Khach's diary last. Amiran Sardarov: “Television for YouTube is the Stone Age


Happy Birthday!
And I wish you
Happiness, joy, patience,
Light, kindness, love!


***

Happy birthday, dear.
May love live with you.
I wish you happiness and kindness.
And let a cozy home be yours!


***

Anniversary today, birthday.
You are forty-five years old today.
Accept gifts and congratulations.


***

And I sincerely wish from my heart,


That your wishes will come true.

Congratulations on your daughter's 45th birthday

At forty-five, everything is just at the beginning!
You let the years continue to float by.
Let there be no sadness on your face -
Continue to give a smile to everyone.


***

Youth is burning in your heart.
There are no wrinkles to be seen on the face.
What awaits you behind the new door?
Which edge is the number forty-five?


***

I know what is best and only.
Lots of happiness, joy, love.
Happy birthday, my dear daughter!
Continue to shine for everyone.


***

Young, beautiful, stylish.
Lady, lady - nothing more wonderful!
Punchy, kind, strong.
And who will say that forty-five years?


***

My dear, happy birthday!
I wish on your sunny day
There is a lot of happiness and inspiration.
Many faithful and good friends!


***

So that sorrows, troubles - everything just passes by,
May happiness and joy come to you!
Happy anniversary to you, my dear,
Happy birthday, strong love!


***

There is a new road before you,
After all, today you are exactly forty-five.
This is neither too little nor too much.
It's just a birthday again.


***

So happy holiday, beloved daughter.
Be beautiful and young.
Let the hearts beat joyfully
The soul will be overflowing.


***

May your life be kind and bright
There will be even more than now.
Happy birthday, honey. Events
May every day be full of joyful people.


***

Your kind eyes are brighter today.
You are beautiful, in general, as always.
Dear daughter, let more and more often
A smile touches the face.


***

Anniversary today, birthday.
You are forty-five years old today.
Accept gifts and congratulations.
And flowers - a bouquet, another bouquet.


***

Congratulations on your beautiful holiday!
This date is simply beautiful!
I wish you to be happy
May your cherished dream come true!


***

These years have flown by so quickly.
And today is my daughter’s anniversary.
And for me there is nothing more beautiful in the world
My beloved, sweet girl.


***

You may be forty-five, but you're still the same baby
For Mom. But for family and friends
You are a lady, a woman and a little girl,
After all, every year you get younger.


***

And I sincerely wish from my heart,
So that all the years that lie ahead,
You were happy. And I know for sure
That your wishes will come true.


***

May happiness be with you
Kindness, love and light!
Happy anniversary, my daughter,
You are already forty-five years old.


***

This period is not scary at all.
And not old age on the nose.
The guests had already gathered for a long time.
To congratulate beauty!


***

Happy birthday, happiness, peace,
Kindness in beloved eyes.
May you still be happy
From pleasant, sweet phrases!


***

You're forty-five today.
Today is your anniversary.
Happy birthday, my daughter.
Gather your friends quickly.


***

Happy Birthday!
And I wish you
Happiness, joy, patience,
Light, kindness, love!


***

May everything in life be as it should be
You will have it, my.
Happy birthday, may you be near
There will be relatives and friends!


***

My daughter is forty-five today.
But still just as young.
Her husband gave her flowers,
And gifts from all the relatives.


***

Happy birthday, dear.
May love live with you.
I wish you happiness and kindness.
And let a cozy home be yours!

Forty-five is not an age, but an event,
Daughter, kind and good,
The most pleasant discovery
And my dearest soul!

I wish you from the bottom of my heart


***

Serenades under the window
Let the whole house sing to you.
But with one condition -
Not until late - we want to sleep.


***

Let happiness not leave!
And let the whole city know -
My daughter is gold!
Happy Birthday to You!


***

Congratulate your daughter on her 45th birthday from her parents

They raised you for 20 years
And they got the princess
On your beautiful anniversary
Don't spare smiles for us


***

They raised you for twenty years,
We got the queen!
Clever beauty,
Mom smiles!
Be happy and healthy
And be caring.
Everything is good - try it
Forget about the bad forever!


