That's all in the modern world. Man in the modern world

“If you want to live, know how to spin.” Life in the modern world is akin to an endless race. The time we live in is a time of accelerated pace of life. Quickly take a shower, quickly eat a sandwich, and run to work. Everyone runs at work too. Time must be saved, time is money.

Time, money and everything that money can buy are the most important values ​​in modern society.

Until recently, almost yesterday, our parents lived completely differently. Their life was predictable and planned. The value was respect in society, a board of honor. Could they imagine how quickly and dramatically life would change?

So what has changed?

Humanity is constantly evolving, life in the modern world is completely different than 50 years ago.

Today a person is rational and pragmatic, fast and dexterous, the best earner, a born entrepreneur, an ambitious careerist. He is flexible in every sense of the word. He feels the rhythm and intuitively determines the time. A watch is his traditional accessory. They symbolize his value - time.

It was the rational man, always cutting corners, not wanting to waste time going around ponds and cliffs, who built bridges. It was these people who always introduced innovations into the lives of others, making their lives more convenient and saving time.

Life in the modern world is comfortable for humans. Just “yesterday”, some 100 years ago, this was not the case. It was the transition to the current phase of development that led to the rapid flourishing of industry, producing everything that allows us to spend less time and consume more.

Life in the modern world - what is success?

Success in the modern world is considered financial well-being and high social status. Today, people strive for high social status and material advantage. This is his value. The one who can consume the most is now considered successful.

If you ask the average person about his goals, desires and plans, they will turn out to be material and related to consumption. Buy a house, apartment or car, visit a country or make repairs. Goals are considered to be what is associated with production and consumption.

Open any book about success - the word “success” means money. The word “goals” means material values ​​that can be purchased with money.

Any success training says the same thing: “Set yourself goals,” as if achieving these goals is success. Have you ever wondered why these trainings don’t work? Why do most people never do what they are taught in training? Why do some of them turn out to be completely unadapted to life in the modern world?

The answer is simple - those who are able to achieve success do not need success training - guided by their innate desires and aspirations, they achieve success themselves, thanks to their mental properties. And such a person will really bring satisfaction, joy and happiness, material and social advantage. This is his value. He will feel that he has been fulfilled in this life. But this is not the value of other people. The rest, no matter how many success trainings they undergo, will never strive for the same. And even if they do, it will not bring them happiness and joy, since their innate, true desires will not be satisfied.

The era of consumption. Consumption as the meaning of life

“When you achieve one goal, set the next one higher and higher,” say success coaches. “And you will be happy,” they mean. And for many, material goals are borrowed desires.

Life in the modern world, the world of consumers, provides many opportunities for a comfortable, interesting life. These possibilities are endless, but they require money. There is no way to live for free. For all the delights of modernity - the Internet, telephone, transport, comfort - you have to pay for everything. And if you want more, you need more money. This is why the lives of many people have turned into a race for consumption. Consumption in the modern world has become the meaning of life.

In the race for benefits, a person does not pay attention to his inner feelings - is he happy or not? Does he enjoy life or not? Is he satisfied with his life, or is something missing?

And this is perhaps the biggest trap of our time. If a person does not realize his mental properties, if he does not satisfy his innate desires, if, in other words, he does not fulfill his calling, his species role, then he will inevitably have unconscious internal shortcomings. This results in internal tension, which accumulates over the years and turns into hostility towards everyone and everything.

A person with deficiencies does not feel joy and satisfaction from life in the modern world, no matter how attractive it may be and no matter how much he consumes. He doesn’t understand what’s wrong – it’s unconscious dissatisfaction.

This is similar to dissatisfaction in sex. By the way, about sex. In the modern world, it has also turned into a consumer one.

“I feel good with you, give me your phone number” - sex consumers

Nobody considers a girl who often changes sexual partners to be a girl of easy virtue, as it was before. Frequent changes of partners have entered the range of sexual acceptability in the modern world.

Having a balanced, not too strong libido, such a person chases the factor of novelty. He is no longer excited by the partner to whom he is already accustomed. He seeks new sensations by changing sexual partners.

The sex consumer does not need commitment, relationships, love. He doesn’t care about the person next to him, he “consumes” him. He needs sex, new experiences, pleasure, fulfillment of his own desires. And there is a big catch in this too.

