The best sports groups in contact. How to choose a profitable theme for a VKontakte group
VKontakte groups have become an integral part of the lives of many users of the social network. Every day, millions of people scroll through their news feed, like and repost. Sometimes the information contained in records affects us more than the people around us. It shapes our needs and opinions, our style of communication and behavior in society, and sometimes even influences our worldview.
Everyone wants to see only high-quality and interesting content on their feed. We have tried to compile for you a list of the most popular and interesting VKontakte communities..
Below is the TOP of the 15 best and most popular groups on various topics.
Participants: 14,309,028.
The largest community in VK.
Do you like good music? Do you want to keep up to date with all the new music? Then this blog will suit you. Musical content for every taste. Only the best and freshest songs.
Interesting planet – travel, tourism
Participants: 3,102,011
Public for those who love the beauty of our planet. The most wonderful and beautiful places. Here you can build a route for your future travels and share your experiences of vacationing in certain places.
Nice line…
Participants: 6,400,426
The name of the group speaks for itself. A good community where the best quotes and phrases in Russian are collected. There is something for everyone here.
Did you know?
Participants: 5,641,240
Want to know a little more? Then this community is for you. We are sure that everyone will find something new for themselves here. a public page that contains only the most interesting facts about a wide variety of things.
Participants: 5,283,275
A popular community for girls and women who want to look their best. Cool ideas, beauty secrets, tips and a lot of other interesting content are published here every day. Take care of yourself? Want to look better? Come here.
Vine Video
Participants: 5,242,237
The guys created a public page where only videos are published. A cool idea that was appreciated by millions of VK users. Now this is the most popular video public. All videos that spread virally across all VK groups are first published here. Do you want to be the first? Come in.
The best poems of great poets | Literature
Participants: 5,162,818.
Begin
English. English for everyone 
Participants: 4,228,586.
Do you dream of speaking English perfectly? Or at least understand and speak English? Then join this group. Here is the best information for learning English.
Interior Design Ideas
Participants: 4,571,686.
For all of us, the things around us matter, especially the house (apartment) in which we live. This blog contains the best design ideas. If you are looking for a change of scenery, you definitely need to come here.
Real football
Participants: 2,098,877.
Community of football fans. The guys tried to create a really good group with quality content. All the news from the world of football, results and reviews of matches, live broadcasts - it's all here.
To sum up this list, we can say that there are still many interesting bands. After all, their creators are the same people as you and me (same needs, values). They simply create what they like, and we appreciate it. And only the best of the best gain such popularity as the groups from the list above.
We have selected the most popular and interesting groups on various topics (for men, for women, for art lovers and much more). This is not our personal opinion, this is what VKontakte users appreciated by subscribing to them. All these groups have stood the test of time, which means that you will like what they do.
Which groups do you consider the most useful and popular?
On October 10, Pavel Durov’s social network “VKontakte” turns ten years old. Over the past years, this platform survived the departure of its creator, became part of the Mail.Ru holding and underwent significant transformation. Now “VKontakte” allows you not only to communicate with friends, but also unites strangers by interests in different public pages. These include both public pages on a very specific topic with a couple of hundred subscribers, and groups with hundreds of thousands of members and which have spawned new trends in the offline world. The Motherland festival, rapper Pharaoh, VV17CHØU7 parties and “Slaughterhouse” are just some of the phenomena that originated and actively developed on the social network. The Village spoke with the creators of MDK, “Russia without us”, “Goal: 1 billion rubles in a year” and other large publics that grew into musical associations, businesses and media, starting on VKontakte.
When did we start attracting investments? It turned out that they read me too
and investment bankers, -
by the way, one of them became our private investor
Ayaz Shabutdinov, creator of the public and holding Like: I am 24 years old and I am the founder of the Like holding. According to RBC, at the end of 2015 we occupied 8.2% of the market in the “Coffee to go” segment in Russia. We have more than 1,200 beds in hostels in the CIS. We have attracted more than 80 million rubles of investment in our projects. They became semi-finalists in the international entrepreneurial award EQ GSEA and the School of Young Billionaires by Forbes magazine, and were nominated for the RBC Award in the Startup of the Year category. Revenue from all projects and the franchise network from January to July 2016: 507 million 428 thousand 580 rubles. The publishing house Mann, Ivanov and Ferber plans to publish my book. If it weren’t for the blog on VKontakte, nothing would most likely have happened.