***

How were you born?
You have become even more beautiful
Gardens bloom in your soul!
I wish you lots and lots of laughter
Love, great success,
Always go forward in everything,
So that there is no hassle in life!


***

My dear daughter!
Happy Birthday to You!
20 years is the date
All the guys will be amazed
They will bring you flowers
And let your dreams come true!

Congratulations on your daughter's 45th birthday

For forty-five everything happened -
And sorrows and adversity.
So let it begin with joy
Your next lucky year
May it never fall on your shoulders
The burden of everyday troubles will not fall.
We wish you happiness and health
And many, many long years!


***

Daughter, today you are forty-five,
And on this day from my heart I wish
A century to shine with beauty and health,
May you have enough happiness for a long time.


***

We congratulate you on your anniversary,



***

Our daughter is forty-five!
Reason to smile
To start something again
Get excited somewhere.


***

Forty-five is not an age, but an event,
Daughter, kind and good,
The most pleasant discovery
And my dearest soul!
Dear daughter, happy birthday!
I wish you from the bottom of my heart
Celebrate magical moments
More often in your sunny destiny!


***

My daughter, happy 45th birthday
I congratulate you now!

May you never cry!


***

At forty-five everything is just beginning!
The prospects of an alluring round dance
Let it swirl promisingly
And he will guide you, daughter, forward!


***


Plans, impressions, dreams!


Congratulations on your daughter's 25th birthday

Dear daughter,
You're twenty-five!
Congratulations, honey,
Be true to yourself!


***

Be persistent in moderation
In some ways, give in
Be happy, daughter,
Rejoice, love!


***

Happy anniversary to my dear daughter
We tenderly congratulate you and kiss you.
Be always loved and happy,
And just as young and beautiful!


***

At 25, believe me, there is still so much
Ahead of achievements and victories.
May the path be beautiful, long,
Gives life to you warmth and light!


***

How quickly you, daughter, have grown up,
And over the years you grew sweeter.
And it seems like you're only five,
But it turns out twenty-five.


***

I want to congratulate you, dear,
Happy anniversary, naughty one.
I baked you a cake today
And it contains raspberry syrup.


***

On the day you celebrate your anniversary,
I congratulate you, daughter.
Let everything be as you wish,
May your life become beautiful.


***

Years flashed by behind the deeds and worries.
There were joys, sorrows, and hardships.
But today we want to forget about everything,
Happiness, joy, health, live to be a hundred years old!


***

You haven't been a girl for a long time,
My little daughter.
But still funny
Honestly.


***

I wish you at twenty-five
I love you.
Don't grieve, don't grieve
And to be loved!


***

Let them say that 25
It should be celebrated on a grand scale,
We will tell our daughter in response -
Of course, there is no dispute about this
But the main thing is that you live
And I found happiness in my heart,
And I was never sad
And I didn’t look at the years!

Congratulations to your daughter on her 30th birthday

My dear girl,
You are thirty years old today,
On which I sincerely congratulate you,
Let him keep you from harm


***

The star is yours and only brighter
Let it glow.
Let bad weather pass by,
Luck will help.


***

Be ambitious, be rich,
Let these features give you
They will help you find happiness,
Also make all your dreams come true.


***

You are thirty years old today,
And this is just the beginning.
Know: beauty and strength flourish
Your age, daughter, means...


***

We want your life to be
Full of love, kindness and happiness.
Love is burning in your soul,
And all your dreams come true!


***

Happy 30th birthday, daughter!
Live only the way you want
Wait in your soul for a happy bell,
To move towards your dream with love!


***

So that there is no sadness in your heart,
Take care of love, keep success!
Let there be confidence in business to begin with,
So that there is no interference there!


***

Dear daughter, today
You are celebrating thirty years.
This is a beautiful, adult age,
There are no restrictions in it.


***

You yourself will build the road,
I'm sure she will
Successful, joyful and kind,
After all, you have become quite smart.


