White color of clothing on a woman psychology. White color in clothes

Color psychology is a whole science. The science of the psychological impact our choice of clothing color has on us. Each color has its own meaning.

How and what colors affect a person? How to use color in clothes to make the right impression on others? How to ignite passion in your loved one, what color dress to wear on a date, and what to wear to an interview to impress the employer? You will learn all this by reading this article.

Psychology of color lies in the effect of certain colors on a person. So, choosing clothes of different colors makes us feel different.

    Red clothing gives us a surge of strength and vitality.

    Yellow clothes create a bright, joyful mood.

  • Blue clothes, on the contrary, bring calm and peace.

The choice of color affects not only our mood, but also the mood of the people around us, and how others will perceive us. The psychology of color teaches us whether we will encourage conversation or cause aggression, whether we will give the impression of an intelligent, educated girl (woman) or an eccentric fidgety girl.

Thus, bright, flashy colors - red, orange, yellow - have a stimulating effect on the brain, increasing the heart rate and breathing.

Cool colors - green and blue - are easily perceived by us and evoke a feeling of calm.

In addition, the color of clothing can:

    "make old"

    or, conversely, “rejuvenate”,

    refresh,

    visually reduce

    or increase your figure,

    emphasize the silhouette

  • or identify shortcomings.

Below is a story about Ippolit Georgievich, which clearly demonstrates how important color psychology is and how sometimes the color of clothing is eloquent.

Ippolit Georgievich graduated from the institute with honors; after institute, he worked for a long time in a well-known company, interned abroad, attended various seminars and improved his qualifications and level of knowledge in every possible way. As a result, Ippolit Georgievich became a highly qualified specialist in the field of financial consulting.

But Ippolit Georgievich did not move up the career ladder. The management stubbornly did not notice his successes, and entrusted all important and responsible tasks to less competent and qualified employees. Yes, somehow Ippolit Georgievich did not get along with clients. All clients slipped away from him like sand between his fingers.

And the reason for all the troubles was not that Ippolit Georgievich was a bad specialist, but in the way Ippolit Georgievich dressed. Unfortunately, he knew nothing about color psychology and what colors mean. He was very impressed by colorful colorful clothes. He couldn’t even imagine how it was possible to go to work in these boring dark suits.

When clients saw a financial analyst dressed in a green jacket and orange tie, they had a hard time imagining how they could trust this man with multimillion-dollar deposits. And therefore, at the speed of sound, all of Ippolit Georgievich’s clients turned out to be clients of his less extravagant colleagues.

The management also could not overcome the psychological barrier and evaluate Ippolit Georgievich’s knowledge in the field of financial analysis separately from his appearance.

From this story it is absolutely obvious that the color of the suit is an integral part of our image and affects the opinions of others about us. This suggests a conclusion: in order to create a certain impression, choose clothes in appropriate colors, and color psychology will help you achieve what you want.

Let's look at what the colors mean below.

Black color is, as you know, the complete absence of color. Black color does not reflect light, but almost completely absorbs it. Due to this, it gives a slim figure and emphasizes the silhouette. But at the same time, it sharply highlights the face and “makes it look older.”

And yet, black clothing is primarily associated with style and respectability. Let us remember, for example, the well-known “little black dress” invented by Coco Chanel. Wearing expensive jewelry speaks of respectability and high style. If you want to look stylish, wear a black little dress. Combining it with various accessories, you can look decent both at work and at a party.

But the psychology of color is not so clear-cut. After all, the black color also gives a certain drama to the appearance, because the black color symbolizes darkness, death, the gloomy side of life. Therefore, it is better to complement black clothes with accessories. Various colored scarves, bags, and jewelry will enliven your image and relieve it of unnecessary drama.

White- associated with purity and innocence. No wonder it is traditional for bride’s clothing. Therefore, a white flowy dress is an ideal option for a first date or for starting a romantic relationship. White color gives youth, lightness and refreshes the image.