In 2013, namely on January 1, inspired by the story of the founder of Dodo Pizza, Fyodor Ovchinnikov, I decided to start doing business publicly. The blog needed some kind of provocative name; “Diary of an Entrepreneur,” “Business Quote Book” and other formats did not arouse interest, so I decided to do something more daring. This is how the blog “Goal: 2 million rubles per year” appeared. The next year it was called “Goal: 30 million rubles per year” and, finally, “Goal: 1 billion rubles per year.” On the blog we publish financial reports on the work of companies. And the name changed based on our financial goals. When the blog was created, there was no such format yet, then a thousand clone blogs appeared in which guys set themselves such goals.
Such openness is both a motivator and an obligation to be responsible. In the summer of 2015, we were experiencing a big box office gap, and I can say with confidence that if it weren’t for personal responsibility to hundreds of thousands of people and the moral support of subscribers, it would have been much more difficult to get out of the nosedive we entered due to rapid growth business.
Subscribers saw how I assembled beds for the first hostel three years ago, participated in the creation of the concept, and together we chose the name of the company. Now I am sharing with them the results of a meeting with people from Silicon Valley, describing how our partners cheated us, how we are suing over a new bill banning the placement of hostels in residential buildings, how after the 2014 crisis and the fall of the ruble we closed travel agencies and I I'm still paying off the company's debts. Because of this, each person feels included.
Everyone can contribute to the development of our business. For example, we are now developing a network of barbershops, and 200 subscribers acted as a focus group. When we started attracting investments, it turned out that investment bankers also read me - by the way, one of them became our private investor. Every month we make about 400 thousand purchases, from coffee to pizza. Among the buyers, of course, there are blog subscribers.
I get feedback all the time, which is something many other entrepreneurs don't get. For example, after buying coffee, we gave a receipt with the phone number of the general director: if suddenly a person was poorly served, he could call the director of the company directly. So during the whole time there was, if I’m not mistaken, only one call. But I receive thousands of messages directly or in comments. This allows for continuous improvement. There is such a book “A Complaint as a Gift” - it’s about this. People see that we are far from perfect, but there is a colossal difference between what it was two or three years ago and what we have now. And this is also the merit of the blog’s subscribers on VKontakte - criticism on the matter allows us to become better every day.
The blog also helps fill vacancies. Once, a good HR manager and I assembled a sales department of 17 people in a week. As for product sales, the blog on VKontakte is one of the key channels. This was even written about in the “Company Secret”. Depending on the product, revenue that comes from sales through a blog on VKontakte can reach up to 30% of all sales.
I have now returned from Silicon Valley, where I went to study the experience of accelerators. We launched ours in Moscow. Most of the participants in the first stream are entrepreneurs from the blog. Among them, for example, is a company not from Russia with revenues of more than a billion rubles and a staff of 300 employees. As a result, we have the right to purchase 24.9% of the stake in the company at its current value. We are currently negotiating with the guys who own a chain of hotels in Kenya - they were valued at $4 million. It is difficult to say how much money such deals will bring in in the future. But many of them are born thanks to our publicity and blogging on VKontakte.
Motherland is my main job now. Every morning
I start
from listening to a couple of dozen new performers
Maxim Stepakov, founder: I liked this whole wave of new domestic music - Motorama, Manicure, Narkotiki, Galway, Magnetic Poetry, Ifwe. In 2012, there was no community yet that could add some coherence to this whole movement. Then I decided to start creating such a community myself. To begin with, everything was done at the level of the Motherland track blog.
The public shot almost immediately. People had no idea that there was so much cool music in Russia. A few months later we started holding concerts and small festivals. Our first event is the Fatherland picnic in the Nagatinskaya floodplain. “Hostel”, “Lisichkin Bread” and others performed there. Our subscribers came there and brought blankets, homemade cookies, tea and lemonade. Then we held our first club concert at the Chocolate Factory - together with the groups Ruble Gang, Region 77, and Serdtseder.