***

I wish you patience
Strength to make your dreams come true,
So that you value your friends
And they respected it!


***

I remember you as a little girl,
Harmful and naughty.
Always a thermometer under my arm,
And with a bunch of girlfriends.


***

And now, beautiful daughter,
You've grown up completely.
Be healthy - that's it!
And never have problems!


***

Today, daughter, you are thirty,
You're all sparkling from the inside.
I wish you sparkles
Always be beautiful, bloom.


***

So that life is more beautiful than all fairy tales,
So that it is not written with a pen.
Friends and relatives more often,
We visited your house, daughter.

SMS congratulations

SMS congratulations for daughter 45 years old

May your family always be with you,
And let everyone respect you at work.
There will be only peace and tranquility in the soul,
Life will work out as only happens in fairy tales.


***

We wish you, daughter
Lots and lots of joy
Always be on top
And, as it is, a beauty!


***

Let kindness, smiles, understanding
For you, dear, they light the way.
Let them love, remember, keep their promises,


***

Well, let there be new ones ahead
Plans, impressions, dreams!
The main thing is that you are healthy
And may you make us happy!


***

Let happiness not leave!
And let the whole city know -
My daughter is gold!
Happy Birthday to You!

Congratulations on your daughter's 20th birthday

The daughter is one of the closest and dearest people. And it’s so hard to realize that she has already grown up and is turning 20 years old. But who else will support her so much at the beginning of her life’s journey if not her parents?!


***

Smile more often, and create, and fall in love,
And always give inspiration to loved ones!
To fully enjoy every day of your life,
To be the happiest and most joyful person in the world!


***

My dear daughter!
Happy Birthday to You!
20 years is the date
All the guys will be amazed
They will bring you flowers
And let your dreams come true!


***

Happy 20th birthday, daughter, congratulations!
I wish you to be happy yourself!
I wish you to find the right path,
To find love sooner!


***

You will always be so beautiful!
And don’t be sad, don’t ever cry!
I wish that everything always works out,
So that your heart sincerely laughs!


***

Twenty years already shining
Your star is in the sky.
Happy anniversary,
My dear daughter.


***

I want to wish you good health,
A million happy days.
My heart warmed with love,
If only the world around us was kinder.


***

Daughter, daughter, daughter,
My heavenly angel
My snowy Snow Maiden,
Delicate rose petal.


***

Happy birthday
And I wish you not to know troubles.
I instruct you on the path of happiness,
Where when you stumble you need to get up.


***

They raised you for twenty years,
We got the queen!
Clever beauty,
Mom smiles!


***

Be happy and healthy
And be caring.
Everything is good - try it
Forget about the bad forever!

Congratulations on your daughter's 45th birthday

My daughter, happy 45th birthday
I congratulate you now!
And in all endeavors there are only victories,
May you never cry!


***

In confirmation of the popular saying,
What about the woman who is 45,
You surprise with both charm and dexterity.
On this anniversary, I hasten to wish my daughter:


***

If the sunrises are insanely bright,
How many nights - with the magic song of the stars.
If there are holidays - so that the gifts are successful,
If the plans are so reliable and serious!


***

At forty-five I will tell my daughter:
“Darling, here are the flowers!”
Be as gentle as you are.
Let your dreams come true!


***

Serenades under the window
Let the whole house sing to you.
But with one condition -
Not until late - we want to sleep.


***

Let happiness not leave!
And let the whole city know -
My daughter is gold!
Happy Birthday to You!


***

45 is not an age, but an event,
Daughter, kind and good,
The most pleasant discovery
And my dearest soul!
Dear daughter, happy birthday!
I wish you from the bottom of my heart
Celebrate magical moments
More often in your sunny destiny!


***

Daughter, we congratulate you on your anniversary,
We wish you from the heart at forty-five:
Live, believing only in the best, dreaming,
And solve all problems with ease.


***

Let kindness, smiles, understanding
For you, dear, they light the way.
Let them love, remember, keep promises,
And pain and sadness will leave forever!