White also expresses privilege. For example, a white suit or a white cashmere coat always looks expensive and respectable. The psychology of color also lies in the fact that everyone understands that a white suit or coat requires constant careful care, they are very easily soiled. This means that not everyone can afford regular dry cleaning; it is very expensive. And therefore, we associate white things with respectability.

Grey the color comes in very different shades. The psychology of color here is twofold in its perception.

You can choose a gray color that will be associated with success, reliability, and wisdom. The man in the gray suit gives the impression of being intelligent and educated.

But you can choose a shade of gray that will speak - this is the color of indifference to everything around you. It seems that a person dressed in gray wants to isolate himself from everything, not take on obligations, and go unnoticed. Such people are called “gray mice”.

Red– expresses vitality, activity, tendency to get results and achieve success. The color red evokes strong emotions, including passion. Here the psychology of color is usually clear - a woman dressed in red is seen as prone to flirtation and passion.

Light shades of red refer to love. Pink is the traditional color of romantic love.

Yellow– the happiest color, it is associated with warmth, sun, joy. In many countries, yellow signifies success, prosperity and power. For example, in China this is the color of the emperor's clothes. Yellow color also attracts attention and attracts the attention of others.

Blue– means calm, tranquility, harmony. Blue color is conducive to relaxation. It is most suitable for meditation.

Blue is a traditional color for workwear (modern jeans and shirts). A blue suit paired with a white shirt in both men's and women's clothing is formal business attire.

Blue is considered the color of fidelity. It also correlates with high social status. We all know the expression “blue blood”. The psychology of color is very interesting here. Spanish aristocrats truly believed that blue blood flowed in their veins.

Green– associated with ideas about nature, the plant world, and is considered relaxing and calming. For many years, fashion designers tried to avoid green. But today it is back in fashion.

The psychology of color is also such that green is associated with witchcraft and supernatural forces. It’s not for nothing that they say “green witch eyes.”

Brown– a “cozy” color, it is associated with earth, home, comfort. Brown is a popular color in clothing. People who wear brown give the impression of being reliable, sincere, and open.

Brown color is also a sign of high social status. The psychology of the color of clothes in brown tones is reminiscent of hunting, summer holidays, and travel.

How is color psychology applied in everyday life, in any specific case? For example, if you are going to an interview or a business meeting, wear a gray suit, it will not make you doubt your mental abilities, and if you are in the mood for flirting and want to awaken passion in your partner, wear a red dress. For a romantic date, it is better to choose a light white dress or a dress in various pastel shades.

This is the psychology of color. We hope that you have learned a lot of useful and interesting things.

Everything in life is important, especially from a psychological point of view. Every touch, every color in our clothes is very important. For those who know about the existence of a connection between psychology and color preferences in clothing and are able to assess a person’s mood and character at a glance, colors are the pages of a book, in this case an open one...

Yes, yes, it turns out that when choosing the color of our outfit, we “write” in large letters on our body: “I am passionate”, “It’s better not to approach me”, “I am a business woman” and much more.

Let's talk about the language of color in more detail.

Let's start with the “extreme” colors of our outfits - white and black.

The psychology of white color is imbued with optimism and purity of thoughts. Those who dress in white are considered creative individuals who lack persistence.

The psychology of black in clothing is opposite in everything except creativity. This shade indicates a calm spirit. People dressed in black, according to psychologists, are in some way negative, looking at everything through a slight haze of mistrust. In life they are often overcome by doubts.

Next comes the transitional gray color of the clothing, followed by brighter colors. From a psychological point of view, a person dressed in gray wants to be inconspicuous, thereby belittling his importance. Psychologists recommend that such people actively work on self-esteem.

The psychology of color in the clothes of an honest, self-confident person is extremely simple - dress in brown. Among the characteristics of such people are: reliability, decency and success. As they say: “Just what you need!”

Psychology says only good things about the owners of red clothes: brave optimists who easily cope with negative emotions, lovers of adventure.

The purple color of clothing speaks of the developed creativity of its owner. In addition, psychologists note that ladies (as well as men) in purple clothes have a rather painful sense of self-esteem and are very superstitious.