Soon we were noticed by various journalists, publications, and art directors of clubs.
In February 2013, Shurik Gorbachev called us to a meeting and suggested running our own personalized column “Motherland Playlist” on the Afisha website (and “Map of the Motherland” later on Vozdukh). This was an incentive for further development.
In June 2013, we found sponsors (two large companies) and held the first big festival, Motherland Summer 2013, on the territory of the Flacon design plant. The lineup was powerful: On-The-Go, Motorama, SBPC, The Retuses, Tesla Boy, EIMIC, Sonic Death, Trud, Lemonday, Human Tetris and many others. The very next year we didn’t have to look for sponsors - Motherland Summer 2014 in Muzeon Park was held with the support of the city.
Motherland is my main job now. Every morning I start by listening to a couple dozen new artists. Today four people are involved in the public: me, two editors and my assistant. Every year we hold several festivals, periodically organize city holidays, such as City Day, Christmas, Russia Day, and hold concerts and parties. Of course, we continue to introduce subscribers to new groups in our public. All posts in the public were published and are published free of charge. Motherland Summer is a festival with free entry. Almost all other events are paid.
It seems to me that we have radically changed the attitude towards domestic bands, and every city now has its own wonderful musicians. When we started the public, most people had foreign performers in their audio recordings. Now every second person has “Buerak”, “Killers”, Pompeya, Summer of Haze or “Pasosh” in his audio recordings on VKontakte.
(it has a separate
Hello everyone! We present to you the seventh episode of the DevShow, which is dedicated to public groups on the VKontakte social network. Almost each of us has an account in it, so why not combine business with pleasure! Add the following public pages to VK and learn programming continuously.
1. Programmer's library
Programmer's library- this is the largest resource on VKontakte, where there are many good collections of video lessons and conferences, literature and articles devoted to some technologies or recommendations for future programmers. In the public “Programmer's Library” there is a section "Discussions", where you can ask questions and get a lot of useful information.
2. Typical programmer
Public "Typical programmer" is the largest resource on VKontakte for people who are interested in programming and everything connected with it. Here you will find many educational articles, video tutorials, the latest news from the IT world, including a lot of humor.
The “typical programmer” always tries to make his materials very high quality and well-developed. We advise you to subscribe!
3. Magisters.org | Training in modern professions
Public on teaching modern professions Magisters.org contains video courses on web design and web development, as well as many lessons on various CMS. The head of the Magisters.org project is Vlad Gritsenko, a very talented young man with a wonderful voice. Vlad explains all aspects of the technologies discussed in a very clear and accessible manner.
4. Best video lectures
Here you will find collections of video lectures not only on programming, but also related industries. For example, you can listen to a very interesting discussion about the existence of Nothingness or a lecture on the modern understanding of schizophrenia. One of the latest additions was the famous Harvard University course on the basics of programming CS50. The content of the “Best Video Lectures” public is very useful and entertaining, so feel free to subscribe and develop yourself!
5. AngularJS - HTML enhanced for web apps!
Public AngularJS is dedicated to the HTML extension for AngularJS web applications, and is also the largest community in Russian for AngularJS. It is noteworthy that in the section "Discussions" There are vacancies for employment.
6. Programming
Another interesting resource "Programming" offers you lectures and books on programming, video tutorials and reports from IT conferences. Here you can learn how to work with databases, understand hashing, or read the book “The Java SE 8 Programming Language. A Detailed Guide” by James Gosling and Bill Joy. Take a look at the “Programming” public, you will definitely like it there!
7. Programming ITmozg
Another resource discussed in our program is a public page from ITmozg "Programming ITmozg", where many articles, video tutorials on web development and more, interesting news from the IT sector, interesting puzzles and vacancies are posted. You can find detailed information about each vacancy in the “ITmozg Programming” public page. If you are a sociopath and a bore, this is definitely the place for you!:=)
8. Find IT
"Find IT" is a forum for students and graduates of IT specialties, where they post information about ongoing events with representatives of various IT companies. During the forum, participants will be able to listen to interesting lectures from various companies, play with robots, solve problems and receive prizes for this. Subscribe to “Find IT” and look forward to the next meeting!
