Eva Bushmina. What is Eva Bushmina, former lead singer of Via Gra, doing now?
Text: Tonya Skripkina
Photo: PhotoXPress.ru; Starface.ru; ITAR-TASS; Facebook.ru
Eva Bushmina told the site in an exclusive interview about what she plans to do after leaving the VIA Gra group. The singer, unlike her former colleagues in the musical trio, such as Anna Sedokova, Vera Brezhneva and Svetlana Loboda, no longer wants to exploit her sexuality on stage. She dreams of ending this image.
website: Eva, what do you think caused the collapse of the VIA Gra group?
The decisive role, in my opinion, was played by Kostya’s fatigue from constant rotations in the group. Anyway, he is a creative person and creates songs for a specific artist, not a group as a whole.
website: How long ago did you realize that the musical group no longer had a future?
“VIA Gra” has always been on the list of the most successful groups in Russian and Ukrainian show business, so it is incorrect to say that the group had no future. The point is different. Konstantin worked with VIA Groi for 13 years, Albina joined the group eight years ago, and I joined for three years. For each of us this time became decisive. We wanted change, something new. For Konstantin Meladze, “this new” was full-length, and for Albina and me – solo projects.
website: In one of the interviews, you talked about how you never found a common language with another member of the group -. Please tell us in more detail what your conflict was?
We have never had serious conflicts. There were disagreements, but only on work issues. It is normal when a person has his own point of view and expresses it. As they say, truth is born in dispute. To be honest, Santa and I did not become close friends. We probably didn't work together for that long, and we simply didn't have time to get to know each other better.
website: Are you allowed to perform VIA Gra songs after the band ceases its activities?
Now my thoughts and energies are aimed at creating a solo project, my own songs. Perhaps over time I will return to this issue, but as an accomplished performer.
website: When you came to VIA Gro, you became a new blonde beauty, replacing Tatyana Kotova in this post. Is this your natural hair color?
Yes, this is my natural color. I once dyed my hair brunette and really regretted it, I was waiting for my natural shade to return. Now I’m trying not to torture my hair too much even with care products. I only do comprehensive hair protection procedures.
website: Are you friends with the singer Nastya Kamenskikh, do you want to turn the duet “Potap and Nastya” into a trio?
I am currently fully immersed in working on a solo project and plan to present it to the general public early next year. Someday Nastya and I may record a song together, but only as a creative experiment.
website: Are you going to continue performing in the “VIA Gra style,” that is, relying not only on similar songs, but also on a sexy image?
I can assure you that I will move away from the “VIA Gra” image, but let me leave the details secret.
website: Who is your favorite singer? Would you like to be like any celebrity?
It is difficult to name just one performer when there are so many talented singers in the world. I am very inspired by Rachel Ferrell - a true genius in the world of music. But I wouldn't want to become like her or anyone else. The meaning of our profession is precisely to be unique.
website: What other areas of activity would you like to prove yourself in? Now many celebrities are applying, for example, to become designers...
I make every effort to succeed as a solo performer, and I don’t want to be scattered with other activities. Perhaps time will pass and I will want to try myself in a different form.
website: You are several months old, congratulations! Please tell us about your chosen one.
Unfortunately, I do not comment on my personal life. It's personal, isn't it?!
website: Some ex-soloists of VIA Gra, for example, Olga Koryagina, decided to leave the group in order to devote themselves entirely to their family. Have you ever thought about something like this?
I am thinking about how to successfully combine these aspects of my life, and do not intend to put work and personal life on different scales.
website: Do you think there is an ideal age for motherhood?
It's hard for me to judge this. I have friends who gave birth at both 20 and 40 years old. Looking at them, I understand that age does not matter. The only thing that matters is your state of mind.
website: When do you want to have children?
Everything has its time.
Participant's name: Yana Igorevna Shvets
Age (birthday): 02.04.1989
City: Sverdlovsk
Family: married, has a child
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Eva Bushmina, aka Yana Igorevna Shvets and singer LAYAH, was born on April 2, 1989 in Sverdlovsk in the Lugansk region in Ukraine. Yana's parents had nothing to do with show business. The father was an entrepreneur, and the mother was a housewife and was involved in raising Yana and her brother Oleg.