By consuming sex, a person loses that feeling of intimacy of what is happening, closeness, excitement, satisfaction that full intimacy can give. Life in the modern world is different in that feelings, sensuality and sensitivity become dulled, the desire for sex ceases to be huge and exciting the imagination. Easily accessible sex ceases to be something so passionately desired and bringing intense pleasure.

Surprisingly, such consumer sex eventually ceases to bring sexual satisfaction. As a result, private and collective sexual frustration is growing in society. And we have more and more homosexuals, pedophiles, etc.

Life in the modern world - is happiness possible?

We live in amazing times. It is really very interesting, it really gives us a lot of opportunities for enjoyment and fulfillment, for creating successful relationships and happiness in every sense of the word. Life in the modern world is an adventure for each of us.

In order for this adventure to be joyful, and not difficult and stressful, you need to fulfill your own, innate (healthy) desires, realize your own mental properties.

Despite the fact that the Internet has long become a “matchmaker” for adults, and applications like Tinder make finding a couple much easier, St. Petersburg residents complain that it is becoming increasingly difficult for them to find a partner. Maria Galimzyanova, Candidate of Psychological Sciences, Associate Professor of the Department of Developmental Psychology and Differential Psychology at St. Petersburg State University, told how to do this.

Marriage or cohabitation?

Olga Salnikova, website: - The bill of Senator Belyakov, who proposed to equate unregistered relationships for 5 years with an official marriage, caused negative reviews. Although in many European countries it is possible to legally formalize “cohabitation,” although it is voluntary. How do you feel about this idea and “civil marriages” in general?

This allows you to avoid so-called separation marriages, of which there were many during the USSR. Cohabitation in those years was not encouraged; if you moved away from your parents, you had to get married right away, but it could soon become clear that the spouses were not suitable for each other. And in the first year and a half there is just a grinding in: love weakens, family attitudes that have been laid down since childhood come to the fore, difficulties arise due to different ideas about roles in the family. If all this is accompanied by a silent expectation that the partner will show psychic abilities and guess desires, then the relationship reaches a dead end.

Therefore, there is nothing wrong with going through a period of “grinding in” in an unregistered marriage. But there is an interesting feature here. According to surveys: women in a “civil marriage” tend to feel married, while men feel single. There are also men who keep a suitcase in their hallway for years, packed in case they leave. And such unstable relationships, especially if they last for years, are more likely to suit men.

- Speaking of parents... It turns out that their model of relationships will really be decisive for their children later?

Research data shows that the more conflict-free and loving the parents' relationships were, the more satisfied their children feel when creating their families. And if there is an experience of a strong parental family, when, despite disagreements, people found a common language, a person will strive for this model - to look for love and support in his future spouse, to perceive family conflicts as temporary difficulties.

And if he has a single-parent family behind him, a painful divorce, quarrels and domestic violence, he may have little idea of ​​how to interact, and conflicts may be perceived as the collapse of the relationship. It happens that partners are chosen based on traumas experienced in childhood. Thus, those who have experienced suffering, the departure of one of their parents from the family, often choose spouses with whom they can “relive” these feelings. And they can even unconsciously provoke them to do this. The good news is that traumatic childhood experiences can be “edited” with the help of your partner and psychologists.

Eternally searching

Such payments can give some sense of security and become an additional argument in favor of the decision to have a baby. Although the economic factor is not the only one here. Moreover, we may face an even greater demographic failure due to psychological reasons: today's children have no idea about family. And if earlier at school there were lessons on “ethics and psychology of family life,” which allowed them to at least “prepare” a little for their family future, now no one teaches them this.

The topic of intimate relationships is actively taboo; they are trying to replace it with spiritual values, while at the same time transferring all responsibility to parents. The latter are often confused, considering such conversations “awkward.” After all, no one talked about this with many of them. As a result, awareness among young people decreases, and the number of abortions increases. Good literature is published on this topic from time to time, but recently there have been calls to ban it. As a result, the only and not the best option for teenagers is the Internet. And they won’t teach family values ​​there...

- Can adults build their own family by finding a couple on the Internet?

I support online dating - it is a salvation for business people and for those who find it difficult to meet people directly. Yes, there are “grooms” and “brides” who “live” on these sites for years and even decades. Often they initially do not have the task of creating a serious relationship and it is the search that becomes the goal, not the result. They are usually distinguished by correspondence lasting months...

Meeting such applicants, people become disappointed in dating sites; it seems to them that everything there has problems. But many of my friends who firmly set themselves the goal of finding a partner approached this issue in a businesslike manner and successfully entered into marriage. The main thing is to decide what kind of person you want to see next to you, what relationships you strive for, and which ones you will never allow - and follow this. It is very useful to discuss your past relationships with a specialist so as not to step on the “old rake”.

