Hair salon design in style. Hairdressing and beauty salon design: design principles

Stereotypes prevent modern entrepreneurs from opening a children's hair salon. After all, little fashionistas also strive for perfection, and therefore this idea seems dangerous due to children's unpredictability and whims. It is for this reason that there is no fierce competition in this service market, unlike in the .

Where do we start?

How to open a children's hairdresser from scratch in your city? The first step is to register the emergency. Well, then it makes sense to start looking for premises. After all, a competent location of the salon for little fashionistas and fashionistas will help achieve great success in this business. Children's hair salon will be popular in, toys and in. A separate premises in the city center can only be considered when the staff includes truly highly qualified craftsmen. It will be necessary not only to organize several workplaces, but also to create a waiting area for small clients, where time will pass unnoticed for them, and a new hairstyle will become a memorable adventure.

Staff and atmosphere

So, what does it take to open a hair salon? Children see the world as a place full of fairy tales and adventures. That is why it is important to organize such an atmosphere so that every child comes to a new hairstyle with pleasure. There should be a lot of newfangled toys in the waiting area. Little clients can be delighted by large, unusual fish in the aquarium, sweets or watching cartoons. When purchasing equipment for a children's hair salon, it is important to understand that the purchase and installation of mirrors deserves special attention. It is highly undesirable to install them in front of chairs, because a small client may be afraid of the reflection of the tools in the hands of the master. It is important to place mirrors in a different place.

As for personnel selection, here you need to select employees not only according to their qualifications, but also taking into account their positivity and love for children. After all, it is important to explain to children what the hairdresser will do, to create a warm, trusting atmosphere in which it will be much easier for the child to relax.

So, who is needed in a children's hairdresser:

1. Administrator for solving organizational issues, meeting small clients, organizing their leisure time in the waiting room;
2. Cleaning woman;
3. Masters (6 professionals);
4. Accountant (part-time).

Opening a children's hairdresser: a profitable business or an unprofitable idea?

If we look at the statistics, children’s hairdressers are visited by children from 3 months to 15 years. Basically, about 60% of clients are preschool children, the largest risk group is 5% of clients, children under 2 years old, the remaining percentage (35%) are teenagers.

Business plan for a hairdressing salon for children

1. Enterprise registration
2. Making a seal
3. Signboard
4. Interior design by a designer
5. Purchase of construction materials
6. Payment for construction company services
7. Equipment purchase
8. Purchasing furniture
9. Alarm systems (fire and security)
10. Telephone and Internet
11. Creation of an Internet representation (website) and its promotion.

How much does it cost to open a hair salon?

• Nail design for children;
• Cosmetology (solving problems of teenage rashes);
• Sports styling.

Thus, the children's hairdressing salon will have active attendance, because its audience is children who attend dance studios, for whom performances are part of life, which means regular visits to your children's hairdressing salon are inevitable!

Business pitfalls

It is important to understand that painting, manicure, pedicure - in a word, all procedures that generate income for an ordinary hairdressing salon are irrelevant for children's salons. It is also worth understanding how difficult it is to purchase high-quality children's equipment in our country, so most of the necessary elements of children's interiors have to be made to order. Although there are certain positive aspects - there is no need to purchase expensive cosmetology equipment and a medical license.

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In order to understand what kind of related activities can be organized, it is important to competently draw up a detailed business plan. Ordinary chairs will not be attractive for young clients, but cars and airplanes will completely capture their imagination! What if an animator dressed as a fairy-tale character meets them in the waiting area and personally escorts them into their car? The hair clipper will not be intimidating if you design it in the form of a toy.

Instead of standard mirrors, where the child will watch the haircut process and react nervously, you can hang a flat screen where his favorite cartoons will be shown. It is also worth taking care of styling products, because ordinary products for adults are not suitable, so it is worth looking for suppliers of hypoallergenic cosmetics in advance.