***

I can’t believe my daughter is 45
Just yesterday I was a baby.
Know how to meet the years with dignity,
So that I could achieve my goal!


***

Age doesn't matter if you have a soul
You are always pure and you are strong in spirit,
I wish you happiness on your holiday,
Let there be true friends nearby!


***
Amiran Shirinovich Sardarov is a shocking Russian video blogger who often calls himself an “animal” and a “male.” He is the creator of a YouTube channel with the catchy name “Khach’s Diary”. In his videos, he talks about his life and publishes scandalous stories that often violate moral standards. The number of subscribers to his video blog has already reached millions.

The blogger, who has made a dizzying career, is also known as the author of no less provocative books, in which he expresses his ambiguous point of view on life: “A man is always right”, “I’m an asshole: Break me completely”, “How to live”, “Why me was an asshole."

Childhood

The future millionaire blogger was born on August 19, 1986 in Moscow, but soon after his birth the family moved to Georgia. He calls himself a native of the Caucasus and claims that he belongs to the Yazidis, an ethno-confessional group of Kurds.

In one of his literary works, he said that his father was a cruel tyrant, so his mother had to leave, or rather, run away from her husband. At that time, Amiran was only 5 years old.


The blogger’s statement that his education is “3 years of parochial school” apparently should not be taken seriously, given his manner of presenting facts from his biography in a humorous manner. However, he claimed that at the school where he studied, he often got it from his peers because of his “non-Russian” nationality. As a result, his mother transferred the child to home schooling, and from the age of 15-16 he studied on his own.


At the age of 18, in search of a worthy occupation that would bring a high income, the young man went to the capital.

Business projects and Internet activities

At first, according to Amiran, he barely made ends meet in Moscow. He was not hired for a job without an education; the online stores and websites he created, as well as the five books he wrote in a year and a half, were not successful and did not become bestsellers.

The young man’s first business project in the capital was a hair extension service. He created it in partnership with his girlfriend, who, according to the blogger, unfairly appropriated the business after their breakup.


His next endeavor was an educational channel on YouTube with lectures on self-development, which, however, did not have the expected success. And in 2015, an assertive and talented Caucasian launched a YouTube channel with a bold and self-irony name “Diary of a Khach”, which he positioned as a symbiosis of the reality show “Dom-2” and the television series “Friends”.

“Diary of a Khach”: interview with Zhirinovsky

In it, he broadcast his life, full of parties in prestigious clubs and restaurants with girls, friends and celebrities. The heroes of his blogs were Miami singer, boxer and trainer Alik Bigaev, TV presenter and model Roman Demchenko, businessman, owner of a chain of stores and a bank Oleg Tinkov, founder of the LDPR party Vladimir Zhirinovsky, scandalous publisher Aram Gabrelyanov.

In 2015, Amiran acted as a producer for Grigory Mamurin, the grandson of Khabarovsk billionaire Igor Neklyudov, who conducted a “social experiment” to find out how low people are willing to fall for the sake of money. They offered passers-by, for a few five-thousandth notes, to lick the soles of their shoes, drink their own urine, eat paper, girls - to undress, let them touch their breasts, kiss them, and many agreed.

"Money is everything." Backstage

It is generally accepted that the tendency to shocking people is usually associated with a banal lack of knowledge and thoughts, but Sardarov dispelled this myth. Often interviewing famous people, the video blogger raised important issues in conversations, expressed many original and extraordinary comments and recommendations regarding the political and social life of Russia. He strives to convey to his fans, of whom he has many, his system of values, views on nature and society. For example, a blogger believes that family relationships have exhausted themselves and become obsolete, that a person should only do what brings him pleasure.


It should be noted that some social network users question the video blogger’s statements that he achieved fame and material well-being on his own, from scratch. There are rumors that he received the initial capital for the development of his projects from his mother, allegedly an embassy employee with a high salary. According to another version, he was helped by a certain wealthy woman with whom he lived for several years.