Youth
At the age of 17, Yana decided to take a risk and go to Kyiv. She received a high school diploma and arrived in the capital of Ukraine. The girl entered the Variety and Circus Academy, becoming a student of the pop vocal department.
The popular singer Nastya Kamenskikh studied with her on the course. They couldn’t even imagine then that they would become popular artists. Since studying at the academy, the girls have maintained friendly communication.
During this time, Yana was a member of the musical group “Lucky”, danced in the ballet “The Best”, and tried her hand as a presenter on the “M” TV channel in the “Guten Morgen” program.
Music career
In 2009, Yana became a participant in “Star Factory 3” in Ukraine. She had to go through difficult auditions. For 3 months she gained authority from her mentors, rehearsed and became popular with the audience. Thus, Eva Bushmina was born.
In fact, Eva did not win at the Factory, but took 5th place, but Konstantin Meladze did not leave his ward. Meladze invited Eva to become a member of the mega-popular group VIA Gra.
In 2010, she toured the cities of her native country, took part as a participant in the Star Factory-3 in Kyiv at the final concerts. Eva was named "Discovery of the Year".
In 2012, it became known that Bushmina left VIA Gro. The reason for this was Eva’s desire to take part in the “Star Factory: Russia – Ukraine” project.
Solo project
Eva noted that she always wanted to be a solo singer and finally feels the strength to fulfill her desire. Eva went solo in 2012, and in 2013 she released her debut song “Soboy”, for which she shot a video. After some time, Eva’s new song “Summer for Rent” was released, then the single “Religion”. Fans received her gifts with special favor.
In 2016, the girl surprised fans by saying that she was stopping the Eva Bushmina project. Surprisingly, the girl did not plan to stop there. He appeared under the name “LAYAH” in a new image. In the spring of 2016, LAYAH released a video and took part in Niki Madisan’s social film “Swallow the Dust.” In 2017, the singer appeared before the public in a candid photo shoot and a new video for the song “Don’t Hide.”
Personal life and hobbies
After the star factory, Eva began dating the son of a famous politician in Ukraine, Dmitry Vladimirovich Lanov. At that time he was married, and therefore there were many rumors about the affair. In the future, the couple got married. The wedding was held in secret; only close people were present at the ceremony.
In 2013, Eva gave birth to a child. Now the couple is raising a daughter, who was named by the original name Edita.
The artist loves to look for untapped talents and try something new. He enjoys drawing, wakeboarding, horseback riding, cycling, and regularly goes to the pool. The singer is also interested in windsurfing and yoga. Recently I made 2 parachute jumps with an instructor.
Photo of Eva
The singer actively maintains a social page on Instagram. She has more than 55 thousand subscribers. Laya regularly posts new photos and videos, even though not all subscribers appreciate them, openly saying that the change in Eva Bushmina’s image has not gone for the better.
There is a widely held point of view that the singer’s solo work has become favorably different in its drama, emotional component and intrigue not only from her own previous works, but also from the majority of the musical material that has captured the pinnacle of domestic show business.
Childhood and youth
The future artist was born on April 2, 1989 in the Ukrainian Sverdlovsk, Voroshilovgrad region (now Lugansk region). Her father Igor Mikhailovich is an entrepreneur, her mother Svetlana Aleksandrovna is a housewife. The singer has an older brother Oleg, who works in the field of information security. 
From an early age she was interested in and seriously studied dancing, developing plasticity and grace. But when their family moved to Kyiv in 2001, she did not find a suitable dance school and, on the advice of her father, a former musician, she began to attend a vocal studio and learn to sing. Then she worked part-time in an audio studio, recording children's songs, CDs with which were included in magazines for children.
After graduating from school, she became a student at the Faculty of Variety Arts at the Kyiv Variety and Circus Academy, but interrupted her studies without receiving a full higher education.
During her student years, she met and became friends with a member of the duet “Potap and Nastya” Anastasia Kamenskikh, with whom she later continued to be friends.
Working at a recording studio on a permanent basis, the girl sang backing vocals and performed in show ballet. At different times, she was a member of the pop group Lucky, a ballet dancer at The Best, and worked as a TV presenter for the infotainment program “Guten Morgen” on channel M1.
