Successful group growth. Age of Eldar Dzharakhov

Eldar Dzharakhov is a popular video blogger and musician. Eldar became famous in 2013 when he received the Runet Media Prize for the project “Successful Group”.

Eldar Kazanfarovich Dzharakhov was born in the village of Storozhevye farms in the Usman district of the Lipetsk region. By nationality, Eldar is a purebred Lezgin; both of the boy’s parents also belong to this ethnic group.

At the age of five, Eldar was diagnosed with diabetes. It is believed that the disease affected the boy’s physical development: as an adult, Eldar Dzharakhov’s height was only 158 cm.

When Eldar was six years old, the future blogger’s family moved to industrial Novokuznetsk, Kemerovo region. Young Eldar began to be interested in music; since childhood, the boy dreamed of performing on the big stage.

In 2000, Eldar went to a comprehensive school in Novokuznetsk. Eldar had no inclination towards either the humanities or the natural sciences. The boy was much more interested in participating in school cultural events. Eldar Dzharakhov and his school friend Alexander Smirnov created the rap group “Prototypes MC”. The young musicians showed a rational approach to creativity: Eldar wanted to sing, but realized that his vocal abilities were not suitable for performing pop songs, so he chose to rap.

Music and blog

Dzharakhov’s creative biography began at school. The group's first performances, although filmed on a phone camera, were not published due to difficult access to the Internet. Local clubs learned about the existence of musicians through word of mouth.

Eldar graduated from school with “C” marks in his certificate, but by this time the musician’s group had already performed several times in clubs in Novokuznetsk.

Eldar and Alexander begin recording the first videos, which they post on the YouTube channel. Bloggers record humorous sketches that are not successful and do not bring profit to young people.

In 2012, the duo changed their name to say “Successful Group”. Bloggers recorded a song for the popular public page of the social network “Vkontakte” “MDK”. Young people sent the “Hymn of the MDK” to the public moderators. The administration appreciated the song and offered the musicians cooperation and advertising. In a couple of months, a million people watched the video, “Successful Group” became popular on the Internet, and fans began to subscribe to the bloggers’ channel en masse.

On the wave of success, the duo recorded the video “Red Moccasin” - a parody of the popular Korean video “Gangnam Style”. Then Dzharakhov uploads videos for original songs. Eldar records the track “Pokeball” and other rap compositions.

During this period, a third member joined the duo, giving birth to a new project called "KlikKlakBand". The trio made parodies and short humorous gaming videos that they posted on their channel.

In 2013, a group of bloggers received the Runet Media Award. With the money earned from the project, Eldar buys an apartment in St. Petersburg and moves to the northern capital. In the same year, the young people gave their first concert on the big stage. The rap group performed at the Tsokol nightclub in St. Petersburg. Then the musicians staged a tour of Russian cities.

In 2014, Eldar created a new project “Visiting Okhripa”. The role of Okhrip is played by Dzharakhov himself, who invites popular bloggers to the Internet program to interview and talk about topics of interest to subscribers. The project is being released on the blogger’s new channel, which is called “Let’s Laima.” The channel also releases a video series “Rap School”, where Dzharakhov plays the role of a teacher and “leads lessons” by reading rap texts.

The musician attends rap battles. According to rumors, Eldar participated in a battle with Nick Chernikov, but there is no video confirmation of this.

In 2015, Eldar more seriously tried himself as an actor and starred in the Internet project “The Great Confrontation.” The video series was timed to coincide with the premiere of Star Wars: The Force Awakens, so Dzharakhov played Master Yoda in The Great Confrontation. Other popular video bloggers also took part in the filming: Eldar’s colleagues were Ruslan Usachev and others.

Personal life

According to the blogger, he does not have a tattoo or piercing, and also does not have a favorite musical group or favorite movie.

Not revealing the secrets of your personal life is one of the Eldar rules. The blogger believes that personal information can become a lever of pressure, and it is much more interesting for fans to watch a person about whom the public knows little.

However, it is known that the blogger dated Yulia Resh, but broke up with the girl a long time ago and is not looking for a new relationship. Dzharakhov and Resh parted peacefully, without any showdowns or scandals. The young people realized that they were not suitable for each other and separated.

The lack of new girls has given rise to rumors about the blogger’s unconventional sexual orientation, but Eldar and his entourage deny these speculations.

Eldar gives a verified portion of information about his life in "Instagram", where a million people follow the blogger’s account.

Eldar Dzharakhov now

The blogger himself edits the videos on the channel and spends a lot of time on parallel developing projects. Because of this, Dzharakhov rarely pleased fans with his solo work. But in October 2016, the musician suddenly posted a solo composition, “Strange,” which fans recognized as autobiographical.

At the end of 2016, Eldar Dzharakhov and like-minded musicians organized a project whose goal was to help and support novice bloggers.