Opening a children's hairdresser franchise

conclusions

The absence of a stereotype, a competent approach to a business plan, and the selection of creative personnel are the secrets of a successful children's hairdresser. Give joy, style and fairy tales to little fashionistas! Do you like the idea of ​​opening a children's hairdresser? We also recommend that you pay attention to

For adults, the hairdresser must be a virtuoso who can create an incredibly stunning hairstyle out of nothing. In the case when the clients are children, the master should first be a psychologist, and only after that a stylist. The business is definitely doomed to success if the children's salon gains the reputation of an establishment where children simply do not notice any manipulations with scissors.

To achieve this, craftsmen must show miracles of ingenuity.

Today, most beauty salons for children operate in large stores that sell children's products. The hairdresser in this case is rather an additional service that serves as a kind of manifestation of loyalty to clients. However, it is not a separate functioning business. Practice shows that in almost all possible cases, a visit to a children's hairdresser will end in the purchase of some kind of toy.

According to this approach, the list of services provided is determined. Most often this is just a simple haircut with minimal styling. However, there are no full-fledged beauty salons that could provide a full range of various services for children.

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What does a children's hairdresser require?

If, nevertheless, there are entrepreneurs who are not afraid of difficulties and are confident that they can win the trust of the kids, then it will be possible to begin to implement the points of the business plan.

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Choosing an organizational and legal form of doing business

The first thing you need to do is register your business. There are several options here - the organizational and legal form of individual entrepreneur (individual entrepreneur) or LLC (limited liability company). It is recommended to choose the first option, since it has some advantages - a lower tax rate and the possibility of simplified reporting. Immediately after registration, you will need to submit an application to make the transition to a simpler tax payment system (a single tax, which is 6% of the total profit of the enterprise). Registration of a limited liability company may be necessary only if cooperation with legal entities is planned. However, it is worth understanding that such an organizational and legal form is much more complicated from a reporting point of view and requires the payment of more taxes.

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Choosing the premises you will need to open such a business

Renting space or immediately purchasing the premises you like is the choice of every businessman. However, if financial resources allow, it is still recommended to buy space. This is necessary to avoid possible problems with the landlord. For example, if the owner changes his decision and asks the entrepreneur to move out, he will need to look for a new premises, carry out repairs in it and do everything all over again. Accordingly, a businessman can spend both time and financial resources. In addition, you can lose all your regular customers, since in no business you can take even the slightest breaks in work.

Regarding the area, it is worth noting that it will depend on the number of planned jobs. Therefore, it is necessary to decide how many clients can be served simultaneously. Calculations must be made based on the requirement: 5 sq. m for each place. You will also need additional space allocated for the bathroom, the master’s workroom and the hallway. In addition, you can provide various children's corners where waiting little customers can spend time playing with their favorite toys.

If the choice is made not in favor of a separate room, but one that is located in some ready-made building, it is recommended to place the hairdresser on the ground floor. It is important to ensure that there is a separate front entrance. Near it you can place a bright and large sign, which in the future can serve as good advertising.

It is important to remember that the selected premises must comply with all norms and requirements of the SES and fire inspection. Failure to comply with such requirements may result in large monetary fines.

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Possible methods of advertising and promoting a hairdressing salon for children

In addition to the possibility of placing a beautiful sign, there are other ways of advertising that are effective. The emphasis should be on parents, because although children are the direct clients, it is adults who bring them to the hairdresser. Therefore, advertising should be placed in places where a large number of the target audience is located every day. This could be, for example, a children's toy store or other goods for children.

We should not forget about the possible option of contextual advertising on the Internet, which can attract those customers who themselves will be interested in this.

The main and most effective method of promoting a salon will be word of mouth. Practice shows that satisfied mothers happily share information about a newly opened children's salon and give their recommendations on various women's websites.

Hairdressers can retain their clients by using special bonuses and discounts. An example would be a birthday discount. However, children's hairdressers could be more creative and come up with something new that is different from the methods of attracting an adult audience. An example of this could be holding some competitions in parenting magazines, where the winner can receive the main prize - a free haircut for his beloved child.

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Selection of necessary personnel for a children's hairdresser

This point of the business plan is quite specific when it comes to a children's beauty salon.