Blue in clothing denotes conservatism and devotion, first of all, to one’s principles and ideals. The one who wears blue is a good friend who will never become ballast or a burden. From a psychological point of view, you should look for friends precisely among such people, because they always empathize with those in need and rejoice for those who succeed.

The green color of things indicates a trusting person, always ready for open communication. Psychologists note that those who wear green clothes have a high ability to adapt, confidence and consistency in their actions and habits. In addition, they are characterized by optimism and an easy-going attitude towards any events.

Psychology says the following about the orange color of clothing: a symbol of determination and ambition. Psychologists note people in orange clothes as cold and influential. It is these people who make the world go round with their intelligence and activity.

Yellow clothes have pronounced “shades” of intelligence and creativity. Noble artists emerge from the rows of people in yellow robes. Psychology divides the yellow color of clothing into two parts. Pale signifies uncertainty, while bright signifies self-confidence.

And finally, let's say a few words about pink dresses, hats, blouses and so on on the list. Ladies in pink are very sensual and positive, capable of a bright expression of their love. In addition, they are distinguished by their touchiness, but grievances almost immediately disappear and are forgotten.

Well, we talked about some features of the psychology of colors in clothing. However, there are thousands of shades that can radically change the meaning of a particular character trait. We learned the opinion of psychologists about “pure” colors of clothing, and next in line are combinations of shades.

Overall material rating: 4.7

SIMILAR MATERIALS (BY TAG):

Your fingers will tell you about your character - their length and nails. Overton window - technology for legalizing anything

Color is very important in our lives, it expresses our feelings and affects our psychological state. Clothing of a certain color can also help us out in one situation and embarrass us in another.

For example, not everyone feels comfortable in black. Also, this color is not suitable for those who have an easy character, who love fun and entertainment. Black clothes are usually chosen by those who want to emphasize their originality and the depth of their inner world. Black color is liked by people who love privacy.

Psychologically, the color black serves as protection from the outside world, and by dressing in black, we become invulnerable to external influences. Therefore, it is better to choose black clothes in situations where you need to focus on a problem and solve it quickly. But if you are in a bad mood, forget about black. It can only increase negative feelings.

To improve your mood, choose a yellow or orange item. These joyful colors will help you look at the world more optimistically and will brighten up the grayest weekday. A person wearing yellow or orange clothes will always attract the attention of others.

Orange and yellow in psychology are active, but not aggressive colors. They will help you become the life of the party, become a popular person among friends, because these colors are attractive and set you up for positivity. Clothes in these sunny colors help overcome shyness and develop sociability.

In psychology, pink is the most sensual color. This is the color of the human body, tenderness and love. It has been noticed that girls dressed in pink are more often invited to dance, they are more likely to get acquainted with them, flirt and make advances.

But you shouldn't wear pink clothes to an interview, a reception with your boss, or an exam. It will make you seem too carefree and impractical.

The blue color in clothes evokes platonic rather than erotic feelings in others. Choose blue in your clothes if you want to appear feminine and charming, without giving a reason for flirting.

Green color in psychology is the color of nature, life. It is ideal for relaxation and creativity. If you feel tired from work, wear something green. In addition, green puts you in a philosophical mood and prudence.

The color red in clothes will give a person determination and set him up for victory. Not everyone loves it, because some shades of red negatively affect the nervous system of sensitive, vulnerable people.

In psychology, red is the color of struggle, and by dressing in red, you signal to others that you are ready for active, decisive action. For example, at a work meeting, a person dressed in red is expected to make a sharp speech.

Raspberry color in clothes gives a feeling of satisfaction with life. A man in crimson clothes seems to be telling others that everything is fine with him. Raspberry color is loved by bosses, as well as those who are satisfied with their personal lives and do not want to change anything. This color often promotes material growth.

Psychologists advise that if your life is hectic and you dream of stability, try to diversify your wardrobe with raspberry-colored items.