Star Factory
In 2009, a girl who had long dreamed of getting into show business managed to audition for the Star Factory music competition (Ukrainian version), the producer of which was Konstantin Meladze himself. According to her, a friend who was an administrator of a reality show helped her bypass the line of hundreds of applicants. As a result, she ended up in the “Star House” and took the name Eva and her mother’s maiden name, Bushmina, as her stage name.Casting for "Star Factory-3". Eva Bushmina (2009)
During the three months of participation in the project, the manufacturer managed to sing on the same stage with such stars as Valery Meladze (“In spite of”), Sofia Rotaru (“I loved him”), Verka Serduchka (“I didn’t understand”) and many other pop artists .
Eva Bushmina and Sofia Rottaru - “I loved him” (2009)
The singer won the love of the audience by performing the compositions “Painful or Sweet”, “Stop”, “Beyond the River”, “Mysticism”. At the reporting concert of the show, her performance in a duet with the Latvian singer Stas Shurins with the driving song “Goodbye, Mom!” caused a real explosion of emotions and a flurry of applause. At the end of the show, she took fifth place. By the way, another future “Viagryanka” Santa Dimopoulos took part in the project, but she never made it to the finals.
In 2010, the aspiring artist, together with other talented graduates of the show, including Alexei Matias, who was dubbed an “angel” in the press after performing the song “Angels Don’t Die”, Odessa comedian Kolya Serga, owner of amazingly flexible vocals Erica, went on a tour of Ukraine. Then she took part in the final concerts and in the Superfinal of the TV show, which she left, having received an offer from Konstantin Meladze to become a member of VIA Gra instead of Tatyana Kotova.
Eva Bushmina and VIA Gra
At the end of March 2010, the singer’s debut performance as part of one of the most popular Ukrainian groups took place in the “Evening Quarter” program. In April, a video was released for the song “Get Out!”, followed by a tour of Ukrainian cities called “VIA-Grafia”. In September of the same year, the team, the relationships within which were quite complex, presented a new composition “A Day Without You”, and in October - a video clip. 
At the enchanting anniversary concert dedicated to the 10th anniversary of the group and held in November in the Kiev palace “Ukraine”, the former and current sexy soloists of “VIA Gra” hugged and kissed on stage, and behind the scenes they did not hide their negative attitude towards each other. So, according to some media reports, at a rehearsal Meikher called Bushmina a “shitty ballerina” after the girl demonstrated several dance moves. Although it was possible that this was said as a joke, because Eva herself later noted that she saw off Nadya, who left the team in November 2011 due to pregnancy, literally with tears in her eyes.
"VIA Gra" - "Get out!" (2010)
In 2010, Life-Star magazine included the singer in the “Top 10 Discoveries of the Year.” Then, having starred in several candid photo shoots and demonstrating her slender figure, the performer took fourth position in the “Sex Symbol of Ukraine” rating from the BLIK publication.
In 2012, another VIA Gra video for the song “Hello, Mom!” was released. Then the artist, together with Max Barskikh, Erika, Stas Shurins and the DiO.films group (Dantes and Oleinik), took part in the duel of Ukrainian factories against Russians “Star Factory: Russia - Ukraine”, missing several performances of her team. In December of the same year, the collapse of VIA Gra was announced.
Solo career
At the beginning of 2013, the ex-Viagra woman began her solo career, presenting the hit “Soboy,” which personified a new milestone in her work, and a video clip in which the singer meets a prince on a white horse. In July of the same year, the premiere of her composition “Summer for Rent” took place, where she sang the most wonderful time when everyone dreams of meeting true love.In September, the singer pleased her fans with the single “Religion”. The filming of the music video of the same name was carried out in Lviv in black and white, allowing viewers to plunge into the world of experiences of its heroes - a young man and a girl who met on the station platform.
Eva Bushmina – “Religion” (2013)
At the end of the year, the artist shone on the Ukrainian television show of transformations “Yak dvi krapli”. Together with other participants - Olya Polyakova, Irina Rosenfeld, Alina Grosu, EL Kravchuk, Fagot, Dantes, Natalya Mogilevskaya, Valery Kharchyshin and Vasily Bondarchuk - she very believably, brightly and artistically played the role of show business stars. Among others, she embodied the image of Adele, Rihanna, Lara Fabian and even Michael Jackson and Mikhail Boyarsky, heroically imitating the hoarseness of a musketeer's voice.