It is worth understanding that if in the case of an ordinary hairdresser, clients mainly go to a specific hairdresser who can do their favorite hairstyle, then in a children's beauty salon everything is somewhat different. should also be a center of entertainment for children, because this is the only possible way to attract them.

Every parent knows that children cannot stand the haircut process, therefore, care must be taken to ensure that they can be distracted with something.

All this should be the responsibility of a hairdresser who serves his little clients.

It is recommended, if possible, to find several such employees at once so that you can create a shift work schedule. This is due to the fact that an ordinary hairdresser cannot work productively for more than 5 hours. You need to understand that when it comes to cutting children's hair, the possible work schedule will consist of even fewer working hours.

In addition to hairdressers, the following workers will be needed:

1. An administrator who will be in the hallway and take care of the formation of a client queue, receive phone calls, advise visitors on all emerging issues, and so on;
2. Cleaner (it is possible to try to negotiate hourly wages in order to save money).
3. Accountant (it is worth noting that there is nothing complicated in maintaining records in the organizational and legal form of an individual entrepreneur, therefore, the owner of a business being opened can initially perform the functions of an accountant independently if there is a need to save money).

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Costs for equipment and design repairs

The main expense items in such a business are the costs of an exclusive children's interior and all the necessary equipment. Design services and renovation work, depending on how complex the project is, can cost the owner of the business being opened $4,000-$10,000.

It is important to note that the equipment in children's hairdressing salons has some differences from the equipment that should be in ordinary beauty salons.

The first thing you will need is an ordinary hairdressing work chair, which costs about $150-400. It is recommended to choose an option that provides for height adjustment of the chair (pneumatic). The next necessary element is a chair in the shape of a car, the price of which is $2,000. However, it is important to note that such a car can only accommodate children aged 3-4 years. A plasma TV and DVD player are a must. This can cost the entrepreneur another $400-800. The next item is a small sofa for parents (approximately $400), a washing chair (at least $400).

You will need to supply water and other necessary communications. Such work can cost the investor another $1,000.

Consequently, the total expenses that will be incurred when opening such a business are $15,000-20,000. It is important to note that this amount does not include the cost of renting or purchasing the selected premises. If the premises are owned - excellent. If not, rent for an entrepreneur will cost $2000-3000 monthly. It is worth noting that these calculations are given for the city of Moscow.

• Little tricks
• Which franchise to choose
• Preparation of documents
• Tax regime and choice of OKVED
  • • • Similar business ideas:

Every parent will confirm that cutting your child's hair is a difficult task. In classic hairdressing salons there are no conditions for children. Often, the master has to distract the child with improvised objects, turning his work into a “try to hold me” show. This is inconvenient for everyone. After such sessions, the child flatly refuses to visit hairdressers. The problem of the lack of specialized children's hairdressing salons is relevant for our entire country. If such salons exist, then only in large cities and metropolises, and on the periphery the niche is absolutely free for new players...

What distinguishes an ordinary hairdresser from a children's one is the atmosphere. At the children's hair salon, everything is made for children. There is a special play corner where the child can play freely before the haircut session begins. The workplaces themselves are equipped with wheelchairs and children's chairs. It also has its own sink and specialized tools. The design of the room is made in a bright style. Children are not taken to such a salon - they themselves persuade their parents to go there.

Today, such hairdressing salons and children's beauty salons They are opened mainly at large stores and are more of an additional service than a separate type of business. Almost every haircut session ends with the purchase of a toy, market participants say. “The idea of ​​opening a hairdresser at a toy store came to the owners by chance,” says Natalya Bakhchivanzhi, head of the marketing department of the Antoshka chain of stores. Over time, this feature has turned into a completely profitable direction. But it is still not identified as a separate business area. “The project is self-sustaining and serves more to win client loyalty,” says Natalya.

“This business is quite new, so there is practically no competition,” says Igor Didenko, a private hairdresser. “Ordinary hairdressing salons compete with each other, but children’s salons do not. This direction is the future. The birth rate is rising and attitudes towards children are changing. Children are becoming a more attractive target audience for business,” says Igor.