Sports bar instead of theater

It makes sense to take advantage of every opportunity. Although entering another culture is often a painful process. Having moved to a foreign country, a person finds himself alone with his partner, since the social circle has not yet been formed, plus there are often problems with knowledge of the language and work... And if the partner does not meet expectations, which is absolutely normal, then dissatisfaction increases and the person becomes more and more isolated. In such a situation, a local psychologist who knows the traditions and characteristics of the culture from the inside could facilitate integration.

European men cite the commercialism of Russian women as one of the cultural characteristics that is difficult to accept...

Indeed, many foreigners who tried to build relationships with Russian women came to this conclusion. Yes, for the most part, Russian women expect that a man will pay in a restaurant, buy gifts, and pay for trips. They absorbed this image with their mother’s milk, and the actively advancing European feminism has not yet succeeded in erasing it.

On the other hand, it is difficult to accuse Russian women of commercialism, because they often do not spare the last money to buy their partner a desired gift, and take two jobs if their husband has lost his. And as a result, they often take responsibility for their children, husband and parents... A lot has changed in recent years. Many mothers are now building a career, and fathers are actively raising children. More and more men want to be present at childbirth and share all the concerns about the baby, although 10 years ago this was rare.

- What advice could you give to those who want to meet their love, but don’t know how?

It is important to be optimistic, to cheer up, and not to remember all your love failures and be afraid of new ones. A person who is open, interested and has a sparkle in his eyes is always more attractive. It makes sense to try different options - from the Internet to acquaintances and friends, to whom it would be nice to let them know that you are looking.

Many women try to find a partner where they themselves like to be - in theaters, museums, at development courses, but often nothing works out. But you should go to a sports bar, a car dealership, a gym or a stadium and it turns out that there are a lot of interesting men there! As Dale Carnegie said, although he personally loves strawberries and cream, it’s better to catch fish with worms, which they prefer...

Victoria Kravchenko

Every year, Ford publishes a report that provides an analysis of key trends in consumer sentiment and behavior. The report is based on survey data conducted by the company among thousands of residents of different countries.

Rusbase reviewed the global research and selected 5 main trends that are now defining our world.

Five trends that are now defining our world

Trend 1: New format of a good life

In the modern world, “more” no longer always means “better,” and wealth is no longer synonymous with happiness. Consumers have learned to derive pleasure not from the very fact of owning something, but from how this or that item affects their lives. Those who continue to flaunt their wealth only cause irritation.

“Wealth is no longer synonymous with happiness”:

• India – 82%
• Germany – 78%
• China – 77%
• Australia – 71%
• Canada – 71%
• USA – 70%
• Spain – 69%
• Brazil – 67%
• UK – 64%

People who flaunt their wealth annoy me.»:

• 77% of respondents aged 18-29
• 80% of respondents aged 30-44
• 84% of respondents aged 45+

Examples from real life confirming the growing popularity of this trend:

1. The benefits of labor results are more important than profit

Example 1:

Rustam Sengupta spent a significant part of his life following the traditional path to success. He earned a degree from a top business school and landed a high-paying consulting job. And so, returning one day to his home village in India, he realized that the local residents lacked the simplest things, suffering from problems with electricity and the lack of clean drinking water.

In an effort to help people, he founded the non-profit company Boond, designed to develop alternative energy sources in the northern regions of India.

Example 2:

When New York lawyer Zan Kaufman started working at her brother's burger joint on weekends as a way to break up the monotony of her office work, she had no idea that the job would change her life so much. Having moved to London a year later, she did not send out resumes to law firms, but bought herself a truck to sell street food, founding her own company, Bleecker Street Burger.

2. Free time is the best medicine

Millennials (ages 18-34) are increasingly looking to escape the hustle and bustle of the city and their addiction to social media by choosing a vacation that is more unique and interesting than lying on the beach at an all-inclusive hotel. Instead, they want to make the most of their holidays, opting for yoga clubs and culinary tours in Italy.

The total volume of the global industry of such extraordinary travel is currently estimated at 563 billion dollars. In 2015 alone, more than 690 million wellness trips were organized worldwide.

Trend 2: The value of time is now measured differently

Time is no longer a valuable resource: in the modern world, punctuality is losing its appeal, and the tendency to put things off until later is considered absolutely normal.

