Stars on the first vote. Voting “Your Stars on First” in Odnoklassniki: what is it, how to take part, who will win

Viewers have been outraged by the quality of the New Year's program on First for many years. It really is simply impossible to watch. That’s why the channel’s management decided to “kill two birds with one stone” - and try to improve the quality of the content, and shift the responsibility for this quality to the viewers. At the same time, it is “correct” to refuse those performers who have already really “fed up” everyone, again referring to the choice of the audience.

Moreover, the choice was entrusted to those who are registered in the Odnoklassniki social network, i.e. those, in my opinion, who do not have particularly good taste (not about all “Odnoklassniki”, this can, of course, be said, but still intellectually developed people with good musical and non-musical taste rarely register in Odnoklassniki, unless they register specifically just for this vote).

Moreover, you have to choose from a ready-made list, in which there are too many interesting performers, that is, in my opinion, there is simply no real choice as such.

“Your Stars on First” - what is this application: who is the winner

Channel One took a creative approach to preparing for the New Year and, in collaboration with the social network Odnoklassniki, launched a new application “Your Stars on Channel One”. This application can be found in the official Channel One group on OK. Users are offered a list of stars, potential participants in the New Year's light. This includes those artists whose music is most often listened to in OK. It is known that the short list includes such stars as Ani Lorak, “Mushrooms”, Polina Gagarina, “Time and Glass”, etc.

How to vote for a star for the New Year's light on Channel One

Channel One continues to surprise its viewers with various innovations.

From October 11 to October 30, anyone by logging into the Odnoklassniki social network, the official Channel One group, can cast their vote for any of the 60 performers presented there.

For this purpose, a special application has been created on the Odnoklassniki social network. But the funny thing is that you can choose from 60 proposed performers, half of which everyone is tired of, and the second half of which you don’t want to look at - like Creed. So it’s still unlikely to be possible to “make” an interesting New Year’s light on First. There is, however, the opportunity to include one “own” performer, but something tells me that this will not save the situation. Our viewers are already accustomed to performers of the level of Buzov, Creed, etc., and even managed to fall in love with them.

Viewers will choose participants in the New Year's broadcast on Channel One by voting on the Odnoklassniki social network. Using the “Your Stars on First” application, users will be able to select from a shortlist of up to three artists whom they want to see on air on the night of December 31, 2017 to January 1, 2018.

The function is also available to enter the name of another artist who was not on the list.

The shortlist of performers was compiled based on the popularity rating of the performers in Odnoklassniki, reports the Rosregistr portal. As Dni.ru writes, the preliminary top 60 already includes such popular groups as “Mushrooms”, “Time and Glass”, IOWA, as well as Polina Gagarina, Ani Lorak, Irina Dubtsova, Mot and many others.

Some users expressed hope to see TV presenter Olga Buzova on the New Year's light stage, and others - the notorious heroine of the show “Let Them Talk” Diana Shurygina.

You can only choose three performers. Well, after summing up the results, the leaders will be invited to the First.

The experiment was initially the idea of the channel’s general director, Konstantin Ernst, which he shared earlier this year, answering questions from viewers about the dominance of “the same people” on the screens on the live broadcast of Odnoklassniki.

Whether viewers will see the desired stars on their screens or not is an open question.

For example, on his Instagram account Maxim Fadeev comments on the news about the proposed vote:

“...I would like to immediately say about two of my artists presented on this list - SEREBRO @serebro_officia and Nargiz @nargizzakirova_official. ….. we, of course, even if we get to the top of the vote, will not participate in the filming. Because they will dress us up as clowns again and force us to sing a duet with the host of the Test Purchase..."

The public is also not sure that the idea is good.

“Viewers have been outraged by the quality of the New Year’s program on First for many years. It really is simply impossible to watch. That’s why the channel’s management decided to “kill two birds with one stone” - and try to improve the quality of the content, and shift the responsibility for this quality to the viewers. At the same time, it is “correct” to refuse those performers who have already really “fed up” everyone, again referring to the choice of the audience.