How much money do you need to invest to open a children's hairdresser?

Investments for opening a children's hairdresser will be slightly higher than for opening a classic salon. As a rule, creating an unusual design that is interesting to children requires additional investment. Plus the purchase of specialized equipment, as well as advertising of the newly opened salon. You should not count on an amount less than 500 thousand rubles.

Location of children's hairdresser

The requirements for the premises are not so significant and differ from the requirements for ordinary hairdressing salons. If high traffic capacity plays a role, then, in any case, it is not necessary to overpay for high rent. Children's hairdressers are also doing well in residential areas of the city, especially in areas of new buildings where many young families live. The main thing, as market participants say, is to be located in the path of parents.

One of the best places is the first floor of an apartment building. For a children's hairdresser, only 30-50 square meters is enough. meters, which exactly corresponds to the size of a one-room apartment. This room can accommodate 2-3 workplaces. The cost of renting such an area, depending on the region, averages 20 - 40 thousand rubles.

Director of the children's hair salon KindersOn, Aigul Saidova: “We decided to move away from the classic design of children's institutions. No fairy tale characters or carpets on the walls. We made an unusual design in contrast of bright colors. As a result, the room turned out to be sunny, bright, and at the same time quite cozy and conducive to relaxation. We have different child seats for each age. For the youngest - in the form of a car. And a TV must be installed. Children are often so engrossed in the cartoon that they don’t notice the haircut process.”

The first and main expense item is the creation of an exclusive interior for a children's hairdressing salon. Designer services and direct repairs, depending on the complexity of the project, can cost from 150 to 400 thousand rubles.

What equipment to choose for a children's salon

You will definitely need to purchase child seats with pneumatics to adjust the height of the chair. One chair will cost 5 - 9 thousand rubles. For the little ones, you need to buy chairs in the form of a children's car. Such chairs are somewhat more expensive - from 25 thousand rubles. A little more than 15 thousand rubles. will go towards purchasing a plasma screen with a player. You also need to get a soft sofa for parents (~ 14 thousand rubles) and a sink chair (~ 12 thousand rubles). Supplying communications to the premises and other unforeseen expenses can cost 30 - 50 thousand rubles.

A small part of the costs will go towards registering a business activity (individual entrepreneur or LLC). Plus, it is necessary to bring the premises into compliance with the requirements of SES and fire supervision. This is where the starting amount of 400-500 thousand rubles comes from.

Some difficulties may arise when searching for craftsmen. According to the director of the children's hair salon KindersOn, Aigul Saidova: “Choosing staff for a children's hair salon is not an easy task. It's not even that there are few experienced hairdressers. There may be many of them in your city, but most of them already have their own clientele and income without the nuances that are inevitable when working with children.

Little children are known to be very restless. Any way you have to cut them: on the floor, in mom’s arms, and even while running. During the shift, the master gives 100 percent physically and mentally. Therefore, in the first months of work, high turnover is possible. Not every “veteran” of hairdressing is ready for such work. In our case, the master must be not only a professional in his field, but also a kind of psychologist,” the players say.

For the ability to work with children, masters have to pay monthly from 20 to 35 thousand rubles, or depending on the flow of clients. “In children's salons, the client is even more attached to the hairdresser than in ordinary hairdressing salons and is ready to follow him anywhere. In order not to lose an employee, and with him the client base, craftsmen are paid according to the scheme: “salary plus interest.” The so-called “premiums” can amount to up to 50% of the proceeds.

How much can you earn from children's hairdressing services?

Since children cannot go to get a haircut on their own and go to the salon with their parents, the main flow of visitors to the children's hairdresser comes on weekends. Parents also often adjust their feeding and sleep schedules. If you serve children aged 6 months to 5 years (the most difficult age for cutting hair) and charge an average of 200 rubles for the service, then if you serve at least 500 people per month, the investment will pay off in three years. If you open a full-fledged salon designed to serve children of all ages and add services such as highlighting and children's manicure, the funds will pay off even faster.