Literary creativity

Amiran Sardarov writes books, which in his ironic manner he calls “dreadful little books for suckers who are not given money.” Although, it is worth noting that some experts compared the style of his work with the “stream of consciousness” of Henry Miller.

On the pages of his books, Sardarov offered advice in various areas of life - from ways to seduce women to options for effectively organizing commercial activities.


His first book is “Beastly Male. How to become a mega-guru,” written in co-authorship with Timofey Grigorchuk and Denis Burkhaev, was published in 2007 and taught readers how to woo women.

In 2008, in the book “Child of Fortune, or Anti-Karma. A Practical Guide to the Luck Model,” the same team of authors presented instructions that can help anyone who wants to quickly achieve success in any endeavor.

Readers also fell in love with the manual “Beastly Manipulation: in Business and in Life,” which was published the same year and described ways to manage the surrounding reality.

You can also mention the book “No Freebies” (2014), where the blogger shares an effective and universal technique that can be useful at the initial stage of any professional activity.

Personal life of Amiran Sardarov

The blogger is not married, but is very popular among women. The door to the world of sexual pleasures was opened to him by the priestess of love - at that time Amiran was 15 years old. Subsequently, he more than once paid women of the most ancient profession for love affairs. It was, according to him, that he was paid well for this.


At the age of 18, he first truly fell in love. The romance was stormy, accompanied by unbridled Caucasian passion, fiery expression of feelings, jealousy, quarrels and tender reconciliations. But due to the excessive emotionality of both, the young people broke up. After the breakup, Amiran had several hobbies, but in the end he was very disappointed in love due to a series of deceptions he experienced.

At the start of his blogging career, he had a girlfriend, Ekaterina Igorevna Shmakova, a kind and sociable resident of the Moscow region. She could often be seen on Amiran's roller skates. Subscribers fell in love with the blonde beauty, who was well educated and spoke fluent French. True, there were rumors that they were too different people, and she lived with the author of “The Diary of a Khach” solely for the sake of money. By the way, he spent his biggest fee on buying a luxurious fur coat for his beloved.


In the spring of 2016, he began dating Alina Izmailova, a graduate of the Faculty of Law of Moscow State University. The young people met in one of the nightclubs, and after a month of beautiful courtship, the girl moved to her lover’s apartment.


Their relationship suffered a crisis when she found out about her boyfriend’s betrayal, went alone to see a friend in the Maldives and stopped answering his calls. Amiran suffered greatly and repented, begging her for forgiveness. His friends and fans got involved in resolving the situation, even creating a special hashtag #AlinaCome Back.

Amiran Sardarov now

In 2016, the blogger became a guest on the Comedy Club show, filming a report for his blog directly from the stage of a popular comedy program together with

Khach's Diary is a strange name in itself, isn't it!? But once you watch at least one episode, you will understand that in reality things are much more extravagant, provocative, interesting, fun and often even inadequate than it seems at first glance.
Do you think there will be a lot of provocation, strange and aggressive behavior, youth humor, obscene and vulgar phrases? Believe me, everything will be much worse! This is the norm for this channel.

Amiran Sardarov – YouTube channel Khach’s Diary latest episode

If “Dom-2” managed to interest you in some way, and you have already watched the entire series “Friends,” then “Khach’s Diary” will become your new hobby for the coming months. The show about personal life with elements of provocative interviews with stars has already gained millions of subscribers. But be careful and take care of your ears, and for the faint of heart it is better to move away from screens - there will be a lot of swearing, vulgarity and black humor!

It’s hard to believe, but the show’s host, Amiran Sardarov, is an educated man who used to work in marketing and has already published several books on self-development. It turns out, a former marketer, the presenter of the show knows for sure that this particular format of the show will be able to attract more viewers.

In addition to regular videos, you will see interviews with famous and unknown stars, independently filmed video clips, the “I want a million” and “I want a bride” shows, and each of them is an outright provocation.

Do you want to be “in the know”? then watch at least one episode of “The Diary of a Khach” and join the passionate discussions between subscribers in the comments - you will definitely have something to say after watching it.

