The influence of color on a person’s emotional state. The influence of color on the psyche of men and women
Yellow color is usually preferred by mature, wise and positive people. Therefore, it is often called the color of intellectuals. Yellow shades have a positive effect on human creative activity, enhance the ability to remember, and help improve thought processes. They also relax, calm and give a person strength.
However, some shades, on the contrary, can have a negative effect. For example, honey color can make you feel sad. Lemon causes irritation with prolonged exposure.
The nervous system is strongly affected by yellow color. It typically affects the right hemisphere of the brain, stimulating creativity and clarity of thinking. From a biological point of view, yellow is comparable to orange. The functioning of the digestive system is stabilized, nutrients are absorbed faster, and the condition of the skin improves.
Small children react poorly to the color yellow, so you should not use it in elements of a child’s clothing or in the interior of a child’s room. Also, do not decorate bedrooms or living rooms with it. The only room where yellow would look appropriate is the kitchen.
Video on the topic
More recently, they preferred to cover all the walls of apartments and houses with wallpaper of the same type. Now everything has changed dramatically.
The most common option for combining wallpaper in the bedroom is vertical alternation of stripes. The width of the stripes is basically the same, but the colors are completely different. Striped wallpaper in a bedroom interior means that a plain stripe can overlap with a patterned or more contrasting one. Also today, horizontal alternation of narrow strips of wallpaper (if the ceilings are low) and wide stripes (for high ceilings) is popular.
This type of combination, such as insertion, also deserves special attention. That is, pieces of wallpaper of a completely different texture and color are glued onto wallpaper of a single color. Inserts can be of different configurations. By the way, thanks to their decoration with decorative strips, the impression of visualization of paintings hanging on the wall is created.
You can also use something special. For example, paste the bedroom walls with scraps. Shreds from different wallpapers are distributed both in proportional and chaotic order. The result is an interesting abstraction. But in this case, it must be taken into account that the materials used must be combined with each other either in the structure of the pattern or in the color tone.
In general, nothing is forbidden. It all depends on your personality and flight of fancy. However, it is important to know which wallpaper color to choose to create a cozy atmosphere in the bedroom that suits your personality type. Let's look at the most common color tones.
The magic of the color palette
Red color is characteristic of energetic and cheerful people. But if you are an anxious person, it is better to refuse this option. It is best to use wallpaper in red shades in the busiest places. This could be the dining room or living room.
Any shade of green is suitable for almost all rooms, including bedrooms. It evokes friendliness and tranquility, relaxes and calms. Wallpaper in light green tones will perfectly restore your energy, especially if you use it in the bedroom.
Yellow color is suitable for children, as it develops mental abilities and cognitive activity. But you shouldn’t completely paint the walls yellow. It is advisable to use wallpaper of this tone for inserts.
Psychologists say that wallpaper in blue tones is the most relaxing after a busy day at work. It should be noted that this color and its shades have the ability to visually increase space. Therefore, colors from dark blue to light blue will fit perfectly into the interior of small rooms.
As for the office, which is combined with the bedroom, here you can remember brown, since scientists have proven that this is the color of intelligence. Shades of brown also tend to relieve irritability and insomnia.
Whatever wallpaper you choose, the main thing is that it brings joy and peace.
Video on the topic
Hi all! Nadezhda Vasilyeva is in touch with you. And in this article we will examine the topic - The influence of color on a person. I will tell you simply and in detail about this very interesting topic for life and marketing. We’ll also look at a few basic colors.
Everyone knows that in order to achieve a certain goal in life, it is necessary to make every effort. But the goal is clear, the effort is exerted, and the work is worthwhile. Why do we rarely achieve the final result? Why do we lose interest in the matter in the middle of work? Probably because we don't activate our visual centers.
If you influence them in a special way (using color signals), you can achieve incredible performance. The main thing is to know what color needs to be used for a particular task. This science is called color therapy. It appeared relatively recently, but has already proven its viability.
In modern society, a huge number of theories have been put forward about the influence of color on humans. And they are all true in their own way. Color can evoke both positive and negative emotions, inhibit and enhance human activity, cause aggression and tranquility.
Different colors have different effects on the human psyche. It's raining outside, the whole world is gray and that's it, the mood is at zero, performance is reduced. And when it’s a sunny day, the abundance of colors makes us smile and move towards our goals.
Some skeptics will say that the influence of color on humans has not been proven and is not used in practice. But color therapy is widely used both in medicine and in psychology.