Little tricks

In a children's hairdressing salon, as in classic salons, there must be a well-thought-out system of discounts and promotions. You shouldn’t skimp on gifts for little ones; it’s nice not only for the kids, but also for their parents. In this case, the client will not even notice that the price in your salon is higher than in a regular hairdressing salon. “For example, in our salon the price of a haircut for boys costs 250 rubles. Yes, it is more expensive than in a regular salon.

However, we offer conditions for the child that no one else will offer,” says Aigul Saidova. “We have been visited more than once by parents who have long ago lost hope of placing their child in a hairdresser’s chair. And, lo and behold, our babies stop crying and being afraid. As a farewell gift, we give children toys or sweet gifts. In addition, Kinderson has magic tickets - discount coupons that are distributed in large quantities,” adds Aigul.

Which franchise to choose

You can avoid large financial losses when opening a children's hairdresser by opening a business through a franchising system. If a few years ago entrepreneurs did not have such an opportunity (children's hairdressing salons are a relatively new type of business), today there are several companies operating in Russia offering to open under their own brand. For example, such franchise companies as “Fun Hairstyle”, “Kesha is Good!” and “Imagine.” Investments in opening a business under the franchising system will range from 500 to 1000 thousand rubles.

Buying a franchise can be more expensive than starting a business on your own. However, by purchasing a franchise, an entrepreneur receives a ready-made financial model, which is called a “working business.” And let it be necessary to pay monthly royalties (compensation to the brand owner) for this. There are many more advantages. A businessman does not need to think about the concept of a hairdressing salon, its design and content. Equipment, staff training, promotional materials - everything is provided by the franchisee. Some companies even help you select premises and negotiate the lease yourself. The entrepreneur has only one thing left to do - find the money to buy a franchise, and then just control the work of the hairdressing salon.

Children's hairdressing salon: the main stages of organizing a business

Creating your own hairdressing salon should begin with marketing research. This will provide an opportunity to study the target audience and find out the difference between supply and demand for this service in your city.

The next important point is drawing up a business plan that will show how much money is needed to start, how to use it more rationally, when the owner of the hairdressing salon will start making a profit, etc.

In addition, a novice businessman must resolve the following issues:

When writing this article, materials from the magazine “Power of Money” were used.

A beauty salon is a place where any woman can be transformed. Because hair salon interior design must be special. It is important that a woman feels comfortable and relaxed in the room. It is recommended to take into account various nuances when choosing a design.

A beauty salon is a place where women come with hopes of positive improvements and a wonderful transformation.

Fresh flowers on your work table will delight your clients.

Remember that a beauty salon is a place to which regulatory authorities impose a number of specific requirements. Therefore, this should be taken into account when creating the interior. A certain level of lighting in the offices, dimensions that comply with standards, and suitable finishing materials are required. Otherwise, the salon will not be able to fully function.

The interior of a modern temple of beauty should correspond to such desires, carry a special energy that sets you up for a positive result.

When creating the interior of beauty salons, designers adhere to certain rules of spatial planning and, at the same time, use non-trivial decoration techniques.

We must not forget that for the owners, this is, first of all, an enterprise that is subject to strict requirements from the supervisory authorities.

The degree of illumination of treatment rooms, finishing materials, standard size indicators, general content - all this is necessarily taken into account when creating the interior.

A democratic enterprise for young women is recommended to choose modern. The main thing is that the design is not just beautiful, but practical and functional.

Based on your financial capabilities, determine the target audience for which your services will be designed.

Luxurious classics for ladies with high income and position in society, down-to-earth ethics or cheerful modernity for young and democratic people.

• Choose a modern style. Avoid pretentiousness and flashiness. It is not worth following all the rules of a particular design exactly. Not every client understands interiors. Therefore, small deviations are acceptable.

The main thing is that everything fits together successfully.

• Wires and pipes should be disguised.

Then they will not attract the attention of customers.

Economy class hair salon design

Economy class involves the use of materials and elements that are not expensive or pretentious. It is important that clients feel as cozy and comfortable as possible while staying inside. The ideal solution would be minimalism. No more than three colors, minimum decor.