Brown color in clothes will also add stability. But it not only gives stability, but also awakens conservatism. Brown color in clothes is preferred by people who stubbornly resist change. You should not wear brown clothes when applying for a job. The boss may decide that you will not be able to quickly adapt to the new place of work.

Blue color in psychology means confidence and awareness of one's own capabilities. It forces you not to admire yourself, but to move forward, set goals and achieve them. This color is loved by people who consciously walk through life.

By wearing blue, you will establish yourself as a professional you can trust.

Blue color in clothes will help train will and discipline. When you choose blue clothes, you won’t even notice how you’ll stop being late. Blue in clothes is a good color for work, communication with superiors, but not for relaxation and entertainment. However, by coming to a party in blue, you risk going unnoticed.

Gray color in psychology is an ideal color for intellectual work and study. It’s good to wear a gray jacket or sweater to the library; nothing will distract you. But this color is not very suitable for preparing for exams. To focus, it is better to use more energetic and vibrant colors, such as red or green.

Since ancient times, the ability of the color palette of the surrounding world to influence the emotional, mental and physical state of people has been known. All colors, simple and complex, are capable of changing the state of the body in their own way, positively or negatively influencing any area of ​​human activity. Each color can tell a lot about the character, psychological state, preferences and needs of the person who chooses this or that shade at a given moment in life. For example, the color purple in psychology symbolizes wit, observation and high sensitivity of the individual. Black often indicates depression, depression or threat. Any of the existing colors and shades preferred by a person is a certain signal that carries certain information about the personality.

Science and color

The amount of information on the effects of color on people has become more and more over the years, and a whole scientific field has emerged - the psychology of color. Research into this science has proven useful in the fields of medicine, television, clothing, interior design, and the advertising industry.

In recent decades, chromotherapy has become widely used. This is a method of treating (an offshoot of physical therapy) many mental and physical diseases by exposing the body to light and color. This therapy method is based on the fact that colored light is an electromagnetic wave that can penetrate body tissue and transmit a certain energy. Scientists have proven that every color necessarily has an impact on a person in any state, regardless of his attitude to a given shade. The effect of colors on people can be programmed. It is used to induce various physiological changes in the body for the purpose of treating various health problems. The properties and meaning of colors in psychology and physiotherapy have already been sufficiently studied. Their use together and separately gives good results in treatment.

Signals of colors and shades

Each shade from the existing diverse palette is capable of having its own specific effect on the mental and physical state of a person.

Blue color in psychology is considered one of the most “strong”. It has two opposing properties. On the one hand, it is the color of peace, tranquility and intelligence. It can relieve stress, calm and help you relax. Being surrounded by a blue tone creates a favorable environment for intellectual activity and the thought process. On the other hand, dark shades of blue can reduce vitality and performance, cause sadness and even depression.

In physiotherapy, the energy of this color wave is used to improve the functioning of the thyroid gland, organs of vision, hearing, ENT organs, as an analgesic, wound healing and hemostatic agent.

Shades of red have the opposite effect of blue. They symbolize activity, excitement, courage, as well as danger and aggression. In psychology, the color red is considered an activator of vital activity, energy and love of life. However, with prolonged contemplation, anxiety, restlessness, and increased blood pressure and heart rate may occur.

Bright red shades of flowers attract attention - this is widely used in the advertising industry. In medicine they are used in the treatment of anemia, menstrual pain, and acute respiratory viral infections.

Green color in psychology means balance, harmony, softness and calm. It promotes relaxation, mental and physical rest. In medicine, green shades have a beneficial effect on the organs of vision, the cardiovascular system, and promote the regeneration of body cells.

Shades of yellow are stimulants of the nervous system, emotional sphere, and brain activity. In psychology, the color yellow is associated with liberation from irritation and tension. It helps maintain a good mood, awakens inspiration and increases productivity. In physiotherapy, this color is used to have a positive effect on the liver, gastrointestinal tract, and increase appetite.