In April 2014, the vocalist presented her next video work for the composition “#kakvoda” (“Like Water”), made in Spain in partnership with Ukrainian video director Tanya Muinho. This composition was created especially for the singer by the talented participant of “Voice of the Country” Rozhden Anusi.
Eva Bumshina – “Like Water” (2014)
In September of the same year, she presented the video “Cannot be Changed”, the creator of which was again Muinho, and the author of the music was Born Anousi.
In 2015, the singer presented a new extraordinary sound, “Not a Crime,” created by Rozhen Anusi in a unique style. He declares the idea that no matter how difficult it is to love a person without reciprocity, you still cannot go against your heart, since going against it means destroying yourself.
Personal life of Eva Bushmina
The singer is married to Dmitry Lanov, a businessman, the son of Ukrainian politician and former minister Vladimir Timofeevich Lanov. Their wedding celebration took place in September 2012 in Koncha-Zaspa, Nastya Kamenskikh was the witness. For the sake of the beautiful blonde, Dmitry divorced his first wife. Beyonce. She enjoys wakeboarding, windsurfing, horseback riding, cycling, yoga, swimming and has even completed two parachute buckles (with an instructor).Eva Bushmina now
In 2016, the vocalist, after a creative rebranding under the name Layah, which means “dissolution” in ancient Indian Sanskrit, presented the public with a sensual video clip from Tanya Muinho for the song “Shadows”, written by Rozhen Anusi. Its filming took place on the roof of an old Odessa house. 
During this period, she took part in the social project of the Nika Medisan brand with the support of the World Fund for Nature Protection WWF, performing together with Rudolf Krajewski, the founder of the Vegano Hooligano fast food chain, in the short film “Swallow the Dust.”
"Swallow the Dust" (2016)
In September, she presented her first studio disc, “Layah,” the author of all eleven tracks of which was Rozhen Anousi. In support of it, a video was released for the song “Weightless,” filmed in Spain. The following month, the artist released the album, adding four new compositions. Its presentation took place in December at the Bel’etage nightclub in the Ukrainian capital. A month earlier, a new video from the ex-Viagryanka “Betrayed” was released, telling about devotion and betrayal.
Layah – “Betrayed” (2016)
In 2017, Layah presented her fans with a candid photo shoot and a new video for the song “Don’t Hide,” created in Los Angeles, a city where, according to the singer, “you want to create without wasting a second.”
Eva Bushmina (Layah)
Eva Bushmina, real name is Yana Igorevna Shvets. Born on April 2, 1989 in Sverdlovsk (Lugansk region). Ukrainian singer, former soloist of the VIA Gra group. Since 2016, she has taken the stage name Layah.
Mother - Svetlana Aleksandrovna Shvets (nee Bushmina).
Father - Igor Mikhailovich Shvets, businessman.
She has a brother Oleg Shvets, an information security specialist.
Yana graduated from Sverdlovsk school No. 9, in 2001 her family moved to Kyiv, where she entered the pop vocal department at the circus academy. Yana studied at the academy with.
Eva was a soloist of the group Lucky, a TV presenter of “Guten Morgen” on M1, danced in the ballet The Best, was a participant in the third Ukrainian “Star Factory” (took 5th place), and participated in the TV show “Factory Superfinal”.
Through a selection process that took place in October 2009 from among thousands of applicants, Eva Bushmina became a participant in the “Factory”. For three months, she performed songs together with Ukrainian and Russian pop stars, as well as songs by general producer Konstantin Meladze. On New Year's Eve, the winner of the project was named; according to the results of the audience vote, it was Stas Shurins, and Eva Bushmina took fifth place, but the first of all participants.
From January 20 to February 27, 2010, Eva Bushmina and other manufacturers took part in a tour of the cities of Ukraine. On February 27, two final concerts took place in Kyiv.
The artist also took part in the “Superfinal” of the Ukrainian “Star Factory”, but left it already at the third concert, having received an offer to sing in the group "VIA Gra".
On March 21, 2010, she announced the early completion of participation in the project and the transition to the VIA Gra group, where she replaced.
Her debut as a member of the group took place on March 30, 2010 on the set of the program “Evening Quarter”. Release of Eva's debut song as part of VIA Gra - “Get Out!” took place on March 29. On April 10, a video of the same name was released.
VIA Gra - Get out!