All details and objects are only practical and functional.

The cornerstones that must form the basis of your interior are comfort, functionality and practicality.

Basic shades and bright accents in beauty salon design

The base color can be a beige shade. This is a light and soothing tone. Therefore, you can add a few bright accents, like blue and green. For example, this could be furniture upholstery. This will fill the room with a friendly and cozy atmosphere.

Whatever style you choose, every detail should be aimed at fulfilling key parameters.

There are no significant restrictions on the use of materials for finishing the premises.

Hair salon interior design

The interior of a hairdressing salon requires an individual approach. After all, the enterprise is designed for a large flow of people. Each client has their own tastes. There are adherents of the classics, and those who like modern trends. Therefore, it is reasonable to try to find a middle ground that would appeal to the majority of clients.

Don't try to please everyone. Otherwise, it will not be possible to achieve a unified style.

It is important for the flooring to be durable and safe.

Beveled mirrors

This solution is the most suitable, because mirrors can transform even a simple interior. It is recommended to decorate some of the walls with mirror elements. Shine will immediately appear, and the room will visually become more spacious.

Please note that a beauty salon is a place with high traffic, which means regular wet cleaning cannot be avoided.

For finishing, choose moisture-resistant paint and washable wallpaper, wood and stone with special impregnation.

"Carriage" screed in the upholstery of the walls of the salon cabinets

Suitable for small rooms. In a beauty salon, a screed will improve sound insulation. Its versatility lies in its beautiful decorative effect. Adds coziness, making the room feel intimate.

The reception desk is the face and business card of the beauty salon.

Luxurious classic chandeliers

A luxurious chandelier is suitable for almost any style, emphasizing all the advantages of the design. If the salon area is limited, a bulky chandelier with lights will fit well. It is important to take care of quality lighting.

Light affects the correct work process, the visual perception of the room, and the zoning of space.

Lamps are divided into groups: overhead lighting for the hall and reception area, spot lighting for the craftsmen’s workplace.

Chandelier in the shape of a shiny disco ball

It reminds you that the chandelier consists of many rhinestones that shimmer and burn, creating a stunning effect. For art deco, such an element is ideal. It is better to choose recreational areas for the chandelier where bright lighting is not required.

Please note that the lamp light should not distort colors.

One mistake can ruin everyone's mood.

Design of a small hairdressing salon - beautiful, cozy, profitable

Design is the mood, the design of the space, the uniqueness and recognition of your salon.

Design of manicure and pedicure area of ​​a beauty salon

The pedicure area may have special chairs placed on a backlit podium. This is an original version, complemented by bright lighting on each side. Manicure tables are compact.

For the client, install soft chairs in which it will be pleasant to sit.

VIDEO: Beauty salon design: 44 styles for creating an image.

50 design options for beauty salons and hairdressing salons:

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* The calculations use average data for Russia

1.Project summary

The goal of this project is to open a children's hairdressing salon in a city with a population of more than 1 million people to meet the needs of small townspeople for hairdressing services. The clients of the hairdresser will be children aged from 1 to 14 years, as well as their parents who want to get a haircut with their child. The main services of a children's hairdresser will include:

Standard haircuts for girls and boys;

Model haircuts;

Creative haircuts;

Baby haircuts;

Curly haircut;

Face painting;

Children's manicure;

Children's makeup;

Ear piercing.

The advantage of the project compared to traditional hairdressing salons is its narrow specialization, which implies a higher level of service for children, trained staff who can work with capricious clients, an adapted format and design that allows children to associate going to the hairdresser with an exciting and fun pastime.

Investments in the Children's Hairdressing Salon project will amount to RUB 1,103,000. Own funds will be raised to implement the project. Payback period - 20 months. Reaching the planned sales volume is planned for the 3rd month of operation.

