. In addition, three of the four releases sold at Record Store Day were from independent companies. This can hardly be called a betrayal of the indie labels. We know we're not perfect, but damn, even what's on this moment, much better than a world without Record Store Day at all.”

The holiday is celebrated annually on the third Saturday of every April and in 2016 is scheduled for April 16.

The Big Three Record Labels

The year 2012 was remembered by the global recording market for the bankruptcy procedure of EMI. EMI Group was sold to Universal Music Group and EMI Music Publishing was acquired by Sony Music Entertainment. The Big Four became the Big Three.

Universal Music Group


Universal Music Finland office

Universal Music Group is an American-French media corporation that is owned by the French media conglomerate Vivendi SA. It is the leader among the Big Three labels.

The history of Universal Music Group begins with the founding of MCA (Music Corporation of America) in 1924. Just five years after its creation, MCA becomes the largest agency in the world, with more than 700 clients: film actors, performers, radio stars, producers and directors.

Ten years later, another future “parent” of Universal Music Group, Decca, opened its branch in America. The company quickly gained popularity even during the Great Depression thanks to its roster of signed artists and its price of 35 cents per recording.

In 1962, MCA merged with Decca, which owned a controlling stake in Universal Pictures. The company is headed by Lev Wasserman, who became famous for his contracts with such stars as Lana Turner, Cary Grant and Alfred Hitchcock.

This year for Decca, in addition to the successful merger with MCA, was also remembered for the audition The group The Beatles, which would later be called one of the most big mistakes in the history of popular music. The audition was scheduled for January 1, but due to heavy snowfall the road was very long. In addition, upon the group's arrival, the representative of the department responsible for performers and repertoire, Mike Smith, insisted on using Decca equipment, assessing The Beatles' equipment as poor quality.

The band played 15 songs over the course of an hour. Despite everything, the members of The Beatles and their manager were confident that the contract would be signed, but were refused. The official reason for the refusal was that "guitar bands are going out of fashion." These words became infamous for Decca, and Dick Rowe himself (head of the department responsible for artists and repertoire) was remembered as “the man who turned down The Beatles.”

In 1995, Seagram acquired MCA, and in 1996 changed MCA's name to Universal Studios, and its music division MCA Music Entertainment Group became Universal Music Group. In 2012, following approval from the European Commission and the Federal Trade Commission, UMG acquired EMI. Another Big Three label, Warner Music, competed to buy EMI, but the long-awaited merger did not happen either in 2006 or 2009.


Universal Music Group revenues from 2004 to 2014 in billions of euros

Universal Music took part in the UNICEF Imagine Project in 2014

Loud controversy and criticism

Bribes on the radio (2006). UMG was accused of bribing a radio station to play songs by Nick Lachey, Ashlee Simpson, Brian McKnight, Big Tymers and Lindsay Lohan. The company paid $12 million in compensation

Abuse of digital copyright (2007). UMG is accused of abusing digital copyright law, following which the company tried to remove a video with Michelle Malkin. In this video, Malkin criticized Akon, calling him a misogynist. In the end, UMG backed down from the claims, but the video turned out to be unavailable for 10 days.

That same year, UMG was sued for indiscriminately deleting a 29-second home video of a child dancing to a Prince song. The court's decision determined that the video did not violate Universal's copyright.

Abuse of digital copyright (2011). In December, the website Megaupload published a video in which Kanye West, Snoop Dogg, Alicia Keys and Will.i.am praised the resource. UMG blocked the video on YouTube, citing digital copyright laws. A Megaupload representative stated that all necessary filming agreements with each performer have been signed. By court decision, the video was returned to the resource for lack of reasons for deletion.

Low fees for performers (2015). UMG is being sued by 7,500 artists, including Public Enemy's Chuck D, Whitesnake, Black Sheep's Andres Titus, The Temptations' Ron Tyson and Motels' Martha Davis, for unfairly low royalties since digital sales began. The company paid $11.5 million to settle the dispute.

Artists who worked with the label

  • Akon;
  • Amy Winehouse;
  • Duran Duran;
  • Guns N' Roses;
  • James Blunt;
  • Johnny Cash;
  • Kanye West;
  • Maroon 5
  • Rihanna;

Sony Music Entertainment

Sony Music Entertainment Headquarters in Los Angeles

Sony Music Entertainment - American record company, which is in second place in terms of influence from the Big Three.