On September 15, 2010, the premiere of the video for the song “A Day Without You” took place on the official ELLO channel, and in February 2012, the video for the song “Hello, Mom!”
In May 2012, she took part in the First Channel project “Star Factory: Russia - Ukraine”.
Immediately after leaving VIA Gra, Eva began working on a future solo career, recording the first single “Soboy” in January 2013 and filming a video. The song premiered on March 22, 2013, exactly three years after Eva officially joined the VIA Gra group.
On July 4, 2013, an online release of a new single called “Summer for Rent” took place. On September 25, Eva presented another single called “Religion”.
In April 2016, she announced that she had changed her stage name. “Eva Bushmina” is an artificially created character and it’s time to say goodbye to him. I want to be real with my audience. My name is Yana. Inside, I am radically different and I want the viewer to understand this and accept me, my creativity and attitude. Now my music will be performed under the name LAYAH,” the artist explained.
In May 2016, the singer - already under the stage name Layah- presented a video clip for the song “Shadows”.
Layah - Shadows
Eva Bushmina's height: 165 centimeters.
Personal life of Eva Bushmina:
Since 2011, she met with the son of the former Minister of Economy of Ukraine Vladimir Lanovoy, Dmitry.
Clips of Eva Bushmina:
as part of VIA Gra:
2010 - “Get out!”
2010 - “A Day Without You”
2012 - “Hello, Mom!”
Solo:
2013 - “By myself”
2013 - “Summer for Rent”
2013 - “Religion”
2014 - “#kakvoda”
2014 - “Can’t be changed”
2015 - “Not a Crime”
2016 - “Shadows”
Eva Bushmina (Yana Shvets)
Eva Bushmina is a Ukrainian singer who gained wide popularity after participating in the “Star Factory”. She began her career as a student - she performed songs in the group “Lucky” and danced in the ballet “The Best”. Then she was a performer in the group “VIA Gra” and even appeared half-naked, taking part in candid photo shoots. After participating in VIA Gre, she began a solo career and recently changed her stage name.
Biography of Eva Bushmina
The singer's real name is Yana Shvets. She was born in Ukrainian Dolzhansk (Sverdlovsk) on April 2, 1989 in the family of a housewife and a businessman. Yana has an older brother Oleg. For her creative career, Yana took her mother’s last name, changing her name to a more exotic one - Eva.
The future star began dancing and improving her plastic skills from childhood. When the girl graduated from school, her family moved to live in Kyiv. There she began going to a vocal studio, recording children's songs for discs that were included in children's magazines. She also became a student at the Variety and Circus Academy in the department of pop vocals. Within the walls of this educational institution she met and became friends with Nastya Kamenskaya. But Bushmina did not want to finish her studies at the academy and left the academy.
As a student, Eva sang in a musical group, danced in a ballet group, and even tried herself as a TV presenter. In 2009, Eva Bushmina managed to get into the “Star Factory”, which was produced by Konstantin Meladze. Once in this project, she changed her real name to a stage name. Participation in this TV show brought her 5th place.
In the winter of 2010, she and other “manufacturers” toured Ukrainian cities. The artist also took part in two final concerts in the capital of Ukraine. But she refused the third performance, as she was invited to the VIA Gra group to replace the departed Tatyana Kotova. Bushmina performed for the first time as part of the famous group in the spring of 2010. In the same year, her name was included in the Top 10 Discoveries of the year. The singer participated in VIA Gre for 2 years. And then she left the team, deciding to try her luck in the “battle” of the Ukrainian and Russian “Factory”.
Then Bushmina decided to perform solo and already at the beginning of 2013 she released the first single “Soboy”, for which a video was later shot. The song was received with a bang by the singer's fans. The singer decided not to stop there and in the summer she released a new song to her fans. The next new single appeared in the fall of 2013.
Fans received all the singer's songs favorably. She shot several video clips that had their own unique style and presented the singer in a new “light.”
Personal life of Eva Bushmina
In 2012, the singer became the wife of businessman Dmitry Lanovoy. The witness at her wedding was Nastya Kamenskikh. When Dmitry and Yana started dating, they carefully hid their relationship from everyone. Dmitry was married at that time, and Bushmina believed that the personal side of life should not be in the public domain. And even their wedding took place in an atmosphere of secrecy. In 2013, the couple had a daughter, Edita.