On October 10, the social network VKontakte turned ten years old. One of the main gifts that VK has given to the Russian Internet over the years is, of course, public pages. They became sources of memes, learned about new music and fashion trends in public pages, watched TV series, and iconic ones grew from public pages and went offline. On the occasion of the anniversary of the social network, The Village employees, friends of the editors and people who spend a lot of time on social networks talk about their favorite and simply the best public sites in the world.
Ten public pages about music
Kirill Mazhai, journalist
« And others »
Journal "Seance"
The page of the best black and white film magazine in Russia should be in the subscriptions of every respectable cinephile.
A-One Films
A public page of our friends, thanks to whom we see the most anticipated films of the season in the Russian box office. They also give away a lot of prizes from film festivals.
Four public areas for ravers
Yulia Ruzmanova, news editor of The Village
« Technomarasm »
My favorite technobob publicity. Here they make fun of visitors Ouline, Ninoy Kravitz And those who are looking for the difference between techno and rave. They also periodically go through sloppy articles and statements on the topic of raves (probably now they’ll go over me too).
« Technogallery »
Here they discuss raver trends: Villalobos, Berghain, gabber and hairdryer in the paintings of Rene Magritte, Fabian Perez and other classics. Sometimes it turns out cool, although updates appear quite rarely.
« WE'RE GOING »
“MYIDEM” writes about interesting parties and exhibitions in the capital and advertises fashionable clothes. They do this quite straightforwardly, without the usual harsh or humorous tone that is present in almost all such public pages and Telegram channels. This is what I miss, but their selections of events for the weekend are really complete - I watch them, and feel free to skip the rest of the posts.
« Proud faces of Russian rave »
A sort of Lumpen agency at a rave without the right lighting and poses, and just a Castalian key for avatars and stupid comments.
The Seven Most Important Publications of the Era
Kirill Savinov, journalist, presenter of the column “Revision of VKontakte”
on the VOS website
During the existence of the “VKontakte Revision” on VOS, I reviewed so many public pages that I can’t even remember, and even now I still have about 600 subscribers. There is a feeling that now there are fewer interesting communities appearing. Two years ago there was a real peak. But existing publics are actively developing. If we talk about valuable and beloved, here it is:
mom's spaghetti
There are thousands of communities on VK where they retell jokes from Reddit and Tumblr, and this is one of them. At Spaghetti, the admins have excellent taste and a sense of timing. And they don’t know limits, and in memes this is most important.
CLIQUE
The most fashionable public page about popular culture, TV series, superheroes, neon noir and other current things. The creators are also making their own videos, like a trailer and a teaser for the imaginary third season of True Detective. True, now “Click” has become too big, imposing and clumsy. Well, really, how many photos can you publish of actors from the series Shameless!
« SHE COLLAPSE »
I don’t want to offend anyone, but this community carries out an educational mission more powerful than all the Open Universities and Yeltsin Centers combined. Thanks to “Wrecked,” you can immerse yourself in the period of the late 80s - early 90s, learn something interesting about the war in Karabakh, the first Russian magazines about gay culture, unusual clips with the participation of Zhirinovsky, and so on ad infinitum. A real breath of freedom.
« Lev Tolstoy. Secret of success »
Quotes from the diaries of Lev Nikolaevich with beautiful collages. The most motivating read on the Internet. Tolstoy accuses himself of lack of talent, lust, greed, and inability to write a single line. He's just like us.
« Vykhinsky criticism of French thought »
I still don’t understand whether this is really a website project of the HSE Faculty of Philosophy or not. In any case, they make great jokes about philosophy.
« Trolleybus Simulator »
Web punk classic. The content matches the title.
« Makeup tips from David Bowie »
David Bowie gives advice on appearance and image. The advice is extremely gentle and kind, and most importantly - useful. After Bowie's death, you read this community with some special warmth.