Moreover, the choice was entrusted to those who are registered in the Odnoklassniki social network, i.e. those, in my opinion, who do not have particularly good taste (not about all “Odnoklassniki”, this can, of course, be said, but still intellectually developed people with good musical and non-musical taste rarely register in Odnoklassniki, unless they register specifically just for this vote).

Moreover, you have to choose from a ready-made list, in which there are too many interesting performers, that is, in my opinion, there is simply no real choice as such,” users write on the Internet

New Year's Eve on the First

To bookmarks

Channel One and Odnoklassniki summed up the results of a joint experiment to update the New Year's television broadcast.

The choice of artists for New Year's Eve at the First this year was entrusted to OK users in a special vote, which ultimately became one of the factors in the rating victory of the program on December 31 among young audiences.

Initially, Konstantin Ernst suggested choosing the artists for the New Year's concert based on the results of a vote among OK users. The general director of Channel One said this in January 2017 on the online show “OK on touch!” in response to a question about the scandal surrounding the “unchanging” festive New Year’s television broadcast, which was opposed by users with a petition.

According to Vladimir Gurinovich, editor-in-chief of the online edition of Channel One, the channel is actively developing its presence on the Internet and often integrates its on-air products and digital mechanics.

The format of New Year's Eve on the First is constantly changing, it just hasn't attracted so much attention before. After successful experiments with sports broadcasts and several entertainment projects, it’s time for the New Year’s broadcast.
The choice of Odnoklassniki as a voting platform was due to both the relevance of the audience and the availability of convenient tools for implementing a project of this scale.

Vladimir Gurinovich

Mechanics of the project

The production cycle of New Year's programs begins in the fall. Time is set aside for inviting all participants, coordinating and conducting filming. Therefore, in order to conduct a popular survey, Channel One and OK began preparing a voting application back in September. It got the name "Your stars on the First" and became available from October 11 in the official group of Channel One on a social network.

Voting in the OK took place from October 11 to October 31. Using the application, users could choose from the proposed shortlist up to three favorite performers whom they want to see on television on the night from December 31, 2017 to January 1, 2018.

The shortlist was also compiled based on the musical preferences of social network users. It included 60 popular artists whose tracks were most often listened to by users on the social network. Among them were both regular participants in New Year’s television broadcasts - for example, Polina Gagarina, Irina Dubtsova and Ani Lorak, and newcomers: “Mushrooms”, “Time and Glass”, Jah Khalib, Mot, IOWA, etc.

Each user could also enter the name of one more artist if they did not find their favorite artist on the list. After two weeks of voting, the top 10 artists most frequently suggested by users were included in the main list.

Announcement

To announce the start of voting, Channel One launched an advertising campaign: more than 50 video releases about the project at different broadcast times. Stories about the voting appeared in the Good Morning programs and the evening News on First. Banners were placed on the 1tv.ru website that led to the application in Odnoklassniki. However, voting in OK became such a discussed topic that it leaked even into those Channel One programs in which no promotion was planned: for example, KVN and Evening Urgant.

For their part, Odnoklassniki attracted attention to voting through promotional posts in the feed and promotion video about the project. A day before the end of voting, the social network launched a so-called “motivator” above the user’s feed: by clicking on the button, the person was taken to the vote.

“Motivator” above the user’s feed with a button to go to vote

To obtain the most representative results, no targeting was used when announcing the project in OK. In this way, it was possible to obtain the most objective cross-section of opinions about those artists whom users would like to see on New Year’s Eve on First. The total reach of the promotional campaign in OK was about 10 million users.

Voting results and invitation of stars

1.3 million people from Russia and other countries took part in the voting on the social network. People of all age groups, including OK's young audience, supported their favorite artists. Thus, more than half of the votes were cast by users under 35 years of age, including children and adolescents under 18 years of age - they accounted for 10% of all votes.