In December 2016, Eldar posted a video for the song “Everything is Possible” on the “Successful Group” channel. The clip was both a promotional video for the Beeline cellular company, a new “Everything is Possible” tariff, and a trailer for a future show supporting young video bloggers.

The project was implemented in the form of the program “Everything is Possible” on the “U” channel, which, together with Eldar, is hosted by bloggers and Stas Davydov. Competition participants have the opportunity to reach a new audience and compete for the “Internet Star” prize. The Eldara project helps beginners become popular and start making money with their video blogs.

In April 2017, Eldar Dzharakhov participated in the battle of the Versus BPM project against. The conflict that led to the battle was provoked by Larin. The rap battle consisted of three rounds, but already in the first round Eldar became the clear favorite of the listeners and an absolute candidate for victory. The blogger confidently began to read the text, lost the initiative in the second round, but in the third he made up for lost time and simply mocked his opponent. Larin’s mistake in this battle gave rise to the Internet meme “Year 15.”

Eldar produces humorous short sketches. Fans and critics so far consider only “The Great Confrontation” to be a full-fledged film project in Dzharakhov’s career.

The blogger captivated many viewers with his charisma and expression. He has several million regular subscribers, and the number of views of his content in the Russian-language segment of YouTube by the fall of 2017 exceeded 130 million.

Childhood and youth

When the boy was 5 years old, he fell ill with diabetes (for some reason, some explain his current short height - 158 cm). A year later, their family moved to the south of Western Siberia, to Novokuznetsk. At school he did not show great talent for science, but he enjoyed playing in the amateur theater, inventing miniatures and funny videos.

From first grade, he became friends with Alexander Smirnov, today known as blogger Sasha Tileks. Around the 6th grade, friends took up hip-hop, began to compose rhythmic recitatives and perform, forming their own group “Prototypes MC's”. Eldar took the creative pseudonym D.L. GREEZ. Once he took second place in the regional competition “Daredevil” in the category “Rap song”, “re-reading” most of the participants.

After this, the rap duo began to be invited to perform on the stages of local youth clubs. Around the same time, they began posting their work on YouTube - music videos, ironic monologues, funny sketches. But they were not very popular among viewers and did not bring the desired income, especially since YouTube was new to the RuNet.

The relatives were not too pleased with their son’s hobby, especially since he graduated from school with almost all “C” grades in his certificate. However, over time, they gained enough reason to be proud of the Eldar.

Career development

Successful group – Eron don dong (MDK anthem)

Their work impressed the community administration and subscribers, collecting more than a million views in 2 months. The musicians were offered cooperation - promotion in exchange for placing the MDK symbols in their products. As a result, the “Successful Group” channel received an influx of users. The work of the rap duo was highly appreciated by the Federal Press Agency of the Russian Federation - Runet Media Prize 2013.

The next step on the blogger’s path to success was “Red Moccasin” - a video parody released by the Korean rapper PSY’s “Gangnam Style” video. In the video, Eldar played the role of a guest worker from the Caucasus named Okhrip and ridiculed the stereotypes associated with ethnic minorities. The number of views of the video exceeded even the expectations of its creators, reaching 6 million in a couple of months. Among the young man’s Internet projects of that period, one can mention “rep school #1”, where he conducted classes in the form of recitative.

Successful group - Clack-clack

Eldar’s collaboration with musician Ilya Prusikin (Ilyich) from the band Little Big was very successful, which resulted in the creation of the KlikKlak channel. Its pages published “amazing trash,” controversial shows, series, and other entertainment content from community authors and their like-minded friends.

In 2013, Eldar’s video “Dangerous” was released together with Ilyich. A series of episodes “Visiting Okhripa” brought a lot of positive emotions to fans, in one of which the guest was Sergei Zverev. Such famous YouTubers as Yuri Muzychenko, Anton Rival, Nikolay Sobolev, Ruslan Usachev, Artem Blizin were also noted for creating songs and videos in common with Dzharakhov. The tireless Dzharakhov recorded videos in other images: Innocent (“Be Simpler”), Eduard Eduashi (“Nastya”).

The YouTuber’s growing army of fans was delighted by many of the creative projects of the “KlikKlakBand,” as their team began to call itself. These are “Shocking Karaoke”, “Destroyers of Experiments”, “Give Me Bream” (during the latter, two participants tried to make each other laugh, and whoever couldn’t stand it and laughed deserved a slap on the wrist from their opponent).

Click-clack: Jenga with stun guns

In 2014, after getting acquainted with the “meaningless,” in his words, L’One’s song “Mr. Heisenberg,” the video blogger, narrating on behalf of a village boy, presented a similar video “about dick” called “My Dick,” which subsequently collected 6, 5 million views. During the same period, he registered the “Come on Laima” channel, a school of video bloggers. The project moved offline - the course teachers taught everyone how to edit videos, find ideas for videos, not be afraid of the camera and make money from their subscribers.