The main point in the application of this technique is the use of color to influence a person’s mental state. This article provides examples of the influence of color on a person. Let's consider each of them separately.
Red color- bright rich shade. It is he who activates all human centers, increasing his tone and productivity. It evokes positive emotions. Helps a person facing a choice to determine the situation. The red color seems to “turn on” a dormant organism. Even if the situation is hopeless, this color will make the human brain work to its fullest.
Adrenaline is released in the body, this increases blood circulation and delivers a flow of fresh blood to the brain, providing it with oxygen.
Orange color- Helps in business. This is the color of career growth.
A soft, warm, yet rich shade will help you achieve the desired heights in the workplace. If red triggers self-preservation instincts, forcing a person to act immediately, then orange sharpens a person's basic instincts, helping him find the ideal way to solve a problem.
By surrounding yourself with orange, a person is capable of many things, as it helps to increase a person’s self-esteem.
Yellow– has a calming effect, relaxes a person.
It enhances mental activity, helps train memory, attention, and gives vitality to the body. Promotes intellectual growth of the individual.
If orange color has the ability to influence the digestive system, then yellow is responsible for the process of absorption of nutrients by the body. Thanks to it, the body absorbs calcium in sufficient quantities. After all, it’s no secret that sun exposure is directly related to the production of vitamin D in the body.
Green color– refreshes, gives calmness, tranquility.
Helps people achieve long-term goals. For example, learning languages or to perform regular sports. It promotes the development of organization in a person. That is, it affects the achievement of the final result, and not the preservation of existing skills.
Green color has a positive effect on the human cardiovascular system, helping a person get rid of negative thoughts and strengthening the nervous system; it has a balm effect on the heart. Improves mood without causing excessive activity.
Blue color– has a calming effect, dulls emotions and relieves irritability.
It has a very positive effect on people prone to impulsive decisions. Such people find it difficult to control their emotions, so blue color is a solution to problems for them. It helps to concentrate attention. Gives peace and serenity.
The darker the shade of blue, the more it depresses the nervous system; it is not recommended for people prone to depression. The psychological influence of color on a person is capable of causing illusions in a person, plunging him into a world of fantasy, taking him far from the real world.
Purple– can hardly be called a solid color; it is associated with luxury and mystery.
It consists of red and blue, while perfectly combining the opposite influences of these colors. It copes well with panic, gives confidence and knowledge. The positive influence of color on the human psyche has been noted.
White color- associated with purity, limitlessness.
This is the color of people who are confident and accustomed to getting their way. This is the beginning of all beginnings, the cradle of other flowers. Can be the basis for any color.
Black color– a companion of depression, depression, negative emotions, can develop a feeling of inferiority and personal uncertainty.
But at the same time, it makes it possible for humanity to get to the truth and bring to the surface everything that was hidden. If a person is immersed in the world of his own thoughts, he surrounds himself with black, which gives not only depression, but also a break from excessive emotions.
Thus, we see that the influence of color on a person is enormous. And the course of our lives depends on how competently we use colors.
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In discussions about the influence of colors on humans, reference is often made to symbolic systems in different cultures, rather than to data from psychological research. However, it is no coincidence - there are many intersections here. CHT has summarized some of the information about exactly how colors affect our brains.
“Color is a product of light that evokes emotion,” Goethe asserted in The Doctrine of Color. It is believed that he was the first to propose a system that describes the effect of a color palette on a person. But Goethe, like many other artists and writers, could rely only on his own instincts, on his observations and the traditions of color perception that already existed in the culture.
Only in the 20th century, with the development of psychology and experimental methods for studying higher nervous activity, a scientific basis appeared for analyzing the influence of color waves. Despite a large number of experiments and tests, the effect of the colors of the surrounding world on our emotional state remains a mystery.
As stated in the modern monograph “Color and Psyche”, the influence of color on emotions occurs at several levels. In general, bright colors are exciting and active, while faded and dark colors are inhibitory and calming. But addiction to them and their impact very much depends on the circumstances and individual characteristics of the person.
The effect of white color
The African Ndembu tribe has an expression “to have a white liver”, that is, to be understandable, not up to anything bad, not to pose a danger. Our language also reflects the attitude towards white as something pure and good: “white salary”, “white light”, “white bone”, “white envy”.
Anthropologists give two main reasons for this perception of white. Firstly, we are all familiar with the change of day and night, when the clarity of the visible world is replaced by a sense of danger and fear of the dark. Secondly, white is the color of the two most important human fluids that give life - milk and seminal fluids.