Moscow became the most active region: 15% of the votes were cast by residents of the capital. Also, the artists received the greatest support from Krasnodar, Yekaterinburg and Novosibirsk. Thirty performers who became the leaders of the voting were invited to participate in the holiday filming, and some of them made their debut on New Year's Day on the First. Among them were not only well-known artists like the group “Leningrad” or Polina Gagarina, but also stars who had made their presence known not so long ago: for example, the group Artik & Asti and the singer Alekseev.

All the winners of the vote were invited by the producer of “New Year’s Eve” on First, Yuri Aksyuta, but, unfortunately, not all of them took part in the New Year’s broadcast. The reasons are different: for example, singer Max Barskikh fell ill shortly before filming, and the group “Mushrooms” officially completed their concert activities. No one is immune from such force majeure events. However, the absolute majority of voting leaders appeared on our channel on New Year's Eve.
TV viewers also saw other artists who did not participate in the digital project. Well, for example, how could we not invite the participants of our show “The Voice” or Yulia Samoilova to perform? Of course, given the new format of the show itself with filming in different locations of Moscow in the open air, organizing these stories was not easy; some artists came from abroad for this

Vladimir Gurinovich

Editor-in-chief of the online edition of Channel One

The New Year's broadcast opened with the information that Channel One took care of its viewers and chose performers using a poll on the Odnoklassniki social network. All the artists who were included in the show in this way were highlighted with “Odnoklassniki’s Choice” plaques.

Performance by artists on New Year's broadcast with the "Odnoklassniki's Choice" plaque

Results of "New Year's Eve" on the First

In order to update the format of the New Year's broadcast, Channel One refused to work in studios and film stages and moved almost all the action outdoors. Five directors were involved in the work on “New Year’s Night on First” (Andrey Sychev, Ilya Glazunov, Felix Mikhailov, Alexey Golubev and Alexander Grishaev), each of whom worked in the author’s style. Many locations were involved in the filming - Red Square, Manezhnaya Square, the porch of the Bolshoi Theater, TsUM, Moscow River and MCC, Gorky Park, Muzeon Park, Zaryadye Park, VDNH skating rink, Chistye Prudy, Tverskoy Boulevard, the skyscraper of the Ukraine Hotel, Patriarchal bridge, etc.

All these updates, as well as the people’s choice of artists for the show, brought the New Year’s broadcast a ratings victory among young viewers. According to Channel One, “New Year’s Eve on Channel One” entered the TOP 5 most rated broadcast events on December 31, 2017. Top 5 programs by rating, according to Mediascope for December 31, 2017 (5:00 – 29:00). Data on the population aged 4-59 living in Russian cities of 100 thousand inhabitants or more, in%.

On the social network this year, First’s New Year’s broadcast was discussed 78% more actively than in the past, and posts dedicated to the program collected 46% more “classes.” At the same time, the amount of positive feedback about broadcasting on the social network increased compared to last year and doubled the amount of negative feedback. The most discussed characters in relation to the New Year's theme on Channel One among Odnoklassniki users on the night of January 1 were the squirrels from the channel's New Year's cross-program design and the Leningrad group.

For the second year in a row, Odnoklassniki celebrated the New Year with integrations into the content of federal TV channels: in 2016 it was “Live New Year” on NTV, and in 2017 we spent it together with Channel One, which we are incredibly happy about. And we are happy not only because this voting has become our largest special project with the media, but also because we were able to show users and viewers that their choice is important for content creators, and we, as a social network, technically help make and voice this choice.

There are also interesting results in terms of audience activity. For example, thanks to the project, about 100 thousand OK users who had not logged into the social network for more than a year returned to the site and voted for their favorite artists.