Business secrets: founder of the YouTube channel “Khach’s Diary”

Amiran Sardarov

founder of the YouTube channel “Khach’s Diary”

YouTube channel “Khach’s Diary” More than 2 million subscribers
1.5 million average views per video
400,000 rubles - cost of advertising on the channel

Other assets"Lionsmedia" - creation of turnkey YouTube channels

“I didn’t want to rob or steal, they didn’t hire me”

— I have an interesting person visiting me. This is a spontaneous interview with Amiran, who is known on the channel "Khach's Diary". Tell about yourself.

— Until the age of six, he lived with his family in Georgia. I am Kurdish and Yazidi by nationality, with roots in Northern Iraq. When we moved, I spoke Russian poorly. “Let’s sit on a bench,” something like that. My mother was afraid to send me to school, there were few non-Russians then, it was 1993. Then he still went, but completed three classes. I have been studying myself since I was 15-16 years old. At a conscious age, I decided to do something, to do something.

I didn’t want to rob, so I was looking for something to do. But they didn’t hire me, I could barely make ends meet. I always liked Tinkoff Bank, but I understood that if I came to work there, they wouldn’t hire me.

I tried to make websites, open online stores, but nothing worked. I wrote five books, I thought they would be bestsellers, but they weren’t either. In general, I have nothing to brag about other than a popular channel.

— How did you get the idea to make a channel?

— At first I made videos, tried to deliver the work on a turnkey basis. Then I made my first channel - I was smart there, trying to convey ideas to young people. In a year and a half, with sweat and blood, I gained 8,000 subscribers.

At first I broadcast everyday life. Now I am launching joint projects with show business stars: reality shows, mini-films, music videos. The channel is a symbiosis of the series “Friends” and “House-2”.

— Do you have your girlfriend in roller skates, Alina?

- Alina, yes. Before this there was another girl and all the viewers are nostalgic for her and ask for her back. Viewers are trying to influence my life, imposing their desires and what they want to see from me. Sometimes the line blurs: they forget that this is my life.

— “The Diary of a Khach” is a bold title, self-irony. I don’t put any offensive meaning into the word “khach”, but some people see it as negative. Did you play on this?

— I foresaw comments from the series: “some hack is filming something, I won’t watch.” To avoid them, he called it “Diary of a Khach.” They will insult me ​​- it won’t work, because I laughed at myself.

The name helps promotion: 20-30% of viewers come to see what “Diary of a Khach” is. Many clones immediately appeared: “The Diary of a Ukrainian,” “The Diary of a Homeless Man,” “The Diary of…” whatever. I’ll say right away: don’t plagiarize, do something of your own, at least package it differently. Yes, the audience comes, they see that this is plagiarism, and you will never get out of it.

— How did you attract viewers to the channel?

— YouTube helps: when you make interesting content in the opinion of the YouTube algorithm, it recommends the channel to viewers for free. The depth of viewing increases: views, likes, and new subscribers appear. Now every month 100-110,000 people subscribe to the channel, and 10,000 unsubscribe.

I tried to increase my popularity by collaborating with bloggers. You pay a popular blogger, you film with him, he recommends you: “Look, this guy is interesting, he also has such and such a channel, come by.” I did this a couple of times, but the result was not very good: it only gave me 3,000 or 5,000 subscribers.

Therefore, I advise: if you want to open your own channel, make interesting content. Only he decides.

— Do you attract traffic through TV stars?

- No. For YouTube viewers, TV stars are cases that are associated only with TV. On YouTube, a boy who broadcasts from home can become a star, and there are many of them. And if he tries to make a comeback at the expense of television stars, he will get a sea of ​​dislikes from viewers. TV for YouTube is the stone age.

— Who is your channel intended for?

— 87% of YouTube viewers are men 18-24 years old. The remaining part is the adult and most solvent audience. Advertisers said that she stayed with me and Davidich. I see people in restaurants and clubs watching the channel and saying: “Oh, that’s cool!”

Davidich - autoblogger, owner of Smotra-ru

— Who is on the list of the best bloggers? What is your rating?

