Who is advertising the new Chanel fragrance Gabriel? Who do you have to be to appear in a Chanel commercial?

The brand ambassador portrayed a rebellious and at the same time feminine image in the video.

Photo: DR

The brand presented a new video featuring In the minute-long clip, authored by Ringan Ledwidge, the 27-year-old actress appears to be removing excess skin, which literally comes off in layers, while she herself... rolls on the bed. After which she runs away, overcoming obstacles along the way and shedding the remnants of the excess shell that interferes with her.

“In this video, we focused on the emotional component, not on the plot,” said Thomas le Pré le Saint-Mours, creative director of Chanel Fragrance & Beauty and Fine Watches & Jewelry, and added that the creators of the video turned to a specific image - Gabrielle Chanel.

Before us is a new Chanel. Instead of repeating some facts from her biography in the video, we decided to focus on her free and rebellious soul. In my opinion, these qualities are extremely difficult to find in modern people, but we really need them. Be yourself, be true to yourself - this is what Gabrielle taught. And we wanted to put this universal message into the video with the help of Kristen Stewart. This film is an appeal to every woman

The video turned out to be unusual, but that’s why it attracts attention (don’t forget that this is an advertising video). Chanel's latest Gabrielle "Coco" fragrance is available now and can be purchased for $105 on the official website.

Chanel declared 2017 the year of Gabrielle Chanel, known to the world as Coco Chanel. The new Gabrielle fragrance was named after her, and actress Kristen Stewart became the face of the campaign.

The official presentation of Gabrielle took place in early July at Paris Fashion Week. The main stars of our time came to the party after the Chanel show, and some of them immediately starred in commercials for the fragrance. Kristen Stewart, Caroline de Maigret, Mario Testino, Pharrell Williams, Gaspard Ulliel and Ines de la Fressange described themselves in a nutshell, and we collected facts about their involvement in the fashion house.

Kristen Stewart, actress ("Twilight", "High Life", "Personal Shopper")

Since 2014, Kristen Stewart's name has appeared alongside Chanel. She endorsed the 11.12 bag, a line of eyewear, and even played Coco Chanel in Karl Lagerfeld's short film Once and For All. This year she became the face of two products under the name Gabrielle - a bag and a fragrance, as well as a collection of shadows called Ombre Premiere.

Mario Testino, photographer, worked with Vogue and Vanity Fair

Mario Testino is often invited to shoot for Chanel. This year he shot campaigns for Chanel Ombre Premiere, Chanel Les Beiges foundation with German model Anna Ivers, and Rouge Coco Gloss lip gloss with Lily-Rose Depp.

Pharrell Williams, singer

Became the first man in the history of Chanel to advertise their bags. Along with Kristen Stewart, he became the face of Gabrielle. Lagerfeld explained that in this way he wanted to emphasize the versatility of the bag. Farrell, in turn, enjoys wearing Gabrielle and praises its comfort.

Caroline de Maigret, model, author of the book “How to Feel Like a Parisian, Whoever You Are”

Carolyn also endorsed the Gabrielle bag. The commercial with her was shot by director Olivier Assayas, a nominee for the Palme d'Or at the Cannes Film Festival (for the film Personal Shopper with Kristen Stewart).

Gaspard Ulliel, actor (“Saint Laurent. Style is me”)

In 2015, Gaspard Ulliel became the face of the Bleu de Chanel fragrance. In the video from director James Gray (cannes main prize nominee for Fatal Passion), Ulliel played a man who wants to escape from everyone to find himself.

Ines de la Fressange, model, author of the book “A Parisian Woman and Her Style”

Lagerfeld's longtime girlfriend was the face of Chanel back in the 1980s. Their collaboration ended in 1989 due to a quarrel that lasted 20 years. But in 2009, Ines triumphantly returned to the house of Chanel, closing the show and walking arm in arm with Karl Lagerfeld.

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We waited 15 years, so much has passed since the release of the Chance line. Chanel chief perfumer Olivier Polge worked on the new fragrance. He calls Gabrielle "floral, radiant, sunny and very feminine." The fragrance contains notes of ylang-ylang, jasmine, orange blossom and tuberose from Grasse, as well as mandarin, grapefruit and black currant.

Designer Sylvie Legastelois worked on the bottle (for five whole years!). She was inspired by the box that Coco Chanel gave to the Duke of Westminster, as well as fabrics to the lama from Chanel’s couture collections. The Gabrielle bottle is reminiscent of the iconic Chanel No. 5, as Sylvie wanted it to fit into the house's style. But at the same time, the bottle should resemble a piece of jewelry and create a radiant effect.

Gabrielle Chanel will go on sale in September.

The perfume advertisements we see on TV are reminiscent of small films with memorable emotional soundtracks. Beautiful video sequences with picturesque scenery, famous actresses or top models in leading roles, sensual shots, famous directors as directors - all this turns perfume advertising into real masterpieces. We present an advertisement for eau de toilette, which we often saw on TV in 2017, with the names of songs and compositions.

Chanel Gabrielle fragrance advertisement with Kristen Stewart

Hollywood star Kristen Stewart became the face of Chanel in 2016, at the same time she was involved in advertising the French brand's accessories. In the summer of 2017, the brand presented its new, truly long-awaited fragrance Gabrielle, addressed to a young woman. As expected, the face of the advertising campaign was Kristen Stewart, who starred in an advertising mini-film for the fragrance, the heroine of which awakens from a long sleep and runs towards the rising sun to the song of Beyoncé.