72% of respondents worldwide agreed with the statement “3 Activities that I previously considered a waste of time no longer seem useless to me».

Over time, the emphasis shifted and people began to recognize the need for the simplest things. For example, to the question “ What do you think is the most productive way to spend your time?” the answers were as follows:

• sleep – 57%,
• surfing the Internet – 54%,
• reading – 43%,
• TV viewing – 36%,
• communication on social networks – 24%
• dreams – 19%

British students have a long tradition of taking a gap year after leaving school and before starting university to better understand what path to take later in life. A similar phenomenon is gaining increasing popularity among American students. According to the American Gap Association, over the past few years the number of students who have decided to take a gap year has increased by 22%.

According to Ford survey results, 98% young people who decided to take a gap year after school said that the break helped them decide on their life path.

Instead of “now” or “later,” people now prefer to use the word “someday,” which does not reflect a specific time frame for completing a particular task. In psychology, there is a term “procrastination” - a person’s tendency to constantly postpone important matters until later.

Number of people surveyed around the world who agreed with the statement “ Procrastination helps me develop my creativity»:

• India – 63%
• Spain – 48%
• UK – 38%
• Brazil – 35%
• Australia – 34%
• USA – 34%
• Germany – 31%
• Canada – 31%
• China – 26%

1. We don’t know how not to get distracted by small things.

Have you ever encountered a situation where, after several hours of searching for the necessary information on the Internet, you find yourself reading completely useless, but extremely fascinating articles? We've all experienced something similar.

In this regard, the success of the Pocket application is interesting, which postpones the study of fascinating publications found during the search until later and helps to focus on what is really important right now, but without the risk of losing sight of something interesting.

Currently, 22 million users have already used the service, and the amount of publications postponed for later is two billion.

2. Meditation instead of punishment

Offending Baltimore elementary school students no longer have to stay after school. Instead, the school has developed a special program called Holistic Me, which invites students to do yoga or meditation to learn to manage their emotions. Since the program began in 2014, the school has not had to expel a single student.

3. If you want your employees to work efficiently, ban overtime work

The working day of the advertising agency Heldergroen in the suburbs of Amsterdam always ends exactly at 18:00 and not a second later. At the end of the day, steel cables forcefully lift all desktops with computers and laptops into the air, and employees can use the free space on the office floor for dancing and yoga to work less and enjoy life more.

“It has become our kind of ritual, drawing the line between work and personal life,” explains Zander Veenendaal, the company’s creative director.

Trend 3: The problem of choice has never been so relevant

Modern stores offer consumers an incredibly wide variety of choices, which makes it difficult to make a final decision, and as a result, consumers simply refuse to purchase. Such diversity leads to the fact that people now prefer to try many different options without buying anything.

Number of respondents worldwide who agreed with the statement “The Internet offers way more options than I really need.”:

• China – 99%
• India – 90%
• Brazil – 74%
• Australia – 70%
• Canada – 68%
• Germany – 68%
• Spain – 67%
• UK – 66%
• USA – 57%

With advent, the selection process becomes less obvious. A huge number of special offers misleads buyers.

Number of respondents who agreed with the statement “After I buy something, I begin to doubt whether I made the right choice?”:

• 60% of respondents aged 18-29
• 51% of respondents aged 30-44
• 34% of respondents aged 45+

With approval “Last month I couldn’t choose just one thing from so many options. In the end, I decided not to buy anything at all.” agreed:

• 49% of respondents aged 18-29 years
• 39% aged 30-44 years
• 27% aged 45+

This can be explained by the fact that with age, purchases occur more consciously and more rationally, so this kind of question arises much less often.

Examples from real life confirming the growing popularity of the trend:

1. Consumers want to try everything.

Consumers' desire to try a product before purchasing is influencing the electronics market. An example is the short-term gadget rental service Lumoid.

• For just $60 a week, you can take it for a test to finally understand whether you need this $550 gadget
• For $5 a day, you can also rent a quadcopter to decide which model you need.

2. The burden of credit kills the joy of using a gadget.

Expensive equipment taken on credit increasingly ceases to please millennials, even before the loan is repaid.

In this case, the startup Flip comes to the rescue, created so that people can transfer their annoying purchase to other owners, along with obligations for further loan repayment. According to statistics, popular products find new owners within 30 days from the date of the advertisement.