Science has found confirmation of traditional interpretations: white color stimulates the ability to be active.
However, this refers to white as the highest manifestation of all that is light and bright. Shadeless, empty white is not at all so clear. Kazimir Malevich, conducting experiments with color, came to the conclusion that the abundance of white puts pressure on the psyche, and proposed to abandon it as a color for hospital walls and doctor’s coats.
The influence of black
Black is the ancient antipode of white. Whatever our preferences in clothing style and interior design, it is more difficult for us to get into the mood for work if it is cloudy and dark, gloomy tones predominate.
Black, as the darkest possible, evokes associations with death, chaos and destruction. But the passivity and peace of black can be necessary for a person who is overexcited or tired - just as night is necessary after day.
Primitive people had an ambiguous attitude towards black. Sometimes black symbolized the source of hidden wisdom, as well as passion: women of the same Ndembu tribe, for example, blacken their genitals. Among the tribes of the dry regions of Africa, black was revered as the color of rain clouds, and people with especially black hair were considered more beautiful than others.
The influence of red
Red is the third most important color in traditional symbolism. It is undoubtedly primarily associated with blood. Since blood serves as a symbol of both death and life, red has never been classified as a uniquely bad or clearly good color. It has been proven that red and yellow, as the brightest colors, excite vital energy and stimulate activity. This color is often preferred by extroverts.
The nervous system of a rested and restored person, ready for intense activity, is interested in red.
But don’t rush to make scarlet the main color in the interior. The activity of red can be unhealthy; its prolonged exposure is fraught with overstimulation. Those who are under emotional stress and frustration do not like red, like other bright colors. It can increase muscle tension, increase blood pressure, and speed up breathing.
Interestingly, this is the most favorite color of children, regardless of the country and culture in which a person grows up. Bright colors act like vitamins on a child, and their absence can even cause a painful condition called “color deprivation” and lead to disorders of neuropsychic development.
Fear of the dark may not be due to the fact that the child does not want to be where there is no light, but to the lack of bright colors in his life.
The influence of blue
Blue in many ancient cultures was considered an attribute of the gods, the sky and a symbol of contemplation. This mythology is echoed by the avant-garde artist, who described blue as a paint calling to infinity.
Scientific evidence says nothing about the mysticism of blue, but confirms its characteristics as a relaxant.
An interior with a predominance of blue has a particularly good effect on those who need relaxation. The psyche, which is in a state of struggle, needs blue-green colors for balance, and in a state of rest, on the contrary, it needs active red-yellow colors. Long-term exposure to blue leads to inhibition and depression, sadness and boredom.
Green influence
Oddly enough, but such an important color for nature and life as green was never included in the main set of symbolic colors of the primitive world. True, there is an opinion that it was one of the favorite flowers of the ancient Egyptians. But the ancient Chinese did not consider it a separate paint at all, but perceived it as a variant of blue. Appearing later in the symbolism of the peoples of the world, it was often perceived as neutral, not calling for anything.
Kandinsky considered green to be the color of the passive and philistine bourgeoisie.
Today, living in cities and experiencing stress due to our isolation from nature, we often associate greenery with harmony, spring, youth. Like blue, it lives up to some of its traditional characteristics as a calming color; it is really preferred by people who need rest; under its influence, activity decreases. Interestingly, with age, color preferences are redistributed towards calm blue-green, brown and olive shades.
The influence of yellow
Yellow has symbolized a variety of things at different times - from fame and enlightenment to separation and debt. The traditional symbolism of yellow is quite different from red, but in terms of their effect on our mood, these colors are very close.
Yellow invigorates, tones, warms, stimulates the central nervous system and thought processes.
Calm, self-confident people who do not suffer from emotional stress have a special predilection for bright yellow. It is the second most popular color among children after red.
Kandinsky considered yellow an earthly color because it cannot be made deeper, unlike blue. But shades of yellow differ greatly in how we perceive them. Pure yellow is pleasant, cold tones were associated with gray and acquired negative connotations; they were associated with madness.
Studies conducted with patients with schizophrenia have not found any connection between the color yellow and this disease. True, exposure to some colors and, in particular, yellow, can enhance the vegetative properties of stress. If you sharply place a yellow screen in front of a person suffering from nausea, you can induce vomiting. This impact feels like a blow to the stomach.
