Why do they say Guf is dead. Why is Guf dead?

Guf died- a meme associated with fake news about the death of rapper Guf (Alexey Dolmatov). Since 2011, there have been attempts to “kill” him several times, which is why the phrase “Guf is dead” has become a mandatory comment on any news about the rapper or his work.

Origin

It is believed that the first rumor about Guf’s death spread on January 25, 2011. Then there was a rumor that he died in a terrorist attack at Domodedovo airport along with rapper Basta and designer Artemy Lebedev. Despite the dubious situation, only Dolmatov’s death was believed the most and they actively discussed whether it was true or not.

There is also a version that, against the backdrop of news of the terrorist attack, online scammers became more active. They published posts with the news about Guf’s death, accompanied by links that stole user logins for the spammer database.

Later, of course, Guf himself denied the news of his death. But the Internet could no longer be stopped, and especially the trolls, who wrote “Guf is dead” every time the rapper was mentioned.

In 2012, Guf recorded a track together with Basta, which contained the following dialogue:

- Guf, are you dead?

- No, it killed me.

It is worth noting that Guf’s work has also more than once become the object of ridicule. In particular, many will laugh at a line from his track "Is it easy to be young": “I’m on the seventh floor. It’s like the sixth one, but one higher” (Hello, ).

Based on the memes “Guf is dead” and “One higher”, hundreds of demotivators and . Many of them combined Cap phrases with news about the “dead Guf.”

Gallery

Sometimes popularity comes to a person only after death. So it was with Van Gogh and with a legion of other geniuses who were not unrecognized during their lifetime. Many successful and sought-after people became even more successful and in demand after press reports about their death - Viktor Tsoi, Michael Jackson, Vladislav Listyev... But the conversation now is not about them, but about a person whose death excited the entire Internet - even those of its users , which we had never heard of any Guf before.

So, Guf. In the world - Alexey Dolmatov. The rapper, known for his speech impediment - burr, and a quote from the song “I'm on the seventh floor. It’s like number six, but one higher.” Despite the fact that his work is considered lowbrow even among not the most aesthetes from hip-hop culture, he is popular in certain circles, since Guf’s target audience is teenagers who are omnivores in principle. And so Mr. Dolmatov would still be reading his rap in second-rate clubs to drunken kids, but truly popular fame suddenly fell on him: it was brought by the message that Guf was dead.

It would seem, why does a person need popularity if he is already dead? However, not all so simple. Firstly, there are a great many versions of what happened on the Internet. Even respected news resources cannot come to a common opinion, let alone the grieving fans who attribute to their favorite death more and more interesting: either Guf died during a terrorist attack, or in a car accident, or from a drug overdose, of which the rapper was very fond. And some confidently claim that the idol of the young punks... is alive. Actually, Rufus himself also shares this opinion. And he even stated this several times. But the fans, shedding tears, prefer not to believe him: apparently, they love the dead rapper more than the living one.

It is not known for certain whether this disinformation was a well-thought-out PR stunt or was due to someone’s malicious intent. There is an opinion that the spam attack was directed against Dolmatov’s fans: someone sent messages to their VKontakte accounts with the following content: “Guf died, find out more at *link*.” Moreover, in order to read the news, you need to register by entering your email. And once you have received such information, there is no need to explain what spammers will do with it.

Fans told their friends about Guf’s alleged death, and they told their friends, and as a result, only the lazy had not heard about this news. Although in fact, “the patient is more likely to be alive than dead,” and he is satisfied with the current circumstances. Because, as you know, the most effective PR is black PR.

Image sources: cs9926.vkontakte.ru, s0.tchkcdn.com

More and more often you can see the message “Guf has died.” Articles and messages in in social networks With such content they spread at lightning speed. However, the rap artist feels quite well and does not understand where the rumors about his death came from. The rumor, picked up, spread across the RuNet, simultaneously acquiring false facts and absurd evidence. Rapper Guf officially stated that this is not a PR stunt to support his rating. According to one version, someone made a mistake, or deliberately wrote false information about his death, but fans of his work took this news at face value, quickly spreading it. Thanks to social networks and blogs, the news of Guf’s death began to spread throughout the RuNet.