— In first place is the boy Ivan Guy, who has 8 million subscribers. He sits in front of the computer, records his monologues, makes inserts, the editing is super dynamic. Films everyday, gaming topics - everything that worries schoolchildren under 14 years old. Advertising in the issue is the same as on the federal channel. Usually this is native advertising: it will show, for example, a bank card and say: “Oh, cool card, I use it!”

I have 900,000 subscribers. I'll probably be in the top hundred.

Polonsky is in prison, Chichvarkin is on the run, only Tinkov is left

— How do you monetize the channel?

I make one episode a week, each on average earns 1.5-2 million views. For this I get 2.5-3 thousand dollars a month from YouTube. This is little, very little.

The main source of income for bloggers is direct advertising. The last advertisement I sold cost 400,000 rubles per issue. This is considered a good result.

- At once?

- Yes. In fact, there are about twenty video bloggers in Russia who make good money.

— Can the video be interrupted for commercials?

I will say so that there are no illusions: not every popular blogger can integrate advertising. For example, you are driving a car, you pay with a Tinkoff Bank card and show it - this is appropriate. But when you make a non-format broadcast, it may not work out. If you advertise aggressively, the viewer will dislike it, YouTube will stop recommending the channel, and you will lose the attention of viewers. The influence of the viewer affects the rotation of content in the search engine.

— How did I appear on the channel?

— When you are 23-24 years old and you have nothing, you look for a model to follow. I looked at Polonsky, Chichvarkin and you. So I sat down and thought, who would you like to interview? Out of curiosity, I wanted to reach this person. Polonsky is in prison, Chichvarkin is on the run, and only Tinkov is left. There is no one else in Russia: shocking, successful businessmen whom young people want to emulate.

Sergey Polonsky, former head of Mirax Group

Evgeny Chichvarkin, former co-owner of Euroset

— How is the blogosphere developing?

— Livejournal and text blogs are fading into the background, and it’s hard to monetize. Of the known ones, Lebedev, Varlamov and two or three other people remained.

The viewer goes to video content: YouTube, Periscope. It is not possible to integrate advertising into Periscope. You have to hold a large audience for 2-3 minutes, and that’s hard. Usually it happens like this: a viewer comes in; if there is no super spectacle, he left after 30 seconds.

I am sure that YouTube is a springboard to making money; you can start making money on it. But it’s hard to compete, and many don’t want to work. They ask: “Advertise me, help a novice blogger.”

Everyone wants freebies, but there are no freebies

There are large companies that want to grow their own bloggers and advertise their products through them natively. They created a blogger who uses iPhone and iPad, he is a hero, authoritative for his viewers, and it works.

Although there are still companies that ignore the Internet and YouTube. It is unclear how they still live.

- What are your plans?

— I opened an agency six months ago. We create turnkey channels and viral videos. As an example, we show our channel; it gives credibility to a potential customer.

A successful example of work is Zhenya Gavrilin. Channel zero was raised to 130,000 subscribers in a week. The first two episodes received 1 million views each. The channel immediately began to boil. We were told that we had broken the Russian YouTube record for the number of subscribers in such a short period and for the number of views for a new channel. It's nice.

— Which musicians have you collaborated with?

— With different singers. For the first time on YouTube, a blogger and singer recorded a video: I starred in Sasha T-Killah’s video and posted the video on my channel. They set a record - almost 8 million views. Although the clip is three minutes long, and the budget is 30 thousand rubles. More collaborations are coming soon. But you have to be selective, because the viewer cannot accept everyone.

But TV clips are not suitable for YouTube; young people do not understand them. It’s a paradox, Philip Kirkorov still attracts thousands of people in any city in the country, but his videos on YouTube don’t get 500,000 views.

In the West, clips for both TV and the Internet are more connected. The video was initially made for young people and those who watch TV. There are few guys in Russia who do this. The same Black Star is probably one of the examples. Also "Leningrad". Their videos are watched by young people who surf the Internet, because they contain a vital idea that is catchy; stories that always live longer.