The influence of pink color
Pink can be described as light red, which means it evokes positive, but not too intense emotions such as mild joy, carefree. “Rose-colored glasses” is an expression that best describes the influence of the color pink. It reconciles a little, invigorates a little, refreshes a little, reminds of passion, but nothing more.
Popular culture of the 20th century turned pink into a symbol of girls, tenderness and kawaiiness. The prerequisites for this existed back in Ancient Rome, where it was believed that pink was associated with sensitivity and emotions. But pink wasn't always seen as an exclusively feminine color. According to Goethe, young women prefer light shades - pink and blue. In general, shades of red were more likely to be associated with men and were an attribute of strength and power.
The science
The effect of color on the human psyche has been known since ancient times. Colors can influence a person’s worldview, mood, and even character. It has been scientifically proven that different colors and their combinations can make a person feel happy, sad, anxious or melancholy.
There are a few basic rules you need to learn. The use of light pastel colors helps create an atmosphere of comfort and warmth and visually increase the area of the room. Bright colors energize, uplift and stimulate. Dull, cool shades relax and give a feeling of harmony, while dark shades add rigor and efficiency.
The influence of red color on humans
Allows you to move the needle, get a charge of vigor and activity, can cause excitement, tunes you to activity, increases muscle tone and stimulates appetite.
It is important that red color visually reduces space. Therefore, it cannot be used in small rooms. Also, too much red can lead to irritation and depression. But your living room will benefit if red is the dominant color. If red is skillfully combined with other colors, it will be appropriate in any room.
Blue color and mood
Reduces heart rate, stimulates creative and brain activity, induces relaxation, helps to relax and find peace of mind, improves concentration, inspires confidence, and arouses interest.
You need to use rich blue color in the interior carefully and thoughtfully. It belongs to a cold palette, so it is better not to use it in northern and poorly lit rooms. It is perfect for use in classic and modern interiors, always appropriate in Mediterranean and high-tech style. It has been proven that almost all shades of blue reduce our appetite and therefore those who want to always look slim should consider this color as a possible background for the kitchen and dining room.
Yellow color in the interior
Improves metabolism, gives energy, causes a feeling of warmth and absorbs negative energy. Activates, encourages creativity and inspires optimism.
The best place to use yellow in the home is the kitchen. People are attracted by the warm and sunny atmosphere for cooking and eating.
If you want to boost your family's appetite, yellow cuisine is worth a try.
Green color in the interior
It has a refreshing effect, creates an atmosphere of complete peace, relieves stress and smoothes out conflicts, relieves tension and fatigue.
Light warm shades of green, such as delicate light green and pistachio colors, are perfect for walls in the bedroom and nursery; the rooms will look bright, fresh and positive.
Our lives thrive with colors that inspire and enrich us. Although it may seem counterintuitive, in addition to neutral beiges, grays and whites, you can use bright and rich colors that will create an atmosphere of comfort and happiness in your home.
With the arrival of spring, just add new colors to your interior, and your life will sparkle with new colors!
Color therapy (chromotherapy) is the treatment of the nervous system with color. At different periods of his life, a person develops one or another preference in the color of clothing, interior design, etc. Most likely, you have noticed this in yourself. This phenomenon is explained by the fact that people on a subconscious level strive for tones that match their mood, help recharge their batteries and get rid of illness.
Color has a particularly strong effect on the fair sex. Women have more developed visual receptors responsible for color perception than men. Therefore, different tones have different effects on their emotions.
History of color therapy
The fact of the influence of color on the human psyche and his worldview was noticed by healers of previous eras. They knew and actively applied knowledge about color in the treatment of patients. An example of this is the medicinal drink tinted with herbs, used in the time of Avicenna, or stones painted in different colors, applied to sore spots under Paracelsus. In ancient times, inflamed areas of the skin due to infectious diseases in Russia were treated by applying a piece of red cloth, and in case of hepatitis, yellow beads were put on the patient. Science and medicine are moving forward by leaps and bounds, and we can still see the red thread tying the sore joint. Today, all these methods bring a smile, but it is still impossible to exclude the influence of color on a person. The human psyche, his perception of the surrounding reality and mood - these are the areas where color therapy has received real recognition.
The first information about the influence of color on the human psyche comes to us from ancient China, India and Egypt. During excavations in Egypt, special rooms were discovered where, according to scientists, color therapy sessions were held. Doctors of those times knew that the color blue had a calming effect on the human psyche, so a highly excited person was placed in a room where the desired color predominated. 