Purple color is obtained from mixing blue and red, so it carries rather contradictory information. On the one hand, it can cause passivity, drowsiness, lethargy, decreased performance, and slow down the body’s vital processes. On the other hand, it can help you relax and take your mind off problems, cope with insomnia and mental stress, and increase a person’s self-esteem. In medicine, it is used in the treatment of arthritis, tumors, and nervous system disorders.

Sunny, bright orange color has a great effect on mood, relieves sad, depressive thoughts, and helps overcome communication difficulties. It can activate vital energy, cause a surge of strength, and find solutions to problems. Orange shades help cope with intellectual stress and better assimilate information.

White color has always been considered a symbol of purity, purity and clarity. In psychology, it means secrecy, inability to form emotional attachments. In medicine, white tone is used to relieve pain and spasms, and to have a beneficial effect on the brain.

Brown color denotes seriousness, sometimes depression. He is able to create a soft, calm mood.

The blue shade is obtained by mixing blue and white colors. It symbolizes passivity and calm. Its physiological effects include slowing down vital processes and reducing internal tension. In physiotherapy, it is used to combat insomnia and have a beneficial effect on the nervous system.

Pink color symbolizes femininity, love, tranquility. It is considered at the same time a sign of dulling of anger, aggression and everything soft, kind, associated with childhood.

Black color symbolizes safety, sophistication, protection. At the same time, it can be a sign of depression, apathy, closedness and depression. The black tone helps the process of awakening consciousness and self-knowledge.

Application of color influence

The meaning of color in psychology is widely used in various areas of life.

When coming up with ways to influence people, television and advertising workers actively use bright colors and shades. To attract attention and motivate buyers to take decisive action, red is used. Green, as a symbol of environmental friendliness, is used in advertising of food products and medicines. Orange color is suitable for advertising services in the field of health care and child development.

Blue shades are chosen for advertising travel agencies, air conditioners, fans and everything related to air and movement in space. To achieve the desired impact on customers, color psychology is successfully used in various types of advertising.

Interior and color

The psychological impact of color waves on people is reflected in the interior features of various rooms. The color of walls, floors, ceilings, large furniture in one or another part of the house or apartment is of great importance. So, for the kitchen you need to choose furnishings in colors that promote digestion and improve appetite. These include green, orange, even red, but better in combination with black and white. For the bedroom, weakly saturated blue, red, green shades, dark purple in combination with pink would be more suitable.

In the living room, the best choice would be orange, yellow, and green shades that combine with each other, creating a calm, friendly atmosphere in this room. Almost all colors are suitable for the bathroom, depending on the taste preferences of the owners.

To achieve balance in the interior, it is good to combine warm and cold tones, both in one room and throughout the home. By decorating rooms in different styles and colors, you can achieve complete harmony, which will be pleasant for all family members.

Clothing and color

The psychology of color in clothing is also widespread. By the predominance of a certain color scheme, one can judge many character traits of a person.

Red color is chosen by hot-tempered, sociable people who love to be the center of attention. Owners of a “black wardrobe” are most often reserved, uncommunicative and unsure of themselves. Those who love white clothes are considered creative. In general, white color in clothes is universal. It combines with all other shades, is not able to repel anyone psychologically and gives a person a feeling of physical and spiritual purity.

The blue tone predominates in the clothing of people who need a sense of confidence and those who need peace. It usually appeals to modest, conservative individuals who are good friends. The predominance of green shades in the wardrobe indicates the gullibility of its owner and openness to communication. Such people easily adapt to new conditions, are optimistic and self-confident. Those who have a lot of pink things often turn out to be infantile, frivolous individuals. Such people are touchy, love popularity, tend to live in illusions, but are always good-natured and cheerful.

Of course, most people have things of different colors and shades in their wardrobe. And they choose an outfit in accordance with their state and mood at a particular moment. This choice can also be used to judge one’s state of mind. If today a person is dressed all in black, this does not mean that he is insecure and withdrawn. It’s just that today his inner world requires just such a “shell”.

Was last modified: August 1st, 2016 by Elena Pogodaeva