Five public pages about the diversity of life
Nikolay Kononov, editor-in-chief of the publication "The Secret of the Firm", author of the book "The Durov Code"
« Russian intelligentsia »
I’m already the 25th person to write about the “Russian intelligentsia,” but what can I do? This is success when people look into the public in search of themselves and are upset if they don’t find them.
« Fat dogs and love quotes »
I encouraged my daughter Vera (10 years old) to sign up.
« classmates are arguing »
You have to remember where you live.
« Coin »
I'm following my idol!
« Philological maiden »
Old love never rusts.
Ten public pages with memes and complex jokes
Roman Bordunov, SMM editor at Amediateka, founder of the community “
VKontakte more 54 million groups and public pages. Of course, many have already been blocked or have not been active for a long time. Today I want to present you with statistical data from more than 3 thousand groups in this post, which, in principle, captured most of the VKontakte traffic.
- 3361 groups and public pages with open statistics.
- 862 603 881 — people who joined them, including millions of bots =)
- Coverage per day - 124 613 285 of people. The daily audience of VKontakte is 48 million people, respectively, each VKontakte user saw at least any news from these groups 2.5 times a day.
- 25 887 467 — unique users in these groups (daily). More than half of social network enters these groups.
The most interesting things are yet to come. Often companies buy advertising in one group or another. The most popular for advertisers are millionaire groups. In my statistics they are 189 .
But everywhere and always there are pitfalls. An inexperienced advertiser can quickly buy a post in a million dollars, with the hope of reaching a huge number of people. Bought it and is watching. Almost no reaction.
Many VKontakte groups are “cared for” at best by half, at worst by 99%.
Let's look at some “interesting” VKontakte millionaire groups:
Secrets of female beauty
Design it! - decorate your world
Cook it! - delicious recipes
Ogonyok
Secrets of success of great people
Took five groups in total 6,300,000 participants. Daily coverage 284 396 , and only unique users 16 299 per day.
Now let's take one group:
Gambling addiction - 560,000 members, 294,000 coverage And 164,000 unique users per day.
Do you see the difference?
I'll show you an interesting graph:
The higher, the worse.
Of the 100 millionaire groups, only 5 have the best effectiveness in terms of reaching users and unique visitors. They are highlighted in red. Certainly MDK tears everyone up. This group receives 1,000,000 likes on posts per day, about 120,000 reposts, and 80,000 comments. Closer to her is only the group " Institute of Noble Maidens“, also with 1 like, but there are significantly fewer reposts and comments.
And here is another graph, the ratio of unique visitors to the number of participants in TOP VKontakte groups.
The higher the orange bar, the worse it is.
This proves the saying - "Don't believe your eyes." Don't pay attention to the number of participants in groups.
In groups with millions of people - 2,7% is the average ratio of unique users to the number of participants.
For example, if you have a group of 1,000,000 participants, no less than 27,000 people should visit you per day,
The average for VKontakte is: 3,5%
For my 500 selected groups, this figure is - 10,34%
And in my TOP100 groups - 18,43%
Ratio of participants to coverage in groups with millions of people:
This is where the coverage goes down - a bad millionaire. All this data is from the statistics table.
You know what’s most interesting is that it’s not always a metric “ coverage» a decisive factor in choosing a group for advertising.
Let's take 100 groups.
Total subscriber reach - 380 000 person per day
Unique users - 780 000 person per day.
How so?! It's simple, you looked at the statistics of groups with erotic content. People directly enter the URL of the group, do not join or like it, but watch it in a cute and playful way.
Because of these cunning tricks, different metrics and different influences on conversion, I created my own small group effectiveness rating.
I won’t talk about formulas, they are elementary. I present to your attention my little work in the public domain for everyone. Maybe it will help someone find the right groups at the ideal price/quality ratio. I won’t reveal all the secrets of the tables, I hope you can figure out how to use it yourself.
And, if it is useful to you, “pour in” as much as you see fit: 
- Ya.Money - 41001631150653
- WMZ - Z236183456552
- WMR - R694147193667
- WMU - U322866130020
Yes, and regular ones thanks, likes and retweets They will suit me too.
Download -
Thank you for your attention, I was with you, lazy Staurus.