The influence of color on the human psyche
Color therapy is still actively used today. It is impossible to deny the influence of certain colors of clothing and interior on the mood. One color can relax, calm, and inspire. A different color instills panic or irritates.
This is due to the fact that different colors are able to stimulate different parts of the brain and the pituitary gland, which is responsible for the production of hormones that regulate metabolism, sleep, appetite, sex drive and emotional stability. Therefore, we are very dependent on the flowers we are surrounded by. If you place even an incorrigible optimist for a long time in a room in which there is not a single bright detail, but only gray and black tones, his mood will inevitably become depressed.
Each person is individual. But general trends can be identified. Knowledge about color is systematized and actively used. They form the basis of a test created by Max Luscher in 1923 for human psychodiagnosis.
How do different colors affect the human psyche? What does color therapy tell you? Let's look at the most common colors.
The effect of white color
The perception of the color white differs among people belonging to different cultures and religions. For representatives of one culture, white is a symbol of purity and sinlessness, for others it is associated with mourning. The Slavs are characterized by the perception of white as the color of goodness and chastity. This is where the roots of the expression “white light” and the bride’s snow-white dress come from. White color inspires complacency, calms and gives strength.
If you had to wear dark clothes all day, and you want to get rid of negative thoughts and everyday worries, when you come home, put on light clothes.
The influence of black
His perception is also ambiguous. “Seeing the world in black” is a widely used saying, and that says a lot. The color of darkness, evil spirits or peace and grace? A lot here depends on the individual characteristics of the person, which the color therapist needs to find out.
As a rule, this color is responsible for organization and manifestation. As you know from physics lessons, it absorbs the entire color spectrum, so it includes all the healing qualities of all colors. But despite this, you should not overuse it in clothing and interior design, as it can lead to bad mood and depression.
The influence of red
It has been noticed that the color red excites the psyche, causes an accelerated heartbeat and even increased muscle activity. The color is warm and life-giving. Excess red color is not recommended for irritable people and those who are overweight, because it easily excites the nervous system and causes fatigue.
The influence of blue
The color of peace. Calms the nervous system before bed, relieves excessive nervousness and excitement. Color therapy uses blue color to alleviate the painful condition of hypochondriacs and melancholic people. It has a positive effect on taming appetite.
The influence of blue color
The color of the water element. The color of lightness and weightlessness. It will be a good helper in relieving fatigue after a hard day. Has a positive effect on patients with hypotension. But still, an excess of blue can lead to cooling and alienation in relationships between loving people. Like blue, it is a color that curbs appetite.
The influence of yellow
The effect of yellow on a person is completely opposite to the effect of blue. It will be much easier to feed a child who eats poorly and causes a lot of trouble using yellow dishes, because yellow is an excellent appetite stimulant. Yellow color and all its shades tone the nervous system, can raise a person’s self-esteem and stimulate mental abilities. It’s worth taking note of this for those who are planning to renovate a child’s or student’s room.
Green influence
The color is life-affirming. Associated with youth, freshness. Capable of calming and calming. Color therapy recommends its use for people experiencing great psycho-emotional and visual stress. All shades of green have a beneficial effect on the ability to concentrate. However, dark shades of green can be overwhelming and even triggering.
Brown effect
Stability color. Light shades of brown create a feeling of security, while dark brown light will bring comfort and warmth. Excess brown color can lead to a mild form of melancholy.
Orange effect
The effect of orange on the psyche is similar to the effect of red. It will help you relax, invigorate and help create a good mood.
The influence of pink color
Will set you in a romantic mood. Associated with insecurity and naivety. In large quantities, the color pink will most likely quickly cause fatigue and a feeling of dissatisfaction, so you should not overuse it.
Color therapy in the interior
1. To increase vitality, it is recommended to use bright yellow or orange light. You can also put a green lampshade in your home. Choose large furniture and accessories in calm pastel colors: light yellow, light green, blue. They are soothing and do not irritate the eyes.
2. To increase energy, mood and optimism, color therapy advises placing plants with bright flowers (red, orange) on the windowsill, and hanging a picture of nature (mountains, sun, sea, flowers) on the wall.
3. You should not place purple and blue furniture in rooms, as they can cause lethargy and apathy. But they are perfect for the bedroom - they will calm you down and help you fall asleep quickly.
Blues, prolonged psycho-emotional stress, physical fatigue are an excellent reason to try the effects of color therapy. The results will surprise and delight you.
Have you noticed the influence of color on yourself?