And the Roam service has begun operating on the real estate market, which allows you to conclude just one long-term rental agreement, and then choose a new place of residence at least every week on any of the three continents covered by the service. All residential properties Roam works with are equipped with high-speed Wi-Fi networks and state-of-the-art kitchen equipment.

Trend 4: The downside of technological progress

Does technology improve our daily lives, or only complicate it? Technology has truly made people's lives more convenient and efficient. However, consumers are beginning to feel that technological progress also has a negative side.

• 77% of respondents worldwide agree with the statement “ The craze for technology has led to an increase in obesity among people»
• 67% of respondents aged 18-29 confirmed that they know someone who broke up with their other half via SMS
• The use of technology not only leads to sleep disturbances, according to 78% of women and 69% of men, but also makes us stupider, according to 47% of respondents, and less polite (63%).

Examples from real life confirming the growing popularity of the trend:

1. Technology addiction exists.

Recent successes of the company's projects have shown that people become addicted to watching new TV shows in the shortest possible time. According to a global study, 2015 series such as “House of Cards” and “Orange is the New Black” made viewers eagerly await each new episode in their first three to five episodes. At the same time, new series such as Stranger Things and Anneal managed to hook viewers after watching only the first two episodes.

Modern smartphones have become an important part of the lives of children who can no longer live without them for a day. American researchers have proven that time spent on smartphones has a negative impact on schoolchildren’s performance. Children who use mobile devices for 2-4 hours every day after school are 23% more likely to fail homework compared to peers who are not so dependent on gadgets.

3. Cars save pedestrians

According to the National Highway Traffic Safety Administration, there is a pedestrian collision every eight minutes in the country. Most often, such accidents occur due to the fact that pedestrians send messages while walking and do not watch the road.

To increase the level of safety for all road users, it is developing innovative technology that can predict people's behavior, thereby reducing the severity of the consequences of road accidents and even in some cases preventing them.

Twelve experimental Ford cars drove more than 800 thousand kilometers on the roads of Europe, China and the United States, accumulating a data set totaling more than a year - 473 days.

Trend 5: Change of leaders, now everything is decided not by them, but by us

Who today has the most significant influence on our lives, the environmental situation in the world, the social sphere and healthcare? For decades, money flows have primarily moved between individuals and organizations, whether government agencies or commercial enterprises.

Today we are more we begin to feel responsible for the correctness of decisions made by society as a whole.

To the question “ What is the main driving force that can change society for the better?” respondents responded as follows:

• 47% – Consumers
• 28% – State
• 17% – Companies
• 8% – abstained from answering

Examples from real life confirming the growing popularity of the trend:

1. Businesses must be honest with consumers.

The American online store Everlane, specializing in the sale of clothing, builds its business on the principles of maximum transparency in relationships with suppliers and clients. The creators of Everlane have abandoned the sky-high markups for which the fashion industry is famous, and openly show on their website what the final price of each item is made up of - the site displays the cost of material, labor and transportation.

2. Prices must be affordable for consumers

The international humanitarian organization Doctors Without Borders is actively fighting the high cost of vaccines. It recently refused to accept a donation of one million doses of a pneumonia vaccine because the composition of the drugs was protected by a patent, which negatively affects the price of the final product and makes it inaccessible to residents of many regions of the world. With this action, the organization wants to highlight the importance of addressing the issue of drug affordability in the long term.

3. More and more services should appear for the convenience of users

To attract attention to the l service and reduce the number of cars on the roads, Uber launched drones with advertising posters into the skies of Mexico City. The posters urged drivers stuck in traffic jams to consider using their own car to commute to work.

One of the posters read: “Riding alone in the car? That’s why you can never admire the mountains around you.” Thus, the company wanted to draw the attention of drivers to the problem of dense smog over the city. The inscription on another poster: “The city was built for you, not for 5.5 million cars.”

What does it mean?

These are already part of our lives. They show what happens in the minds of consumers: what they think about, how they make decisions about purchasing a particular product. Businesses must carefully study the behavior of their customers and be very responsive to changes.

Each generation considers itself much cooler than all previous ones. After all, thanks to technological progress, it knows what was not known before, uses things that did not exist before, eats, drinks and consumes products and services that were invented quite recently. After all, you are a modern person, and they are already covered with the dust of time.

Then this generation becomes “obsolete”, and even more modern people come who believe that no one really lived before them, only this generation truly lives. So generation after generation passes, and they don’t really understand that everything that distinguishes one century from another is not so significant.