— Tell us about American video bloggers. In Russia, 8 million views - the coolest video blog. How's it going there?

— Popular videos in the USA are music videos, gaining a billion views. Bloggers collect 25-30 million subscribers. These are streamers, game reviewers. They play and comment. They work for a mass, children's audience, which is always No. 1 in any country. These people are millionaires. They buy houses, cars, sports cars, jets.

- Do you think you will turn off the television?

— When I watch episodes from TV, I also watch other TV channels. I am 30 years old, after all, also old. And I’m used to the fact that a star is often shown on TV. You see him on the street and you understand that a star is coming.

The situation is changing before our eyes. I was in St. Petersburg with a friend, they wrote on Instagram three hours in advance that we would be there; subscribers, come over. We arrived and saw 350 people. To be honest, I was in shock: a stampede began, the child was almost trampled, urns and watches fell. The fans who love you and watch you have come. I didn't expect such emotions.

YouTube surpasses the media coverage of the stars shown on TV. They flashed by and that’s it, but here they live with you. The viewer waits from issue to issue to find out what is happening to you, how you live and what you breathe. Fan influence is stronger on YouTube.

“Doing it and not giving up is the most important thing.” I simply had no choice: I had to do something to survive. Now I understand that everything that didn’t work out for me was also a useful experience. I understood what not to do.

As for YouTube, try it, look for your content and format, and you will see whether it works or not. If you've been working on a channel for six months and it's not gaining momentum compared to your competitors, you're doing something wrong. Close it and do it again. On YouTube it is easier to understand whether you are going in the right direction or not.

I advise young guys to do it, grow above themselves, develop. For me, the key is to do, do, do.

Hello everyone, dear readers of our magazine. Today, in this article, I will tell you some interesting facts about the channel, which has recently become popular. We are talking about the channel - the diary of a khach (the author of the channel is Amiran Sardarov).

A little history

The khacha diary channel was created on June thirteenth, 2015, i.e. At this point in time (May 2016), the channel is not even one year old. In such a short time, the channel gained almost a million subscribers. Seven hundred thousand subscribers to be exact. Agree, in one year it is a very, very good indicator of popularity.

Honestly, I even find it difficult to answer how much money was invested in the promotion of this channel (Khach’s diary). But I am sure that the amount here is not one million rubles. The fact that large sums were invested in the channel is a fact. Anyone who thinks that the hack was promoted for free is mistaken.


So, now let's move on to the most interesting thing - interesting facts about the channel - Khach's diary. I collected publicly available facts about the Khacha Diary channel, figures available for analysis, and tried to find anything interesting in them. Let's start:

  1. What do you think - what indicator should you pay attention to in order to more or less evaluate the success of the channel? By the number of subscribers? No, the number of subscribers is a very subjective indicator and does not reflect the success of the channel. An indicator that shows the success of a channel is the number of daily views of all videos on the channel. If we look at the number of daily views of the channel - the Khach Diary - we will see an impressive figure of four hundred thousand daily views (people love to watch it). Is it a lot or a little? I don’t know, think for yourself;
  2. The second important indicator of the success of any channel is subscribers. But, not the number of subscribers, but the number of daily subscriptions to the channel. Let's take a look again at the statistics of the Khacha Diary channel. Every day, approximately two thousand people subscribe to Amiran’s channel (diary of a khach). By the way, more than most popular, so-called TOP bloggers;
  3. Now let's try to calculate those numbers that worry a lot of people. What are these numbers? This, of course, is the amount of money that Amiran (diary of a khacha) earns on his YouTube channel per month. In order to calculate this figure, we need to take the number of daily views and multiply by the average cost per thousand views on YouTube. So, drum roll, the khach earns approximately one hundred and fifty thousand rubles a month. Agree, very good.

That's all for today, I hope you liked these facts. If this is the case, then your best action would be to add a link to this article to your accounts on social networks (for example, such popular social networks as VKontakte or Odnoklassniki). Also, I would be grateful if you add to this article or simply share your opinion in the comments to this post. See you in the next materials.