2.Description of the industry and company

Children's hairdressers represent one of the new niches in the market for hairdressing and beauty salons. Unlike traditional salons, they specialize in providing services to children. The emergence of a new format is largely due to changes in consumer behavior. With the growing prosperity of the population, many Russians living in large cities have a need for specialists who can work efficiently with children. Due to their busy schedules, such parents have less and less time to raise their children, so a trip to the hairdresser is often accompanied by “tragedy” and stress for the child. At the same time, the hairdresser himself is nervous. Working normally when a child constantly twitches, screams or cries is not only difficult, but also dangerous for the baby himself.

The format of the children's hair salon appeared as if in response to requests from parents. Its main differences are the atmosphere adapted for children and specialists trained to work with young clients. The process of providing services in such salons takes on the format of a game. During the haircut process, the child's attention is focused on anything except scissors and clippers. Colorful design, fabulous chairs, toys, TVs with cartoons, kind hairdressers and nannies in funny aprons - everything in such salons is aimed at making the child have fun and not be scared. Moreover, the range of services for children here is much wider than in regular salons. As a rule, it includes face painting, washable tattoos, all kinds of haircuts for matinees and much more. Due to the format, the markup in children's hairdressing salons is slightly higher than in ordinary salons or is comparable to them. In order not to limit their audience exclusively to children, hairdressing salons also provide services for parents. The latter often agree to get a haircut while they are expecting a child.

It is quite difficult to accurately determine the number of specialized children's hairdressing salons in Russia, since separate statistics are not kept in this area. We can only say that there are no players with an overwhelming market share in their hands. There are only two large chains in the country, which include more than 100 children's hairdressers. As for the market for hairdressing services and beauty salons in general, according to BusinesStat, in 2014 its volume in physical terms was estimated at 160 million services. According to forecasts for 2015-2016. this figure will be reduced to 144 million services due to a decrease in the number of consumers of services, a reduction in beauty salons and hairdressers due to rising taxes and rising rents. At the same time, due to rising prices, the market value will continue to grow and in 2016 will amount to 103.1 billion rubles. (in 2014, market turnover was estimated at 92.5 billion rubles).

The goal of this project is to open a children's hairdressing salon in a city with a population of more than 1 million people to meet the needs of small townspeople for hairdressing services. The clients of the hairdresser will be children aged from 1 to 14 years, as well as their parents who want to get a haircut with their child. Compared to traditional hairdressing salons, the project is distinguished by a narrower specialization, which implies a higher level of service for children, specially trained and trained staff who can work with young clients, an adapted format and design that allows children to associate going to the hairdresser with an exciting and fun pastime.

The children's hairdressing salon will be located in the central part of a large city district with a population of 115 thousand residents. The establishment will be located in rented premises, on the first line of houses, close to public transport stops, retail outlets and large pedestrian flows. The area of ​​the room will be 40 square meters. meters.

The new company will be organized as a sole proprietorship. The simplified system (USN 15%) will be chosen as the form of taxation. The project will be managed by the owner. The company's staff will include children's hairdressers and a makeup and manicure specialist. Accounting and security services will be transferred to third-party specialized organizations. OKVED classifier code – 93.02 Provision of services by hairdressing and beauty salons.

3.Description of services

The children's hairdresser will provide services for children aged 1 to 14 years. The list will include both standard and model haircuts for girls and boys. In addition, clients of the hair salon will be able to use services for children (“First haircut in life”), order a children’s manicure, pedicure, and prepare the child for the holiday (face painting, tattoo). The list of services will be complemented by the possibility of serving parents. For more information about the services provided, see Table. 1.

Table 1. List of services

Licensing is not required to provide the services described; it is enough to go through the certification procedure. The hairdresser needs to register with the tax authority, and the activity will also need to be coordinated with the fire service and the SES to conclude an agreement for garbage removal.

4.Sales and marketing

The target audience of the children's hairdressing salon will be children aged 1 to 9 years and teenagers under 14 years old living in a city district with a population of 115 thousand people. Taking into account the data of a recent survey conducted by the Levada Center, according to which 12% of Russians never visit hairdressers, the total number of clients interested in hairdressing services will be about 101 thousand people. Taking into account the average Russian indicators for the age composition, the children's audience aged from 1 to 14 years will account for about 13-15%, that is, approximately 14 thousand people. If we take into account the fact that about 65% visit the hairdresser once every 2-3 months, and 35% - 1-3 times a month and spend an average of 350 rubles for each visit, then the market capacity will be about 80 million . rub. in year. Considering that there are no specialized hairdressing salons for children in the area, the development of the area under consideration in this area seems promising.