Even now, many imagine that technical progress, social progress began quite recently, and we are at its peak. And therefore we are, as it were, smarter, better than our ancestors, and therefore we have every right to not give a damn about their experience.

But maybe we are exaggerating the importance of technological progress? And we exaggerate precisely because we have become a consumer society, and the function of consumption has become perhaps the main task of a person?

Of course, we have made huge strides in consumption. What about everything else?

Flickering effect

The twenty-first century is just around the corner!

Is there a future for the consumer society?

The world of consumerism and the degradation of society

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Why in the modern world, where there is everything to satisfy needs, and even more, do people continue to feel unhappy? This issue is now being considered at the national level, and some countries, such as the UAE and Bhutan, have appointed ministers of happiness. In Europe and Russia they are seriously thinking about repeating this experience. Technologies are developing too quickly, life is accelerating, and we simply do not have time to adapt to everything. But there is always a way out.

We are in website We also decided to figure out what is stopping us from being happy and how to deal with it.

1. Lots of choice

Modern civilization has rewarded us with many benefits and freedom of choice. We tend to think that greater variety leads to greater satisfaction, but paradoxically, abundance limits our freedom of choice.

Sociologist Barry Schwartz, in his book The Paradox of Choice, writes that daily decision making has become increasingly complex due to the presence of a huge number of alternatives. Having to constantly choose can be draining of energy, taking up time and causing us to question every decision we make before it's even made. Ultimately, all this can lead to irritation, stress and even severe depression.

What to do?

• Understand that most choice is an illusion. When you are racking your brain in a store over which of 10 chocolates to choose, 8 of them will most likely be made in the same factory.
• Follow your habits. Instead of trying dozens of toothpastes, settle on one that suits you in terms of price, quality and properties.
• Don't question your decisions. Ask your loved ones for support to build your self-confidence.

2. Information overload

The Internet has given us access to almost any information, but the problem is that most of it is useless. The founder of the Internet, Tim Berners-Lee, in his open letter said that on the World Wide Web, lies spread faster than the truth, because resources make money on clicks, which means they are interested in bringing the most provocative and shocking (hence, fictitious) to the eyes of users. or embellished) materials. In addition, information garbage overloads our brain, which leads to fatigue and neurological disorders.

What to do?

• Do not subscribe to sites that are similar to each other. Information on them may be duplicated, as a result you will waste time viewing repetitions or similar materials.
• Do not leave your contact information anywhere: this way you will protect yourself from unnecessary spam. If they still call you, then ask to be removed from the database, citing the law on non-disclosure of personal data.

3. Gadgets

There is no point in explaining how much gadgets have simplified our lives. But they have also given us more problems - from banal deterioration of vision to serious addiction. In addition, scientists from the University of Texas at Austin believe that daily use of a smartphone impairs mental abilities and depresses the psyche. Today we can no longer imagine our life without a telephone and a computer. Instead of using them for their intended purpose, we hide in gadgets, in the world of the Internet and virtual reality. We replace the natural with the artificial and therefore feel unhappy.

What to do?

• Try to use gadgets less often. Writer Daniel Seberg dedicated an entire book to this idea called “The Digital Diet,” where he shared exercises and rules that help you stop using gadgets out of inertia. For example, he advises declaring your bedroom a phone-free space and using a regular alarm clock.
• Turn off audio messages: this way you will be less likely to be distracted and reduce the temptation to pick up your phone.
• Keep your email, messages, and social media pages in order.

4. Fast pace of life

The speed of life only increases every year. In order to react quickly, we must constantly be on our toes and be effective. But, on the other hand, if you accelerate too much, you can end up in a ditch through a nervous breakdown, contract an illness, and earn professional burnout. Today, time is the most valuable currency. Therefore, we shorten words, meet only for business, and perceive multitasking as a work norm.

What to do?

• Schedule 10-15 minutes a day to meditate or simply contemplate. You can look at the fish in the aquarium or at how the candle burns. This will help you slow down and clear your head.
• Try to replace multitasking with step-by-step planning whenever possible. Scientists from Stanford University consider this option for organizing the day to be the most effective.

5. Consumer society

The concept of consumption has changed dramatically recently: we no longer repair things, but change them. Sociologist Erich Fromm was sure that many modern people do not live in the full sense of the word - they are trying to expand their world through the acquisition of things, and their lives come down to a race for possession. Even when a person receives an education, he wants to have a diploma, not knowledge and experience. He has no understanding of how he himself exists in this world and what the meaning of his life’s path is.