The history of Sony Music Entertainment begins in 1929 with the founding of American Record Corporation (ARC). During the Great Depression, ARC acquired small companies at bargain prices to gain access to their music catalogs. This strategy, coupled with sales of three records for $1, resulted in sales of 6 million music units per year.

Let your friends know

Today we will talk about the most trending world music labels, who managed to turn the musical world upside down and make it rotate in the right direction. The labels we worship, from whom we draw inspiration and new musical trends. So, 5 fashion labels according to the editors of Soulplay Radio:

1.Continental Records
Parisian DJ, sound producer, sound designer, part of the Kitsune family, Jerry Bouthier founded the Continental Records label residence in the British capital. The constant search for new sounds and artists pushed Jerry Bouthier to create his own label, along with multi-instrumentalist and producer Italian origin Andrea Gorgerino. The musicians form the basis of the electronic duo JBAG, who create remixes of tracks by such teams as Two Door Cinema Club, Ladyhawke, Jupiter, Gigamesh, Punks Jump Up.

Also, Jerry Bouthier and Andrea Gorgerino create music for fashion shows of world-class fashion designers. The formation of a musical atmosphere at fashion parties is one of the trends that has left its mark on the activities of the label.

Continental Records trying to connect the dots between pop and dance music, the work is not done in a standard way, constantly mutating and taking on new forms. Musical Basics The label consists of such trends as indie-dance, electrofunk.

Label representatives: Reflex, Shindu, Cyclist&Maiko, Boys Get Hurt, Mannequine & Jas Crew, BLEU TOUCAN.

2. Kitsune
French music label, translated from Japanese as "fox". The authors of the project, Gildas Loaëc, Masaya Kuroki and the London design studio Åbäke, realized their idea in 2002. Kitsune presents a unique concept of a fashionable and modern approach to the music world. Such teams as CITIZENS are signed to the label! , Klaxons, Crystal Fighters, Cut Copy, Digitalism, Hot Chip, Is Tropical, Simian Mobile Disco, The Teenagers, Thieves Like Us, Tom Vek, Two Door Cinema Club, Years & Years and others.

Since 2014 Kitsune launched his new project New Faces, it’s like an invitation to enter a new era, to discover fresh and young faces. Kitsune has reached maturity, now you can experiment, challenge, invent something new. The label discovers promising teams, selects talent, and gives them the platform to promote the music they deserve.

Besides the music label, Kitsune is a clothing brand that includes latest trends fashion world. As the founders of Kitsune say, music and fashion are interconnected, so they are able to create and inspire, creating a unique mixture of styles.

3. Future Classic
Independent Australian label founded in 2004. Nathan McLay and Chad Gillard, founders of the label, recall that the task of creating a dream label was at first just an after-work hobby that grew into a leading project in the music industry. The result was a constant search for Australian sounds, trial and error.

Nathan McLay and Chad Gillard themselves are DJs who were looking to remix artists outside of Australia, using the label to further their own career goals. But the time had come for a choice; it was necessary to take a step back and go into the shadow of his label. Now Future Classic is a big machine that effectively promotes music and develops.

The label includes such bands as Empire Of The Sun, The Presets, Cut Copy, Flume, Chet Faker, Flight Facilities, Ta-ku, Cashmere Cat, Jagwar Ma, Seekae, Panama, Chrome Sparks, Hayden James, George Maple, and Touch Sensitive, Toro Y Moi and others.

4. Exploited Records
Music label founded in Berlin in 2007. The label is home to artists such as Adana Twins, Claptone, Doctor Dru, Homework, Joyce Muniz, Urulu, Cocolores, Shir Khan, James Curd.

Label collects innovative musical hybrids, makes you feel youthful and pleases even the most demanding listeners.

A sense of style, unpredictability, and the thrill of music is exactly what the label’s creators are pursuing. A special selection of electronic dance music talent High Quality, is gaining momentum and deserved recognition from fans.

5. Eskimo Recordings
Belgian music label founded in 2000. The label grew out of the music of the nineties, the main directions chosen were acid house, funk and rock'n'roll, as a result of which they set new standards for Belgian club culture. Timeless quality and originality are the label's key concepts.

For many years, Eskimo Recordings continues to present new talents, time flies very quickly, for the second decade the collection of carefully selected songs has been replenished, which make a success all over the world.

Recording on the label musical groups, NTEIBINT, Du Tonc, Anoraak, Aeroplane, ATTAR!, Chromeo and others.

My Dear Souls, if you have something to add to the list "5 fashionable world music labels", write in the comments, we’ll be happy to discuss!