Guf died. But as?

There are tons of different articles and social media posts you can find online. Some claimed that he was hit by a car, others that he died from a drug overdose. However, Guf himself has repeatedly stated that he has no addiction to drugs, but the statements made earlier did not stop his fans. According to query statistics, in the search engines Yandex and Google, a query with the exact phrase “Guf died” is counted more than 40,000 times. In any case, even if it's someone else's cruel joke, brought a lot of attention from listeners to his work.

Death of Guf and other stars

Similar messages, news and articles appear on the Internet not only in relation to the Russian rap artist. Many stars are forced to go to an early grave due to the fault of journalists who want to increase the circulation of their publications. Previously, materials were published about the death of Jennifer Lopez, Tom Cruise, Alla Pugacheva and other world stars. However, it is not always possible to find the original source of such information. Thanks to the fans, such news spreads very quickly, and it is almost impossible to stop this process.

Death is a great PR move

Not always news of death famous people in the field of show business they appear due to someone’s fault. As practice has shown, this is an excellent PR move to increase popularity. After people learn about the death of their idols, they begin to search for information and massively buy up everything related to them. Maintaining a star image is usually done by a staff of managers who develop several versions of what happened and then release the information in print and on the Internet. The stars themselves who use this method always completely deny their involvement in such news, but many already understand that such a mechanism for maintaining the popularity of stars is an integral part of modern show business.

The message “Guf died” cannot be unambiguously attributed to similar kind PR, since his popularity among the masses has remained stable over the past six months, the rapper attracts hundreds of people to his concerts in all cities of Russia and simply does not need such methods of promoting and increasing sales of his albums.

Famous rapper Guf, named Alexey Dolmatov, found more popularity not thanks to his music, but due to the fact that, being alive, he became a “dead hero”.

He also became famous not only because he was constantly buried by the media and fans, but also because there were too many references to drugs in his works. Guf was a soloist in the group "CENTR". In addition, the artist created a label called ZM Nation.

Rumors of death

In January 2011, a rumor appeared that the rapper had died during a terrorist attack in Domodedovo along with rapper Basta. At that time, everyone believed only in Dolmatov’s death. There was a lot of controversy surrounding the rumors. This information was quickly refuted, but in a short time, Internet users created a meme on this topic.

After some time he appeared new rumor. Some media outlets published information that the CENTR group was involved in a car accident in which Dolmatov and another guy died. One was seriously injured and ended up in intensive care. The group's producers officially stated that nothing of the sort happened and that all members were safe and sound.

Behind recent years 5 Guf has already died several times. Some fans or, conversely, competitors attributed the artist’s death to drugs. Several times information appeared in the press about a terrible car accident in which the rapper died. In one of the albums, the singer and his band released a track dedicated to these fictions. The death of Dolmatov’s group colleagues was mentioned several times.
Currently, many social networks and Internet resources contain seemingly confirmed information about death famous performer. Of course this is not true. Today the performer has many concerts and meetings planned.

Photos on the topic: Guf died

Video on the topic: Guf died

Who needs rumors about Guf's death

Nobody knows who is spreading these rumors. There are many versions about what is behind this. Some believe that these rumors are spread by the artist himself so that he will not be forgotten and talked about. Some people think that behind them are people from their PR department, who are used to making up any information so that their client is recognized.

Some believe that spreading rumors is just a game of fans who love dark humor.

The artist himself shows that he treats such rumors with irony. Like all members of the group, he laughs at this gossip and says that if this happens, fans will certainly immediately find out the confirmed information. The artist himself hopes that such a situation will not happen for a long time.

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