Successful group - My dick

In 2015, Dzharakhov presented about a dozen new songs. At the same time, videos of the “Successful Group” were released with Artem Bizin, Nick Chernikov, Maria Wei, “Anton from France”, Dmitry Vlaskin. He even worked with Disney on the Internet project “The Great Confrontation,” launched in support of “Star Wars.” Jarakhov embodied the image of Master Yoda, who, together with a number of other famous bloggers, intended to seize power on YouTube.

In a series of programs the following year “Family” on “KlikKlak” he presented the composition “Small World”, where he joked about his height, in relation to the game “Pokemon Go” he released the video “Pokeball”, which again collected about 6 million views, created a track and VR clip “Strange” for advertising the blockbuster “Doctor Strange” from Marvel Comics.

The collaboration between the St. Petersburg blogger and the Beeline operator has also become noticeable. While participating in the “Everything is Possible” show, in December he posted a video of the same name, created jointly with Nastya Ivleeva and Stas Davydov, online to advertise the new tariff. Experts noted the presence of Eldar’s signature humor, as well as very beautiful locations and high quality filming.

To be fair, it should be noted that there are also critical reviews about the resource and the video blogger’s work. A number of viewers consider them uninteresting and vulgar.

Personal life of Eldar Dzharakhov

The young man earns decent money - his personal YouTube channel alone brings him about 3.5 thousand dollars a month. Without anyone's help, he bought himself an apartment in the Northern capital, intends to build a house and move his parents to the city on the Neva.

Previously, he had briefly dated blogger Yulia Resh, whom he met at the Come on Laima school. But their relationship did not develop into something more - in 2015 they parted as friends. According to rumors, the beauty also met with Dmitry Larin, Eldar’s opponent, whom he defeated in a rap competition on Versus.

Eldar Dzharakhov now

Versus: Eldar Dzharakhov VS Dmitry Larin

His super-popular YouTube channel hosted presentations of new shows, for example, “KlikKlak in Prison.” In August, the blogger’s next video, “Hype Train,” created together with the former host of the TV show “Inexplicable, but Fact” and Runet star Sergei Druzhko, received almost 9 million views. According to the plot, he is preparing him for the upcoming rap battle. “Vidfest Klik-Klak 2017” was planned for October in Yekaterinburg.

“Successful Group” is a musical duet that unites two popular video bloggers on YouTube. Their repertoire largely consists of parodies of popular compositions and humorous tracks. The guys love collaborations; their work includes many collaborations with well-known performers in the Internet space.

Compound

The humorous musical duet also included Sasha Tileks (Alexander Smirnov). They once studied together at school in Novokuznetsk, and now these guys are popular YouTube bloggers and members of the “Successful Group”. Back in 6th grade, the kids tried themselves as hip-hoppers. And they did a good job. Eldar took second place in the regional Daredevil competition, having “re-read” most of the participants. Dzharakhov called the team “Prototypes MC's” with Sasha, they began performing at local venues, and at the same time their career on YouTube began.

Soon the idea came to Eldar’s head to create something new and completely out of the ordinary - the “Successful Group” group. Sometimes guys shorten the name to the laconic “UG”.

Music

The group's creativity is based on ridiculing the problems of youth. Their tracks are ironic and humorous. On the other hand, the public often accuses Dzharakhov of excessive commercialism. Indeed, sometimes the guys' videos are overloaded with advertising. But, oddly enough, this does not reduce the number of subscribers to Eldar’s channel. And these comments don’t bother him.

The tracks of the “Successful Group”, which the guys released at the beginning of their musical career, are rich in obscene language. In principle, even in their latest works there is swearing, but now in their work there are songs that are devoid of such vocabulary, for example, the track “Strange”.

The clip that brought the guys fame first appeared in the MDK group on the VKontakte social network. The song “Eron don dong” received over one million views in a month. The public administration offered the guys cooperation. MDK regularly exhibits the duo's new work within the group, while they commit to using MDK branding in their products. Of course, this led to the popularity of their YouTube channels. And “Eron don dong” became the anthem of MDK.

Very often, guys act in character, for example, Dzharakhov often appears on video in the role of guest worker Okhrip. In the same image, he appeared in a parody of the song “Gangnam style”.

Later, the guys began to collaborate with musician Ilya Prusikin, better known under the pseudonym Ilyich. They created a joint YouTube channel “KlikKlak”, on which crazy shows, parodies and interviews were and continue to be published. In 2013, together with Ilyich, they released the joint work “Dangerous”.

In December 2016, the song “Everything is Possible” and a video for it were released. This video is an advertising clip for the Beeline company and their “Everything is possible” tariff. YouTube vlogger, Instagram star and TV presenter of the program “Heads and Tails,” as well as dancers Andrei Dragunov, took part in the filming. Within a year, the video received over 16 million views.