Yulia Lebed

Write October 11, 2017

The TV channel will organize a popular vote on social networks, and its results will be generated in the “Your Stars on First” application. In this way, artists will be selected that viewers will be able to see on television in the “New Year’s Eve 2018” program.

photo: frame from the program

After there was a wave of indignation among viewers of federal channels over the fact that the same artists were flashing on TV screens on New Year’s Eve, I decided to innovate. Now the stars who will perform at the “New Year’s lights” will be chosen by the audience themselves. The TV channel organized a popular vote in collaboration with the Odnoklassniki social network. The voting results will be generated in a special application “Your Stars on First”.

Internet users are offered a list with the names of musical performers, and from them they need to select no more than three artists whom the viewer wants to see on television on the night of December 31, 2017 to January 1, 2018. You can also include the name of one star who is not on the shortlist. This list already includes many performers who constantly appear in New Year’s programs: Polina Gagarina, Irina Dubtsova, Ani Lorak and other celebrities. Voting ends on October 30. When the results of this vote are summed up, the leaders will be invited to film the New Year's show on Channel One.

Let us remind you that earlier New Year’s programs were “a descent into hell.” He spoke out that television in Russia was too outdated, and proposed making a new show format. The producer promised to make his New Year’s program “People’s Light” in the future and also wanted the viewers themselves to choose the artists by voting.

Users could choose their three favorite artists from a shortlist based on the musical preferences of the OK audience, as well as suggest one more artist from those who were not included in the top 60. After two weeks of voting, the top 10 artists most frequently suggested by users were included in the main list.
On the night of October 30-31, voting ended. 30 artists who received the most votes in the “Your Stars on First” application will be invited to film the New Year’s show.

The first three places were taken by Grigory Leps, Ani Lorak and Nargiz. Full list of artists published in the Channel One group on Odnoklassniki (for the link to open, you must be registered on the social network).

1.3 million people from Russia, as well as countries near and far abroad, took part in the voting. The project covered a variety of audience segments, including young users: for example, 10% of the votes for their favorite artists were given by people under 18 years of age, while about 50% of the users who voted were under 35 years of age. The most active region in terms of the number of votes was Moscow: 15% of the votes were cast by residents of the capital. Also, the artists received the greatest support from Krasnodar, Yekaterinburg and Novosibirsk.
It is worth noting that some of these performers are already regulars on the New Year’s broadcast. For example, Stas Mikhailov, Valeria, Elena Vaenga, Grigory Leps, Philip Kirkorov and even Leningrad. In total, about more than half of the list. So to say that the New Year's broadcast on First will change dramatically would be wrong. But fresh names and faces will appear - this is the meaning of the whole action.

Direct speech

Yuri Aksyuta, Chief Producer of Music and Entertainment Programs on Channel One:

For us, it was an interesting and unexpected experiment, born impromptu: Odnoklassniki proposed to hold such a vote on the live broadcast of their show and we accepted this proposal. This is a good opportunity to “synchronize watches”, to understand how much we feel and understand the audience’s request. We were also prepared for completely unexpected results - the list that was initially proposed for voting was not compiled by Channel One.

These are the artists whose music is most often listened to by Odnoklassniki users.

As it turned out, the audience and I understand each other quite well. The leader of the voting, Grigory Leps, regularly takes part in the broadcasts of Channel One and was the mentor of “The Voice” for two seasons, as was Polina Gagarina, who took fourth place. Nargiz was completely discovered by “The Voice”. In a sense, this project introduced Basta to a wide audience far from rap culture.
Alla Pugacheva, around whose name spears were broken according to the results of the last New Year's project, entered the top 10 most popular stars - we take off our hats, we hope, along with those who doubted it.

In a word, we coincided in many ways, and somewhere we received interesting tips and will be happy to invite artists who have not previously been involved in our broadcast to participate in our New Year’s project.

Invitations to participate in the New Year's show will be received by 30 performers - the leaders of the audience vote.

Thank you for your participation and attention to our project. Let's meet on the evening of December 31st on Channel One!