Advertising campaign: Gabrielle Chanel
Starring: Kristen Stewart
Music: Runnin' (Beyoncé)

Miss Dior fragrance advert with Natalie Portman

Natalie Portman has been the permanent face of Christian Dior products for many years, including its feminine floral fragrance Miss Dior, which is associated with the romance of Paris.

Few people know, but the Miss Dior scent appeared in the brand’s perfume collection back in 1947, when Christian Dior created his fashion revolution on the world stage. The updated Miss Dior was released in 2005, and Natalie Portman became its face in 2012.

Advertising campaign: Miss Dior
Song: Piece of My Heart (Janice Joplin)

Advertising campaign: Miss Dior
Starring: Natalie Portman
Song: Chandelier (Sia)

Advertisement for Antonio Banderas The Secret Temptation fragrance with Antonio Banderas and Olga Kurylenko

The paired fragrance The Secret Temptation became a new product for 2017, and the faces of the advertising campaign were Antonio Banderas (which is not surprising) and Olga Kurylenko.

Advertising campaign: Antonio Banderas The Secret Temptation
Starring: Antonio Banderas and Olga Kurylenko
Song: Goodbye (Feder feat. Lyse)

Advertising for Dolce & Gabbana The One fragrance with Emilia Clarke and Kit Harington

The women's fragrance The One by Dolce&Gabbana was launched in 2006. Then it was represented by Brazilian supermodel Gisele Bündchen and American actress Scarlett Johansson. In 2017, the brand took an unexpected step for many - the stars of the series “Game of Thrones” Emilia Clarke and Kit Harington starred in the The One advertising campaign. The director of the advertising films was the eminent Italian director Matteo Garrone, a participant in many international film festivals.

Advertising campaign: Dolce & Gabbana The One
Starring: Emilia Clarke and Kit Harington
Song: Tu vuò fa’ l’americano

Advertising for Hugo Boss Boss The Scent with Anna Evers and Theo James

In 2016, a new women's fragrance from Bosss The Scent from Hugo Boss was released. The sensual advertising campaign stars German model Anna Evers and young English actor Theo James.

Advertising campaign: Hugo Boss Boss The Scent For Her
Starring: Anna Evers and Theo James
Song: High For This (The Weeknd)

Advertising for the fragrance Nina Ricci L’Extase with Laetitia Casta

The sweet pink-caramel scent L’Extase from Nina Ricci went on sale in 2015, and we often saw its advertisements on TV and on the Internet in 2017. The face of the advertising campaign was the French model and actress Laetitia Casta, whom the French themselves have called for many years a symbol of sensuality and sexuality. If you watch the ad with her and the stranger in the elevator, you will see that they are absolutely right.

Advertising campaign: Nina Ricci L’Extase
Starring: Laetitia Casta
Song: Give me a reason to love you (Portishead)

Yves Saint Laurent Mon Paris fragrance advertisement with Christa Kober

In 2016, the French brand Yves Saint Laurent released a new fragrance, Mon Paris, dedicated to Paris. Canadian top model Krista Kober became the advertising face of the perfume, and the emotional Love Is Blindness by Lee-la Baum was chosen as the title track.

Advertising campaign: Yves Saint Laurent Mon Paris
Starring: Krista Kober
Song: Love Is Blindness (Lee-la Baum)

Yves Saint Laurent Black Opium fragrance advertisement with Edie Campbell

Black Opium appeared in the Yves Saint Laurent perfume line in 2014, but its advertising can undoubtedly be called one of the most frequently heard on TV. The face of the advertising campaign is British top model Edie Campbell.

Advertising campaign: Yves Saint Laurent Black Opium
Starring: Edie Campbell
Song: Jungle (Emma Louise)

Kenzo World fragrance advert with Margaret Qualley

The new Kenzo fragrance went on sale in 2017. A funny advertising film with a girl in a green dress jumping into a giant eye (an image of a new perfume) for a promotional campaign was shot by the eminent American director Spike Jonze, who is best known to viewers for the drama “Her” with Joaquin Phoenix. The face of the advertising campaign is the young American model and actress Margaret Qualley, known to television viewers from the HBO series “The Leftovers.”

Advertising campaign: Kenzo World
Starring: Margaret Qualley
Song: Mutant Brain (Sam Spiegel & Ape Drums)

Advertising Lancôme La Vie Est Belle fragrance with Julia Roberts

Hollywood star Julia Roberts has an advertising contract with the French cosmetics brand Lancôme and beautiful videos for their perfumes. Since 2009, Roberts has been a brand ambassador, and since 2012, the face of the La Vie Est Belle fragrance.

Song: Beautiful Days (Venus)

Song: We'll Come Again (Corson)

Dior J'Adore In Joy fragrance advertisement with Charlize Theron

Charlize Theron has been representing the iconic J'Adore fragrance from Christian Dior for many years. The luxurious blonde fits very harmoniously into the concept of the advertising campaigns for this perfume in a drop-shaped bottle with gold accents. In 2017, a new advertising campaign was released to mark the release of the new J’Adore In Joy fragrance. In the video, Theron walks through the water in a gold dress, approaching the horizon with the setting sun.

Advertising campaign: Christian Dior J’Adore In Joy
Starring: Charlize Theron
Song: I Love You (Woodkid)