Both Dzharakhov and Tileks are also involved in solo projects, each has a personal video blog on YouTube. Therefore, every written track immediately takes on a video shell; the guys have a countless number of clips.

In 2016, Eldar was invited to Germany to film a VR video in support of the film "". There were only three Russian-speaking people on the set, including Dzharakhov, we had to work quickly and we didn’t want to lose face in front of MARVEL. As a result, the video “Strange” was shot, which collected over 15 million views.

Of course, such music is not played on radio and TV, but this does not upset the guys at all. Every year their popularity only grows. If the first videos were shot by 2-3 people, then the latest works are created by a whole team.

In 2017, Eldar Dzharakhov and Sasha Tileks released the video “Dislike”. The idea for the video clip is as simple as it is brilliant. The track consists of 70% of the angry comments that the guys receive on social networks. In 2 months, the video was viewed by 8 million people.

It is noteworthy that the lyrics for most songs of a parody and banter nature are written and read by Eldar Dzharakhov, but songs with meaning and more or less serious overtones belong to the authorship of Sasha Tileks.

The group has a huge number of compositions, but the guys do not release music albums - all their work is concentrated on YouTube.

"Successful group" now

In February 2017, it became known that the frontman of the “Successful Group” Dzharakhov was going to perform at Versus. He became his opponent. Even before the rap duel, bloggers often made disses at each other, so the battle turned out to be quite good. The video received 24 million views.

In 2017, the video “Blockers” was released, where Eldar mentioned all the famous phrases of popular rappers

In addition to YouTube channels, the guys have personal pages on Instagram. They often post photos and videos from behind the scenes, as well as shots of home life - cats, dogs, fried chicken and seagulls.

Clips

• 2010 – “E ron don dong”
• 2012 – “Red Moccasin”
• 2013 – “Fat sides”
• 2013 – “Dangerous” (together with Ilyich)
• 2014 – “Boys don’t cry”
• 2014 – “Hot Nut”
• 2015 – “Tsok - tsok” (together with Dmitry Vlaskin and Maria Way)
• 2015 – “I’m smiling”
• 2015 – “Show-off” (together with Nick Chernikov)
• 2016 – “Small World”
• 2016 – “Strange”
• 2016 – “Pokeball”
• 2017 – “Dislike”

Eldar Dzharakhov is a video blogger and rap artist from Russia. Soloist of the “Successful Group” with the participation of Sasha Tilex.

Eldar's credits include such clips as:

• "MDK Anthem";
• "Red Moccasin";
• “Stupid cunt”;
• show "Rep School"

“Successful Group” was recognized as the best video project of the Runet Media Prize competition. Known for collaborating with some successful vloggers like Nick Chernikov from The Guffy Guff Show.

In music videos he plays the role of school physical education teachers with non-traditional sexual orientation, village bullies, cattle and Caucasians with standard stereotypes.

Eldar Kazanfarovich Dzharakhov was born on July 12, 1994 in the Lipetsk region. Throughout my childhood I grew up with my father and mother in a village in the Usman region. At the age of six, the boy was diagnosed with diabetes.

From the age of six he lived in Novokuznetsk. He always dreamed of connecting his life with the stage. He studied at Lyceum No. 46 in the city of Lipetsk.

Currently he lives and works in St. Petersburg. In August 2016, he moved to a new apartment, which he showed at the end of his video blog:

While still at school, Eldar became friends with Alexander Smirnov, who is better known on the Internet as Sasha Tilex.

School creativity

As a schoolboy, he took part in the regional competition of current youth creativity “Daredevil”, where he took second place in the “Rap song” category. Academics have always been Eldar’s weak point – his ninth grade certificate only had three B’s.

All this was filmed on a simple phone, however, everything filmed never saw the light of day, since the Internet was not widespread. School friends took stage names for themselves: for the group - Prototypes MC's, for Eldar himself - D.L. Greez.

The formation of creativity

After graduating from ninth grade, Eldar decided to devote all his time to music and rap in particular. The guy’s music catalog was dominated by songs about love relationships and depression. The music reflected his feelings, so all his problems and failures with the opposite sex were outlined in the group's lyrics.

Eldar believes that one’s private life should not be exposed.

He explains this by the fact that those around him and close people can become targets for pressure from enemies and “haters.” He also believes that the public will always be interested in following the work of a person about whom they know practically nothing.

Dzharakhov became interested in creating videos at the age of 18. Initially, the content did not have a specific focus; there were sketches and music. The channel was not wildly popular. The turning point for Dzharakhov was the MDK public page on Vkontakte.

At that moment, those videos that were made to promote this page appeared on the main page of the public. The rap duo quickly created the “Anthem of the MDK,” which the public administration really liked. The MDK logo appeared on their video, and the video itself went viral.