Information about the opening of a children's hairdresser will be conveyed to local residents even before work begins. For this purpose, colorful handouts and invitations to the opening will be used. On the opening day of the hairdressing salon, a children's party will be held with the participation of animators. Young clients will be able to take part in competitions, get a fashionable haircut at a discount, get face painting or glitter tattoos for free, or take a braiding master class. Parents will learn more about the services and establish personal contact with the hairdressing salon specialists.

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A logo and name will be developed for the hairdressing salon, which will be placed on the external sign, displayed in the interior and used in the employee uniform. In addition, a bright and positive website will be developed, with the help of which everyone will be able to find out the necessary information about services and prices.

5.Production plan

To open a children's hairdressing salon, the premises of a former beauty salon with an area of ​​40 square meters will be rented. meters. The room will require the creation of a new interior design, adapted for children. The cost of repair work will be 400 thousand rubles. based on 10 thousand rubles. per sq. m. Equipment for a hairdressing salon will cost 323 thousand rubles. A detailed list of what is required is given in Table. 2

Table 2. Equipment costs

In addition to the list above, you will need some consumables, for example, children's cosmetics.

The staff of the children's hairdresser will include 5 employees: 4 hairdressers working in shifts and a manicurist who accepts appointments 5 days a week. The staffing table and employee payroll are shown in Table. 3. Before opening the salon, all employees will undergo a training course, including classes in hairdressing and the specifics of working with children.

Table 3. Staffing and wage fund

The expenses of the main period of operation of the hairdressing salon will include rent (30 thousand rubles), wages to employees along with deductions, utilities, electricity, accounting, advertising, security services, garbage removal services, etc.

With an 11-hour working day, one hairdresser can serve up to 15-20 clients. Considering the average bill of a hairdresser in the amount of 400 rubles, the maximum monthly revenue with 2 employees working daily will be 480 thousand rubles. However, such indicators are only achievable in well-known hairdressing salons with a regular customer base. In our case, the planned load rate, which is planned to be achieved in the first three months of work, will be 20 people per day (for all employees), during the year - 30 people per day. To increase the profit of the hairdressing salon, clients will be offered services of children's makeup, manicure, face painting, glitter tattoo, etc.

6.Organizational plan

The organizational and legal form of the business will be individual entrepreneur. The period for launching a children's hairdressing salon, taking into account registration and registration, repairs, purchase and delivery of equipment, hiring staff and completing a training course, will be 3 months. The hairdresser will be managed by an entrepreneur, acting as the main person of the company and manager. He organizes the work of key personnel, hires and fires employees, controls labor discipline, maintains internal documentation, determines marketing promotion policies, negotiates with the landlord and resolves controversial issues when working with clients. Hairdressers and manicurists sign up for services, fulfill orders, and make payments to clients. Other responsibilities not related to profit-making (accounting, security) were transferred to third parties.

7.Financial plan

Investments in opening a children's hairdresser will amount to 1,103,000 rubles. The source of investment will be own funds. In Table. 4 shows the starting cost items. Data on projected revenue and profit, as well as variable and fixed costs are provided in Appendix 1.

Table 4. Investment costs

8.Evaluation of project effectiveness

The payback period for the hairdresser will be 20 months. When the indicators are achieved, the hairdressing salon is able to generate a profit of up to 100-120 thousand rubles. In Table. 5 presents the key performance indicators of the project.

Table 5. Project performance indicators

9.Risks and guarantees

The Children's Hairdressing Salon project is characterized by a low level of start-up investment and relative simplicity of organization. However, due to the novelty of the format, there are certain risks associated with low business profitability, associated both with narrow specialization and with other reasons. For more information about the risks, see Table. 6.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences